Pricetitution After Shark Tank: Sales, Net Worth & Deal

Everyone has a price, but do you know exactly how much it would cost to get your best friend to drink your sweat?

Dan Killian took the awkward, hilarious, and often disturbing conversations friends have late at night and packaged them into a card game called Pricetitution.

Stepping onto the Shark Tank stage in Season 10, he turned human absurdity into a highly profitable business model, sparking a bidding war among four distinct billionaire investors.

The Bottom Line (Executive Summary)

For readers who want the immediate facts regarding where the company stands right now:

• The Deal Closed: Dan Killian accepted a joint offer from Lori Greiner and guest Shark Rohan Oza for $100,000 in exchange for 40% equity. The deal successfully passed the due diligence phase and went through.
• Massive Growth: Immediately following the broadcast, Pricetitution experienced a 5,000% surge in retail sales.
• Current Operations: As of today, Pricetitution is completely operational. The product remains a staple in the adult party game category on Amazon and their direct-to-consumer website.

What is Pricetitution?

Pricetitution is an adult parlor card game designed to spark ridiculous conversations by forcing players to guess the exact dollar amount it would take for their friends to perform absurd or uncomfortable tasks.

Retailing at $21.99, the game leans entirely into the psychology of peer interaction, stripping away complex rules in favor of immediate, conversation-starting entertainment.

The mechanics are incredibly straightforward. One player, temporarily designated as “The Pricetitute,” draws a scenario card. Example scenarios range from mild inconveniences to borderline unhinged dares. The other players are then given one minute to interrogate the Pricetitute, asking clarifying questions to gauge their boundaries. Once the minute expires, everyone secretly writes down the lowest dollar amount they believe the Pricetitute would accept to complete the task. The player who guesses closest to the actual number wins a point, and the first person to reach four points wins the game.

By relying on social dynamics rather than a steep learning curve, Pricetitution successfully taps into the same lucrative market segment previously dominated by heavyweights like Cards Against Humanity and What Do You Meme.

Business Overview	Details
Industry	Tabletop & Adult Party Games
Founder(s)	Dan Killian
Core Product	125-Card Adult Party Game
Retail Price	$21.99
Target Audience	Adults (18+), College Students, Game Night Enthusiasts

The Founder Behind Pricetitution

Before entering the high-stakes environment of reality television pitching, Dan Killian was a standard creative professional observing a very common social phenomenon.

He noticed that during casual hangouts, dinner parties, or nights at a bar, conversations inevitably gravitated toward hypothetical scenarios. The classic “How much money would you need to do X?” debate was a universal icebreaker.

Killian realized there was a massive white space in the tabletop gaming market. While there were plenty of trivia games and fill-in-the-blank matching games, there was no structured platform that actively monetized these specific hypothetical arguments.

To prove the concept, Killian took the grassroots route. In December 2017, he launched a Kickstarter campaign to fund the initial manufacturing run of Pricetitution. The campaign was a clear success, raising $23,500 from eager backers who resonated with the game’s irreverent premise.

Armed with this initial capital, Killian partnered with Panda Manufacturing, a highly reputable overseas facility known for producing premium tabletop game components.

With the supply chain secured, Killian hit the ground running. In just two months of active retail operations, he generated $40,000 in sales directly from his website and early Amazon listings.

Knowing he had a proven, high-margin product on his hands, Killian set his sights on securing an investor who could provide massive distribution channels.

Pricetitution’s Shark Tank Pitch & Deal

Dan Killian stepped into the Tank during Season 10, Episode 17, seeking a $100,000 investment in exchange for 20% equity in Pricetitution. This ask placed a $500,000 valuation on his young company.

Killian immediately grabbed the room’s attention by initiating a live round of the game. He passed out sample decks to the panel and demonstrated exactly how the conversational mechanics worked.

The Sharks laughed, engaged, and quickly understood the viral potential of the product.

The numbers elevated the pitch from a fun distraction to a serious business proposition. Killian revealed his $40,000 in early sales, but the real showstopper was the margin structure. It cost him roughly $3 to manufacture a single deck of cards, which he then sold for $21.99. Those kinds of hardware margins are incredibly rare, giving the company an 86% gross margin to play with for customer acquisition and marketing.

Furthermore, he mentioned that he already had licensing inquiries on the table from major manufacturers but was holding out for the right strategic partner.

However, the pitch was not without friction. Mark Cuban voiced immediate concerns about liability, wondering if the game’s prompts could lead to legal issues down the line, and opted out.

The remaining Sharks, smelling blood in the water and high margins on the spreadsheet, began circling.

Kevin O’Leary struck first. Leveraging his extensive background in the toy and game industry (having sold The Learning Company to Mattel for billions), O’Leary offered the $100,000 but demanded a brutal 50% of the company.

Guest Shark Rohan Oza, an expert in consumer branding, loved Killian’s marketing instincts and undercut O’Leary, offering the $100,000 for 40%.

Lori Greiner, known for her ability to push products into mass retail quickly, immediately matched Oza’s offer of $100,000 for 40%.

Barbara Corcoran also jumped into the fray, offering $100,000 for 50%, matching O’Leary but adding her own spin on how the game’s mechanics could be expanded.

Facing multiple aggressive offers, Killian attempted to negotiate Lori Greiner down to 35% equity. She firmly refused.

In a strategic maneuver, Lori Greiner and Rohan Oza decided to pool their resources, teaming up to offer Killian the $100,000 for a combined 40% equity stake.

Killian, recognizing the immense value of having both the “Queen of QVC” and a branding mastermind in his corner, accepted the joint offer.

Pitch & Offers	Details
Season/Episode	Season 10, Episode 17
Initial Ask & Valuation	$100,000 for 20% ($500,000 Valuation)
Sharks Present	Mark Cuban, Kevin O’Leary, Lori Greiner, Barbara Corcoran, Rohan Oza
Notable Offers	Kevin O’Leary ($100k for 50%), Barbara Corcoran ($100k for 50%), Rohan Oza ($100k for 40%), Lori Greiner ($100k for 40%)
Final On-Air Deal	Lori Greiner & Rohan Oza team up: $100,000 for 40%

Did the Pricetitution Deal Actually Close?

Yes. Unlike a significant percentage of handshake deals made under the studio lights that fall apart during the intense off-camera due diligence phase, the Pricetitution deal went through to completion.

Both Lori Greiner and Rohan Oza officially joined the cap table. Lori Greiner actively features Pricetitution on her official portfolio website, heavily promoting the brand’s success.

According to her team, the immediate aftermath of the episode’s premiere triggered “The Shark Tank Effect” in full force. Within five months of the original broadcast, Pricetitution saw its retail sales increase by a staggering 5,000%.

With Greiner and Oza providing capital and logistical support, Killian had the necessary backing to scale up inventory to meet the crushing wave of new demand without stockouts completely derailing the company’s momentum.

Pricetitution After Shark Tank: The Current Update

Fast forward to today, and Pricetitution remains a steady, profitable venture in the tabletop gaming space. While the company has not necessarily become the next billion-dollar Hasbro acquisition, it has carved out a highly defensible niche for itself on e-commerce platforms.

The most significant pivot the company made occurred organically during the global shifts of 2020 and 2021. As in-person gatherings halted, the adult party game sector faced an existential threat.

Pricetitution quickly adapted by marketing “flexible rules” that allowed the game to be played seamlessly over virtual communication platforms like Zoom and FaceTime.

Because the game requires no physical board and relies solely on conversation and number guessing, it translated perfectly to digital hangouts. This pivot kept sales consistent when traditional retail and party environments were shut down.

Currently, the brand focuses almost entirely on digital direct-to-consumer sales. Amazon continues to be their primary revenue engine. The original game currently boasts thousands of ratings with a highly respectable 4.4 out of 5 stars.

Interestingly, Killian appears to have taken a measured approach to expansion. Rather than flooding the market with dozens of convoluted expansion packs or pivoting to entirely different board games, Pricetitution has maintained its core product focus.

The team continuously refines the card copy and digital marketing funnels, acting as a highly efficient, high-margin cash flowing business rather than a startup burning capital to chase aggressive retail footprint expansion.

What is the Net Worth and Valuation of Pricetitution?

Determining the exact valuation and net worth of a private enterprise like Pricetitution requires analyzing their on-air deal metrics and projecting their sustained sales velocity.

During the pitch, Killian accepted $100,000 for 40% of the company, officially dropping the immediate valuation to $250,000. However, valuations are dynamic and tied directly to revenue multipliers.

Given the verified 5,000% spike in sales post-airing and their sustained ranking on Amazon’s party game charts over the last seven years, industry estimates place Pricetitution’s lifetime gross sales comfortably between the $2.5 million and $4 million range. Because the manufacturing costs are remarkably low (roughly $3 per unit), the company enjoys immense profitability.

While exact revenue figures remain private, applying standard consumer packaged goods (CPG) multiples to their estimated sustained sales velocity places the valuation of Pricetitution at approximately $1.5 million.

As for Dan Killian, he retains 60% ownership of the brand. Factoring in his share of the company’s valuation alongside his accumulated salary and profit distributions over the last several years, industry estimates place Dan Killian’s personal net worth around $1.2 million to $1.8 million.

Is Pricetitution Still in Business?

Yes, Pricetitution is completely operational and actively taking orders.

The company maintains a sleek, optimized Shopify storefront (pricetitution.com) that features modern accessibility integrations, international shipping options, and direct links to their Amazon storefront.

Their supply chain appears robust, as they rarely experience the stockouts that plague many smaller Shark Tank companies years after their air date. The social media accounts, while not posting daily viral content, remain active enough to support customer service inquiries and seasonal advertising pushes.

Where to Buy Pricetitution?

If you are looking to purchase a deck for an upcoming gathering or game night, you have two primary, reliable options:

1. Amazon: This is the fastest and most reliable method. Pricetitution maintains an active listing on Amazon Prime, meaning you can secure free two-day shipping. The price remains locked at $21.99.
2. The Official Website: Purchasing directly from pricetitution.com guarantees you are getting the most updated version of the deck directly from Killian’s warehouse. The site also occasionally offers bundle deals or seasonal discounts that are not always matched on the Amazon marketplace.

Top Alternatives to Pricetitution

If you enjoy the conversational and borderline awkward mechanics of Pricetitution but want to diversify your game night rotation, the tabletop market offers several heavy hitters in 2026:

• Cards Against Humanity: The undisputed king of the adult party genre. While it relies on matching predefined cards rather than generating your own answers or guesses, the shock value remains identical.
• What Do You Meme?: Perfect for highly visual groups, this game requires players to match caption cards to classic internet memes.
• Wavelength: A more thoughtful, psychological party game where players try to read their teammates’ minds on a hidden spectrum. It requires the same “how well do you know your friends” energy as Pricetitution but with a more visual, tactile dial mechanic.
• Hot Seat: This game specifically targets the individuals in your group, asking invasive questions and forcing players to guess who wrote which answer.