Shark Tank episode 624 featured Sasha Koehn and Erik Shnakenberg pitching their American-made, timeless men’s apparel company.
What Is Buck Mason?
Buck Mason is a renowned luxury clothing firm specializing in button-up shirts, chinos, and other men’s clothing.
It is easy to become overwhelmed while shopping. The number of options, the number of trends, the number of foreign items are too large.
There are fewer than 3% of apparel products manufactured in the United States. Buck Mason offers affordable, high-quality American-made clothes.
You can purchase individual pieces or choose a wardrobe package to simplify your selections.
You have 14 days to try the items before paying for what you keep. Packages are sent for free, and you have 14 days to return items.
Buck Mason’s Men’s Clothing Line is made entirely in the USA to compete with the largest and world’s most prestigious clothing brands in the world may not be available worldwide yet, but certainly in the US.
An apparel business for casual men could differentiate itself from the market’s big fish by doing the following?
In contrast, after learning more about Buck Mason’s “Packages,” I believe this is a unique way to buy and sell clothing online.
|Company Name||Buck Mason|
|Entrepreneur||Erik Schnakenberg and Sasha Koehn|
|Product||A minimalistic, high-quality men’s wardrobe|
|Investment Asking For||$200,000 For 8% equity in Buck Manson|
|Final Deal||No Deal|
|Episode||Season 6 Episode 26|
|Business Status||In Business|
Who Is The Founder Of Buck Mason?
Buck Mason was founded by Sasha Koehn and Erik Schnakenberg, Los Angeles, California.
Buck Mason Before Shark Tank
The founders of Buck Mason are Sasha Koehn and Erik Schnakenberg.
The company is seeking a $200,000 investment in exchange for an 8% stake in the business.
Sasha thought that his father wore well-dressed clothes from a child since he always wore worn-in blue jeans, a white v-neck shirt, and a flannel work shirt.
It was not his intention to look stylish as a brick mason; he simply dressed for functionality.
These days, men’s clothing shopping is like shopping for women’s clothing – there are too many options, too many trends, and simply too much stimulation.
In response, they came up with the idea of starting Buck Mason to offer American-made, high-quality clothes at an affordable price.
Buck Mason has honed in on a certain niche with items such as the perfect t-shirt, essential blue jeans, and a classic Oxford shirt.
Buck Mason discloses who manufactures their items and how they are manufactured on their website; they refer to this as “American-made price transparency.”
Buck Mason ignores fashion trends since taste is more important than standing out and fitting in. Buck Mason is geared toward working-class males who desire a feeling of style.
How Was The Shark Tank Pitch Of Buck Mason?
Sasha and Erik appeared on Shark Tank seeking an investment of $200,000 in exchange for an 18% stake in Buck Mason.
Lori thought that the idea had potential, but she pointed out that it was still in its infancy and advised against pursuing it further.
Robert left the establishment because, from the point of view of a customer, he was unable to locate them.
The Sharks Kevin O’Leary and Daymond John John was a big fan of the company’s apparel and logo, but Daymond decided not to participate in the venture since the prices were too exorbitant.
Kevin O’Leary made a bid of $200,000 for a stake in the Buck Mason equal to fifty percent of the company.
Kevin said that he couldn’t give them that value and left the conversation after Duo requested him to do it in exchange for 15 percent share of the company.
The two individuals were successful in placing a second pitch that totaled $300,000 for 15 percent equity and $100,000 on a line of credit.
Robert re-entered the conversation and made a new offer, which included a line of credit for $100,000 and a payment of $200,000 in exchange for 25 percent of the company.
Another counter offer was made by Sasha and Erik, this time for 17 percent equity, and everything else stayed the same.
After Robert announced that he was unable to proceed with 17 percent, all of the sharks left the room. There was no agreement reached, thus the pitch was terminated.
Final Deal: No deal between Sharks and Buck Manson.
What Happened To Buck Mason After Shark Tank?
Buck Mason is still in business, but there are no hard figures to demonstrate how well or poorly this company is doing.
To be sure, their entire range of clothing continues to develop in terms of providing men with more simple-yet-fashionable gear, and they’ve even worked with Stetson Hats to create an exclusive line of hats for Buck Mason devotees.
The clothing line has extended to include more classic button-down shirts, chinos, shorts, and denim, as well as “sweats” such as sweat trousers and other comfy apparel.
Buck Mason Shark Tank Update
Sasha and Erik declined Robert’s offer because they were confident that Buck Mason business was worth $1.5 million to $2 million, and his offer was significantly less.
Buck Mason increased by 20% to 100% per month in the year following their introduction.
Buck Mason already has 12 retail locations in California, New York, Austin, and Atlanta, with another half dozen in 2021.
Buck Manson’s generates an annual revenue of $16 million yearly as of 2022.
Is Buck Mason Still In Business?
Buck Manson is run by Sasha Koehn and Erik Schnakenberg, a made-up name, by the way.
These people know how to market their firm effectively. They convinced The New York Times to write: “Buck Mason sells American-made clothing in packages of coordinating neutral outfits, sufficient to equip a software developer for a week without committing a fashion faux pas.”
The Buck Mason website states that Buck Mason is for “guys who want to look nice, are fashion-conscious, and do not want to spend a lot of time in Bloomingdale’s looking for the latest styles.”
What Is the Net Worth of Buck Mason?
The valuation of Buck Mason was $2.5 million when it appeared on Shark Tank. The net worth of Buck Mason is $16 million as of 2022.