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Controlled Chaos is a hair care brand designed specifically for curly hair that appeared in Season 7 of Shark Tank. The company’s founder, Alanna York, demonstrated the product’s effectiveness on the show.
Controlled Chaos is a curl crème that aims to enhance and define curls while eliminating frizz, and it was created with all curl types in mind. This unique product hydrates and nourishes hair, providing shine and bounce.
Controlled Chaos emphasizes maintaining the health of your hair. The curl crème is formulated without sulfates, parabens, or gluten, making it safe for regular use without causing damage to the hair.
The product’s ingredients are a mix of organic U.S.-sourced raw materials, including aloe vera for moisture and sunflower extract for UV protection. It also includes beneficial ingredients like Shea butter for nourishment and rice bran extract for its vitamin E content, which promotes healthy hair and growth.
Controlled Chaos is a fantastic choice for individuals with curly hair. The product offers an all-in-one solution, addressing common issues that people with curly hair often face, such as frizz and lack of definition. Its gentle formula promotes hair health, making it suitable for long-term use.
Controlled Chaos provides immediate and dramatic results, providing a confidence boost to those wanting to embrace and showcase their natural curls. It is a testament to the company’s dedication to empowering people with curly hair to love and care for their natural curls.
| Company Name | Controlled Chaos |
| Entrepreneur | Alanna York And Maureen Emerson |
| Product | An intensive curl-defining cream for curly, frizzy, and wavy hair |
| Investment Asking For | $50,000 For 20% equity in Controlled Chaos |
| Final Deal | $60,000 For 50% equity in Controlled Chaos |
| Shark | Lori Greiner |
| Controlled Chaos Episode | Season 7, Episode 13 |
| Controlled Chaos Business Status | In Business |
| Controlled Chaos Website | Controlled Chaos Website |
| Controlled Chaos Net Worth | $1.5 Million |
What Is Controlled Chaos?
Controlled Chaos is a brand that offers a collection of curly hair products. They specialize in creating products that nourish, define, and enhance natural curls. Controlled Chaos is known for its high-quality hair care products specifically designed for curly hair.
Controlled Chaos products are formulated with natural ingredients that help hydrate and nourish curls, providing moisture and definition. The brand focuses on embracing and enhancing the natural beauty of curly hair, promoting healthy and vibrant curls.
Some of their best-selling products include The Original Curl Crème, a styling cream that helps define and shape curls while reducing frizz; the Curl Revival Trio, a set of three products that work together to cleanse, condition, and style curly hair; the Hair Moisturizer, a leave-in conditioner that provides intense hydration and helps detangle curls; and the Bamboo Hair Pick, a tool designed to separate and fluff curls gently.
Controlled Chaos products are popular among individuals with curly hair looking for effective solutions to enhance their natural curls, reduce frizz, and achieve defined and manageable hair.
Who Is The Founder Of Controlled Chaos?
Alanna York, the founder of Controlled Chaos, is a passionate entrepreneur and hair stylist who built her brand from necessity and personal experience. York, a curly-haired woman, owns a hair salon in Portland, Maine, which became the birthplace of the innovative hair care line.
After years of being mocked for her naturally curly hair and failing to find products that catered specifically to curly hair types, York saw a gap in the market. She realized that she was not alone in her struggles to manage curly hair.
York embarked on a journey to create a hair product to help women like herself embrace their natural curls. The lack of a solution that could cater to her customers’ needs was a driving factor in her decision to create a product line for curly hair.
Before appearing on Shark Tank, Controlled Chaos had already made its mark locally. Alanna York and her business partner, Erica Gray, had invested more than $400,000. However, the journey wasn’t smooth.
They initially launched a range of hair products under the name ‘Use Me!’ at the Chicago International Beauty Show in 2012. The variety of products and lack of focus led to inventory issues, and the company fell into financial difficulties.
Despite multiple attempts to pitch their product on Shark Tank, they were rejected. Sales had dwindled to less than $300,000 over three years by 2015 due to inventory issues.
Despite the setbacks, York’s relentless pursuit and commitment to the venture bore fruit when she made another attempt to appear on Shark Tank. This time, she managed to grab the Sharks’ attention with her signature product, Controlled Chaos Curl Crème, a curly hair-specific styling crème.
York’s powerful narrative of personal struggle and her passion for creating a product that filled a gap in the market captivated the Sharks, leading to her business’ transformation and subsequent success.
How Was The Shark Tank Pitch Of Controlled Chaos?
Alanna York and Maureen Emerson, entrepreneurs and co-founders of Controlled Chaos, a hair care product line focusing on curl cream and other products for curly hair, presented their business on Season 7 of Shark Tank.
The co-founders of Controlled Chaos were seeking an investment of $50,000 in exchange for a 20% equity stake in their company, valuing the company at $250,000.
In their pitch, Emerson and York highlighted the common struggles people with curly hair experience. They explained how other products could make curls stiff and crinkly, whereas their cream, Controlled Chaos, left curls soft and manageable.
The pair had achieved $300,000 in sales up to that point, predominantly within hair salons. The year before their Shark Tank appearance, they had made $85,000 in sales.
However, their presentation took a twist when York revealed that they had stopped selling and advertising due to a lack of funds for inventory.
York claimed that she was excellent at running the business, a point that Mark Cuban vocally disagreed with. The Sharks seemed somewhat confused about the business and what York intended to do with it.
York explained that she had a potential deal with a national distributor but needed the investment to change the packaging. While she passionately believed in her product, Mark Cuban opted out, stating he wasn’t willing to invest in belief alone.
Kevin O’Leary offered $50,000 for a 50% stake but wasn’t interested in products other than the curl cream. Lori Greiner made a counteroffer of $51,000 for 50%.
Barbara Corcoran then jumped into the bidding with an offer of $50,000 for 51% equity and only a 33% share of profits.
In response to Corcoran, Greiner increased her offer to $60,000 for 50% equity, promising to move many products quickly. Robert Herjavec, feeling the competition was too intense, dropped out of the bidding.
York, who had imagined herself on QVC for years, accepted Greiner’s offer, completing the deal at $60,000 for 50% equity in Controlled Chaos.
However, according to a post-show update, the deal with Lori Greiner was never finalized, but the exposure on Shark Tank helped the company immensely, driving up sales and leading to annual revenues of about $3.5 million.
Final Deal: Lori Greiner agrees to invest $60,000 for 50% equity in Controlled Chaos.
What Happened To Controlled Chaos After Shark Tank?
Controlled Chaos experienced significant success after its appearance on Shark Tank, even though the deal made with Lori Greiner during the show was not finalized. The TV show exposure seemed to affect the company’s sales positively.
After the episode aired, the company reportedly sold more units of its product than ever. This surge in sales allowed the company to expand its operations, hire additional employees, and purchase an independent distribution facility. As a result, the company’s annual revenue grew significantly, reaching about $3.5 million.
Controlled Chaos products became available on major online platforms such as Amazon and continued selling on their website. This expanded accessibility likely contributed to their increased sales and success after the show.
Despite some difficulties and setbacks during the Shark Tank pitch, Controlled Chaos managed to leverage the opportunity effectively, enhancing its visibility, expanding its customer base, and growing its business substantially.
The company’s journey underscores how exposure on a platform like Shark Tank can benefit entrepreneurs, even if an initial deal with a shark doesn’t pan out.
Controlled Chaos Shark Tank Update
After appearing on Shark Tank, Controlled Chaos, the curl creme for curly hair, experienced a significant boost in its business and popularity.
Entrepreneurs Maureen Emerson and Alanna York, founders of Controlled Chaos, sought investment of $50,000 for 20% equity on Season 7 of Shark Tank. Ultimately, they accepted an offer from Lori Greiner, who invested $60,000 for a 50% equity stake in the company.
Following their Shark Tank appearance, Controlled Chaos saw a remarkable turnaround. Despite the deal with Lori Greiner not materializing, the exposure from the show significantly boosted their sales.
The company sold almost 10,000 units of their curl creme within just two months after the episode aired. This surge in sales allowed them to expand their operations and hire more employees. They also acquired an independent distribution facility to handle their growing demand.
Controlled Chaos underwent a makeover with packaging and website redesigns, which breathed new life into the brand. The company’s products, including the curl creme, became available on major online platforms such as Amazon, further expanding their reach and increasing sales.
This resurgence was reflected in the company’s financial success. Controlled Chaos reported an annual revenue of approximately $3.5 million in 2022, a significant increase from their initial struggles.
Alanna York’s determination and the exposure provided by Shark Tank played a pivotal role in steering Controlled Chaos toward success. The experience emphasized the value of persistence and entrepreneurship, highlighting the importance of starting small and never giving up.
Is Controlled Chaos Still In Business?
Our research shows that Controlled Chaos is still in business. They offer a range of curly hair products designed to nourish, define, and enhance natural curls. The company’s products are available for purchase on its website, and provides free shipping for all orders in the US and Canada.
Controlled Chaos focuses on addressing the challenges of managing curly hair and offers a Curl Quiz developed by expert stylists to help customers find suitable products for their curly hair types and concerns.
What Is the Net Worth of Controlled Chaos?
According to our research, the net worth of Controlled Chaos is estimated to be $1.5 million. The valuation of Controlled Chaos was $120,000 after securing an investment from Lori Greiner on Shark Tank.
