Shark Tank episode 626 features Shauna Sledge, who is trying to raise funds for Paleo Diet Foods, making nutritional bars based on the Paleo diet.
The Paleo diet assumes that humans’ metabolisms have not changed since the Paleolithic era. Whole foods like meat, nuts, fruit, and vegetables are the best sources of nutrition rather than refined carbs such as grain and legumes.
Paleo Diet Foods’ bars are made with only Paleo Diet-approved ingredients, excluding gluten and dairy.
We work with Dr. Loren Cordain, the “Godfather” of the Paleolithic diet movement, to bring you the best products on the market.
As a result of Dr. Cordain’s recommendation, Paleo Diet Foods bars can be trusted to be high quality.
Her husband, Todd, and she have been in the health and fitness industry for a long time. In addition to their shared love of motorcycling, both men are big fans of the great outdoors.
Paleo Diet Foods are nutrition bars that provide the Paleo Diet’s benefits in a convenient form.
The Paleo diet is still relatively new, so Sledge is probably seeking an investor to help spread the word about its benefits to the general public.
What Is Paleo Diet Foods?
The Paleo diet foods emphasizes whole, unprocessed foods such as meat, eggs, vegetables, fruits, seeds, nuts, and berries over-processed foods.
Egg whites provide 17 grams of protein in the Paleo Diet Bar, making it high in all nine essential amino acids.
The gluten-free, dairy-free, and soy-free snack can be easily consumed while on the go or if you want to follow the diet’s principles.
|Company Name||Paleo Diet|
|Product||Paleo Snack Bars|
|Investment Seeking||$150,000 For 20% equity in Paleo Diet Foods|
|Final Deal||No Deal|
|Episode||Episode 27 Season 6|
|Business Status||In Business|
Who Is The Founder Of Paleo Diet Foods?
Paleo Food Diets LLC was founded in 2012 by Shauna Sledge and her husband, Todd Sledge.
Before starting her own, Shauna worked as a part-time fitness instructor for several years and was also the founder of Braaap, a nutrition bar company.
Shauna is still a dentist in Colorado, where she’s been employed for nearly two decades at the same practice.
A few years later, she started Corejuv, which manufactures skin care products such as gels and lotions. He is still working in the field of real estate as a realtor.
Paleo Diet Foods Before Shark Tank
Shauna Sledge built the Paleo Foods Diet up to $135,000 for several years before appearing on Shark Tank.
She did all of this while working as a fitness instructor and dental hygienist part-time and being a full-time mom of three children.
We’ll have to wait and see how she does in the Shark Tank competition.
Shauna had always been a health and fitness fanatic, so working out as a personal trainer as a side hustle came naturally to her.
The kitchen provides 80 percent of the results instead of the gym. This is common knowledge among regular gym-goers.
Shauna became interested in the Paleo diet after meeting Loren Cordain, the diet’s creator, by chance in the dentist’s chair.
Because she was a working mother of three with little spare time, she came up with the concept of an easy-to-eat Paleo diet bar.
He gave his blessing, even investing 5 percent in the company to help it get off the ground.
She began selling her products when she had time between jobs after the production process was finished.
Shauna sold her diet bars at the gym, in health food stores in Colorado, and online since it was a side gig.
The product was eventually carried by 135 different retailers, resulting in $135,000 in just two years.
A broader network of investors was needed to help her grow, however.
How Was The Shark Tank Pitch Of Paleo Diet Foods?
The show begins with a home video that shows Todd and Shawna with their children.
This woman tells her story and explains the benefits of the Paleo diet and a healthy lifestyle.
When it comes to business, she thinks she can’t make it without the help of a Shark.
Shawna’s husband Todd joins her in the Tank. She’s asking for $150,000 in exchange for a 20% stake in the company.
She tells the Sharks about the Paleo Diet Bar and how she came up with the menu.
The Sharks chuckle as she feeds her “caveman.” To attract the Sharks, she gives out samples.
She describes her partnership with Dr. Cordain, who owns 5% of the company and receives 10% of the sales as royalty payments.
There are 350 brick-and-mortar locations where the bars can be found. She plans to hire a food broker to get the cash.
The bars are $1.09 each, but you can get them for $2.99 each.
Lori isn’t eating it because she doesn’t like the taste. Robert wonders if this is a full-time position.
According to her schedule, one hour of teaching and seeing dental patients per week are all she can manage.
The Sharks believe she is overextended. Kevin left because he thought she wasn’t focused enough. Robert concurs, and he’s also out for the night. Daymond is the next in line.
Mark believes Shawna has hedged her bets by saying she’s willing to give up some of her other jobs.
Additionally, he has a stake in Chapul, the cricket bar from season five. Shawna is distraught as she walks away.
CONCLUSION: There was no deal between Paleo Diet Foods and Sharks.
What Happened To Paleo Diet Foods After Shark Tank?
Paleo Diet Foods was rebranded as The Paleo Ranch in 2016. They still operate as of November 2021 and also operate a successful Amazon Store.
Their products are available at Shaw’s, Walmart, Publix, and numerous other national grocery chains.
They’ve expanded their product line to include beef sticks, beef jerky, and bacon jerky. The company makes $5 million a year in revenue.
This product does not appear to be very well-liked on Amazon. Most of the reviews I’ve read give it 3 stars or lower rating because of the flavor and texture.
It’s hilarious because one of the five-star reviews appears to have been left by Shauna Sledge herself, posing as a real customer.
The product appears to no longer be supported by Doctor Loren Corden. The product is completely missing from his website.
Is Paleo Diet Foods Still In Business?
The company that sold Paleo Diet Foods has gone out of business. It stopped producing around the year 2016 despite a brief run of success.
The couple appeared unable to invest more in R&D due to a lack of funding.
They chose to discontinue the product rather than invest more money because they lacked investor capital and declined sales.