AU Baby, featured in episode 13 of season 15 of Shark Tank, is a home brand dedicated to providing sustainable and comfortable products for children while offering peace of mind to parents.
Their flagship product is baby blankets made of soft merino wool, free from unnatural fibers, ensuring a gentle touch on the delicate skin of infants. These blankets are not only washable but also durable, promising long-lasting comfort for little ones.
AU Baby’s commitment to sustainability is evident in their sourcing practices, using wool from free-range Argentinian sheep and producing products according to Responsible Wool Standard accords.
They also use plant-based dyes from pesticide-free plants, ensuring a chemical-free manufacturing process.
With a strong ethos and high-quality standards, AU Baby’s baby blankets are a great choice for parents who prioritize both the well-being of their children and the environment.
|Sustainable Baby Blankets
|$80,000 for 25% equity
|Final Deal Accepted
|$80,000 for 35% equity
|Season 15, Episode 13
What Is AU Baby?
AU Baby is a brand that offers a collection of organic and luxurious baby blankets. The blankets are made from high-quality natural fibers, such as merino wool, and are plant-dyed using ingredients like berries, bark, and other natural sources.
The brand emphasizes non-toxic living and aims to provide the perfect blanket for every child.
AU Baby focuses on delivering sustainability and comfort through its products, currently offering baby blankets made of soft Merino wool with no unnatural fibers.
AU Baby emphasizes using natural fibers, sustainable practices, and promoting environmental causes.
AU Baby is a brand that specializes in creating organic, plant-dyed, and practical fiber baby blankets. These blankets are designed to be eco-friendly, safe for newborns, and made from ultrafine merino wool.
AU Baby blankets are known for their sustainability, resistance to germs, odors, and stains, as well as their low maintenance requirements (only needing laundering once or twice a year).
The brand focuses on providing best-in-class products for newborns while prioritizing environmental and textile wellness.
AU Baby offers a wide range of gender-neutral tones and provides a safe, cuddly, and environmentally friendly option for parents seeking the ideal baby gift.
Who Is The Founder Of AU Baby?
Alexandra Ulmer, a passionate individual with a background in knitwear design, fashion, and wellness, is the founder of AU Baby. Alexandra Ulmer moved from Oklahoma City to London at 18 to pursue knitwear design.
She later gained experience in designing apparel and footwear for renowned brands in New York, Portland, and Los Angeles.
After years of designing for others, Alexandra Ulmer decided to combine her expertise in fashion design with her passion for health and wellness.
In 2019, she launched AU Baby to create baby products that prioritize health benefits and sustainability. Drawing from her experience and knowledge, Alexandra reinvented baby blankets using innovative materials and sustainable practices.
Before appearing on Shark Tank in Season 15, Episode 12 on 2/02/2024, AU Baby was already making waves in the baby product industry.
The company focuses on providing natural, sustainable solutions for babies’ needs and promoting healthier and eco-friendly approaches to baby products.
AU Baby’s blankets were known for their use of safe, natural materials like ethically sourced merino wool and botanical dyes.
The brand’s commitment to sustainability, quality, and babies’ well-being set it apart in the market.
With a strong foundation in place, AU Baby aimed to expand its reach and reform the textile industry to serve babies and the environment better.
How Was The Shark Tank Pitch Of AU Baby?
- Founder: Alexandra Ulmer
- Business: AU Baby – Luxurious baby blankets made from non-toxic materials
- Investment Seeking: $80,000 for 25% equity
- Result: $80,000 for 35% equity from Kevin O’Leary
During the Shark Tank pitch, Alexandra Ulmer introduced her innovative brand, Au Baby, offering luxurious baby blankets made from non-toxic materials.
As a knitwear expert, she highlighted the unique features of her blankets, emphasizing their ability to stay clean for up to a year, resist stains and odors, regulate temperature, and wick away sweat for enhanced comfort.
The standout product, a wool popcorn blanket crafted from 100% extra-fine Morino fiber and dyed with plant-based dyes, showcased the brand’s commitment to quality and sustainability.
Alexandra’s impressive background working with top brands like Nike and designing performance wear for athletes like LeBron James added credibility to her pitch.
Despite the higher production cost of $74 per blanket, which retailed for $160, Au Baby had shown promising sales performance with lifetime sales of $62,000 and projected sales of $100,000 during the filming year.
Kevin O’Leary recognized the potential and made an offer of $80,000 for a 35% equity stake, which Alexandra ultimately accepted after negotiations.
This deal with Kevin O’Leary opens up opportunities for growth and development for Au Baby post-Shark Tank.
Key Points from the Pitch:
- Alexandra Ulmer is a knitwear expert who created a line of clean, sustainable baby blankets using performance fiber.
- The blankets are stain and smell-proof, regulate temperature, and wick away sweat.
- The most popular item is the wool popcorn blanket made from 100% extra-fine Morino fiber.
- Blankets are dyed with plants and guaranteed not to fade with washing.
- Each blanket costs $74 to make and retails for $160, with lifetime sales of $62,000.
Sharks’ Views and Offers:
- Kevin O’Leary accepted the deal for $80,000 for 35% equity.
- Robert Herjavec, Lori Greiner, Mark Cuban, and guest shark Emma Grede did not make an offer.
|Founder’s Counter Offer
|$80,000 for 35%
|$80,000 for 30%
|$80,000 for 35%
Did AU Baby Get a Deal on Shark Tank?
Yes, Au Baby secured a deal on Shark Tank. Founder Alexandra Ulmer successfully negotiated with Kevin O’Leary, receiving an $80k investment in exchange for 35% equity in the company.
This partnership has helped boost sales and propel the business forward since the episode aired.
Also read, Genius Litter Shark Tank Net Worth
What Happened To AU Baby After Shark Tank?
After appearing on Shark Tank, Au Baby successfully secured a deal with Kevin O’Leary, who invested $80k in exchange for 35% equity in the company. This investment provided the business with the necessary capital to grow and expand its operations further.
Following the episode, there was a surge in customer interest and sales, with Au Baby receiving a significant number of orders within just a few days.
Alexandra Ulmer, the founder and CEO of Au Baby, leveraged the exposure gained from Shark Tank to showcase the company’s products on various platforms, including social media.
AU Baby’s website traffic surged post-episode, leading to a busy weekend of fulfilling orders. Despite the high price point of $246 for baby blankets, AU Baby aims at the luxury market and has received positive customer feedback.
By effectively highlighting the unique selling points of Au Baby’s sustainable baby blankets made from natural merino and Cashmere wool, she was able to attract a wider audience and increase brand visibility.
Au Baby remains in business, continuing to offer high-quality and environmentally friendly baby blankets to its customers.
The future of AU Baby as an eco-conscious brand in the baby care industry is eagerly anticipated. A successful appearance on Shark Tank provided the company with financial support, established its market presence, and boosted sales.
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AU Baby Shark Tank Update
After appearing on Shark Tank, Au Baby, a Portland-based company selling sustainable baby blankets, received an investment of $80,000 for 35% equity from Kevin O’Leary.
The founder, Alexandra Ulmer, continues to run the business, focusing on using natural materials like merino and Cashmere wool for their blankets.
Despite facing challenges in a competitive market, AU Baby remains in business with an estimated net worth of $62,000.
Alexandra’s background in knit materials design has helped in creating high-quality products, while ongoing support from investors like Kevin O’Leary is crucial for scaling the business.
AU Baby continued to focus on offering sustainable, high-quality baby products, particularly their signature organic, plant-dyed blankets made from durable and biodegradable yarn.
Priced at $160 each, these blankets gained popularity for being skin-friendly, stain-proof, and odor-resistant, catering to the needs of new parents seeking safe and reliable options for their infants.
The company expanded its product line to include the Cashmere Cloud Collection, known for its luxurious blend of organic cashmere and merino wool, as well as the top-selling Popcorn blanket and the elegant Sawa blanket with a honeycomb pattern.
With a valuation of around $1 million and the global baby blanket market projected to reach $2.5 billion in 2023, AU Baby positioned itself for further growth and success in the sustainable baby products industry.
Customers can purchase these premium blankets directly from AU Baby’s website, which also offers personalization options with monogramming services.
AU Baby’s journey post-Shark Tank demonstrates a commitment to eco-conscious practices, innovative product development, and customer satisfaction, making it a prominent player in the evolving landscape of baby care products.
Also read, TORCH Warrior Wear Shark Tank Net Worth
What Is the Net Worth Of AU Baby?
According to our research, AU Baby’s net worth is estimated to be $250,000 after securing an investment from Kevin O’Leary on season 15 of Shark Tank.