Table of Contents
The Evolution of Men’s Comfort: How DudeRobe Redefined Loungewear
The Dude Robe is a product designed specifically for men and was featured in Shark Tank season 09, episode 08, by Howie Busch.
DudeRobe is a modern take on traditional robes, redefining loungewear for men. Crafted with premium hoodie fabric on the outside and a towel-lined interior, DudeRobe offers ultimate comfort and style.
Designed with non-floppy arm cuffs, a permanently attached belt, and extra pockets, it’s both functional and fashionable.
DudeRobe caters to every type of dude, whether he is gaming, working from home, or relaxing post-workout.
DudeRobe offers a range of sizes, including options for kids, and hassle-free returns to ensure a perfect fit. The coziness and coolness of DudeRobe make it the ideal lounging accessory.
Busch’s inspiration stemmed from his dissatisfaction with traditional men’s bathrobes, which he found lacking in both absorbency and style.
He designed the Dude Robe to serve as a more functional and fashionable alternative to traditional robes, featuring a towel-lined interior and sweatshirt-style fabric exterior.
The versatility of the Dude Robe is highlighted by Busch, who suggests that it can be worn not only in the shower but also at the beach or simply for lounging at home.
Alongside the robe, Busch offers towel-lined shorts, sweatshirts, and sweatpants to complement the overall look and feel of the Dude Robe collection.
Initially introduced through a successful Kickstarter campaign in September 2017, which raised $67,498, Busch further promoted his products via an IndieGoGo campaign in November 2017, amassing $77,360 in funds.
Despite not having an official website at the time of the show’s airing, Busch’s creations garnered attention and support from backers eager to experience the comfort and functionality of the Dude Robe line.
Howie Busch has revolutionized men’s loungewear with his innovative approach while offering a combination of comfort and style.
Dude Robes stands out as a distinctive and practical choice among men seeking to elevate their loungewear with towel-lined interiors and sweatshirt-inspired exteriors.
In conclusion, the Dude Robe stands as a testament to Busch’s dedication to reimagining traditional men’s robes and offering a refreshing alternative that combines absorbency, comfort, and style in one versatile garment. With its successful crowdfunding campaigns and growing popularity among consumers, the Dude Robe is poised to make a lasting impact in the world of men’s fashion and loungewear.
The Story of Howie Busch and Robes for Men: A Shark Tank Pitch Analysis
Entrepreneur Howie Busch presented his business, Robes for Men, on the show, seeking $150,000 for an 18% equity stake in his company.
Howie emphasized that his robe was tailored specifically for men and highlighted its versatility, mentioning it could be used at home, at the beach, and even at the gym post-workout.
Howie shared insights into his company’s successful Kickstarter campaign when asked about their financial background.
The campaign reached around $65,000, exceeding expectations of raising $25,000 originally. Notably, the full robe set emerged as the most popular item during the Kickstarter drive.
Although the sharks expressed concerns about the robe’s price point of $219, considering it relatively high, Mark Cuban and other investors opted out of the deal for this reason.
Despite some interest from Daymond John initially, he ultimately decided to pass on investing in the company, becoming the final Shark to do so.
Despite the comfortable and unique design of Duderobe, which set it apart from competitors, Howie faced a setback as none of the Sharks made a deal with him.
In summary, Howie Busch’s pitch for Robes for Men showcased the unique features of Duderobe and its successful crowdfunding campaign but ultimately failed to secure a deal with any of the Sharks on the show.
The Rise of DudeRobe Post Shark Tank
DudeRobe made its mark on ABC’s Shark Tank during two seasons, although Howie’s company didn’t strike a deal with the sharks. However, despite this setback, the popularity of DudeRobe has steadily increased in recent months.
Following the show, sales of DudeRobe soared, leading to certain items being sold out due to high demand. The customer feedback has been overwhelmingly positive, with many customers reordering items with different patterns and colors.
The success of the Kickstarter campaigns that led to the creation of DudeRobe highlighted its popularity among the public.
The product’s strong sales figures are further evidence of its popularity, especially since professional athletes endorse it.
DudeRobe exceeded the original market expectations and has been well-received by a wide range of potential users.
The addition of a “DudeRobe for Her” was a response to the increased demand from women who enjoy the comfort and style of the robes.
DudeRobe has steadily grown its online fan base, amassing over 20,000 followers across various social media platforms. With continuous product releases, it is anticipated that their fan base will continue to expand.
Despite the unsuccessful deal on Shark Tank, Howie Busch is unlikely to return to the show. Nonetheless, the company is thriving.
DudeRobe has managed to carve out a successful niche for itself, growing steadily and establishing itself as a top choice for men’s luxury bathrobes.
The company’s collaborations with professional sports teams and its impressive revenue numbers demonstrate its resilience and potential for continued success in the future.
DudeRobe is still in business with an estimated net worth of $3 million.
