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Eat Your Flowers is an online store that appeared in episode 15 of season 14 of Shark Tank. It offers a unique range of baked goods that feature pressed flowers. The original product was flower-pressed cookies, but the business has since expanded its offerings.
The products available include chocolate bars, rose buns, and cakes using candied flowers. In addition, Eat Your Flowers provides flower products for decorating your own baked goods.
Eat Your Flowers stands out by using organically grown flowers specifically cultivated for eating. This not only makes the products environmentally friendly but also ensures their quality and taste. The company’s website is bright and inspired, reflecting the passion and creativity behind the brand.
The pressed flower shortbread cookies, a signature product of Eat Your Flowers, are described by customers as lovely, elegant, and delicious. The combination of edible flowers and flavorful baked goods makes them a standout choice for anyone looking to add a touch of sophistication to their table.
Since appearing on Shark Tank and receiving an investment from Barbara Corcoran, Eat Your Flowers has continued to grow and expand its product range. They now offer items such as flower salt, flower sprinkles for cake decoration, cocktail cubes, and even non-edible products like writing paper.
The products from Eat Your Flowers may be expensive for some, but they provide value in terms of their uniqueness, taste, and overall experience. The business is community-oriented, practices inclusivity, and works with local farmers to source its products, making it a sustainable and socially responsible choice.
Eat Your Flowers is a one-of-a-kind online store that offers baked goods featuring pressed flowers. With its range of unique and attractive products made from organically grown flowers, it provides a delightful option for those looking to entertain with elegance and style. The company’s commitment to sustainability and community involvement sets it apart from competitors.
Company Name | Eat Your Flowers |
Founder | Loria Stern |
Product | The edible flower business |
Investment Seeking | $250,000 For 12% equity in Eat Your Flowers |
Final Deal | $250,000 For 15% equity in Eat Your Flowers |
Shark | Barbara Corcoran |
Episode | Season 14, Episode 15 |
Business Status | In Business |
Website | Visit Website |
Eat Your Flowers Net Worth | $2.5 million |
What Is Eat Your Flowers?
Eat Your Flowers is an original edible flower bakery that small batch bakes artisan treats daily in Los Angeles, CA and ships nationally. They offer a variety of products, including Flower Pressed Shortbread, vegan and gluten-free options, nature chocolate bars, cocktail cubes, edible Flowerfetti™ sprinkles, flower salt, and a cookbook. Their products feature edible flowers and are available for purchase on their website.
Eat Your Flowers is a bakery that specializes in creating flower-themed pastries, desserts, and other baked goods. The company’s signature product is the Flower Pressed Shortbread Cookie, which is handcrafted with delicious flowers and spices pressed into shortbread.
The cookies are made using natural ingredients of the highest quality, including herbs, edible flowers, vanilla chocolate, salt, eggs, butter, cane sugar, and organic flour. The founder grows some of her flowers and sources all of her components locally to ensure freshness and sustainability.
In addition to the Flower Pressed Shortbread Cookies, Eat Your Flowers offers a variety of other options, such as Gluten-Free Chocolate Chip Cookies, Gluten-Free Vanilla Shortbread Cookies, Vegan Shortbread Cookies, Gluten-Free Raspberry Rose Shortbread Cookies, and Shortbread Cookies.
The bakery also creates flower-pressed cakes and pies, including Foraged Flora Chocolate Tart, Adaptogenic Mushroom Chocolate Tart, Passion Flower Pie, and Vanilla on Vanilla Cake (custom-made and multi-tiered).
Customers can purchase Eat Your Flowers products directly from the Eat Your Flowers website. The edible flowers used in their goods are sourced from local fields in California, and the products are made with organic ingredients. The cookies range in price from $50 to $70.
Who Is The Founder Of Eat Your Flowers?
The founder of Eat Your Flowers is Loria Stern. Her varied interests and talents influenced Loria’s journey to creating Eat Your Flowers.
In her youth, she pursued a career in professional tennis but shifted her focus to exploring the medicinal properties of plants due to her growing interest in health. Loria then pursued an education in the visual arts, following in the footsteps of her artistic family.
As an adult, Loria lived in a cottage on a California estate surrounded by vibrant wildflowers. This rekindled her passion for plants, and she attended a class in Medicinal and Edible Plants while also exploring the culinary arts as a pastry chef.
Initially, Loria decorated her pastries with flowers, but she soon discovered how to extract maximum flavor and vibrant colors from the flowers.
Through experimentation, she learned how different flowers reacted to heat, some wilting while others brightened and intensified in color.
The opportunity to introduce her flower-pressed cookies arose when Loria’s friend hosted a “Flower Power” themed party in honor of Georgia O’Keeffe. This event allowed Loria, a visual artist, amateur botanist, and pastry chef, to showcase her unique creations.
Before appearing on Shark Tank, Loria had already gained recognition as a celebrated chef. Her flower-pressed cookies have been featured in prestigious publications such as Vogue Magazine, Harper’s Bazaar, and Goop.
Loria’s talents extended beyond her cookies, as she was known for cooking fabulous meals, planning creative menus, and teaching classes. Her upcoming cookbook, set to release in Spring 2023, further showcased her expertise.
Loria’s experimentation continued, leading to innovative ideas such as rainbow-swirl ice cream with petals that retained their colors and tamales with hand-painted effects achieved by steaming flowers in the corn husks.
Her artistic instincts, combined with her knowledge of wildflowers and herbs, allowed her to create culinary works of art that delighted discerning palates.
Loria Stern’s background in sports, visual arts, and culinary arts, coupled with her passion for the medicinal properties of plants, inspired her to create Eat Your Flowers.
Through her unique flower-pressed cookies and other creations, Loria has established herself as a talented chef, gaining recognition and anticipation for her upcoming cookbook.
How Was The Shark Tank Pitch Of Eat Your Flowers?
Eat Your Flowers, a company that offers baked goods decorated with edible flowers, was presented by Loria Stern on Shark Tank. Loria sought a $250,000 investment in exchange for a 12% equity stake in her business.
Loria highlighted the success of her company, stating that it had generated over $2.2 million in revenue since its launch, with a projected gross revenue of more than $1 million in 2022.
She emphasized the exceptional profit margins, with costs of approximately $7.50 per box and selling prices exceeding $50 per box. In 2021 alone, the company achieved a net profit of $330,000.
The Sharks expressed varying views on the product and its potential for investment.
Kevin O’Leary showed interest and offered $250,000 for a higher equity stake of 25%.
Lori Greiner did not find the company investable and did not make an offer.
Robert Herjavec and Mark Cuban also declined to invest for similar reasons.
Barbara Corcoran, however, saw potential in Eat Your Flowers and made an offer of $250,000 for a 15% equity stake. Loria quickly accepted Barbara’s offer, resulting in a deal between them.
The table below summarizes the investment offers and final deal:
Shark | Investment Offered | Counter Offer by Founder | Final Deal Accepted |
Kevin O’Leary | $250,000 for 25% | Not mentioned | No |
Lori Greiner | No offer | Not applicable | No |
Robert Herjavec | No offer | Not applicable | No |
Mark Cuban | No offer | Not applicable | No |
Barbara Corcoran | $250,000 for 15% | Accepted | Yes |
With Barbara’s investment, Loria was able to secure the funds needed to grow her marketing efforts, expand her product line, and further boost sales.
Loria Stern’s presentation on Shark Tank was successful, and she secured a deal with Barbara Corcoran to take Eat Your Flowers to the next level.
Did Eat Your Flowers Get a Deal on Shark Tank?
Eat Your Flowers, an edible flowers business specializing in flower design cookies and cakes, appeared on Shark Tank Season 14 Episode 15. Founder Loria Stern sought a $250,000 investment for 12% equity at a $2 million valuation.
After a tasting and discussion about the company’s sales and performance, Barbara Corcoran made an offer of $250,000 for 15% equity, which Loria accepted. Since the show aired, Eat Your Flowers experienced a surge in sales, with their flower-pressed cookies selling out within 24 hours.
The company has also expanded its product line to include Vegan & Gluten-Free Vanilla Flower Pressed Cookies. Eat Your Flowers is still in business and is estimated to be worth $1.6 million.
Loria Stern continues to showcase her creative artwork on Instagram, where she has amassed a following of 252,000 followers. The company is headquartered in Los Angeles, California, and employs 2-10 people.
What Happened To Eat Your Flowers After Shark Tank?
After appearing on Shark Tank, Eat Your Flowers experienced a significant boost in business and brand recognition. Loria Stern, the founder, successfully secured a deal with Barbara Corcoran, who became her mentor and invested $250,000 for a 15% stake in the company.
The “Shark Tank effect” was real, as Eat Your Flowers received a surge in orders, website hits, and media attention.
Prior to the show, Eat Your Flowers had already gained popularity through Stern’s viral posts on Instagram featuring her flower-adorned sweets.
The exposure led to features in publications like Vogue, the New York Times, and the Los Angeles Times. Stern’s lifetime sales reached approximately $2.2 million, impressing the sharks.
The company’s Instagram account now has over 20,000 followers, while Stern’s account boasts 252,000 followers.
Eat Your Flowers expanded its offerings beyond sweets, selling pre-pressed flowers, seed mix packets, a wooden press kit, and merchandise. The website also promotes Stern’s online cooking classes, specialty cakes starting at $500, and catering services starting at $4,000.
To further establish her brand, Stern released a cookbook titled “Eat Your Flowers: A Cookbook” in April 2023. The book explores the use of botanicals in the kitchen and features both sweet and savory recipes. It has received positive reviews and holds a 4.9-star rating on Amazon.
Looking ahead, Stern expressed her hope to write a second cookbook and potentially develop a TV show. With the support of Barbara Corcoran and the continued growth of Eat Your Flowers, the future looks promising for the company and its founder.
Eat Your Flowers Shark Tank Update
After appearing on “Shark Tank,” Eat Your Flowers, a company specializing in premium desserts decorated with edible flowers, experienced significant success and growth. Loria Stern, the founder of Eat Your Flowers, initially pitched her business on the show, seeking a $250,000 investment for 12% of her company.
While Kevin O’Leary offered the desired investment amount, he demanded a 25% stake. However, Barbara Corcoran stepped in and agreed to invest $250,000 for 15% of the company, leading to a successful partnership.
Following the show, Eat Your Flowers saw a surge in sales. The day after the episode aired, their Flower Pressed Cookies sold out, indicating the company’s promising financial future.
With a current estimated valuation of $2.5 million, Eat Your Flowers is still in business and has experienced continued success. Additionally, Stern’s social media following grew, with over 250,000 followers on Instagram.
To capitalize on their increasing popularity, Eat Your Flowers expanded their product offerings. They now sell various desserts, such as cookies and cakes, as well as pantry items, like cocktail cubes and flower salts.
Customers can also purchase merchandise like hats, sweaters, and T-shirts and even participate in online cooking classes. Furthermore, Eat Your Flowers provides customized catering services starting at $4,000.
Despite being a small company with fewer than 10 employees, Eat Your Flowers manages to ship its products nationwide. They also sell their cookbook on Amazon, which has received positive reviews and a 4.9 rating. Customers appreciate the book’s instructions for creating beautiful baked goods with edible flowers.
With no direct competition in the market for flower-pressed cookies, Eat Your Flowers is well-positioned to continue its remarkable financial success while maintaining its premium dessert offerings. Customers can stay updated on the company’s news and events through their Facebook page.
Eat Your Flowers’ appearance on “Shark Tank” catalyzed its growth and solidified its position as a leading provider of unique and visually appealing desserts made with edible flowers.
What Is the Net Worth Of Eat Your Flowers?
According to our research, the net worth of Eat Your Flowers is estimated at $2.5 million. The valuation of Eat Your Flowers was $1.66 million after securing an investment from Barbara Corcoran on season 14 of Shark Tank.