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Misto Box is a subscription service that had been operating for five months before it appeared on Shark Tank. Samantha and Conor are changing the way people find new coffees. They search for the best coffee in the city and then send it to your door.
They find local coffee shops that serve beautiful blends of coffee and allow you to order what coffee you prefer. Over 400 million cups of coffee are consumed each day.
Independent coffee makers make up most of the sales, and MistoBox sources the best coffee worldwide for their customers. They hand-select the finest coffees from around the world to give you the best monthly taste.
Misto Box is similar to a coffee subscription service, but you will always receive the best-tasting coffee with a few great coffees they select each month. The cost is $4,60 for the first month of subscription.
Misto Box partnered with the University of Arizona’s Entrepreneurship program. They are not dating, but they are business partners. No matter what you do, getting a subscription requires no additional money. Midbox has a 35-40% profit margin from selling coffee.
Their coffee is cheap and even free to Misto Box, just to get some exposure for their coffee. Connor and Samantha appeared on Shark Tank, while Misto Box was originally a school project.
What Is Misto Box?
MistoBox offers a personalized coffee subscription service, delivering freshly roasted beans from over 60 of the best artisan roasters in the country. By understanding your coffee preferences, a dedicated coffee curator selects and ships high-quality coffee directly to your doorstep.
With MistoBox, you can enjoy a variety of unique and flavorful coffees, ensuring every cup is perfect. Experience the convenience and delight of premium coffee without leaving your home.
Misto Box is a monthly coffee subscription service that sends freshly roasted coffee beans to your home or office. A service like Misto Box is the right solution for those who enjoy receiving a good cup of coffee directly to their door.
Misto Box allows consumers to customize their coffee flavor by generating custom blends. The company partners with over 6 dozen domestic roasters to develop a custom blend based on your preferences.
The roast level determines the types of coffee you select, how you flavor them, whether you use ground coffee or whole beans, and how frequently you consume them.
Company Name | Misto Box |
Entrepreneur | Samantha Meis & Connor Riley |
Product | A coffee subscription box showcasing locally roasted and novelties |
Investment Asking For | $75,000 For 15% equity in Misto Box |
Final Deal | $75,000 For 30% equity in Misto Box |
Shark | Mark Cuban |
Episode | Season 4, Episode 23 |
Business Status | In Business |
Website | Misto Box Website |
Who Is The Founder Of Misto Box?
The Misto Box Coffe Club was founded by Samantha Meis and Conor Riley in Tucson, Arizona. The Misto Box team began with an amazing idea, and they successfully raised the necessary funds to launch it through a Kickstarter campaign that ended precisely one year ago today.
Misto Box’s campaign raised nearly $10,000.00, establishing them as coffee connoisseurs who appreciate exotic blends worldwide.
Connor Riley and Samantha Meis are founders of Misto Box, a University of Arizona student project, a year after meeting in Barcelona during a 2010 study abroad trip.
Samantha and Connor founded Misto Box as a college project. Misto Box aims to “easily discover and produce the world’s greatest coffee at home.”
The co-founders launched a Kickstarter campaign in April 2012, leading to the launch of the company’s website in May 2012. Samantha and Connor expanded the business after marking a deal with Mark Cuban on Shark Tank.
Cuban claimed that to expand, they must add the ability for customers to customize their coffee flavors. The company began to customize its subscription plans in 2014, something Cuban urged them to do or risk failing.
Misto Box expanded its business delivery services in early 2014 and sold its one-millionth cup of coffee in February 2015.
How Was The Shark Tank Pitch Of Misto Box?
Samantha and Conor reach the Shark Tank show, seeking an investment of $75,000 in exchange for a 15% stake in Misto Box. Mistobox is a subscription service that allows customers to order coffee and deliver it to their door.
When you sign up for an account at Mistobox.com, you will be asked a simple set of questions to help you determine what type of coffee you prefer.
The company asks you how you prefer your coffee roasted, whether you like it dark, rich, or somewhere between. It asks fun questions about coffee, such as if you enjoy trying new things or prefer to drink the same coffee every time.
A coffee curator will assist you in helping you select the best coffee to order after you make your selections on your profile. The curator will help you choose the best coffee based on your preferences.
When you choose a package, your curator will roast the coffee for you and ship it directly to your home. The coffee roaster roasts it specifically for the customers, so it usually takes three days to deliver it.
This is far better than buying some coffee ready-roasted in the supermarket since that coffee is generally much older and may not suit you.
Mistobox has a team of over 30 professional coffee roasters who roast coffee for each customer and ship it to that customer directly. Customers who set up a subscription service with this company will regularly get this coffee shipped to their house.
They will always have their favorite coffee with them and will not have to run to the store to purchase it.
Mark Cuban asked for more equity if they wanted him to invest in the company.
Samantha and Conor offer Mark Cuban 30% of their company for a $100,000 purchase price. Mark says it is a good deal. Sam and Connor have a crush on Mark.
Daymond John does not drink coffee but sees the company’s long-term vision.
Kevin O’Leary offered $75,000 to purchase 25% of the company, based on a crapshoot.
Lori Greiner does not drink coffee and is not interested in joining the company.
Robert Herjavec does not see a long-term vision for Mistobox.com.
The founders of Misto Box agreed to a deal with Mark Cuban and left the Shark Tank stage.
Final Deal: Mark Cuban agreed to invest $75,000 for a 30% stake in Misto Box.
What Happened To Misto Box After Shark Tank?
Forbes.com ranks Misto Box as one of the top ten finest coffee subscription services. Customers can work with a personal coffee specialist who would help them create the perfect coffee flavor.
You can make your coffee mix if you are already familiar with coffee. There are over 591 coffee kinds to choose from due to our collaboration with over 50 roasters.
Misto Box generated revenues of $4.9 million, delivered 220,000 coffees, and satisfied 50,000 customers. To date, Misto Box has given away 50,000 coffees as a gift.
Misto Box developed Ballotpedia to engage citizens in civic education. Ballotpedia provided users with updates on the 2020 elections.
Ballotpedia has unbiased information about the political process, including primaries, redistricting, and direct democracy.
Misto Box has worked with Ballotpedia to improve voter participation by educating individuals about the election process.
The special subscription includes information about the political process with each bag of coffee. Misto Box is still in business and generates an annual revenue of $7.5 million.
Misto Box Shark Tank Update
Misto Box’s website is still in business. The company closed its Phoenix office, hired a crew, and began working remotely after appearing on Shark Tank. Connor is based in San Francisco, while Samantha resides in Greece and works there.
They have ceased fulfilling orders from Samantha’s little apartment, opting to outsource them to a Chicago-based company.
Misto Box recently marked four years in business and is still going strong. An update on Misto Box’s blog states that they are currently working on improving the user experience on the website.
The valuation of Misto Box was $500,000 during its appearance on Season 04 of Shark Tank. Misto Box’s net worth is estimated to be $7.5 million.