GHIA Shark Tank Update: $50M Net Worth & New Products
Ghia is a popular zero-proof apéritif inspired by Italian and French drinking culture that famously appeared on Season 14, Episode 4 of the hit show Shark Tank.
Developed by entrepreneur Melanie Masarin, Ghia offers a sophisticated social drinking experience without the mind-numbing effects or hangovers associated with alcohol.
Designed to be bright, vibrant, and perfectly balanced, Ghia provides a highly realistic cocktail experience. Its appeal lies in its ability to capture the relaxing essence of a Mediterranean summer while offering a visually stunning, bitter, alcohol-free spirit.
Today, Ghia is recognized as a dominant leader in the fast-growing non-alcoholic beverage space.
With its unique flavor profile, pure ingredients, and massive expansion into thousands of grocery stores across the United States, Ghia presents an inviting option for consumers who want to enjoy mindful drinking.
Company Information at a Glance
| Business Metric | Details |
| Company Name | Ghia |
| Founder | Melanie Masarin |
| Product | Non-alcoholic apéritifs, canned spritzes, and lifestyle goods |
| Investment Seeking | $250,000 for 5% Equity |
| Final Deal Accepted | No Deal |
| Episode Air Date | Season 14, Episode 04 (October 2022) |
| Business Status | In Business and Highly Profitable |
| 2026 Valuation Estimate | $50 million |
What Is GHIA?
Ghia is a non-alcoholic apéritif made entirely from pure, real ingredients. It offers a fresh and satisfyingly bitter taste that reminds drinkers of a relaxing summer evening.
Crafted with a complex blend of plant extracts and botanicals, Ghia contains zero alcohol, zero added sugar, no artificial flavors, and absolutely no caffeine. It is completely vegan and gluten-free, making it a safe and delicious choice for almost any dietary need.
The goal of Ghia is to give you a flavorful, adult drink without the need for booze. Over the years, the brand has grown tremendously, expanding its offerings far beyond the original bottle. As of today, Ghia’s product lineup includes a wide variety of beverages and lifestyle goods perfectly suited for hosting friends.
The Current GHIA Product Lineup
The Mixable Apéritifs The core of the business revolves around their mixable concentrates, which are meant to be poured over ice and mixed with sparkling water. They are sold in beautiful, ribbed glass 500-milliliter and 750-milliliter bottles.
- Original Apéritif: The classic recipe that started it all. It is vibrant, fresh, and deeply bitter.
- Berry Apéritif: A newer addition that is bold, juicy, and tantalizingly tart. It uses fresh strawberry juice and black currants to offer a slightly less bitter experience.
Le Spritz (Ready-to-Drink Cans)
For those who want convenience, Ghia offers perfectly pre-mixed 8-ounce cans. These are ideal for taking to the beach, a picnic, or a friend’s house. The current flavor roster includes:
- Ghia Soda: The classic apéritif mixed with sparkling water.
- Ghia Ginger: A spicy option that is described as “hot like the summer sun”.
- Lime & Salt: A refreshing, tangy option that feels like a dip in the ocean.
- Sumac & Chili: A fiery flavor designed for people who love spicy cocktails.
- Blood Orange: A citrus-forward, sparkling delight.
Le Fizz Launched to help people celebrate special occasions, Le Fizz is a 750-milliliter sparkling beverage that comes in a traditional champagne-style bottle. It is a bubbly, joyful drink where orange blossom perfectly meets strawberry.
Lifestyle Goods and Pantry Staples Ghia has evolved into a complete lifestyle brand. They now sell Ghianduja, a low-sugar olive oil and hazelnut spread. They also offer beautiful hand-blown Totem glasses designed by Sophie Lou Jacobsen, custom 500-piece puzzles, and branded clothing.
Most recently, the company launched its very first cookbook called Riviera, which features simple Mediterranean recipes meant to be paired with their drinks.
Whether you are participating in “Dry January,” pacing yourself at a party, or simply seeking a healthy alternative to traditional spirits, Ghia provides an incredible option for mindful drinking.
Who Is The Founder Of GHIA?
The founder and CEO of Ghia is Melanie Masarin. Masarin was born in Lyon, France, and eventually moved to the United States to attend Brown University, where she graduated with a degree in Economics. She built a highly impressive resume before ever stepping into the Shark Tank.
She started her career in the intense world of investment banking at Goldman Sachs before realizing her true passion lay in retail and consumer brands.
She became the Director of Strategy at American Eagle Outfitters, the Creative Director for the farm-to-table restaurant chain Dig Inn, and the Head of Retail and Offline Experiences at Glossier. At Glossier, she was responsible for taking the massive online beauty company and building its very first physical stores.
The idea for Ghia came to Masarin while she was thinking about her childhood summers spent on the French Riviera and in Italy. She fondly remembered her mother and grandmother making homemade limoncello and enjoying the social ritual of having drinks before dinner.
However, as a working adult in New York, she noticed a massive gap in the modern beverage market. There were absolutely no non-alcoholic drinks that felt chic, trendy, and complex enough for celebrating or toasting with friends.
Inspired to fill this void, Masarin founded Ghia in 2020, right at the very beginning of the COVID-19 pandemic. Because restaurants, bars, and public gatherings were completely shut down, she had to pivot her launch strategy entirely to Instagram and online sales.
To make the brand feel special despite the distance, she personalized the launch by writing handwritten notes to her first 1,200 customers.
The branding was carefully crafted to reflect a classic Mediterranean look with a modern twist. The bottle is made of clear glass, which symbolizes the company’s commitment to ingredient transparency, and it is topped with a distinct, chocolate-colored cork.
Thanks to Masarin’s incredible eye for design and marketing, Ghia quickly became a popular staple on bar carts across the country.
How Was The Shark Tank Pitch For GHIA?
Melanie Masarin confidently walked into the Shark Tank in October 2022 to pitch Ghia to the famous panel of billionaire investors. She asked for a $250,000 investment in exchange for 5% equity in her business. This request gave her company an implied valuation of $5 million.
During her pitch, Masarin explained the product line and proudly shared her profit margins. She told the Sharks that the large bottles cost around $6.50 to make and sold for $38, while the smaller cans cost roughly $1.25 to produce and sold for $5.
Masarin revealed that Ghia had generated $2.5 million in gross revenue during its very first year, driven almost entirely by online sales.
However, building a beverage company is expensive, and she admitted the business had taken a $1 million loss as it scaled up its inventory and operations.
She also mentioned that she was already in the process of raising millions of dollars from outside investors to fuel the company’s future growth.
The Sharks had mixed reactions to the pitch.
Daymond John and Lori Greiner both decided not to invest for personal health reasons. They explained that they both suffer from severe acid reflux and cannot comfortably drink bitter or highly acidic citrus beverages. Because they could not enjoy the product themselves, they had to bow out.
Mark Cuban was incredibly impressed by the packaging and branding, but he expressed deep concern about the beverage market as a whole. He believed that the non-alcoholic category is fiercely competitive and incredibly difficult to break into.
He warned Masarin that it would take $50 million to $100 million in venture funding to turn Ghia into a massive $100 million company. Unwilling to take that risk, he dropped out.
Robert Herjavec heavily disagreed with Mark Cuban. He loved the product, loved the branding, and believed in Masarin’s vision. He quickly offered her exactly what she asked for: $250,000 for 5% equity.
However, Kevin “Mr. Wonderful” O’Leary wanted in on the action. He told Masarin to wait before accepting Robert’s deal.
O’Leary argued that his vast experience in the wine and beverage industry could bring immense value to her supply chain. He offered her $250,000 but demanded 10% equity.
Masarin wanted to hear Kevin out and attempt to negotiate. Robert took offense to this and immediately pulled his offer off the table. Left with only Kevin’s offer, Masarin ultimately declined to give up 10% of her company.
Summary of Shark Tank Offers
| Shark | Offer Details | Founder’s Response | Result |
| Daymond John | None | N/A | Out |
| Lori Greiner | None | N/A | Out |
| Mark Cuban | None | N/A | Out |
| Robert Herjavec | $250,000 for 5% equity | Wanted to negotiate with Kevin | Offer Withdrawn |
| Kevin O’Leary | $250,000 for 10% equity | Declined the counteroffer | No Deal |
Did GHIA Get a Deal on Shark Tank?
No, Ghia did not get a deal on Shark Tank. Masarin bravely walked away without an investor because she was completely unwilling to give up 10% of her company to Kevin O’Leary.
In hindsight, walking away was the smartest financial decision she could have possibly made. At the exact time of filming the episode, Masarin was already successfully raising an additional $6.5 million from outside investors at a staggering $35 million valuation.
Giving away 10% of her company to Kevin O’Leary for only $250,000 would have severely undervalued her rapidly growing empire.
Despite not securing a Shark’s money, the national television exposure was priceless. The episode provided Ghia with incredible brand awareness that helped catapult the company into its next massive phase of growth.
What Happened To GHIA After Shark Tank?
After appearing on Shark Tank, Ghia experienced explosive, record-breaking growth. The “sober curious” movement shifted from a small trend into a mainstream lifestyle, and the global non-alcoholic beverage industry ballooned to over $11 billion. Ghia positioned itself right at the front of the pack.
Shortly after the show aired, Masarin successfully closed her $6.5 million funding round while still managing to keep 57% majority ownership of her business.
This massive injection of cash allowed the company to completely refine its products and rapidly expand its reach into physical grocery stores.
The “Ghia 2.0” Reformulation
In early 2023, Ghia listened closely to its customers and launched a new and improved formula known as Ghia 2.0. They completely redesigned the bottle, adding beautiful ribbed glass detailing and shipping it in 100% recycled boxes.
More importantly, the liquid inside was reformulated to be much more concentrated. This update solved a major customer complaint regarding the high price point.
By making the flavor stronger, the new 500-milliliter bottle now provides 17 servings instead of the original 10, giving buyers far more value and versatility for their $38.
GHIA Massive Retail Expansion
Before Shark Tank, Ghia was sold in about 750 independent stores. By 2026, Ghia is available in over 3,500 physical retail locations across the United States and Canada.
The company successfully secured highly coveted shelf space in major national chains. You can now easily find Ghia products at Target, Whole Foods Market, Trader Joe’s, CVS, Harris Teeter, and H-E-B.
They also established strategic partnerships, such as teaming up with the popular salad chain Sweetgreen to offer Ghia drinks in their restaurants.
This massive shift into physical grocery stores completely changed Ghia’s financial strategy. In the early days, the company relied on selling directly to consumers through its website.
As people returned to in-person shopping, online direct-to-consumer sales naturally cooled down, dropping to about $1.3 million in 2025.
However, the company’s overall wholesale revenue from grocery stores absolutely exploded, rising by 132%. In 2025 alone, Ghia proudly announced that it had poured 4 million drinks and sold 1.5 million cans of Le Spritz.
To keep up with this incredible national demand, the brand now ships from multiple warehouses coast-to-coast to ensure fast delivery to its thousands of retail partners.
Building a Community and Lifestyle Brand
Ghia has proven that it is much more than just a beverage company; it is a community-driven lifestyle brand.
To kick off 2026, Ghia heavily promoted “Dry January” by hosting special “Party Pours” events every Saturday at select Whole Foods locations in major cities like Chicago, Washington DC, New York City, and Austin. Shoppers enjoyed free spritzes, fun prizes, and discounts to encourage healthy, alcohol-free habits.
Furthermore Melanie Masarin officially released her highly anticipated debut cookbook, Riviera, published in collaboration with William Morrow Books.
The cookbook features simple, delicious, 10-ingredient Mediterranean meals that are perfectly designed to be paired with Ghia spritzes.
Is GHIA Still In Business?
Yes, Ghia is absolutely still in business and is widely considered a permanent staple of the zero-proof spirits industry.
Consumers can easily locate Ghia in major grocery stores like Target and Whole Foods, or they can purchase directly online through the official website and Amazon. A single bottle of the Original Apéritif still retails for $38, while a 12-pack of Le Spritz cans costs $60.
The brand also offers excellent volume discounts, gift bundles, and subscription models that help frequent buyers save up to 15% on regular deliveries, while also offering free shipping on orders over $60.
With the ongoing rise of mindful drinking, Ghia remains a beloved, top-tier choice for adults who want a premium, flavorful drink without the negative health impacts of alcohol.
What Is the Net Worth Of GHIA?
As of 2026, Ghia’s corporate valuation and net worth is estimated to be approximately $50 million. Furthermore, the company has surpassed $7 million in annual retail revenue.
This is a breathtaking leap from the humble $5 million valuation that Melanie Masarin offered the investors on Shark Tank just a few years prior. The massive increase in net worth is directly tied to the brand’s incredibly successful expansion into more than 3,500 retail stores nationwide.
By continuously expanding its product line to include things like Le Fizz and the Riviera cookbook, listening to customer feedback to improve its formula, and building a passionate community around mindful drinking, Ghia proves that you do not always need a Shark’s money to build an incredible, high-value empire.
