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The Real Elf, as featured on episode 08 of Season 13 of Shark Tank, is a unique business founded by Tommy Holl. The business revolves around Tommy’s portrayal of the character of an Elf, offering personalized digital messages, appearances at events, and Christmas greeting services.
Customers can book personalized massages or have him appear at their events. The Real Elf also sells products like Elf pillow covers, blankets, cups, and apparel.
Tommy’s goal is to spread kindness and happiness, with a portion of his profits going towards cancer patients. The Real Elf stands out as a one-of-a-kind concept in the market, with no direct competitors.
Tommy’s appearance on Shark Tank garnered attention, and he received an investment offer from Barbara Corcoran. The business continues to thrive, offering unique and heartwarming experiences for its customers.
In summary, The Real Elf’s unique concept, personalized services, collaboration with notable organizations, and commitment to spreading joy and kindness make it a standout choice for anyone looking to add a touch of magic to their events or celebrations.
| Company Name | The Real Elf |
| Founder | Tommy Holl |
| Product | An elf-themed pop-up base |
| Investment Seeking | $125,000 for a 25% equity |
| Final Deal Accepted | $75,000 as a loan + $50,000 for 35% equity, with 50% of sales going to a cancer charity |
| Shark Name | Barbara Corcoran |
| Episode | Season 13, Episode 08 |
| Business Status | In Business |
| Website | The Real Elf Website |
| Net Worth | $200,000 |
What Is The Real Elf?
The Real Elf, portrayed by Tommy Holl, is a character who serves as the Head of Public Relations for the North Pole’s Midwest Division of Holiday Cheer.
He travels worldwide promoting the Christmas spirit, spreading joy and merriment, and helping individuals get onto Santa’s ‘Nice’ list.
The Real Elf is a pop-up event business with the main purpose of spreading love. Customers can book events or personalized video wishes through the official website.
Additionally, the business sells various accessories such as mugs, blankets, masks, hoodies, and pillows. The Real Elf is especially popular during Christmas, offering services for parties, promotions, and events.
The Real Elf is available for parties, promotions, and events and also engages in Random Acts of Christmas to bring cheer to people during the holiday season.
Who Is The Founder Of The Real Elf?
Tommy Holl, a former cancer patient with a background in broadcast journalism, founded the Real Elf. Tommy’s idea of becoming The Real Elf stemmed from friends comparing him to the Elf on the Shelf at a Christmas party.
Inspired by spreading Christmas cheer and his personal experience with cancer, Tommy decided to don the elf costume and embark on a mission to remind everyone of the joy of the holiday season.
Before appearing on Shark Tank, The Real Elf, portrayed by Tommy Holl, was known for traveling around the Chicago region as the self-appointed Head of Public Relations for the North Pole’s Midwest Division of Holiday Cheer.
He engaged in “Random Acts of Christmas,” spreading the Christmas spirit and ensuring everyone was on Santa’s “Nice” list.
Tommy’s appearances included tree lighting ceremonies, hospital visits, corporate events, and private parties where he offered personalized video messages called Elf Grams.
Additionally, Tommy’s connection to cancer led him to become a volunteer Imerman Angel, spreading holiday cheer to pediatric patients and raising awareness and funds for cancer causes.
How Was The Shark Tank Pitch Of The Real Elf?
Tommy Holl, the founder of The Real Elf, presented his holiday-themed business on Shark Tank Season 13. He offered personalized digital messages, party appearances, and more with a focus on spreading Christmas cheer.
Tom received mixed feedback from the Sharks when he requested $125,000 for 25% equity.
With a charming entrance popping out of a present, Tommy showcased his holiday-themed business, offering personalized digital messages, party appearances, and more.
While the Sharks appreciated Tommy’s charismatic personality and entertaining pitch, they expressed concerns about his business model, limited social media following, and his time commitment due to holding a full-time job.
Despite Tommy’s vision of creating an app for viral success, the Sharks believed focusing on social media would suffice.
After receiving no offers from Mark Cuban, Lori Greiner, Kevin O’Leary, and Daymond John, it was Barbara Corcoran who saw the potential in Tommy and The Real Elf.
Barbara made an offer of $50,000 in cash and $75,000 as a loan for 35% equity, with the condition that half of the sales would be directed to a cancer charity.
Tommy accepted Barbara’s offer, ensuring that his business would not only spread Christmas cheer but also support cancer patients through charitable contributions to Imerman Angels.
The Real Elf, under Tommy’s leadership, continues to thrive by delivering joy during the holiday season while making a meaningful impact on those in need.
Sharks’ Views:
- Sharks appreciated Tommy’s likable personality and entertaining pitch.
- Concerns were raised about his business model, limited social media presence, and time commitment due to a full-time job.
- Barbara Corcoran offered $50,000 in cash and $75,000 as a loan for 35% equity, with half of the sales going to a cancer charity.
- Tommy accepted Barbara’s offer of $50,000 in cash and $75,000 as a loan for 35% equity, ensuring half of the sales would benefit a cancer charity.
Shark Tank Investment Table:
| Shark | Offer | Counter Offer | Final Deal |
| Barbara Corcoran | $50,000 cash, $75,000 loan for 35% equity with half sales to charity | – | Accepted |
| Mark Cuban | No Offer | – | – |
| Lori Greiner | No Offer | – | – |
| Kevin O’Leary | No Offer | – | – |
| Daymond John | No Offer | – | – |
The Real Elf, led by Tommy Holl, continues to spread joy during the holiday season while supporting cancer patients through Imerman Angels.
Did The Real Elf Get a Deal on Shark Tank?
The Real Elf, portrayed by Tommy Holl, secured a deal on Shark Tank with Barbara Corcoran. Barbara offered $50,000 in cash, a $75,000 loan, and a 35% stake in the business.
Additionally, she requested half of all sales to be donated to cancer charities, a cause close to Tommy’s heart. This deal was accepted, marking a successful partnership between The Real Elf and Barbara Corcoran.
Also read, Ornament Anchor Shark Tank Net Worth
What Happened To The Real Elf After Shark Tank?
After appearing on Shark Tank, The Real Elf, portrayed by Tommy Holl, struck a deal with Barbara Corcoran, accepting $50,000 in cash and a $75,000 loan in exchange for 35% of the business.
Additionally, Barbara requested that half of all sales go directly to cancer charities, a cause close to Tommy’s heart. This deal signified a turning point for The Real Elf, providing both financial support and a platform for further growth.
As of 2024, there is no definitive information on whether the deal with Barbara Corcoran has concluded. However, The Real Elf is still active in business, as indicated by the continued operation of the website.
Tommy Holl is likely still spreading Christmas cheer in Chicago through his Elf Grams and other services.
The impact of the Shark Tank appearance and subsequent deal with Barbara Corcoran on The Real Elf’s net worth is not explicitly stated.
However, the injection of capital and expertise from the partnership could have bolstered the business’s financial standing and potential for expansion.
The commitment to donate a portion of sales to cancer charities also speaks to the values and mission driving The Real Elf’s operations.
The Real Elf’s journey post-Shark Tank is one of continued activity and commitment to its core mission of spreading joy and supporting charitable causes.
While specific financial details are not disclosed, the business’s ongoing presence indicates a level of success and resilience in the competitive market.
Also read, Santa’s Enchanted Mailbox Shark Tank Net Worth
The Real Elf Shark Tank Update
After appearing on Shark Tank, The Real Elf experienced a significant boost in popularity and success. The exposure from the show helped elevate the business to new heights, making it more than just a seasonal sensation.
The Real Elf continued to spread joy and happiness, not only during the holiday season but throughout the year.
The Real Elf’s unique concept of personalized greetings and live events resonated well with the audience, leading to increased demand for its services.
The business expanded its reach beyond Chicago, offering customized Elf Grams and digital messages to individuals and businesses across different regions.
Following Shark Tank, The Real Elf was highly recognized for its commitment to philanthropy. The Real Elf participated in events supporting cancer patients and survivors in collaboration with organizations like Imerman Angels.
Tommy remained actively involved in the business while also working in the advertising industry.
The Real Elf received positive feedback post-Shark Tank, with Tommy making appearances on various media outlets and events, further solidifying the business’s presence in the market.
Through this philanthropic approach, the business demonstrated its commitment to improving the community as well as its dedication to making a difference.
The Real Elf is still in business with a net worth of $200,000, continues thriving, and is operating successfully.
The Real Elf has established a strong market position through its innovative services, strong community engagement, and philanthropic initiatives.
The Real Elf’s journey post-Shark Tank has been marked by growth, impact, and success. The business remains active, spreading joy and cheer through its unique offerings and making a difference in the community through its philanthropic endeavors.
Also read, Wendy’s Gnome Shop Shark Tank Net Worth
What Is the Net Worth Of The Real Elf?
According to our research, the net worth of The Real Elf is estimated to be $200,000 after securing an investment from Barbara Corcoran on season 13 of Shark Tank.
