Top 15 HubSpot Competitors and Alternatives

HubSpot, a Boston-based marketing and sales software company, has revolutionized how businesses manage their online presence. Founded in 2006 by Brian Halligan and Dharmesh Shah, HubSpot offers an all-in-one platform for companies to streamline their digital marketing strategies. 

With powerful solutions for content creation, website management, social media, search engine optimization (SEO), email marketing, and analytics, HubSpot has become a powerhouse in digital marketing.

HubSpot Competitors and Alternatives

HubSpot is a leading inbound marketing and sales platform that helps businesses grow better. It provides software to manage, automate, and measure all aspects of inbound marketing campaigns, such as web analytics and content management. 

HubSpot features include email automation, blogging, search engine optimization (SEO), lead generation, lead nurturing, and social media management.

The platform also offers powerful customer relationship management (CRM) capabilities for tracking customer interactions and managing customer relationships from start to finish. With HubSpot’s CRM features, marketers can segment customers based on their behaviors or interests to tailor relevant messages to different audiences. 

Additionally, its reporting tools enable businesses to gain insight into the effectiveness of their campaigns by measuring website traffic and conversions. By using this platform, companies can get an overall picture of how their marketing efforts are performing to optimize them for better results. 

Every business needs marketing software to remain competitive in their respective markets. Hubspot is a popular and powerful marketing automation platform, but other options exist. Several other platforms offer equally robust features for businesses looking for an alternative to Hubspot.

Hubspot is a well-known and widely-used cloud-based digital marketing platform for businesses of all sizes. It offers many features, including website hosting, analytics, email marketing, and more. 

However, Hubspot also has several competitors in the same space. This article will provide an overview of the key competitors to Hubspot, looking at features and pricing compared to Hubspot’s offerings. 

Hubspot offers businesses a suite of applications that help them to manage their online presence and grow their business. When choosing the right software solution for your business, it is important to look at Hubspot’s competitors and its own. This article provides an overview of Hubspot’s competitors and gives insights into their features, pros, and cons. 

Hubspot is one of the leading providers of inbound marketing, sales, and customer service software. It helps businesses to attract, engage, and delight their customers and to increase their overall success. It offers various tools and services, including marketing automation, website optimization, customer relationship management (CRM), and more.

However, Hubspot is one of many offering these services. Many other software companies offer similar services, some of which can be a great alternative to Hubspot. In this article, we will discuss the top 15 Hubspot competitors that you should be aware of. 

1. ActiveCampaign 

ActiveCampaign is a cloud-based marketing and sales automation platform that provides businesses with the tools they need to build, grow, and optimize customer relationships. 

With features like customizable email marketing campaigns, automated lead scoring, website and landing page building, and smart CRM integrations, ActiveCampaign has become one of the top Hubspot competitors in recent years.

ActiveCampaign platform allowed businesses to engage their customers across multiple channels, including email, live chat, SMS messaging, social media marketing campaigns, and more. 

The automated segmentation feature makes it easy for businesses to create personalized messages for each customer group based on behavior patterns or other criteria such as location or device type. 

Additionally, users can access detailed analytics reports which provide insights into open rates, click-through rates (CTRs), user engagement levels, and more. 

2. Marketo

Marketo is a powerful marketing automation platform designed to help companies of all sizes create effective and personalized customer experiences. It allows marketers to execute campaigns easily, track user engagement, and analyze real-time results. 

Marketo is one of the most popular marketing platforms on the market and offers users a comprehensive range of features that make it an attractive alternative to other leading platforms, such as HubSpot.

Marketo offers several features that make it an ideal platform for businesses looking for more efficient marketing strategies. The software’s built-in analytics tools give users valuable insights into their customer data, allowing them to make informed decisions about their campaigns. 

Marketo also provides its customers with powerful segmentation capabilities, allowing marketers to reach different target groups quickly and effectively. 

3. Sendinblue

Sendinblue is a marketing automation and email software solution provider, quickly becoming one of the top HubSpot competitors. 

With their powerful features related to transactional emails, SMS campaigns, landing pages, and other marketing solutions, they are well-positioned to provide businesses with the tools they need to achieve their goals. 

Sendinblue’s suite of features helps customers segment data, create personalized content for customer journeys, automate emails and SMS campaigns, and design sophisticated marketing workflows. 

Sendinblue also offers a range of advanced analytics tools so users can analyze customer behavior across multiple channels in real time. 

Using machine learning algorithms and artificial intelligence technologies, Sendinblue provides users with valuable insights into optimizing their messaging strategies. 

4. Oracle Eloqua

Oracle Eloqua is an automated marketing platform that helps marketers create and manage campaigns, consume data, and reach their target customers. 

HubSpot Competitors and Alternatives

Oracle Eloqua is a key component of Oracle’s suite of cloud-based marketing solutions and is often considered one of the top Hubspot competitors. Using Oracle Eloqua’s tools, users can easily automate their lead generation and nurturing activities. 

Oracle Eloqua platform also provides advanced analytics capabilities to enable actionable insights from customer data.

Additionally, marketers can leverage the platform’s customizable dashboards to track user engagement levels in real time. 

Oracle Eloqua offers its customers comprehensive features, including powerful segmentation capabilities, email marketing automation tools, integrated social media management functions, and easy-to-use reporting metrics. 

5. Keap

Keap, formerly Infusionsoft, is a customer relationship management (CRM) and marketing automation platform that helps small businesses streamline their operational processes. 

Keap is an all-in-one software solution to help entrepreneurs save time and energy while automating daily business operations. With Keap, users can manage customer relationships, create marketing campaigns, and track sales opportunities from one convenient place.

Keap offers many features, including email campaigns, automated invoicing and scheduling capabilities, and integration with other popular services such as PayPal and Stripe. 

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Keap makes it an ideal choice for businesses looking to automate their workflow without investing in additional software solutions. 

As one of the top Hubspot competitors today, Keap provides users with comprehensive tools for managing customers and optimizing their sales strategies. 

6. Zoho CRM

Zoho CRM is a cloud-based customer relationship management (CRM) platform designed to help businesses streamline and automate sales, marketing, and customer service processes. 

Zoho CRM is a popular customer relationship management (CRM) software solution. It allows organizations to track customer interactions, manage sales pipelines, and analyze data for decision-making. 

In the past couple of years, Zoho CRM has emerged as one of the most powerful tools in the industry and has become a prime competitor to HubSpot. 

The main goal of CRMs like Zoho is to help companies keep track of their customers’ information and interactions to provide better service and increase sales opportunities. 

Zoho CRM allows teams to share data across departments, streamline processes, and make more informed decisions that improve customer experience. In addition, Zoho’s user-friendly interface makes it easy to get started quickly with minimal effort or expense. 

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Developed by Zoho Corporation, the software provides organizations with an expansive suite of tools to track prospects, manage contacts, monitor campaigns, and analyze performance. 

As one of the leading HubSpot competitors in the CRM space, Zoho CRM offers many features that enable businesses to maximize customer relationships and drive growth.

Zoho CRM has been designed for companies of all sizes—from small to large enterprises—and has an intuitive user interface that allows users to access all its features quickly. 

7. Ontraport

Ontraport is a business automation and CRM (customer relationship management) software suite which provides powerful tools to manage customer data, automate processes, and increase sales. 

Ontraport is an all-in-one solution for businesses of any size and can help them save time and money. Ontraport is considered one of the leading competitors to HubSpot in the marketing automation space. 

Ontraport includes email campaigns with advanced segmentation, automated follow-up sequences, contact scoring, personalized customer service templates, customizable funnel tracking, and reporting capabilities. 

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Ontraport platform also integrates with popular payment services such as PayPal and Stripe so businesses can easily accept customer payments. 

Furthermore, Ontraport offers analytics that gives detailed insights into website visitor behavior so companies can make informed decisions about their marketing strategies. 

8. Act-On Software

Act-On Software is a marketing automation platform that provides businesses with the tools and resources to create effective strategies for digital marketing, customer service, lead generation, and more. 

HubSpot Competitors and Alternatives

Act-On Software is one of the leading HubSpot competitors in the marketing industry, offering unique features that allow businesses to execute their plans easily. 

Act-On Software offers a comprehensive suite of integrated solutions designed to meet the specific needs of different types of businesses.

Act-On Software has everything from email campaigns and searches engine optimization (SEO) to social media management, webinars, and web analytics. 

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Act-On Software offers an intuitive user interface that makes it easy for users to manage their campaigns effectively without having any technical knowledge or expertise.

Additionally, Act-On Software AI-driven technology ensures accuracy and consistency across all channels for better performance. 

9. SharpSpring

SharpSpring is a cloud-based automated marketing platform that offers comprehensive digital marketing services for businesses of all sizes. 

SharpSpring is one of the leading HubSpot competitors, offering its users an easy-to-use solution for automating their marketing processes and managing customer relationships. 

SharpSpring is a marketing automation platform that has become a popular alternative to the leading industry standard, HubSpot. It was created to help businesses achieve their goals and objectives in digital marketing, automation, and analytics. 

As one of the most competitively priced alternatives on the market, SharpSpring offers users an array of features that can be tailored to their needs.

SharpSpring’s features include lead scoring, email marketing campaigns, and website visitor tracking. This allows users to build custom user profiles for each lead and use automated workflows for emails and other forms of communication. 

Additionally, SharpSpring provides real-time reporting and analytics, giving users insight into what works best for their business so they can make informed decisions about improving their online presence. 

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SharpSpring platform also integrates easily with third-party software applications like WordPress or Salesforce, allowing users access to more powerful tools and data insights. 

The platform provides diverse features that enable businesses to create, deliver and track personalized campaigns across multiple channels. This includes creating web forms and landing pages, designing email templates and newsletters, creating segmented contact lists, and providing analytics and reports on campaign performance. 

Additionally, users can easily integrate SharpSpring with third-party applications such as Salesforce or Magento to sync data between systems. 

10. EngageBay

EngageBay is an all-in-one business platform that helps businesses of all sizes reach their goals. It offers a range of features from customer relationship management (CRM) and marketing automation to help desk software and live chat. 

EngageBay’s powerful suite of tools makes EngageBay one of the top HubSpot competitors in the market today, allowing users to build relationships with customers, manage their marketing efforts, provide excellent customer service, and more.

EngageBay is an all-in-one customer relationship management (CRM) and marketing automation platform designed to help businesses of all sizes succeed in their digital marketing efforts. 

EngageBay is one of the leading competitors to HubSpot and provides a suite of tools that allow companies to build, nurture, and grow customer relationships. The goal of EngageBay is to make it easier for businesses to run operations efficiently while also improving customer experience. 

EngageBay integrates customer relationship management (CRM), sales automation, email marketing, live chat, customer support, analytics, and reporting into a single platform. This allows businesses to easily manage the entire customer journey from lead generation through purchase optimization. 

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Additionally, EngageBay includes powerful features such as segmentation capabilities that enable users to target specific groups with relevant content or offers; automated workflows that streamline processes and save time; custom campaigns tailored for each customer segment; detailed insights on customer behavior; and comprehensive reporting capabilities so users can track progress over time. 

EngageBay comprehensive features allow users to create workflows that streamline tasks such as sales outreach, lead generation, and customer support. Moreover, they are equipped with insights into customer behavior to understand better what drives their success. 

11. LeadSquared

LeadSquared is an all-in-one customer relationship management (CRM) software solution that helps businesses grow their sales and marketing operations. It allows users to automate the entire lead lifecycle process, including lead capture, qualification, nurturing, and scoring. 

LeadSquared provides comprehensive features for managing leads and customers across multiple channels.

LeadSquared is one of the leading HubSpot competitors in the CRM space today. The platform offers an intuitive user interface with drag-and-drop functionality that makes managing contacts, campaigns, analytics, and easier. 

With its integrated suite of tools, such as automated lead scoring, email marketing automation, and customer segmentation capabilities, LeadSquared enables marketers to identify high-potential leads quickly and nurture them efficiently over time. 

12. Agile CRM

Agile CRM is a customer relationship management system that has become increasingly popular recently. It provides businesses with tools and features to help them manage their customer data, marketing automation, sales force automation, and more. 

HubSpot Competitors and Alternatives

Agile CRM is an excellent choice for companies looking for a Hubspot alternative, as it offers a similar range of services at a lower cost.

Agile CRM offers a unified platform that centralizes customer data from multiple sources, including e-mail campaigns, lead forms, support tickets, and more. 

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Agile CRM also includes features such as contact segmentation which enables users to group contacts into different categories based on their characteristics and preferences. 

Additionally, Agile CRM provides automated workflows so users can ensure tasks are completed efficiently while keeping track of all necessary documents and conversations with clients. 

13. vCita

vCita is an online customer relationship management (CRM) platform that enables businesses to manage customer relationships. It is a cloud-based tool that offers client scheduling, document sharing, and billing features. 

With vCita, businesses can streamline their customer engagement processes to improve customer service and increase efficiency.

vCita platform has been designed with business owners in mind, allowing them to easily access the key data and resources they need from one centralized hub. 

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vCita helps businesses stay organized and connected with their clients by offering easy appointment scheduling, secure document sharing, and payment processing.

Furthermore, vCita’s user-friendly design makes navigating the system easy for users of all technical experience levels. 

14.  Insightly

Insightly is an online customer relationship management (CRM) platform designed to help small businesses manage their sales and marketing activities. Insightly is often referred to as one of the main HubSpot competitors in the CRM market.

Insightly offers a range of features such as contact and lead management, workflow automation, project management tools, customizable dashboards, and reports, plus integration with other business applications. 

Insightly provides comprehensive solutions for managing customer relationships from initial contact through after-sales service. Its contact database enables users to track leads throughout the entire sales cycle and to store important customer details such as purchase history, preferences, notes about communication, and more. 

Additionally, Insightly offers powerful automation capabilities that allow users to create custom workflows for specific tasks, such as sending out emails or notifications when leads reach certain milestones in the sales process. 

15. Salesforce Marketing Cloud 

Salesforce Marketing Cloud is a customer relationship management (CRM) platform that provides businesses with powerful tools to improve their marketing strategies. 

Salesforce Marketing cloud-based software allows companies to manage and measure campaigns, track customer data, engage customers through social media and mobile channels, optimize content, personalize the customer experience and automate marketing activities. 

As one of Hubspot’s main competitors in the CRM space, Salesforce Marketing Cloud offers an array of features designed to meet marketers’ needs across many industries.

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Salesforce Marketing Cloud platform helps businesses enhance their marketing by providing features such as email automation and segmentation capabilities, website analytics and optimization tools, predictive intelligence technology, and comprehensive reporting systems. 

These features of Salesforce Marketing Cloud give marketers valuable insights into their target audience’s behavior to create better-targeted campaigns that deliver superior results.

The above Hubspot competitors are all great alternatives to the popular inbound marketing software. Each of these offerings has its strengths and weaknesses; depending on your business needs, one is a better fit for your need.

Hubspot Competitors and Alternatives

In conclusion, Hubspot is a well-established platform, but many competitors offer similar services. Each company has unique strengths and weaknesses, so it’s important to research them carefully before deciding. It is important to take the time to understand which features each competitor offers that can help you achieve your goals most efficiently. Additionally, always remember that switching platforms can come with challenges, so make sure any transition is well thought out before committing. 

Several companies are competing with Hubspot in the CRM market. Each of these competitors has unique features and capabilities, and it is important to consider them before deciding which CRM system to use. We have discussed some of the most popular options available, including Salesforce, ActiveCampaign, Zendesk, and Freshworks. There are likely other tools available for businesses to explore.