What Happened to Heidi Ho After Shark Tank?

HEIDI HO is a cheese brand without dairy products. Instead, the creators of cheese-substitute claim to have created something that tastes exactly like the real deal using purely plant-based ingredients. 

Heidi Ho cheese variety includes smoky, spicy, blueberry, cashew cheeses, and types of Chia and Cashew. 

Each item is lactose, gluten, soy, and corn-free. Lori and Heidi Ho agreed on Shark Tank.

What is Heidi Ho?

Are you aware that plant extracts can be used to make cheese? Yes, of course. Heidi Ho is a plant-based cheese alternative manufactured exclusively from plant-based ingredients.

Heidi Ho was born out of the idea that vegan cheese was lacking, which culinary innovator Heidi Lovig intended to correct. Heidi Ho has been available in the nation’s largest retail establishments since it was founded in 2011.

Heidi Ho After Shark Tank

Lovig discovered they were not the only vegans unhappy with the market’s substitute cheese options.

As a result, Vegan Cheese was brought to life and was also brought to life in terms of taste. 

The products of Heidi Ho are also gluten-free, soy-free, and corn-free. “I am Heidi Ho’s founder! I want to create crave-worthy plant-based foods that are healthy for people and the environment,” Heidi Lovig said.

Company NameHeidi Ho
EntrepreneurHeidi Lovig
ProductVegan Cheese
Investment Asking For$125,000 for 25% equity in Heidi Ho
Final Deal$125,000 for 30% equity in Heidi Ho
SharkNo Shark
Episode Season 6 Episode 9
Business StatusIn Business
WebsiteVisit Website

Who is the Founder of Heidi Ho?

Heidi Lovig is the founder of Heidi Ho. What can be done to make plant-based foods and organic agriculture a reality?

Heidi was told, “You start with the taste.” Lovig offered her vegan cheese to a dubious consumer in 2012 at Portland State University Farmers Market.

After asking numerous probing questions about the dish’s ingredients and less-than-stellar flavor, he opted out.

According to Heidi, the initial wave of vegan cheeses was unappealing due to additives, oils, and fats.

Heidi was on a mission; she studied at Cordon Bleu and returned to Portland to “remake vegan cheese.”

In her view, the best ingredients are simple: Instead of extracting and refining potato starch, use potatoes themselves. She adds texture with chia seeds, natural fat with cashews, and color with red peppers, parsnips, and turnips.

Heidi declares boldly – and that’s all. “I eat whole foods,” she says. “I realize that seems irrational.”

Heidi Ho Before Shark Tank

Heidi Ho is the brainchild of chef Heidi from Portland, Oregon. She has approached Shark Tank to get $125,000 in exchange for 25% ownership of her business Heidi Ho. 

She has come to demonstrate that her company, Heidi Ho, is the future of cheese – and who doesn’t like cheese? There’s no denying cheese has a problem. It’s heavy in saturated fat, high in cholesterol, and very salty at times. 

The average American consumes 33 pounds of cheese annually, which is a staggering amount of fat!

How would we feel if we could eat as much cheese as we wanted without experiencing adverse health effects?

Heidi Ho was born as a result. Heidi Ho produces plant-based cheeses made from organic nuts, seeds, vegetables, herbs, and spices that circumvent many problems associated with cheese consumption. 

Heidi Ho cheese contains no dairy, and she then distributes samples of Heidi Ho products to the Sharks.

As the Sharks are all impressed with the cheese, Robert asks Heidi what he is eating, to which Heidi replies that he is eating “Cheetah Cheese,” an herb and spice blend made with pasteurized cheese seeds. 

There are currently four locations of Whole Foods Market offering Heidi Ho, which started in the Pacific Northwest.

How was the Shark Tank Pitch of Heidi Ho?

Lovig is a Cordon Bleu-trained professional chef who was schooled in Hawaii as a vegan chef. She feels her cuisine and Heidi Ho Cheeze is organic and sustainable on a local level.

Heidi Lovig appeared on Shark Tank requesting an investment of $125,000 in exchange for 25% equity in Heidi Ho.

Heidi lived in northern California until nine months ago, she says, but she has secured a deal to bring Heidi Ho products to five other Whole Foods stores, but she requires additional working capital to create an inventory and sustain growth; projections indicate that Heidi Ho could be in 400 stores within 18 months. 

Kevin then jumps in with his experience in all things classy and explains that cheese is popular because it pairs nicely with a range of wines.

Cambodian wine, for example, is frequently paired with “coos” cheese due to the cheese’s high-fat content.

However, he asserts that the cheese he just sampled from Heidi Ho does not especially resemble cheese.

Kevin then inquires about Heidi Ho’s lifetime sales, which she admits to being roughly $245,000, but she has gained $140,000 in the last 12 months, indicating that sales are increasing. 

Robert then adds that he adores the product, and everything about it is great, down to the texture, but he has a question: why haven’t Heidi Ho products “exploded” in popularity? 

Heidi believes that Heidi Ho is on the edge of blowing up, but she wants to come to Shark Tank for mentorship and financial support because this is her first time establishing a business on her own.

Barbara then inquires as to how Heidi Ho came to be. Heidi begins by stating that she grew up on a very traditional American diet and was about 300 pounds by the time she completed high school, and to her credit, a photo appears on display behind her. 

She was aware that something was wrong with her nutrition, and the bullying and judgment she endured as a child were unjust and may have contributed to her accumulating so much weight – weight in addition to the weight she gained growing up. 

As a result, she learned to cook better and live a healthier lifestyle. The pounds gradually began to fall off independently, eventually leading to her entirely transforming her life. heidi2

Robert then inquires whether vegans and vegetarians will be interested in the product, but Heidi believes there is significant crossover potential.

Kevin asks why Heidi believes such and then asserts that he, like many others, is a cheese enthusiast. 

However, Mark reveals that he formerly adored cheese but had to give it up due to the cholesterol – Mark admits that he loved cheese to quitting. 

Lori demonstrates the samples she was given and reveals that she has cleared her entire space and been dining on Kevin’s tray, Robert is still snacking, and Mark is still eating it. All of the Sharks enjoyed it.

As a result, Lori will be the first to issue an offer to Heidi, as she is a fan of the product, and the proof is right in front of her. Lori offers Heidi the full $125,000 she is seeking but in return for 30% equity. 

Lori’s only request is that the packaging is changed, and Heidi asks if it’s okay to hear any other offers — of course, the Sharks insist that this is a mistake.

Kevin, however, intervenes and declares that he could never do the deal due to the risk of losing his status in an elite wine club that mixes wines with cheese, becoming the first Shark to quit abruptly. 

Lori then states that if Heidi wishes to hear additional proposals, she must take a risk – the show then cuts to commercial, leaving everyone on a cliffhanger. 

When the episode resumes, Mark, Barbara, and Robert exit rapidly, exposing Heidi and compelling her to accept Lori’s offer.

Heidi has quickly secured a $125,000 investment in exchange for 30% equity in Heidi Ho, even though she has very little time on her hands. 

Additionally, she earned a partner in Lori, a QVC specialist, and a big following due to her presence on Shark Tank.

Final Deal: Lori Greiner agreed to invest $125,000 for a 30% stake in Heidi Ho.

What Happened to Heidi Ho After Shark Tank?

After Lori Greiner successfully pitched her vegan products on the Shark Tank episode, the Heidi Ho company was a huge hit.

The fastest deal in “Shark Tank” history was struck by Portland entrepreneur Heidi Lovig – $125,000 from Lori Greiner for 30% ownership of Heidi Ho! Organics. “It was an emotionally charged moment,” Lovig explains.

Heidi Ho Vegan-Friendly Cheese is now available statewide at Whole Foods Markets. 

Heidi Ho After Shark Tank

The Whole Foods Market brand Heidi Ho has been approved as becoming a vegan-friendly product following a thorough review by Vegan Goods. 

The Vegan Essentials e-commerce store also sells Heidi Ho items with a strong 4-star rating across 23 reviews, although most of the products are presently unavailable. 

Heidi Ho must be seeing significant development, owing to the general love of cheese and her appearance on Shark Tank.

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How Does Heidi Ho Make Money?

Heidi used her Shark Tank experience to pitch her products and successfully secured a deal with Lori Greiner. 

The result was significant media coverage in both the national and international press. Not to mention a high-profile new fan: Ellen DeGeneres contributed to Heidi Ho’s increasing visibility.

Yes, she did! They received a significant increase in orders after appearing on Shark Tank in 2014.

Heidi Ho’s orders increased from local retailers to large retailers such as Nationwide in 2015, which initially granted the company $20,000, with another $100,000 promised if Lovig could expand nationally.

Heidi Ho After Shark Tank

Heidi Ho’s sales for the 12 months before her Shark Tank appearance exceeded $140,000. The sales have soared to $750,000 in the four months since shark tank views began. 

Lori admires Heidi’s social conscience, work ethic, and marketing expertise, which has enabled them to expand into 500+ Whole Foods Market locations – and growing! 

Heidi Ho has increased its valuation from $600,000 at commencement to $8 million in 2020.

Who are Investors in Heidi Ho?

The investor in Heidi Ho is Lori Greiner, with a net worth of $150 million. Her title as “The Queen of QVC” is a tribute to her “Hot Blooded Shark” nature.

A decade later, she invested in Scrub Daddy, which makes a texture-changing sponge for household use. Scrub Daddy went on to sell more than $100 million through its sales.

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What are Alternatives to Heidi Ho?

Some leading vegan cheese brands competing with Heidi Ho include Miyoko’s Kitchen, Dr. Cow, Parmela Creamery, Tree Nut Cheese, Kite Hill, and Vtopian Artisan Cheeses.

Is Heidi Ho Profitable?

Heidi Ho is lucrative both in terms of unit sales and revenue recognition. This story foreshadows what will happen to the business when it generates $750,000 in revenue and $8,000,000 in net worth by 2020.

For the new vegan collection, you can purchase Queso, Beer Cheeze, and Smoky Bourbon Cheeze Dip. As well as offering retail products, Lovig also partners with local businesses to expand their plant-based selections, such as the breakfast diner Spielman’s Bagels on Vegan Cream Cheeze and the ice cream shop Salt & Straw, which has just introduced Heidi Ho!

Heidi Ho’s plant-based Vegan Cheese will revolutionize the world, leading to a market valued at nearly $4 billion by 2025.

Interesting Facts About Heidi Ho

Heidi Ho delivers delicious, authentic plant-powered foods packed with veggies!

  • This cheese is proudly free of soy, dairy, gluten, and corn.
  • This is the perfect option for you if you’re vegan, lactose intolerant, and gluten-free.
  • Heidi Ho created vegan cheese that was all-natural and tasted good.
  • The Heidi Ho line has five kinds of cheese: Chia Cheeze Sauce, Spicy Chia Cheeze, Feta Crumbles, Smoked Gouda, and Monterrey Jack.

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