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Bambooee is a product featured on Season 5 of the reality TV show Shark Tank. It’s a line of bamboo-based products, with the most prominent offering being reusable bamboo towels.
The Bambooee towels are crafted from an organic bamboo source, designed to be a sustainable alternative to traditional paper towels.
Bambooee possesses the same absorbency and strength as its paper counterparts but with the added benefit of being washable and reusable, meaning one roll of Bambooee can replace dozens, even hundreds, of paper towel rolls over its lifespan.
Bambooee towels are known for their durability. You can use them for a wide range of cleaning tasks, then wash and reuse them up to 100 times before they show signs of wear.
This feature reduces waste and offers consumers considerable savings over time. They are also softer, non-abrasive, and safe for all surfaces.
Bambooee offers more than just reusable towels; they also have products like bamboo sweeper sheets and bamboo toilet paper, further expanding their efforts in promoting sustainability.
Choosing Bambooee is a smart decision for both the environment and the consumer. Customers who purchase Bambooee products support using renewable materials and help reduce the demand for deforestation associated with traditional paper production.
In addition, the Bambooee company is committed to environmental stewardship, pledging to plant a tree for every roll sold, which further enhances their sustainable efforts.
A Bambooee towel is a cost-effective and long-lasting solution to common household cleaning needs because of its durability and reusability.
| Company Name | Bambooee |
| Entrepreneur | Noam Krasniansky And Irene Krasniansky |
| Product | Sustainable Bamboo Paper Towel |
| Investment Asking For | $200,000 for 10% equity in Bambooee |
| Final Deal | $200,000 for 10% equity in Bambooee |
| Shark | Lori Greiner |
| Episode | Season 5, Episode 18 |
| Business Status | In Business |
| Website | Bambooee Website |
| Net Worth | $5 Million |
What Is Bambooee?
Bambooee is a brand known for its eco-friendly household products made primarily from bamboo. Bambooee’s most popular product is the Bambooee washable, reusable bamboo towel.
These towels are designed as an eco-friendly alternative to the traditional paper towel. Made from bamboo, they are more absorbent than regular paper towels and can be washed and reused many times.
The company is dedicated to sustainability and reducing the impact on the environment. For each roll of Bambooee paper towels sold, a tree is planted.
Who Is The Founder Of Bambooee?
Bambooee was co-founded by husband and wife team Noam and Irene Krasniansky. With a background in architecture, Noam shifted to sustainable entrepreneurship inspired by his passion for finding eco-friendly solutions for everyday products.
Meanwhile, Irene brought her business development and operations expertise to their joint venture. The idea for Bambooee came to the Krasnianskys when they were grocery shopping and realized how many paper towels they bought regularly.
Concerned about the environmental impact of this waste, they began researching alternatives. They discovered that bamboo was a sustainable resource that could be used to create a reusable, washable towel.
Bamboo is one of the fastest-growing plants in the world, making it a renewable resource. It also doesn’t require pesticides or fertilizers to grow and improves soil quality, making it an environmentally friendly alternative to traditional paper production.
Before appearing on Shark Tank, the Krasnianskys worked tirelessly to refine their product and establish their brand.
They faced challenges with sourcing organic bamboo and finding manufacturers capable of producing a high-quality, reusable bamboo towel, but their commitment to creating a more sustainable product carried them through.
They also focused on developing partnerships with retailers and ramping up online sales to ensure their product reached a broad audience. When they were invited to Shark Tank, Bambooee had a solid foundation and a clear vision.
It was an opportunity for the Krasnianskys to secure funding, spread their message of sustainability, and show how their product could help consumers reduce waste and care for the environment.
How Was The Shark Tank Pitch Of Bambooee?
When the Krasnianskys made their way onto the Shark Tank stage in Season 5, they sought an investment of $150,000 in exchange for a 10% equity stake in Bambooee, valuing Bambooee at $1.5 million.
Noam and Irene made a compelling case, highlighting Bambooee’s sustainability benefits and demonstrating the product’s durability and reusability.
During the presentation, they showed a roll of Bambooee towels and explained that one roll could replace up to 286 rolls of traditional paper towels.
They also discussed the philanthropic aspect of their business, mentioning their partnership with Trees for the Future, a nonprofit organization that plants a tree for each roll of Bambooee sold.
The Sharks showed a mix of reactions to the product. Mark Cuban was initially skeptical, questioning the practicality of washing and reusing paper towels.
However, the Krasnianskys confidently defended their product, emphasizing the environmental benefits and potential cost savings for consumers.
The breakthrough came when Lori Greiner, the queen of QVC, showed interest in Bambooee. She saw the potential in the product, recognizing its eco-friendly appeal and marketability.
After some negotiation, Greiner made an offer of $200,000 for a 10% stake in the company, with the contingency of obtaining the exclusive rights to sell Bambooee on QVC. This deal represented a higher investment than the Krasnianskys initially sought but the same equity stake, thus valuing Bambooee at $2 million.
After considering their options, the Krasnianskys decided to accept Greiner’s offer. They left the tank with a deal that provided the capital to grow their business and gave them a powerful partner with substantial experience in consumer product marketing.
Final Deal: Lori Greiner agreed to invest $200,000 for 10% equity in Bambooee.
What Happened To Bambooee After Shark Tank?
The appearance of Bambooee on Shark Tank significantly boosted the product’s visibility, leading to a dramatic increase in sales.
Securing Lori Greiner as an investor brought invaluable expertise and vast networks to the company and promised visibility through QVC.
Bambooee leveraged this momentum to expand its product line beyond reusable bamboo towels. It introduced bamboo-based sweeper sheets and bamboo toilet paper, continuing to promote sustainability and waste reduction in the home.
The deal with Greiner was instrumental in getting Bambooee into major retail outlets. With the added exposure from QVC, other major retailers soon picked up the product, significantly expanding its market reach.
Notably, the company upheld its commitment to environmental stewardship. For every roll of Bambooee sold, a tree is planted through their partnership with Trees for the Future. This initiative aligns with the company’s mission to reduce deforestation and promote a more sustainable consumer lifestyle.
As of the last available update, Bambooee continues to be successful, witnessing growth in product offerings and sales figures. The Krasnianskys’ concept, coupled with the platform and investment gained from Shark Tank, has made Bambooee a significant player in eco-friendly household products.
Bambooee Shark Tank Update
After appearing on Shark Tank, Bambooee, the washable and reusable bamboo paper towel product, experienced remarkable growth and success.
Created by Noam and Irene Krasniansky, Bambooee offers an environmentally friendly alternative to traditional paper towels, aiming to reduce waste and deforestation.
Following a deal with Lori Greiner on Shark Tank, the company expanded its reach and saw its sales surge. Bambooee thrives online and in retail stores, featuring 20 machine-washable sheets on each roll.
The product’s popularity has translated into significant financial success, as evidenced by its reported annual revenue of $5 million in 2022. This marks a substantial progression from its initial $2 million valuation, further underscoring Bambooee’s growth and impact in the market.
Notably, the company’s commitment to sustainability remains strong, with planting trees for every roll sold demonstrating its dedication to environmental conservation.
Is Bambooee Still In Business?
Yes, Bambooee is still in business. Created by Noam and Irene Krasniansky, Bambooee continues to offer its eco-friendly reusable paper towel product crafted from bamboo fibers.
This sustainable alternative to traditional paper towels, washable up to 100 times, has gained significant traction since its appearance on Shark Tank. The company’s collaboration with Lori Greiner resulted in over $3 million in sales and expansion of its retail presence.
Bambooee’s annual revenue reached $5 million, reflecting its continued success in the market. The product remains available online through the company’s Amazon and Staples websites, featuring 20 machine-washable sheets per roll at $20.99.
What Is the Net Worth Of Bambooee?
According to our research, the net worth of Bambooee is estimated to be $5 million. The valuation of Bambooee was $2 million after securing an investment from Lori Greiner on Shark Tank.
