Pretty Rugged Shark Tank Update | Pretty Rugged Net Worth

Pretty Rugged is a company that appeared in episode 05 of Season 14 of Shark Tank. They offer a line of versatile and stylish outdoor blankets designed to withstand various weather conditions and provide ultimate comfort.

These blankets are made using high-quality materials and feature a unique construction that sets them apart from traditional blankets. The Pretty Rugged blankets have a plush faux fur top layer and a waterproof and windproof bottom layer.

This design ensures that users stay warm and dry even in challenging outdoor environments. The blankets are also machine washable, making them easy to clean and maintain.

Pretty Rugged blankets are known for their versatility. They can be used in various settings, including picnics, beach outings, camping trips, or even as a cozy blanket at home. The blankets come in different sizes to accommodate multiple needs and preferences.

Pretty Rugged blankets are not only practical but aesthetically pleasing as well. They are available in various fashionable colors and patterns, allowing users to express their style while enjoying the outdoors.

The attention to detail in the design and craftsmanship of these blankets makes them an excellent choice for those who value both functionality and style.

Pretty Rugged offers a high-quality, versatile outdoor blanket that combines comfort, durability, and style. 

Pretty Rugged blankets are an excellent choice to enhance your outdoor experience whether you’re going camping, planning a picnic, or simply want a cozy throw blanket.

Company NamePretty Rugged
FounderTracy Slocum
ProductBrand redesigned for luxury
Investment Seeking$200,000 for a 10% Equity
Final Deal Accepted$200,000 for a 25% Equity
EpisodeSeason 14, Episode 5
Business StatusIn Business
WebsiteVisit Website
Net Worth$1 Million

What Is Pretty Rugged?

Pretty Rugged is a luxury outdoor lifestyle brand known for its high-quality, stylish blankets and outerwear. The brand offers a range of products, including the TS Luxe and Original Blankets, made with durable materials and featuring fashionable designs.

Pretty Rugged Shark Tank Update | Pretty Rugged Net Worth

Pretty Rugged’s products are designed to provide comfort and functionality, making them perfect for outdoor activities, travel, or simply cozying up at home. Additionally, the brand offers a variety of outerwear options to complement its blanket collection.

Pretty Rugged aims to elevate the outdoor experience with its premium products based on quality and style.

Who Is The Founder Of Pretty Rugged?

The founder of Pretty Rugged is Tracy Slocum. Tracy has a diverse background and entrepreneurial spirit. After graduating from Le Moyne College in Syracuse, NY, she initially pursued a career in pharmaceutical sales. However, after nine years, Tracy left her job to focus on raising her children.

Tracy opened an award-winning specialty food store in Albany as a stay-at-home mom. However, it was when she was searching for a blanket that could keep her warm and dry during boating trips on Lake George in upstate New York that she had her “aha” moment.

Tracy’s great-great-grandfather, Captain Joshua Slocum, was an inspiration to her. He was the first man to sail alone worldwide and had wrapped himself in fur for protection from the harsh weather.

Tracy envisioned a beautiful and functional blanket based on her heritage and Captain Joshua’s experiences.

With the help of fashion consultants, Tracy created the first-ever blanket with sumptuous faux fur on one side and weather-proof RuggedTex fabric on the other. 

RuggedTex is a proprietary technology that creates a completely waterproof barrier. This design combines modern materials to provide luxury, performance, and style.

Tracy’s desire to be an entrepreneur and the positive feedback from friends and strangers who admired the blanket led her to establish Pretty Rugged.

She assembled a team of talented women, making Pretty Rugged a Certified Women-Owned Business Enterprise.

Before appearing on Shark Tank, Pretty Rugged had gained momentum through Tracy’s efforts to introduce the blanket to the world beyond New York. 

Tracy traveled to fashion shows, trade expos, and networking events, where the Pretty Rugged blanket was enthusiastically received. Its versatility and uses were almost endless, from picnics and glamping to tailgating and curling up on the couch.

The success of the blanket paved the way for the expansion of Pretty Rugged’s product range. Tracy introduced other items like capes, cardigans, bags, shawls, and more.

Despite being a luxury brand with higher price points, Pretty Rugged maintained high customer satisfaction, as reflected in its five-star reviews.

Before Shark Tank, Pretty Rugged had achieved impressive sales figures, with lifetime sales nearing $3 million by October 2022. However, profitability remained a challenge due to substantial spending on advertising. 

Nonetheless, the brand’s net worth was estimated at $2 million, with an annual revenue of around $680,000 as of 2024.

How Was The Shark Tank Pitch Of Pretty Rugged?

Tracy Slocum and her company, Pretty Rugged, appeared on Shark Tank during Season 14, seeking a $200,000 investment in exchange for 10% equity. The sharks were immediately impressed by Tracy’s backstory and the quality of her outdoor lifestyle brand.

Pretty Rugged Shark Tank Update | Pretty Rugged Net Worth

During the pitch, Tracy revealed that Pretty Rugged had generated over $1.1 million in the previous calendar year and had made over $3 million since its launch in 2017.

However, the company’s net profit was only around $32,000 due to the high costs associated with trade shows.

Kevin O’Leary expressed concern over the low net profit despite the high gross revenue and decided to drop out. 

Mark Cuban also decided not to invest, stating that he couldn’t provide much value to the company.

However, Robert Herjavec and Lori Greiner saw potential in Pretty Rugged and offered $200,000 for 25% equity. Tracy appreciated their offer and accepted the investment.

Here is a table summarizing the Shark’s names, their investment offers, the counteroffer by the founders, and the final deal:

SharkInvestment OfferedCounteroffer by FoundersFinal Deal
Robert Herjavec$200,000Accepted (25%)
Lori Greiner

After securing the deal with Robert Herjavec and Lori Greiner, Pretty Rugged experienced a significant boost in sales and popularity. The company launched a sale on its website immediately after the show aired, offering discounted products as a promotional strategy.

With the support of these two sharks, Pretty Rugged is expected to continue growing.

In conclusion, Tracy Slocum’s pitch for Pretty Rugged on Shark Tank was well-received by Robert Herjavec and Lori Greiner, who offered $200,000 for 25% equity. Tracy accepted their investment, and the company has seen positive results since appearing on the show.

Did Pretty Rugged Get a Deal on Shark Tank?

Yes, Pretty Rugged did get a deal on Shark Tank. Tracy Slocum, the founder and CEO of Pretty Rugged, appeared on Season 14 Episode 5 of Shark Tank. She pitched her luxury brand, which manufactures windproof, waterproof, and spillproof faux fur blankets and outerwear products.

Tracy asked for $200,000 for a 10% equity in her company, which Lori Greiner and Robert Herjavec initially countered with an offer of $200,000 for a 25% equity. After some negotiation, Tracy accepted the deal from Lori Greiner and Robert Herjavec.

They invested $200,000 in Pretty Rugged for a 25% equity stake. This successful deal guaranteed Pretty Rugged the necessary funding and expertise to grow their business further.

What Happened To Pretty Rugged After Shark Tank?

After appearing on Shark Tank in Season 14, Episode 5, Pretty Rugged, a lifestyle brand known for its premium blankets and outerwear, experienced a boost in sales and exposure. Founder Tracy Slocum sought a $200,000 investment for 10% of the company.

While Kevin O’Leary, Emma Grede, and Mark Cuban opted out, Robert Herjavec and Lori Greiner were impressed and offered $200,000 for a 25% stake. Slocum accepted their proposal.

Pretty Rugged Shark Tank Update | Pretty Rugged Net Worth

Following the show’s airing in October 2022, Pretty Rugged saw a significant sales increase and received positive customer feedback. 

Despite this, Pretty Rugged remains in business and continues to offer its products on platforms like Amazon and its official website.

Tracy Slocum envisions expanding Pretty Rugged into a household name globally. With the support of her team and the potential partnership with Greiner and Herjavec, Slocum aims to take her brand to new heights.

The company has received accolades, developed a solid following, and gained media attention from outlets such as The Pioneer Woman, Tom’s Guide, and Southern Living.

In conclusion, Pretty Rugged is an ongoing success story with a thriving product line and ambitious plans for the future.

Pretty Rugged Shark Tank Update

After appearing on Shark Tank, Pretty Rugged, a luxury brand that manufactures windproof, waterproof, and spillproof faux fur blankets and outerwear products, experienced positive and challenging outcomes.

During the pitch, founder Tracy Slocum sought $200,000 for a 10% equity stake in her company. Ultimately, Lori Greiner and Robert Herjavec made a joint offer of $200,000 for a 25% equity stake, which Tracy accepted. This investment provided Pretty Rugged with financial support and valuable expertise in marketing and finance.

Following the show, Pretty Rugged continued to operate as a lifestyle premium brand, focusing on high-quality products that provide warmth and dryness.

The brand’s products have a higher price point due to their premium nature, resulting in profit margins ranging from 70% to 80%.

While the business has achieved lifetime sales of $3 million, it faced challenges in terms of profitability. A significant portion of revenue was allocated to advertising expenses, impacting overall profitability. However, the brand’s sales remained strong despite the high advertising costs.

Tracy Slocum’s appearance on Shark Tank garnered positive responses from viewers, with many praising the inspirational story behind Pretty Rugged.

The brand’s blankets received recognition, winning awards such as “Best in Market” and “Best New Product” at NY Now in 2018. Their pet blankets were also featured on “Oprah’s Favorite Things List” during the 2018 holiday season.

Pretty Rugged remains in business, headquartered in Latham, New York. While the business faced profitability and advertising costs challenges, the brand’s high-quality products and positive customer reception have contributed to its continued success.

Pretty Rugged experienced positive and challenging outcomes after appearing on Shark Tank. The brand secured an investment from Lori Greiner and Robert Herjavec, which provided financial support and expertise.

The business faced profitability challenges due to significant advertising expenses but maintained strong sales. Pretty Rugged continues to operate as a lifestyle premium brand, offering warm and dry products focusing on quality.

Is Pretty Rugged Still In Business?

Yes, Pretty Rugged is still in business. The company, founded in 2017 by Tracy Slocum, offers functional and fashionable blankets and other products. Pretty Rugged gained popularity after Tracy appeared on “Shark Tank” season 14 episode 5.

The blankets, made with comfortable faux fur and waterproof RuggedTex fabric, received positive feedback upon launch. Since then, Pretty Rugged has expanded its product line to include bomber jackets, wearable blankets, and more.

Pretty Rugged Shark Tank Update | Pretty Rugged Net Worth

The company has won awards and accolades, including being featured on Oprah Winfrey’s Favorite Things List. With over 30,000 units sold and $8 million in total sales, Pretty Rugged thrives.

They sell their products on their official website and in brick-and-mortar stores nationwide. Tracy Slocum has plans to expand the brand overseas and aims to become a household name in the United States.

What Is the Net Worth Of Pretty Rugged?

Our research shows Pretty Rugged’s net worth is $1 million. The valuation of Pretty Rugged was $800,000 after securing an investment from Lori Greiner and Robert Herjavec on Shark Tank.

Also, read about other businesses that appeared on episode 05 of season 14 of Shark Tank:

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