HummViewer Shark Tank Update: Net Worth, Products, & Buyer Warning

If you have ever watched a hummingbird dart across your yard, you know how magical these tiny, lightning-fast birds can be. John and Joan Creed wanted to experience that magic up close. This deep appreciation for nature led them to invent the HummViewer, an innovative, wearable hummingbird feeder mask.

The product became a viral sensation after appearing on Season 14 of Shark Tank in late 2022. But a lot has changed since the founders pitched their dream to the Sharks. From massive sales growth to frustrating battles with counterfeit sellers, the business has evolved significantly.

Here is the ultimate update on HummViewer. We cover their true net worth, what happened after the show, and how you can safely feed hummingbirds in your own backyard without accidentally harming them.

What Is the HummViewer?

The HummViewer is a wearable plastic face mask designed to let users feed and watch hummingbirds right in front of their eyes.

At first glance, the device looks a bit like a clear welding mask or a safety face shield used during the pandemic. However, attached to the front of this clear shield are three bright red, realistic-looking plastic flowers. Inside these flowers are small feeding tubes that you fill with homemade sugar water.

Because the clear, sturdy shield sits securely between your face and the feeding tubes, the hummingbirds can safely fly right up to the mask. The experience is highly immersive.

Users report feeling the wind from the birds’ rapidly beating wings and watching their long, forked tongues lap up the sweet nectar just inches away.

The authentic HummViewer mask weighs 1.5 pounds and measures 12 by 9 by 11 inches. The kit arrives fully assembled and is packaged inside a protective red cotton sling backpack for easy storage.

HummViewer Product Lineup

Today, the HummViewer brand sells much more than just masks. You can find their official gear exclusively on their website.

As of today, their product catalog has expanded to include hand feeders, traditional hanging feeders, and nature-themed clothing.

Here is a quick look at their current offerings:

Product Category	Specific Item	Retail Price (USD)
Kits & Masks	The Authentic HummViewer Kit	$69.95
Hand Feeders	Nectar Bloom™ Hand Feeder	$22.95
Glass Feeders	16 oz. Traditional Hummingbird Feeder	$20.95
Glass Feeders	32 oz. Traditional Hummingbird Feeder Kit	$24.95 (On Sale)
Apparel	Birds of a Feather Crew Neck Sweatshirt	$54.95
Apparel	Hummingbird Art Tunic Hoodie	$49.95
Apparel	Birds of a Feather V-Neck Tee	$24.95

(Note: Due to high seasonal demand, the main HummViewer mask kit frequently goes out of stock. Check their official website for current availability.)

The Founders Behind the Mask

John and Joan Creed created the HummViewer out of a pure, lifelong love for nature. John spent his childhood summers at his family’s cabin in Westcliffe, Colorado.

He was always amazed by the colorful hummingbirds that swarmed the deck, sparking a fascination with their species, habits, and migration patterns.

Joan shared a similar background, growing up exploring the Colorado mountains on horseback and always keeping bird feeders outside her homes.

As an adult, John wanted a closer look. Before ever appearing on television, he spent weeks in his garage building prototypes. He started with a standard welding mask, some fake flowers, and basic rubber tubing.

His first attempts were not perfect. The birds would fly by, curious but cautious. After plenty of trial and error, adjusting the holes and the flower placements, a hummingbird finally stopped to take a long drink. John was hooked.

In 2017, John was wearing his mask at his cabin when his wife Joan suggested they send a video to a local Denver news station, Channel 9.

The news station loved it so much that they drove out to do a feature story. They even named John’s invention one of the “9 Most Inspiring Stories of 2017”.

The overwhelming public response proved that other bird lovers wanted to try it, too. This pushed John, an electrician of 40 years, and Joan, who ran a grocery delivery business, to turn their backyard hobby into a real company.

HummViewer Shark Tank Pitch: A Complete Recap

In December 2022, John and Joan walked into the Shark Tank (Season 14, Episode 8) to pitch their business. They were seeking a $75,000 investment in exchange for 10% equity in their company.

The Sharks loved the upbeat energy of the pitch. However, some of the investors worried the mask was just a fun, seasonal novelty item rather than a highly profitable, scalable business. For this reason, veteran Shark Lori Greiner opted out and did not offer a deal.

Fortunately, guest Shark Daniel Lubetzky saw the vision. Lubetzky is the billionaire founder of KIND Snacks and the investment firm Camino Partners.

He has a history of investing in unique, value-driven companies, and he was specifically drawn to the HummViewer because of his own father’s deep love for hummingbirds.

Shark Tank Pitch Details	Information
Founders	John and Joan Creed
Original Ask	$75,000 for 10% equity
Investing Shark	Daniel Lubetzky
Final Deal Reached	$75,000 for 35% equity
Episode Air Date	December 2022 (Season 14, Ep 8)

Even though the final deal required giving up more equity than they originally planned, John and Joan happily accepted Lubetzky’s offer. They knew his massive retail experience was exactly what they needed to grow the brand.

What Happened After Shark Tank? The Update

Closing a deal on reality television is just the first step. The real work happens after the cameras stop rolling. Thankfully, the HummViewer has been a massive success story since its television debut.

The Massive Sales Boom

Immediately after the episode aired, the company felt the famous “Shark Tank Effect.” Over 35,000 people rushed to their website. In a single day, they completely sold out of their 1,500-unit inventory, pulling in over $100,000 in sales. At one point, they were backed up with over 2,000 unfulfilled orders.

The growth was so intense that John and Joan both quit their day jobs to run HummViewer full-time. In February 2023, they moved their operations out of their house and into a dedicated commercial warehouse and office space in Loveland, Colorado, allowing them to ship orders much faster.

Help From a Billionaire

Daniel Lubetzky and his team at Camino Partners immediately stepped in to help. The investment team completely rebuilt the HummViewer website, making it easier for customers to shop and improving the brand’s overall digital presence.

Lubetzky also provided expert advice on how to navigate wholesale retail and distribution, helping the Creeds build a solid foundation for the future.

Fact-Check: What Is HummViewer’s Net Worth?

If you search the internet, you will find several outdated blogs claiming that HummViewer has a net worth of $2.1 million. Based on our fact-checking, this number is completely false.

When Daniel Lubetzky invested $75,000 for a 35% stake on the show, it gave the company an official valuation of exactly $214,285.

Since that moment, the company has grown steadily. By July 2024, they reported that they were on track to clear over $500,000 in gross yearly sales.

Based on their current sales volume, their new warehouse assets, and their expanded product lines, industry experts estimate that HummViewer’s actual net worth sits between $500,000 and $800,000.

While they are not a multi-million dollar corporation just yet, it is a highly impressive, profitable business for the Colorado couple.

The Counterfeit Crisis: How to Spot a Fake

Sadly, success attracts copycats. By 2024 and continuing into 2026, the internet was flooded with cheap, fake knock-offs of the HummViewer.

Overseas scam companies engaged in blatant intellectual property theft. They stole the Creeds’ videos and product photos from their official website and used them to create fake listings on Amazon and eBay.

These counterfeiters sell poorly made masks with glued-on feeders that easily break. Sometimes, buyers receive a cheap piece of plastic, and other times they receive nothing at all.

To fight back, John and Joan had to hire an attorney. Because they hold a strict United States utility patent (Number 16129630) and a registered trademark, they have been working to force these fake sellers off the internet.

Buyer Warning: If you want to buy a HummViewer, only purchase it from their official website (Hummviewer.com). Fake masks are not just a waste of money, they can actually be dangerous to the birds.

Some fake listings even show artificial intelligence-generated photos of pigeons trying to feed from the mask. Even worse, these scam listings often tell buyers to fill the mask with honey. As we will explain below, feeding honey to a hummingbird is a deadly mistake.

Expert Guide: How to Safely Feed Hummingbirds

If you plan to use a HummViewer, or even a traditional glass bird feeder, you must put the safety of the birds first.

Hummingbirds burn a staggering amount of energy. A single bird can eat up to half its own body weight in sugar every single day. Their hearts can beat over 1,200 times a minute, and they can dive at speeds up to 60 miles per hour. Because they live life in the fast lane, they rely on clean, safe fuel.

Here are the strict, science-backed rules for feeding hummingbirds in your yard:

1. The Safe Nectar Recipe

You do not need to buy expensive store-bought bird food. The absolute best food for hummingbirds is a simple mix of clean tap water and standard, refined white table sugar.

• The Ratio: Mix exactly 4 parts water to 1 part white sugar (for example, 1 cup of water and 1/4 cup of sugar).
• Directions: Boil the water to fully dissolve the sugar, then let it cool completely before filling your feeder tubes. You can store any extra nectar in the refrigerator.

2. Never Use Honey or Brown Sugar

This is incredibly important: Do not ever put honey, brown sugar, molasses, or artificial sweeteners in a hummingbird feeder.

Honey contains natural bacteria and fungal spores. When a hummingbird eats honey, it can develop a terrible fungal disease. This infection attacks the bird’s beak and tongue, causing it to swell.

The infection stops the bird from pulling its tongue back into its mouth, meaning it can no longer eat, and it will eventually starve to death. Always stick to plain white sugar.

3. Never Use Red Food Coloring

Many people think they need to dye the water red to attract the birds. This is a myth. The red dye contains harsh, artificial chemicals that can cause severe kidney damage to the birds. Natural flower nectar is completely clear. The bright red plastic flowers on the HummViewer mask are more than enough color to grab the birds’ attention.

4. Keep It Clean

Sugar water goes bad very quickly, especially in the hot summer sun. If the liquid looks cloudy, it is filled with dangerous bacteria and is unsafe to drink. You should empty and wash your feeder every two to three days.

If you live in an area with high heat, you must clean it and provide fresh nectar every single day.

How to Acclimate Birds to the Mask

Hummingbirds are brave, but they are also smart wild animals. They will not fly right up to your face on the very first day.

To use the HummViewer successfully, you have to train the birds to trust it. First, take down any of your normal hanging feeders. Next, place the filled mask outside on a table, a post, or a paint can and leave it there for a few days.

Once the local birds figure out that the red flowers on the mask are a safe, reliable source of food, they will keep coming back. After they are used to it, you can finally put the mask on your head, sit very still, and let the magic happen.

Hummingbird Species You Can Spot in the US

Where you live in the United States will determine what kind of hummingbirds visit your mask. While there are over 300 species in the world, only a couple of dozen travel through North America.

Here is a quick guide to the birds you might see in your region:

US Region	Common Hummingbird Species	Notes
Eastern United States	Ruby-throated Hummingbird	The main breeding bird for the entire East Coast.
Western US / Pacific Coast	Anna’s, Allen’s, Rufous	Anna’s hummingbirds often stay in California all year long.
The Southwest (TX, AZ, NM)	Black-chinned, Broad-tailed, Broad-billed	This region is a massive migration highway with highly diverse species.

The Final Verdict: Is HummViewer Still in Business?

Yes, HummViewer is absolutely still in business and thriving. What started as a fun, creative weekend project at a Colorado cabin has turned into a highly successful, patented wildlife brand.

Thanks to John and Joan Creed’s dedication, and the strategic backing of Shark Tank’s Daniel Lubetzky, thousands of nature lovers have been able to look a hummingbird right in the eye.

Just remember to buy from the official website to avoid scams, skip the red dye, and always keep your nectar fresh!