Hoodie Pillow Shark Tank Net Worth

The Hoodie Pillow, featured on Season 4 of Shark Tank, is a product that combines a hooded sweatshirt’s comfort with a pillow’s utility.

The piece is crafted with two integral parts: a hoodie and a pillowcase, designed to offer the highest level of comfort and relaxation. 

The pillow part of the Hoodie Pillow is made from premium pillowcase material, typically cotton or polyester, ensuring a comfortable and restful sleep. It’s designed to fit a standard-size bed pillow, making it a versatile addition to any bedding ensemble. 

The distinguishing feature of this product is the incorporated hoodie. Crafted from soft sweatshirt material, the hood is comforting and cozy. It’s equipped with adjustable drawstrings for a customized fit around your head.

The Hoodie Pillow’s appeal lies in its unique blend of comfort and functionality. It provides a cozy, familiar feeling of wearing a hoodie while offering the support of a comfortable pillow.

The added features, like integrated audio and storage options, cater to the needs of modern consumers, enhancing its appeal further.

Company NameHoodie Pillow
EntrepreneurChristopher Hindley and Rebecca Rescate
ProductHooded pillowcase
Investment Asking For$90,000 in 15% equity in Hoodie Pillow
Final Deal$90,000 in 20% equity in Hoodie Pillow
SharkRobert Herjavec
Episode Season 4, Episode 15
Business StatusIn Business
WebsiteHoodie Pillow Website
Net Worth$5 Million

What Is Hoodie Pillow?

Hoodie Pillow is the ultimate combination of comfort and functionality. It is a unique product designed to provide comfort and support while allowing you to relax in style. Made from soft and cozy material, the Hoodie Pillow features a built-in hood, perfect for those moments when you want to block out the world and unwind.

You can use a Hoodie Pillow pillow at home, on the road, or even in the office for ultimate comfort, no matter where you are. The Hoodie Pillow provides support for your neck and shoulders and a snug fit around your head.

Hoodie Pillow ergonomic design ensures proper alignment, reducing strain and promoting a better sleep posture. The Hoodie Pillow adds a touch of fashion to your relaxation routine with its stylish appearance.

Hoodie Pillow Shark Tank Net Worth

You can choose from various colors and designs to suit your style with Hoodie Pillow. The hood can be easily adjusted to fit your preference, giving you complete control over your comfort.

The Hoodie Pillow is not just limited to relaxation, though. Its functionality extends beyond comfort. It features a hidden side pocket, allowing you to keep your phone, headphones, or other small essentials within reach.

You can curl up and binge-watch your favorite TV show or take a quick power snap with the Hoodie Pillow. This unique and stylish product will give you luxurious relaxation.

Hoodie Pillow offers the perfect blend of comfort, support, and style. With its relaxing and rejuvenating properties, it’s the perfect companion for relaxing or rejuvenating at home or on the go.

Who Is The Founder Of Hoodie Pillow?

Chris Hindley and Rebecca Rescate created the innovative Hoodie Pillow. Hindley’s background is in graphic design and advertising, while Rescate is an entrepreneur known for her previous success with CitiKitty, a product that trains cats to use a human toilet, which was also featured on Shark Tank.

Hoodie Pillow was conceived when Chris Hindley wanted to improve the common experience of using a hooded sweatshirt as a makeshift pillow during travel or casual relaxation.

He saw an opportunity to bring the comfort and style of a hoodie to a traditional pillow, and the Hoodie Pillow was born.

He brought on Rescate to help bring the product to market, given her experience with launching successful consumer products.

Before appearing on Shark Tank, Hoodie Pillow was already experiencing moderate success. The product was available for sale online and had received positive reviews for its comfort and novelty.

However, as with any new product, breaking into the wider market was a challenge, and that’s where the Shark Tank opportunity presented its value.

The team hoped to gain financial backing and the valuable mentorship and business connections that come with a deal from one of the Sharks.

The concept and prior success with CitiKitty helped them secure a place in the show’s fourth season, promising broader exposure to their unique product.

How Was The Shark Tank Pitch Of Hoodie Pillow?

During their Shark Tank appearance, the founders of Hoodie Pillow, Chris Hindley and Rebecca Rescate, demonstrated their product’s unique appeal and functionality.

Their pitch involved explaining the product’s inception, features, and the response they had received from the market.

Chris Hindley and Rebecca Rescate were seeking an investment of $90,000 in exchange for a 15% equity stake in their company, valuing Hoodie Pillow at $600,000.

Rescate used her previous Shark Tank experience to her advantage, presenting her successful exit from her first venture, CitiKitty, and how the proceeds were invested into Hoodie Pillow. This lent credibility to the new venture and showed her ability to build and grow a company.

The Sharks were intrigued by the novel concept, with the product piquing their interest due to its unique blend of a common comfort object (the hoodie) and a necessity (the pillow).

However, they also voiced some concerns about the scalability of the business and whether the product was too much of a novelty item to achieve widespread, long-term success.

Robert Herjavec saw the potential in Hoodie Pillow. Impressed by Rescate’s previous track record and believing in the product’s potential to tap into the travel and relaxation goods market, he offered the $90,000 investment the entrepreneurs sought.

However, he asked for a higher equity stake: 25% instead of the proposed 20% stake in Hoodie Pillow. After some consideration, Hindley and Rescate agreed to Herjavec’s terms, securing the deal and the valuable partnership they sought.

The experience provided them with the necessary funding to scale their business and the mentorship and guidance of a successful entrepreneur.

Final Deal: Hoodie Pillow secured an investment of $90,000 in exchange for a 20% stake from Robert Herjavec.

What Happened To Hoodie Pillow After Shark Tank?

Hoodie Pillow’s business took off considerably after appearing on Shark Tank and securing a deal with Robert Herjavec.

The exposure from the show resulted in a significant boost in sales due to the increased visibility and the Shark Tank Effect, a term commonly used to describe the surge in interest and sales experienced by businesses after they’re featured on the show.

With the infusion of capital and strategic advice from Herjavec, the Hoodie Pillow team increased their production to meet the rising demand, improve their marketing efforts, and explore opportunities for product diversification and expansion.

It’s also likely that they could enter retail stores or partnerships previously out of reach, thanks to Herjavec’s connections and influence.

In addition to the original Hoodie Pillow, the company also launched several new versions of the product, including a travel version and a memory foam version, expanding its reach in the market.

Hoodie Pillow has continued to be recognized for its innovative blend of comfort and utility, maintaining its position in the market as a unique offering.

Hoodie Pillow Shark Tank Update

After appearing on Shark Tank Season 4 in 2013, Hoodie Pillow, a company that offers innovative pillow products with attached hoods, has changed its business model and expanded its product line.

Initially, Hoodie Pillow featured a hooded pillowcase, but it has since shifted its focus to a neck pillow with an attached hood, available in inflatable and memory foam versions.

In addition to the neck pillow, the company now sells hooded blankets, a hooded beach towel, and a gym bag made from a material resembling a hooded sweatshirt.

The shift in focus has proven successful for Hoodie Pillow, as evidenced by its continued growth and recognition in the market.

The company introduced an inflatable travel pillow and has gained attention as a top gadget for summer travel and the ultimate flight accessory.

Hoodie Pillow Shark Tank Net Worth

Moreover, its success can also be seen through the luxury fashion brand Balenciaga launching its hooded neck pillow in 2021, priced at $695.

Hoodie Pillow has expanded its product range and experienced success and recognition in the market since its appearance on Shark Tank.

Our research shows that Hoodie Pillow is still in business. Hoodie Pillow has expanded its product line to include various options such as inflatable travel pillows, patterned pillows, kids’ Hoodie Pillow, blankets, bags, and beach towels.

Hoodie Pillow discontinued the original product and introduced a new line of travel pillows with attached hoods.

Despite this shift, the company has remained successful and continues to provide comfort and convenience to its customers.

What Is the Net Worth Of Hoodie Pillow?

According to our research, the net worth of Hoodie Pillow is estimated to be $5 million. The valuation of Hoodie Pillow was $450,000 after securing an investment from Robert Herjavec on Shark Tank.