Mama Sing My Song, featured on episode 12 of season 15 of Shark Tank, is a service that provides personalized songs and lullabies for children and their families.
Founded by Amanda Seibert, the company offers bundle deals that include classic or custom songs along with a stuffed animal, children’s books, artwork, sheet music, and more. These items are designed to help parents bond with their kids through affirmations and loving messages.
Mama Sing My Song’s unique approach stems from Seibert’s personal experience of creating a calming song for her firstborn child, which led to a special bonding moment.
The company’s heartfelt services have received positive feedback from customers, with many praising the timeless and meaningful nature of the songs.
Mama Sing My Song’s appearance on Shark Tank showcased its success, with the founders securing a deal after demonstrating their customizable children’s song service.
The company’s dedication to providing personalized and heartfelt songs sets it apart, making it a valuable choice for parents looking to celebrate and empower their children especially.
|Mama Sing My Song
|Amanda Seibert, Valerie Stratton Guerra, Danny Seibert
|Custom songs for kids
|$125,000 for 10% equity
|Final Deal Accepted
|$150,000 for 33.3% equity
|Daniel Lubetzky, Daymond John, Lori Greiner
|Season 15, Episode 12
What Is Mama Sing My Song?
Mama Sing My Song is a company that specializes in crafting personalized songs and lullabies for children worldwide, aiming to provide comfort and affirmation.
The company offers customizable plush toys that play soothing songs for children, helping parents pacify their infants with relaxing music.
Mama Sing My Song focuses on celebrating the unique qualities of every child through the power of music, offering various bundles like the Acapella Bundle and Classic Song Bundle for customers to enjoy.
Mama Sing My Song is dedicated to spreading love and warmth through its musical creations, with a portion of its profits going towards providing songs for children in foster care.
Who Is The Founder Of Mama Sing My Song?
Amanda Seibert is the founder of Mama Sing My Song, a woman-founded and led company specializing in custom songs and lullabies for children. Amanda, an Indianapolis mom, discovered the soothing power of creating songs for her fussy baby, Jane.
As Jane grew older, she would request her special song by saying, “Mama, sing my song!” This inspired Amanda to start making custom songs for other children she knew, eventually leading to the creation of Mama Sing My Song.
Amanda Seibert, driven by her daughter’s love for personalized songs, realized the impact these unique creations had on children.
Seeing the joy and comfort it brought to Jane and others, Amanda decided to extend this heartfelt service to children worldwide.
Thus, Mama Sing My Song was born out of Amanda’s desire to help children feel valued, seen, and loved through the magic of personalized music.
Before appearing on Shark Tank, Mama Sing My Song had already established itself as a reputable company with a team of professional songwriters and musicians.
They have created thousands of personalized songs for children globally, offering both Keepsake Songs and Acapella Songs tailored to each child’s preferences and details.
Additionally, Mama Sing My Song introduced Singing Stuffed Animals as a unique product, adding a tangible element to their personalized songs.
The company’s charitable program, donating custom songs and stuffed animals to children in foster care, showcased its commitment to spreading love and comfort through music.
How Was The Shark Tank Pitch Of Mama Sing My Song?
The founders of Mama Sing My Song, Amanda and Danny Siebert, along with Valerie Stratton-Guera, presented their custom songwriting company on Shark Tank Season 15.
They started with a heartwarming moment by surprising Daymond John with a custom song for his daughter. The presentation emphasized their mission to create custom songs that help kids feel seen, valued, and loved, including a foster care program.
The entrepreneurs shared that the custom songs are written by moms working with the company based on information provided by customers.
The cost ranges from $99 for an acapella song to $250 for a studio recording, with an option to have the song packaged into a stuffed animal for an additional $55.
Despite Mark Cuban and Kevin O’Leary opting out due to scalability concerns, Lori Greiner, Daymond John, and guest shark Daniel Lubetzky offered $125,000 for 33.3% equity.
After negotiation, the final Deal was settled at $150,000 for 33.3% equity, which the founders accepted.
Shark’s Views on the Product:
- Mark Cuban loved the business but doubted its scalability.
- Kevin O’Leary respected the business but questioned the return on investment.
- Lori Greiner, Daymond John, and guest shark Daniel Lubetzky appreciated the concept and offered a deal.
Investment Sharks Offered:
- Sharks: Lori Greiner, Daymond John, Daniel Lubetzky
- Offer: $125,000 for 33.3% equity
- Counter Offer by Founders: $125,000 for 25% equity
- Final Deal Accepted: $150,000 for 33.3% equity
|Counter Offer by Founders
|Final Deal Accepted
|$125,000 for 33.3%
|$125,000 for 25%
|$150,000 for 33.3%
Did Mama Sing My Song Get a Deal on Shark Tank?
Mama Sing My Song successfully secured a deal on Shark Tank. The founders, Amanda Seibert, Valerie Stratton Guerra, and Danny Seibert, pitched their custom song business to the Sharks, asking for $125,000 for 10% equity.
Eventually, they closed a deal with Daniel Lubetzky, Daymond John, and Lori Greiner, who collectively invested $150,000 for 33.3% equity. This investment was aimed at helping the business expand and reach more parents with their unique custom music products.
What Happened To Mama Sing My Song After Shark Tank?
Following their appearance on Shark Tank, Mama Sing My Song managed to strike a deal with investors Daniel Lubetzky, Daymond John, and Lori Greiner. The trio collectively invested $150,000 in exchange for a 33.3% stake in the business.
Since then, Amanda Seibert, Valerie Stratton Guerra, and Danny Seibert have continued to run Mama Sing My Song, offering personalized songs for children.
Mama Sing My Song is still in business, with their hardcover reading picture book being sold on Amazon for $10.83 and boasting a high 96% positive review rate.
The company’s custom songs for kids, incorporated into plush toys, have been well-received, with their hardcover reading picture book also available on Amazon with highly positive reviews.
Mama Sing My Song remains headquartered in California, USA, with a dedicated team of 1-5 individuals.
With its base in California, United States, Mama Sing My Song is reported to have a team consisting of 1-5 individuals.
Despite facing challenges in scaling the business, the founders are dedicated to marketing their unique product effectively to drive sales growth in the future.
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Mama Sing My Song Shark Tank Update
After appearing on Shark Tank, Mama Sing My Song experienced a significant boost in brand awareness and customer interest. The exposure from Shark Tank helped Mama Sing My Song gain more visibility and credibility in the market.
The company continued to grow its customer base and expand its product offerings. With the investment and guidance from the sharks, Mama Sing My Song was able to develop its business further and reach a wider audience.
The personalized songs and lullabies by Amanda Seibert received positive feedback and became sought-after gifts for various occasions like baby showers, Mother’s Day, Christmas, and birthdays.
The heartwarming concept of creating customized songs to celebrate special bonds resonated well with the audience, leading to increased sales and recognition.
Mama Sing My Song continued to focus on providing emotional keepsakes through music, fostering lasting memories between parents and children.
The concept of creating customized songs for children and integrating them into stuffed animals resonated well with customers, leading to increased sales and brand recognition.
Mama Sing My Song’s focus on fostering the bond between parents and children remained at the core of its business, attracting more customers who valued personalized experiences for their families.
Mama Sing My Song’s appearance on Shark Tank was a significant milestone that propelled the company towards further success and growth in the children-oriented market.
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What Is the Net Worth Of Mama Sing My Song?
According to our research, Mama Sing My Song’s net worth is estimated to be $500,000. The valuation of Mama Sing My Song was $450,000 after securing an investment from Daniel Lubetzky, Lori Greiner, and Daymond John on season 15 of Shark Tank.