Table of Contents
Shark Tank Season 6 and Episode 26 featured Sasha Koehn and Erik Shnakenberg pitching their American-made, timeless men’s apparel company.
Buck Mason is a modern American clothing brand known for its classic, timeless styles that blend comfort and quality. Founded in Los Angeles, the brand creates versatile pieces using premium materials like wool, cotton, and cashmere.
Buck Mason offers a range of products, including sweaters, shirts, and pants, all designed to provide a relaxed yet polished look. Their collections draw inspiration from vintage styles, appealing to those who appreciate effortless, everyday fashion.
Buck Mason is a renowned luxury clothing firm specializing in button-up shirts, chinos, and other men’s clothing. It is easy to become overwhelmed while shopping. The number of options, the number of trends, and the number of foreign items are too large.
Fewer than 3% of apparel products are manufactured in the United States. Buck Mason offers affordable, high-quality American-made clothes. You can purchase individual pieces or choose a wardrobe package to simplify your selections.
You have 14 days to try the items before paying for what you keep. Packages are sent for free, and you have 14 days to return items.
Buck Mason’s Men’s Clothing Line is made entirely in the USA to compete with the largest and world’s most prestigious clothing brands, which may not be available worldwide yet, but certainly in the US.
Could an apparel business for casual men differentiate itself from the market’s big fish by doing the following? In contrast, after learning more about Buck Mason’s “Packages,” I believe this is a unique way to buy and sell clothing online.
| Company Name | Buck Mason |
| Entrepreneur | Erik Schnakenberg and Sasha Koehn |
| Product | A minimalistic, high-quality men’s wardrobe |
| Investment Asking For | $200,000 For 8% equity in Buck Manson |
| Final Deal | No Deal |
| Shark | No Shark |
| Episode | Season 6 Episode 26 |
| Business Status | In Business |
| Website | Buck Mason Website |
Who Is The Founder Of Buck Mason?
In Los Angeles, California, Sasha Koehn and Erik Schnakenberg founded Buck Mason. Sasha thought his father wore well-dressed clothes from childhood since he always wore blue jeans, a white v-neck shirt, and a flannel work shirt.
He did not intend to look stylish as a brick mason; he dressed for functionality. These days, men’s clothing shopping is like shopping for women’s clothing – there are too many options, too many trends, and simply too much stimulation.
In response, they came up with the idea of starting Buck Mason to offer American-made, high-quality clothes at an affordable price. Buck Mason has honed in on a certain niche with the perfect t-shirt, essential blue jeans, and a classic Oxford shirt.
Buck Mason discloses who manufactures its items and how they are manufactured on its website; they refer to this as “American-made price transparency.”
Buck Mason ignores fashion trends since taste is more important than standing out and fitting in. Buck Mason is geared toward working-class males who desire a feeling of style.
How Was The Shark Tank Pitch Of Buck Mason?
Sasha and Erik appeared on Shark Tank seeking an investment of $200,000 in exchange for an 18% stake in Buck Mason.
Lori thought the idea had potential but pointed out that it was still in its infancy and advised against pursuing it further.
Robert left the establishment because, from the point of view of a customer, he could not locate them.
The Sharks Kevin O’Leary and Daymond John John were a big fan of the company’s apparel and logo, but Daymond decided not to participate in the venture since the prices were too exorbitant.
Kevin O’Leary made a bid of $200,000 for a stake in Buck Mason, equal to fifty percent of the company.
Kevin said he couldn’t give them that value and left the conversation after Duo requested him to do it in exchange for a 15 percent share of the company.
The two individuals successfully placed a second pitch totaling $300,000 for 15 percent equity and $100,000 on a line of credit.
Robert re-entered the conversation and made a new offer, which included a line of credit for $100,000 and a payment of $200,000 in exchange for 25 percent of the company.
Another counteroffer was made by Sasha and Erik, this time for 17 percent equity, and everything else stayed the same.
After Robert announced that he could not proceed with 17 percent, all the sharks left the room. No agreement was reached, and the pitch was terminated.
Final Deal: No deal between Sharks and Buck Manson.
What Happened To Buck Mason After Shark Tank?
Sasha and Erik declined Robert’s offer because they were confident that Buck Mason’s business was worth $1.5 million to $2 million, and his offer was significantly less.
Their entire range of clothing continues to develop in terms of providing men with more simple yet fashionable gear, and they’ve even worked with Stetson Hats to create an exclusive line of hats for Buck Mason devotees.
The clothing line has extended to include classic button-down shirts, chinos, shorts, denim, and “sweats” such as sweat trousers and other comfy apparel.
Buck Mason increased by 20% to 100% per month in the year following their introduction.
Buck Mason already has 12 retail locations in California, New York, Austin, and Atlanta, with another half dozen in 2021. Buck Manson’s generates an annual revenue of $20 million.
Is Buck Mason Still In Business?
Erik and Sasha convinced The New York Times to write: “Buck Mason sells American-made clothing in packages of coordinating neutral outfits, sufficient to equip a software developer for a week without committing a fashion faux pas.”
The Buck Mason website states that Buck Mason is for “guys who want to look nice, are fashion-conscious, and do not want to spend a lot of time in Bloomingdale’s looking for the latest styles.”
Buck Mason is still in business with an annual revenue of $20 million. Buck Mason’s valuation was $2.5 million when it appeared on Shark Tank. Buck Mason’s current net worth is estimated to be $20 million.
