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Proper Good is a plant-based, keto-friendly natural foods company that gained recognition after appearing in episode 2 of season 13 of Shark Tank.
Their main selling point is their ready-to-eat meals that can be prepared in just 90 seconds without the need for refrigeration, thanks to their 8-month shelf life.
Proper Good founders Chris and Jennifer prioritize using only natural ingredients in their products, making them suitable for those following plant-based, ketogenic, gluten-free, and dairy-free diets.
Their lineup includes soups, chilis, bone broth, and grains, all of which are vegan-friendly. The company offers home delivery, with a bundle pack containing 12 meals priced at $31.94.
With a focus on transparency and health-conscious choices, Proper Good has carved a niche in the market for those seeking convenient, nutritious, and delicious meal options that cater to various dietary preferences.
| Company Name | Proper Good |
| Founder | Christopher Jane and Jennifer Jane |
| Product | 90-second meals that are delicious and convenient |
| Investment Seeking | $400,000 for a 10% equity in Proper Good |
| Final Deal Accepted | $400,000 for a 20% equity in Proper Good |
| Shark Name | Mark Cuban |
| Episode | Season 13, Episode 2 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $4 Million |
What Is Proper Good?
Proper Good is a brand that offers good-for-you meals made with clean-label ingredients in flexible, transparent packaging at reasonable prices. Their products cater to various dietary needs, such as keto, vegan, and gluten-free.
Proper Good is a company that offers a variety of ready-made meals that are designed to be convenient, healthy, and tasty. Their meals are made with clean ingredients, can be enjoyed at home or work without the need for refrigeration, and are ready to eat in 90 seconds or less.
They offer a range of meal options, including oatmeal, soups, curries, chilis, and more, all with high ratings and positive reviews from customers.
Additionally, Proper Good provides subscription options for customers to save money, receive discounts, and have meals conveniently delivered on a regular basis.
Proper Good emphasizes the use of whole ingredients and avoids chemical preservatives in their recipes. Their key ingredient, except for plant-based soups, is bone broth, known for its immunity-boosting properties.
The brand’s product range includes a variety of soups like Red Pepper and Meat Ball, Broccoli Cheddar, Southwest Chili, Chicken Noodle, Meat Ball Minestrone, and Butternut Squash, along with oatmeal options for breakfast.
The meals are designed to be convenient and easy to prepare, requiring only heating before consumption. The unique packaging allows storing unopened meals at room temperature, making it convenient for various settings like the office, camping trips, or workouts.
Who Is The Founder Of Proper Good?
Chris and Jennifer Jane, a brother-sister duo from Austin, Texas, are the founders of Proper Good. Chris, the CEO, holds an MBA from Stanford and has 5 years of experience in the natural foods industry. Jennifer, the CMO, is also a stand-up comedian, writer, and co-star in the feature film ‘Charged.’
Proper Good was born out of Chris and Jennifer’s hectic schedules, which made eating healthy challenging.
They wanted convenient, nutritious meal options without compromising on quality. This led them to create Proper Good, offering good-for-you meals with clean-label ingredients in flexible, transparent packaging at reasonable prices.
Before appearing on Shark Tank, Chris and Jennifer focused on developing their product line, establishing their brand presence online, and building a loyal customer base.
They emphasized the convenience, quality, and health benefits of Proper Good meals through their website and online sales channels.
Their dedication to providing wholesome meal solutions resonated with customers, setting the stage for their successful pitch on ‘Shark Tank.’
How Was The Shark Tank Pitch Of Proper Good?
Entrepreneurs: Christopher and Jennifer Jane
Business: Mail-order food company specializing in healthy soups and meals
Investment Seeking: $400,000 for 10% equity
Final Deal: $400,000 for 20% equity
Sharks: Mark Cuban
During their Shark Tank pitch, siblings Christopher and Jennifer Jane presented Proper Good, their mail-order food company focused on providing healthy soups and meals for busy individuals.
The founders were seeking $400,000 for a 10% equity stake, they caught the attention of the Sharks with their affordable, nutritious meal options that could be conveniently heated or eaten cold.
The Sharks were particularly impressed by Proper Good’s sales growth, with the company generating over $2 million in sales post-appearance and securing an additional $3 million in funding.
While Lori Greiner, Daymond John, Kevin O’Leary, and Peter Jones CBE did not make offers, Mark Cuban saw potential in Proper Good and proposed a $400,000 investment for a 20% stake.
After negotiation, the founders accepted Cuban’s offer, marking a successful partnership that has fueled Proper Good’s expansion into over 2,000 Walmart locations and the introduction of new products like ready-made oatmeal.
The deal with Mark Cuban provided not only crucial funding but also strategic guidance for the company’s growth, solidifying Proper Goods’ position in the healthy meal market.
Shark’s Views on the Product:
- Daymond John: Appreciated the product but chose not to invest.
- Lori Greiner: Believed it was premature for investment and opted out.
- Kevin O’Leary: Aligned with Lori’s perspective and declined to invest.
- Peter Jones (Guest Shark): Pointed out concerns about customer acquisitions impacting net profits, leading to his decision not to invest.
- Mark Cuban: Offered $400,000 for a 25% equity stake, foreseeing $25 million in sales potential. Negotiated with the founders for a final deal of $400,000 for a 20% equity stake.
Investment Offered:
- Mark Cuban made an offer of $400,000 for 25% equity, proposing changes to marketing and packaging.
- Founders counter-offered at 20% equity, which Mark accepted.
| Shark | Investment Offered | Counter Offer by Founders | Final Deal Accepted |
| Mark Cuban | $400,000 for 25% equity | 20% equity | 20% equity |
| Lori Greiner | No offer | N/A | N/A |
| Daymond John | No offer | N/A | N/A |
| Kevin O’Leary | No offer | N/A | N/A |
| Peter Jones | No offer | N/A | N/A |
Mark Cuban’s investment and strategic guidance paved the way for Proper Good’s post-Shark Tank success, including securing placement in Walmart stores and receiving a significant investment from The Artisan Group and YETI Capital for further expansion.
Proper Good secured an investment of $400,000 for a 20% stake from Mark Cuban.
Did Proper Good Get a Deal on Shark Tank?
Yes, Proper Good did secure a deal on Shark Tank. The sibling entrepreneurs, Christopher and Jennifer Jane, pitched their meal order service offering natural, healthy soups. They were seeking a $400,000 investment for 10% equity, valuing the company at $4 million.
After negotiations, Mark Cuban offered $400,000 for a 20% stake, which the founders accepted. This successful deal with Mark Cuban indicates that Proper Good did indeed secure investment in Shark Tank.
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What Happened To Proper Good After Shark Tank?
Proper Good, the innovative food company founded by siblings Christopher and Jennifer Jane, witnessed a significant boost in its business after their appearance on the popular TV show Shark Tank.
The duo managed to strike a deal with renowned investor Mark Cuban, who saw great potential in the company and offered $400,000 for a 20% stake. Following the exposure on “Shark Tank,” Proper Good experienced a surge in sales, surpassing their expectations.
Christopher Jane mentioned that they achieved four months’ worth of average sales in just one week after the show aired. This success led to the expansion of their product line, introducing new offerings like easy-to-prepare oatmeals in various flavors.
Moreover, the company secured additional funding of $3.5 million in November 2022, with investors such as YETI Capital, The Artisan Group, and Doug Bouton coming on board.
This funding enabled Proper Good to diversify its sales channels and enter the retail market, particularly through partnerships with major retailers like Walmart.
Currently, Proper Good products are available in 2,000 Walmart Supercenter stores, showcasing the company’s remarkable growth and market presence.
As for the company’s current status, Proper Good is not only still in operation but thriving. With a strong foundation built on quality products, customer feedback, and a commitment to sustainability, Proper Good continues to cater to a growing consumer base.
The company’s direct-to-consumer revenue saw a significant increase of 400% from 2021 to 2022, indicating sustained growth and consumer demand.
Proper Good’s success trajectory and strategic partnerships suggest a healthy financial standing. The company’s continued expansion, presence in major retail outlets, and positive reception from customers indicate a solid financial outlook.
Proper Good’s journey post “Shark Tank” exemplifies a remarkable success story in the food industry.
By leveraging the exposure and opportunities gained from the show, the company has not only sustained its business but also flourished through strategic growth initiatives and a customer-centric approach.
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Proper Good Shark Tank Update
Proper Good, the innovative company founded by siblings Christopher and Jennifer Jane, experienced a significant boost in sales and brand recognition after appearing on Shark Tank.
Despite not closing the deal with Mark Cuban, the exposure from the show led to a surge in revenue and expansion opportunities for Proper Good.
Following their appearance on Shark Tank, Proper Good saw a substantial increase in sales, with co-founder Christopher Jane estimating that they sold around three and a half months’ worth of soup within a week of the episode airing.
The company generated $2 million in revenue in 2021 and expanded its product line to include oatmeal to cater to customers looking for a healthy breakfast option.
Proper Good further solidified its position in the market by securing $3.5 million in investment from YETI Capital and The Artisan Group in November 2022. This funding enabled the company to focus on increasing direct-to-consumer sales, expanding into retail, and establishing partnerships with major retailers like Walmart.
Proper Good’s top-selling meals are now available in 2,000 Walmart Supercenters, showcasing the brand’s continued growth and success.
Despite not finalizing the deal with Mark Cuban, Proper Good has proven to be a resilient and thriving business. Christopher Jane’s long-term ambition is to build Proper Good into a “modern Campbell’s,” highlighting the company’s dedication to innovation and customer satisfaction.
With regular product launches based on customer feedback and a commitment to philanthropic causes such as addressing food deserts, Proper Good remains a prominent player in the prepared meal industry.
Proper Good is still in business and has not gone out of business. The company’s net worth has increased significantly since its appearance on “Shark Tank,” with successful fundraising rounds and strategic partnerships contributing to its continued success and growth in the market.
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What Is the Net Worth Of Proper Good?
According to our research, Proper Good’s net worth is estimated to be $4 million. The valuation of Proper Good was $2 million after securing a deal from Mark Cuban on season 13 of Shark Tank.
