Moink After Shark Tank: Revenue, Net Worth & Updates

Four major corporations control up to 85% of the meat processing market in the United States, squeezing small family farms out of business while lowering the ethical standards of animal agriculture. 

Lucinda Cramsey, an eighth-generation farmer from Missouri, walked into the Shark Tank with a mission to disrupt this monopoly and feed “tender-hearted carnivores” the right way. 

Her direct-to-consumer subscription service, Moink, offered a lifeline to independent farmers and a premium product to households, but she needed a Shark to help navigate the brutal logistics of shipping frozen meat across the country.

The Bottom Line (Executive Summary)

• The Deal: Guest Shark Jamie Siminoff invested $400,000 for 20% equity during Season 10, a deal that officially closed and remains active today.
• The Growth: Moink experienced a massive surge after airing, growing from a small Missouri operation into a nationwide service sourcing from over 100 independent family farms across 20 states.
• Current Status: Moink is completely operational, highly profitable, and continues to expand its aggregation facilities to keep up with consumer demand for ethically raised meat.

What is Moink?

Moink is a direct-to-consumer meat subscription box service that delivers ethically sourced, humanely raised, and non-GMO beef, pastured pork, chicken, and wild-caught seafood directly to consumers. Sourced entirely from small family farms, Moink provides a transparent alternative to the mass-produced meat industry.

Customers sign up on the Moink website and select a base box—such as an all-beef box, a beef and chicken mix, or a comprehensive sampler that includes wild-caught salmon. 

The company allows users to fully customize their boxes before shipping, swapping out cuts of meat they do not want for items they prefer. The boxes ship packed with dry ice to ensure the product remains frozen upon arrival. 

By bypassing the traditional grocery store supply chain, Moink guarantees that the farmers who raise the animals receive a fair, livable wage for their labor.

The Founders Behind Moink

Lucinda Cramsey and her husband Adam Cramsey grew up on family farms in the American Midwest. After leaving their rural roots to pursue careers on the East Coast, Adam as an engineer and Lucinda working in the organic produce sector, they eventually felt the pull of home. They traded their suburban life for a farm in Missouri, intending to transition the land to certified organic practices.

During this process, Lucinda witnessed the harsh realities of the modern agricultural machine. Small farmers, including her own family and friends, were working tirelessly but struggling to put food on their own tables. 

If a farmer raised animals, their only real option was to sell them at a local sale barn, where the livestock inevitably ended up in the supply chain of the massive corporate meatpacking conglomerates. Lucinda found this unacceptable. She realized that corporate agriculture prioritized high yields and tight margins over animal welfare and farmer livelihoods.

Identifying as a “tender-hearted carnivore,” Lucinda wanted to eat meat but refused to support the mass-production systems that dominated the market. She knew other consumers felt the exact same way. 

Leveraging her background in setting up organic produce box companies, she and Adam teamed up with a network of local farming friends to launch Moink, a clever portmanteau of “Moo” and “Oink”. The goal was straightforward: help family farms stay afloat while giving consumers access to high-quality, trustworthy protein.

Moink’s Shark Tank Pitch & Deal

Lucinda Cramsey stepped onto the Season 10, Episode 15 stage seeking an investment of $250,000 in exchange for a 10% equity stake in Moink, placing the company’s valuation at a healthy $2.5 million.

She immediately captured the Sharks’ attention with her deep agricultural knowledge and her passion for saving the American family farm. When the Sharks sampled the product, the reactions were overwhelmingly positive. 

Kevin O’Leary, notoriously difficult to please, boldly declared that the Moink bacon was the best he had ever eaten.

However, the mood shifted when the financial deep dive began. Lucinda revealed that Moink’s sales jumped from $85,000 in 2017 to an impressive $730,000 year-to-date in 2018. 

While top-line revenue looked great, the profit margins terrified the panel. It cost the company $127 to source, pack, and ship a box that retailed for $159. This left Moink with razor-thin net profit margins of around 10%. 

Furthermore, customer acquisition costs hovered around $100 per user. Even though Lucinda boasted a phenomenal 71% customer retention rate, an incredibly strong metric for the subscription box space, the Sharks hesitated.

Mark Cuban backed out early, citing a conflict of interest with another meat company in his portfolio, Echo Valley Meats. Lori Greiner passed, explaining that she did not eat enough meat to be a passionate advocate for the brand. 

Daymond John found Lucinda to be a bit too defensive during the financial questioning and stepped away. Kevin O’Leary loved the product but simply could not stomach the profit margins.

This left Guest Shark Jamie Siminoff. As the founder of Ring (formerly DoorBot), Siminoff remembered exactly what it felt like to stand on the Shark Tank carpet, pitch a business with terrible early-stage margins, and face rejection. He understood that scaling a direct-to-consumer business requires heavy upfront capital to acquire customers before the lifetime value pays off. 

Disagreeing with the other Sharks’ lack of vision for the company’s scaling potential, Siminoff offered $400,000 for a 20% stake.

Lucinda recognized the value of having a tech and direct-to-consumer expert on her side and happily accepted the deal.

Did the Moink Deal Actually Close?

Many Shark Tank handshakes dissolve during the grueling months of off-camera due diligence, but the Moink deal closed smoothly. Jamie Siminoff proved to be far more than just a source of capital; he became a dedicated strategic partner.

According to Lucinda, Siminoff was “a better investor than I could have ever imagined. A true pit bull in our fight for the family farm”. Siminoff bought completely into the ethos of the company. 

In the fall of 2019, he even purchased his own farm, cementing his personal connection to the agricultural challenges Moink aimed to solve. The two founders frequently collaborated, appearing together in joint interviews and PR campaigns to promote the meat delivery service and discuss the importance of ethical farming.

Moink After Shark Tank: The Current Update

Moink experienced the classic “Shark Tank Effect” immediately following the broadcast. The company surged to $3 million in sales shortly after the episode aired, validating Siminoff’s belief in their high customer retention model.

As of today, Moink has matured from a scrappy Missouri startup into a formidable player in the specialty food and beverage sector. The company successfully scaled its supply chain, transitioning from relying on a small handful of local farming friends to partnering with over 100 independent family farms spread across 20 different states.

This geographical diversification protects the company from regional weather events and localized supply chain disruptions, ensuring a steady flow of product to their subscribers.

To manage this massive increase in volume, Moink overhauled its logistical infrastructure. Initially, the company aggregated and packed its boxes in the small town of Canton, Missouri. 

As order volumes exploded, they moved aggregation operations toward the Kansas City area to optimize shipping routes, decrease transit times, and lower freight costs. Lowering shipping costs directly improves the very profit margins that worried the Sharks back in Season 10.

Today, Moink operates smoothly from its corporate headquarters in Newark, Missouri. Their product line remains focused on quality over infinite variety, sticking to the core staples of grass-fed beef, pastured pork, humanely raised chicken, and wild-caught seafood. They maintain a strict policy against added hormones, antibiotics, and artificial dyes.

What is the Net Worth and Valuation of Moink?

Because Moink is a privately held company, its exact financial ledger is shielded from public view. However, looking at their growth trajectory provides a clear picture of their success.

At the time of filming in 2018, Moink was tracking toward $1 million in annual revenue. Post-airing, reports indicated they quickly hit $3 million. According to deep-dive business updates published by Mashed, the company reportedly reached upwards of $74 million in revenue by 2022.

Assuming Moink maintained its customer base and managed the natural churn associated with food subscriptions, their revenue safely sits in the high eight figures. 

In the direct-to-consumer food sector, companies generally trade at valuations of 1x to 2x their annual revenue, heavily dependent on profit margins and subscriber retention. 

Based on their historical sales data and market position, industry estimates place Moink’s valuation conservatively between $60 million to $100 million.

For Lucinda and Adam Cramsey, who retained 80% equity in their company after partnering with Siminoff, this translates to a massive personal financial victory.

Their estimated combined net worth likely sits well over $40 million on paper, proving that prioritizing ethics over mass-production can indeed build a highly lucrative business.

Is Moink Still in Business?

Yes, Moink is absolutely still in business and operating at high capacity. The company’s website remains highly active, continually accepting new subscribers and fulfilling orders across the lower 48 United States. 

Their customer service continues to receive high praise for responsiveness, and they maintain an active, engaging presence on social media, where they routinely highlight the specific family farmers who supply their meat.

Where to Buy Moink?

Moink strictly operates on a direct-to-consumer model. You cannot find their boxes in traditional retail supermarkets or big-box grocery chains. This is a deliberate structural choice; inserting a grocery middleman would force the company to raise prices or cut into the farmers’ paychecks. All orders must be placed directly through the official Moink website.

Top Moink Alternatives

If you are exploring the ethical meat delivery space, Moink faces strong competition from several other heavy hitters. Here is how the market looks:

• ButcherBox: The largest and most visible competitor in the space. ButcherBox operates on a massive scale, offering 100% grass-fed beef, free-range organic chicken, and humanely raised pork. Because of their sheer size, they often run aggressive sign-up promotions (like “free bacon for life”), making them slightly more accessible for budget-conscious buyers, though they source globally rather than strictly from US farms.
• Good Chop: A strong alternative that specifically guarantees all its meat and seafood is sourced exclusively from American farms and fisheries. Like Moink, they offer customizable boxes, but they function with a slightly more corporate feel compared to Moink’s grassroots, family-farm branding.
• Crowd Cow: Instead of a strict subscription model, Crowd Cow operates more like an online butcher shop. You can buy individual cuts of meat a la carte, including high-end specialty items like Japanese A5 Wagyu. They focus heavily on farm transparency, allowing you to choose the exact ranch your specific cut of meat comes from.

Moink continues to hold its own against these larger corporate entities by maintaining its authentic, midwestern roots and unyielding commitment to the American family farmer. 

Jamie Siminoff’s $400,000 bet proved to be a masterclass in seeing the potential of a dedicated founder, securing Moink’s place as one of Shark Tank’s most impressive food and beverage success stories.