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Eco Nuts is an environmentally-friendly and sustainable cleaning product company founded by Mona Weiss and Scott Shields.
The company’s flagship product is a natural, biodegradable laundry detergent made from the dried berries of the Sapindus mukorossi tree, commonly known as soap nuts or soapberries.
These berries contain natural saponins, which act as a cleaning agent when they come into contact with water, effectively cleaning clothes without harsh chemicals.
Eco Nuts aims to provide consumers with eco-friendly, cost-effective, and hypoallergenic cleaning solutions.
The company has since expanded its product line to include various natural cleanings products, such as liquid laundry detergents, household cleaners, and fabric softeners, all formulated with organic and sustainable ingredients.
Eco Nuts gained widespread attention after appearing on Season 4 of the TV show Shark Tank, where the founders pitched their products and business to the Sharks, hoping to secure an investment to help grow their company.
What Are Eco Nuts?
Eco Nuts is a laundromat soap made from dried berries from a Himalayan tree that looks like nuts from a tree, but actually, they are dried berries from a tree that grows in the Himalayas.
When the fruit is mixed with water, it produces natural soap. Eco Nuts are designed in a washing machine to wash clothing, soften it during the rinse cycle, and prevent it from shrinking.
ECO NUTS are natural laundry detergents made from organic nuts. The truth is, it’s pretty much as natural as it gets. Eco Nuts are made from the fruit of the Sapindus mukorossi tree, also known as the soapberry tree.
A natural soap called saponin is contained in the dried berry shells, which have been used in Asia for washing clothes for hundreds of years.
The Eco Nuts clean well while minimizing environmental impacts and reducing residual chemical accumulation in high-efficiency and conventional washing machines. They are harmless to septic systems and gray water systems.
These products are also incredibly gentle and ideal for persons with sensitive or allergic skin. Add 4 to 5 Eco Nuts to the reusable wash bag and wash it as usual with your regular detergent.
The Eco Nuts bags can be reused up to ten times. When Eco Nuts begin to break down in their bags, toss them in the trash or compost, rinse the bags, and re-fill them with more Eco Nuts.
Eco Nuts are perfect for the elderly or college students who prefer not to suffer through a heavy container of laundry detergent at the Laundromat every time they wash their clothes.
| Company Name | Eco Nuts |
| Entrepreneur | Mona Weiss and Scott Shields |
| Product / Business | Natural tree nuts are a natural laundry detergent that can be reused for ten loads. |
| Investment Asking For | $175,000 for 15% equity in Eco Nuts |
| Final Deal | No Deal |
| Shark | No Shark |
| Episode | Season 4, Episode 6 |
| Business Status | In Business |
| Website | Eco Nuts Website |
Who Is The Founder Of Eco Nuts?
Mona Weiss and Scott Shields founded Eco Nuts as a more environmentally friendly and less expensive laundry detergent and fabric softener alternative.
According to the company’s advertisement, ‘Eco Nuts’ is hypoallergenic, biodegradable, and can be reused for up to ten loads.
Mona and Scott significantly impacted the world in their successful venture to bring an environmentally friendly alternative to laundry soap to the market. The Eco Nuts were soon packed into their living room after gathering with their friends.
Both Mona Weiss and Scott Shields owned successful businesses before launching Eco Nuts. Mona began her career as a Sesame Street performer before transitioning into creative directing.
While Scott has been an actor, his main goal has always been to lessen the amount of plastic and chemicals people rely on, similar to Mona’s. When she discovered soap nuts, Mona was looking for an organic, hypoallergenic, and environmentally safe laundry detergent.
She became dissatisfied when she ordered soap nuts online and discovered the nuts were delivered in plastic containers rather than environmentally friendly ones.
Mona and Scott began sourcing nuts in 2009, packaging them in environmentally responsible packaging and selling them everywhere they could find them: online, at art fairs, and in retail stores.
Several organizations have praised the company for its environmental commitment, and its sustainability initiatives have been regarded as pioneering in the laundry detergent industry.
You can successfully clean your clothes without harsh detergents using Eco Nuts laundry detergent. They can also be a natural fabric softener because they contain natural oils.
Eco Nuts is an environmentally friendly company that manufactures products only from natural ingredients and recyclable packaging.
The seeds from soap nuts can leave behind stains and germs on clothing and other surfaces, so Weiss and Shields developed a method for removing them.
How Was The Shark Tank Pitch Of Eco Nuts?
Scott and Mona appeared on Shark Tank seeking an investment of $175,000 in exchange for a 15 percent stake in Eco Nuts.
Mona Weiss and Scott Shields, the founders of Eco Nuts, appeared on Shark Tank during Season 4, Episode 6, which aired on October 26, 2012. They entered the tank seeking a $175,000 investment in exchange for a 15% equity stake in their company.
During their pitch, Mona and Scott demonstrated the effectiveness of Eco Nuts by washing clothes using their soap nuts product.
They explained how soap nuts are a natural, eco-friendly, and hypoallergenic alternative to traditional laundry detergents, offering consumers a unique and sustainable solution.
They also highlighted their other natural cleaning products and shared their passion for creating environmentally friendly, cost-effective solutions. The Sharks were interested in the concept and appreciated the company’s eco-friendly mission.
However, they had concerns about the scalability of the business, the ability to source a consistent supply of soap nuts and the potential for competition from other eco-friendly cleaning products in the market.
Despite their enthusiasm and the product’s appeal, Mona and Scott could not secure a deal with any of the Sharks. The concerns about scalability, sourcing, and competition ultimately led the Sharks to opt out of investing in Eco Nuts.
Mona and Scott left the Shark Tank stage without any deal from the Sharks.
Final Deal: No deal between Sharks and Eco Nuts.
What Happened To Eco Nuts After Shark Tank?
After their appearance on Shark Tank, Eco Nuts founders Mona Weiss and Scott Shields continued to grow their business; despite not securing a deal on the show, the exposure from the show generated public interest and helped boost the company’s visibility.
Post-Shark Tank, Eco Nuts focused on expanding its product line, creating new eco-friendly cleaning products such as organic liquid detergent, wool dryer balls, and other natural cleaning solutions. This allowed the company to cater to a larger market and offer consumers a more comprehensive range of products.
Eco Nuts has managed to carve out a niche in the eco-conscious cleaning products market and attract a loyal customer base due to its commitment to environmentally friendly and sustainable solutions.
The company continued to sell its products through its website and various online and brick-and-mortar retailers, expanding distribution channels and reaching new customers.
If you want to purchase Eco Nuts, they can still be purchased on Amazon for $7 per pouch. The one-of-a-kind product is still available for purchase on their website. According to the Associated Press, Eco Nuts could surpass the million-dollar threshold in sales.
Eco Nuts started being shipped regularly after the show was broadcast. Fortunately, they achieved financial success while maintaining complete ownership of their assets.
Eco Nuts Shark Tank Update
The popularity of Eco Nuts skyrocketed after Scott and Mona’s appearance on Shark Tank. Eco Nuts is in business and has generated $1 million in sales annually.
Eco Nuts stated in March 2022 that it would cease operations and no longer accept orders. Eco Nuts is out of business, and the founders have ceased operations.
What Is the Net Worth of Eco Nuts?
The valuation of Eco Nuts was $1.16 Million when it appeared on Shark Tank. However, the net worth of Eco Nuts is $0 since Eco Nuts is out of business.
