DEUX Shark Tank Net Worth

Deux, featured on episode 6 of season 13 of Shark Tank, is a unique healthy cookie dough start-up founded by Sabeena Ladha.

The product is vegan, gluten-free, and vitamin-enhanced, offering a delicious and nutritious alternative to traditional cookie dough.

Deux stands out for its innovative approach of incorporating supplements into cookie dough, such as Zinc for immune support, Aloe Vera Extract for collagen support, and Ashwagandha for stress relief. Customers can enjoy the cookie dough straight from the jar or bake it into cookies.

With flavors like Chocolate Chip, Brownie Batter, and Ginger Doodle, Deux provides a tasty way to consume essential nutrients. Additionally, the company offers other products like Drip (a Nutella alternative) and various accessories.

Deux’s growth and success demonstrate its appeal to health-conscious consumers looking for convenient and enjoyable ways to boost their nutritional intake.

You can purchase Deux products from their website, Erewhon, and select local stores, making it accessible to a wide audience seeking delicious and beneficial treats.

Company NameDeux Foods, Inc.
FounderSabeena Ladha
ProductVegan and gluten-free cookie doughs and dessert spreads made from plant-based ingredients
Investment Seeking$300,000 for a 10% equity
Final Deal AcceptedNo Deals
Shark NameNo Sharks
EpisodeSeason 13, Episode 06
Business StatusIn Business
WebsiteDEUX Website
Net Worth$5 Million *estimated

What Is DEUX?

DEUX is a brand that offers a variety of good-for-you snacks, including cookie doughs, dessert spreads, and donut holes. Their products are made with functional ingredients, are gluten-free, are vegan, and contain less sugar compared to traditional snacks.

DEUX focuses on providing healthier snack options that are both delicious and nutritious.

DEUX is a line of vegan, plant-based, and gluten-free cookie doughs founded by Sabeena Ladha. The cookie dough is made with high-quality ingredients, free from preservatives and fillers, and suitable for various diet regimens.

DEUX stands out from similar products due to its delicious taste and health-promoting ingredients.

DEUX Shark Tank Net Worth

DEUX is made from oats, nut butter, vanilla, maple syrup, coconut sugar, water, and flaxseed, with additional ingredients such as amino acids, pea protein, vitamins, and supplements to support the body and mind.

The product range includes flavors like chocolate chip, brownie batter, peanut butter, birthday cake, gingerbread, pumpkin spice, and sugar and spice, each offering unique health benefits.

DEUX products are vegan and can be enjoyed straight from the jar or used to make cookies. They are recommended to be refrigerated for better taste and longevity, with the option to freeze for up to six months. The jars can be recycled for various uses after enjoying the cookie dough.

DEUX cookie dough is available for purchase on their website and in select stores, aiming to make the brand accessible to a wide audience beyond coastal regions.

Who Is The Founder Of DEUX?

Sabeena Ladha is the founder of Deux, a line of vegan, plant-based, gluten-free cookie doughs. Growing up with a diet influenced by the “standard American diet,” Sabeena later adopted a healthier lifestyle while in college.

After working in the consumer packaged goods industry, she realized the need for delicious treats that also offered health benefits.

During the COVID pandemic, Sabeena, like many others, found solace in baking and comfort food. She pondered why cookies couldn’t be both delicious and nutritious, leading her to develop Deux.

Collaborating with a doctor of naturopathic medicine, Sabeena curated a range of vitamins and supplements to enhance the cookie dough’s taste and health benefits.

Before appearing on Shark Tank, Sabeena market-tested Deux by releasing limited quantities on Instagram, which quickly sold out.

Setting a sales goal for herself, she resigned from her job at PepsiCo’s Lay’s division after reaching her target within a week.

Deux cookie dough is now available nationwide through their website, Erewhon stores in Los Angeles, and delivery apps on the East Coast.

Sabeena aims to make Deux accessible to a wider audience beyond the coastal regions by building awareness in Middle America.

How Was The Shark Tank Pitch Of DEUX?

  • Entrepreneur: Sabeena Ladha
  • Product: Vegan, nutrient-rich cookie dough
  • Investment Seeking: $300,000 for 10% equity
  • Final Deal: No deal

During the DEUX Shark Tank pitch, entrepreneur Sabeena Ladha presented her business, offering vegan, edible cookie dough enriched with vitamins and nutrients.

Sabeena was seeking $300,000 for a 10% equity stake, and Ladha’s pitch garnered interest from Robert Herjavec, who offered $300,000 for a 15% share of the company.

DEUX Shark Tank Net Worth

However, Ladha attempted to negotiate down the equity, leading to Herjavec rescinding the offer.

Despite positive feedback from the sharks, including concerns about product healthiness and calorie content, none of the other sharks – Mark Cuban, Lori Greiner, Kevin O’Leary, and Nirav Tolia – made an investment offer.

Ultimately, Ladha left the Shark Tank without securing a deal.

Sharks’ Views on DEUX:

  • Robert Herjavec was impressed but not interested due to personal preference.
  • Mark Cuban, Lori Greiner, Kevin O’Leary, and guest shark Nirav Tolia all passed on the opportunity for various reasons.

Investment Offers:

  1. Robert Herjavec: $300,000 for 15% equity
  2. Mark Cuban, Lori Greiner, Kevin O’Leary, and Nirav Tolia: No offers

Final Deal:

  • Shark: Robert Herjavec
  • Investment Offered: $300,000 for 15% equity
  • Counter Offer by Founder: Attempted to negotiate down the equity.
  • Final Deal Accepted: No deal due to failed negotiations.
SharkInvestment OfferedFounder’s Counter OfferFinal Deal
Robert Herjavec$300,000 for 15%Tried to negotiateNo deal

Also read, DEUX Shark Tank Pitch

Did DEUX Get a Deal on Shark Tank?

DEUX, the plant-based functional foods company, appeared on Shark Tank Season 13 Episode 6 seeking $300k for a 10% equity at a $3 million valuation.

Despite impressing the sharks with their products and business model, DEUX did not secure a deal on the show.

The founder, Sabeena Ladha, left the tank without investment. However, the company continued to grow and expand its presence in the market, achieving significant success post-Shark Tank.

DEUX remains a thriving business, with its products available in numerous supermarkets across the United States.

Also read, Hello Prenup Shark Tank Net Worth

What Happened To DEUX After Shark Tank?

After appearing on Shark Tank, DEUX experienced a significant boost in its business and brand recognition. Despite not securing a deal with the Sharks, the exposure from the show helped propel DEUX to new heights.

DEUX exceeded its 2021 sales projections of $1.2 million by reporting revenue of $1.8 million. By the end of 2022, the company projected sales of $5.1 million.

DEUX products are now available in 1,153 stores across the U.S., including major chains like Target, Walmart, and Hy-Vee, as well as independent stores nationwide.

DEUX expanded its product line from offering seven flavors of cookie dough to introducing new flavors like Matcha, Cookies and Cream, S’mores, Cinnamon Roll, Space Brownie, and Sugar Cookie. Additionally, the brand ventured into dessert spreads and donut holes.

With the reported revenue growth and expanded retail presence, DEUX has significantly increased its net worth since its Shark Tank appearance. The company’s ability to scale and diversify its product offerings indicates a sustainable business model.

DEUX’s post-Shark Tank journey has been marked by remarkable success and growth. The brand’s innovative approach to creating healthier dessert options has resonated with consumers, leading to increased sales and market presence.

DEUX’s continued expansion and product diversification demonstrate a thriving business that has capitalized on the exposure and opportunities presented by its appearance on Shark Tank.

Also read, Hidrent Shark Tank Net Worth

DEUX Shark Tank Update

After appearing on “Shark Tank” without securing a deal, Deux faced backlash over the entrepreneur’s pink suit. Despite this, Deux continued to thrive, expanding its presence to over 1,200 stores across the U.S., including major retailers like Target, Whole Foods, and Hy-Vee.

Sabeena Ladha, the founder, focused on creating vegan, gluten-free, and nutrient-rich cookie dough flavors, leading to significant success. Despite not receiving funding, Deux Foods continued to thrive and expand its presence in the market.

The company’s products, including vegan and gluten-free cookie doughs and dessert spreads, gained popularity and were listed in various supermarkets across the United States, such as Whole Foods, Erewhon, Target, Gelson’s Markets, and more.

DEUX Shark Tank Net Worth

Deux Foods’ revenue saw significant growth post-Shark Tank, with projections indicating a substantial increase in sales. By 2022, the company was on track to achieve $5.1 million in sales, demonstrating the success of its business model and product offerings.

Moreover, Deux Foods actively engaged in strategic partnerships and marketing initiatives to enhance its brand visibility further.

The company collaborated with social media influencers, participated in industry events like the Natural Products Expo, and expanded its product distribution to new retail locations, including Walmart.

Deux’s product range now includes nine flavors of cookie dough and two dessert spreads, with each jar priced at $16 and offering 12 servings at 110 calories per serving.

Ladha’s dedication to creating a healthier snack option paid off, with the company generating over $1 million in its first year and projected sales of over $5 million in 2022.

Deux Foods remains in business and continues to operate successfully. The company’s net worth has experienced significant growth since its inception, with a valuation of $3 million during the Shark Tank appearance and subsequent investment of $1 million at a $6 million cap.

The founder’s entrepreneurial vision and dedication to creating high-quality, health-conscious products have solidified Deux Foods’ position as a prominent player in the plant-based food industry.

Deux Foods’ journey post-Shark Tank exemplifies resilience, innovation, and strategic growth, showcasing a thriving business that is poised for continued success in the future.

Also read, Fish Fixe Shark Tank Net Worth

What Is the Net Worth Of DEUX?

DEUX’s net worth is estimated to be $5 million. The valuation of DEUX was $3 million when it appeared on season 13 of Shark Tank.

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