Jackson’s Honest is a company founded by Scott and Megan Reamer that produces sweet potato chips cooked in coconut oil. They were inspired by their eldest son, Jackson, who had many health issues, including GI problems.
They aim to provide a healthy and nutritious snack to help others. The chips are sold in different flavors and sizes on their website and at retail stores like Walmart.
The founders of Jackson’s Honest, Megan and Scott Reamer, pitched their gluten-free and nutrient-packed corn and tortilla chips fried in organic coconut oil on an episode of “Shark Tank.”
What Is Jackson’s Honest?
Jackson’s Honest is a brand that creates potato chips and tortilla chips made from real, “honest” ingredients, most notably coconut oil.
Megan and Scott Reamer created the company after their son, Jackson, developed a rare immune disorder and showed positive results following a high-fat, low-carbohydrate ketosis diet, including coconut oil.
Jackson’s Honest uses a “low and slow” cooking method that takes about 10 times longer than traditional chips to help retain the integrity of the coconut oil.
They offer 8 varieties of potato chips and 6 styles of tortilla chips in classic flavors such as Barbeque, Sea Salt, and Blue Corn. The company also has a charitable foundation that helps fund research and assist families in caring for children with orphan diseases.
Jackson’s Honest is a brand of potato and tortilla chips fried in organic coconut oil. Jackson’s Honest offers organic coconut oil-based tortilla chips and potato chips. They come in various flavors, including sea salt, sweet potato, barbecue, fresh sauce, maple cinnamon, etc.
Jackson’s Honest tortilla and potato chips are made using only real, “honest” ingredients, including coconut oil, which Megan and Scott Reamer believe helped their son with the Aicardi-Goutières syndrome.
Additionally, the company uses potato varieties with high nutritional value and fries its chips at a low temperature for an extended time. This keeps the molecule integrity of the coconut oil.
This not only produces a chip with a taste that is more accurate to its flavor, but it also helps to protect the chip from oxidative damage that could be harmful.
| Company Name | Jackson’s Honest |
| Entrepreneur | Scott Reamer and Megan Reamer |
| Product / Business | Coconut oil-based chips made from organic potatoes and tortillas |
| Investment Asking For | $1.25 million for 5% equity in Jackson’s Honest |
| Final Deal | $1.25 million for 15% equity in Jackson’s Honest |
| Shark | Rohan Oza |
| Episode | Season 9 Episode 2 |
| Business Status | In Business |
| Website | Visit Website |
Who Is The Founder Of Jackson’s Honest?
Megan Reamer and Scott Reamer are the founders of Jackson’s Honest.
Jackson’s Honest Before Shark Tank
Jackson’s Honest is a company that produces potato and tortilla chips prepared from organic coconut oil and specializes in producing organic potato chips. Scott and Megan Reamer founded Jackson’s Honest.
The couple’s son, Jackson, who had been experiencing unexplained symptoms for twelve years before his diagnosis in 2015 with the extremely uncommon autoimmune disorder known as Aicardi-Goutieres syndrome, served as the impetus for the couple to establish the company in 2012.
Their doctors advised the couple that controlling his diet was the most effective strategy to cure his illness after receiving the diagnosis.
They used a lot of trial and error, including testing out many different recipes until they figured out that a diet high in healthy fats was the best way to proceed.
They ultimately began making their potato chips and frying them in organic coconut oil, transforming them into a more nutritious alternative to traditional potato chips.
The Reamers began selling their homemade chips on the internet in 2012 after receiving support from family members and friends who loved the snacks. Their efforts paid off, even though developing their brand was challenging.
The chips were in demand in the United States and several other countries across the globe within three months of their introduction.
They upgraded the company the following year to a small commercial kitchen, and then in 2013, they secured their first manufacturing facility.
They did not have to wait for very long to secure their first transaction with the shop Natural Grocers. They could sell more than one million dollars worth of chips in less than a year.
As a result, the company hired a small team of employees, with whose help they could earn a revenue of ten million dollars.
They started working with well-known retailers like Sprouts and Whole Foods as their company expanded and became more successful. Finally, in June 2017, Scott decided to spend his full attention on this endeavor and resigned from his day job.
The company’s founders, intent on expanding it even further, eventually succeeded in securing a position on the reality series Shark Tank, which airs on ABC.
How Was The Shark Tank Pitch Of Jackson’s Honest?
Megan and Scott appeared on Shark Tank requesting an investment of $1.25 million in exchange for a 5% equity in Jackson’s Honest.
Megan and Scott left the Shark Tank stage with a deal from Rohan Oza, a guest Shark, of $1.25 million in exchange for a 15% stake in Jackson’s Honest.
Final Deal: Rohan Oza agreed to invest $1.25 million for a 15% equity in Jackson’s Honest.
What Happened To Jackson’s Honest After Shark Tank?
Sadly, Jackson, the Reamers’ son, lost his battle with his illness just a few short months after the taping of the episode.
They continue to be committed to carrying on his work to this day, and his family continues to invest their time, energy, and resources into the business.
Jackson’s Honest founders claim they received a flood of calls, reviews, and emails from new clients when featured on the show.
They have also been able to step up their game in numerous dimensions thanks to the assistance of their investor, Rohan Oza.
The process includes various aspects, including packaging, strategy, branding, marketing, and funding.
Jackson’s Honest has now introduced a new line of grain-free puffs among the many recently released products.
There are three flavors of the gluten-free snack available right now: cheesy cheddar, spicy cheddar, and crunchy sweet potato.
They are just as healthful as the rest of their range of chips, but they don’t have any corn, rice, or vegetable oil.
They can be purchased, along with the company’s other products, either online through its website or from merchants located all around the country.
There has been an increase in the number of laudatory remarks the company has received during the past year. They have received four stars or higher ratings for most of their potato chips on Amazon.
A closer review of the reviews indicates that most customers are satisfied with the snack; however, some have suggested that the price point may be high.
A similar rating is also recorded on the company’s official Facebook page, which is available for viewing here.
Jackson’s Honest Shark Tank Update
The deal between Jackson’s Honest and Rohan Oza was finalized after the show. Jackson’s Honest saw a huge boom in its sales after its appearance on Shark Tank.
Megan and Scott capitalized on their appearance and even signed contracts with other vendors to distribute Jackson’s Honest.
Jackson’s Honest began selling grain-free puffs when the company changed its name to Jackson’s-the Super Snack in 2018.
You can purchase Jackson’s Honest almost in all Whole Foods locations. Jackson’s Honest annual revenue is above $10 million as of 2023.
Is Jackson’s Honest Still In Business?
Yes, Jackson’s Honest is still in business as of 2023, with annual revenue of $10 million.
Following their appearance on Shark Tank, Jackson’s Honest has seen a huge surge in popularity. The company has continued to expand its product line, adding new flavors such as Sour Cream & Onion, and Barbeque.
They have also expanded their distribution, now selling their chips in over 7,000 stores nationwide. The company has also increased its revenue, hitting $36 million in 2019 and becoming profitable.
On top of that, they have also received numerous awards and accolades, including being named one of Inc. Magazine’s Best Workplaces. All in all, appearing on Shark Tank has been a major success for the company and has helped propel them to even greater heights.
What Is the Net Worth Of Jackson’s Honest?
The valuation of Jackson’s Honest when it appeared on Shark Tank was $25 million. The net worth of Jackson’s Honest as of 2023 appears to be around $10 million.
