Aldi Competitors and Alternatives Analysis

Aldi is a German-based international grocery store chain. It has over 10,000 stores in over 20 countries and is the largest retailer in the world. Aldi’s business model is based on offering a small selection of high-quality, low-priced items. 

The company is known for its private label products, which are often cheaper than brand-name products. Aldi also offers a wide range of organic and gluten-free products.

 Aldi supermarkets are some of the largest supermarket chains in the world. They are also one of the few online retailers that offer similar products at a lower price than Aldi. 

Aldi owns some ten thousand supermarkets worldwide. They are present in more than 20 countries. Aldi was established in 1946, which was a great coincidence because, in 1946, Aldi was founded.

Aldi’s strategy of offering discount prices for its retail goods is widely applauded by its customers and has led to its successful expansion and acceptance in many countries worldwide.

Aldi Supermarkets is a chain of discount supermarkets that sells many household and grocery items. The range includes bakery products, food, beverages, and sanitizing products. Aldi regularly brings out new products every few days to keep the customers engaged. 

Some of the products they sell are made by the company’s manufacturers and are cheap. It sells exclusive and branded products from brand-name companies such as Simply Nature and Happy Farms.

ALDI stores are cheap, and they sell products at extremely affordable prices. Aldi has also regularly launched offers, discounts, and incentives to keep its customers happy. 

Aldi’s product offering can meet 90% of its shopper’s daily needs in one place, so they do not need to go to several stores to look for products.

There is huge competition from other discount supermarket chains, hypermarket chains, and e-commerce companies.

It’s no secret that Aldi is one of the world’s largest discount supermarket chains, but have you ever considered Aldi competitors?

In this article, we will discuss the supermarket chains that are Aldi’s Competitors. Here are all the competitor supermarket chains that Aldi competes against!

Aldi Competitors and Alternatives

1. Walmart

Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. 

Walmart operates 11,484 stores and clubs under 56 different names in 27 countries. Walmart also owns and operates Sam’s Club retail warehouses. 

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Walmart is the world’s largest company by revenue- over US$500 billion for the fiscal year of 2019- and the world’s largest private employer with 2.2 million employees.

Walmart, founded in 1962, is the largest retail chain in the world. It has more than 10,000 stores in 27 countries. Walmart was started in 1962 in Rogers, Arkansas. It has more than 18,000 stores all over the world. 

Walmart has more than 2,200,000 people working for it in 2022. Walmart’s revenue for 2019 was $514.4 billion, which is more than twice that of Aldi.

Walmart supplies many groceries and other household goods at very low prices. It sells many different kinds of foods at very low prices too.

Walmart has more stores in more countries than any other retailer. offers cheaper prices than Aldi, but its grocery prices are higher. Aldi is the better choice if you are on a tight budget!

The quality of goods at Aldi and Walmart is the same. Aldi, however, is about 30% cheaper than Walmart. The advantage Walmart has over Aldi is that Walmart stocks a wider range of products.

2. Costco

Costco is a membership-based warehouse club that provides a wide selection of merchandise, from groceries to electronics.

Costco was founded in 1976 and is now the second largest retailer in the United States. The company operates 785 warehouses worldwide, including 547 in the United States and Puerto Rico.

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Costco’s business model is based on offering its members low prices on bulk purchases. The company’s warehouses are typically larger than traditional retail stores and are designed to minimize operating costs.

Costco membership is required to shop at the warehouse club. There are two types of memberships: business and individual. 

Business membership is available to organizations and businesses that wish to purchase items for repeat sales or internal use. Individual memberships are available to individuals who wish to purchase items for personal use.

Costco is among the largest wholesale, and retail clubs in the United States, competing with Aldi on many grocery items. People can save money by buying more products at Costco in bulk. Costco sells its products in bulk so that you can save money.

You can buy electronics, fresh food, pet food, and other products from Costco that you can’t get at Aldi.

Costco has warehouse facilities in the US, Puerto Rico, Canada, Mexico, the UK, Japan, South Korea, Taiwan, Australia, Spain, Iceland, France, and China. 

Costco will start selling in New Zealand in 2021. Costco employs 254,000 workers. It generated revenue of $158.3 billion for the year.

Costco sells all kinds of food and groceries and has the largest selection of rotisserie chicken and fine beef. Costco offers more low-priced products than Aldi. 

Costco is more expensive than Aldi because it is a warehouse where members can shop at a discounted rate. It is more suited to bulk shoppers because it offers discounts for members of its wholesale network. Costco is better if you want to buy a lot of stuff in bulk.

3. Target

Target is a large discount retailer that offers an array of merchandise, including food, clothing, home decor, and electronics. 

The company is known for its clean store design and competitive prices. Target also offers various services, such as a pharmacy, optical center, and portrait studio.

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Target was established in 1902 by the two brothers Geisse and Dayton. It now operates 1,800 stores in the United States and internationally. 

Target stores are primarily small format hypermarkets and discount stores that offer a wide range of products at very low prices. 

Target has also recently introduced schemes like Expect More for Less and Low Price Promise to make it easier for customers to shop at its stores.

Target is a stiff competitor for retailers in the grocery segment and for retailers who sell household goods. The company’s diverse product portfolio covers groceries, toys, shoes, lawn and garden items, jewelry, electronics, clothes, and more.

If your goal is to get groceries that are more reasonable and have good quality, then Target is an excellent choice.

Target can be great if you buy more affordable groceries than some supermarket chains. Also, Target can compete well against Aldi since its products are priced lower than some supermarket chains.

Target sells more than just groceries; it sells home goods, electronics, furniture, pet supplies, lawn and garden items, and other smaller appliances and furniture.

Target is one of the biggest retailers in the United States, and its revenue will reach $93 billion in 2020 across more than 1,800 stores worldwide.

4. Tesco

Tesco is a British-based international grocery and general merchandise retailer. It is the third-largest retailer in the world, measured by revenues, and the second-largest by profits.

Tesco Retail is the biggest British retail chain that was established in 1919 by Jack Cohen. Tesco has stores in 11 countries worldwide and about 6,800 stores. 

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Tesco employs around 450,000 people worldwide. Tesco had already announced that it would be withdrawing from the US market completely in the next few years and has instead been bought by the holding company Yucaipa. 

Tesco also sells many other products, such as food, drinks, and clothing. Tesco has subsidiaries in the retail, telecoms, and IT services sectors, making up a major part of its revenue.

In the retail industry, Tesco offers its services through convenience stores, supermarkets, and hypermarkets. 

Tesco sells general items and groceries at low prices to rival major retail players such as ALDI. The company says that it will review its price policy weekly and match the prices of major retailers like ALDI.

It sells various items, including clothes, electronics, books, furniture, and internet services. Tesco is moving away from being a low-cost retailer to offer products ranging from Tesco Value low cost to Tesco Finest brand products.

Tesco began comparing its products with Aldi’s to slow down the latter’s growth. Tesco started price matching branded items and its own-landmark items, such as Warburtons Toastie sliced bread and Tesco whole cucumbers. 

Tesco plans to review its prices twice weekly with some products sold with Aldi price matching. In the future, Tesco may become more profitable by acquiring other investments, but it cannot compete well with Aldi.

5. Safeway

Safeway is a grocery store chain in the United States. It is a subsidiary of Albertsons. Safeway was founded in 1915. The company is headquartered in Pleasanton, California. 

Safeway offers a variety of food and household products. The company also has a loyalty program called “Just for U.” Just for U allows customers to receive personalized deals and coupons. 

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Safeway is a supermarket chain started in 1915 by Marion Barton Skaggs in American Falls, Idaho. It has more than 2,200 locations in the United States. 

Safeway has more than 2,200 locations in the United States and is a direct competitor of Aldi in low-price food and groceries.

Safeway has headquarters in Pleasanton, California. It sells food and other goods at a lower price than Aldi. 

Safeway is now a subsidiary of Albertsons, which bought it in 2015 after it became too large for its parent company. 

Safeway became a force to be feared during the 1970s and 90s. Albertsons acquired Safeway in 2015 to bring it back on track. It was a force to reckon with in the 1990s. 

Safeway extended its business into several other countries and had joint ventures in Kuwait and Saudi Arabia. Aldi eventually surpassed them because they failed to respond to retail market trends.

Safeway also canceled all its 79 grocery stores in Chicago, where it had been operating for 80 years.

However, Albertsons’ acquisition helped it recover. Aldi overtook the company in 2008 after it failed to adapt to the changing retail market trends.

6. Lidl

The Lidl brand, started by the same German family, offers a wide range of cheap grocery items. Aldi is expanding its business to the United States and other countries. Aldi does not have as many stores as it does in Germany.

Lidl also offers many other exclusive discounts weekly, and its German stores produced more than 28.3 billion euros of revenue in 2020.

Aldi Competitors and Alternatives

Lidl has over 10,000 stores worldwide and stocks meat, poultry, kitchen items, and many other products.

Lidl, Aldi’s main competitor, was also established in Germany. They have more deals weekly than Aldi, and the stores are all over Europe. 

Lidl opened its first stores in Germany in 1973, and the company has grown quickly throughout Europe and the US in the last 47 years. 

Lidl has high-end food and non-food products that are curated to be affordable. Lidl owns almost all the brands in its stores, but it also stocks many other non-Lidl brands. 

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Lidl is the second biggest retailer in Germany after Aldi and employs more than 260,000 people. Lidl is trying to compete with Aldi with cheaper products and better prices. But Aldi is more open to buying other brands. 

Aldi and Lidl focus on having fewer non-branded products, cheaper products, and offering shoppers weekly deals. Lidl sells more imported products and has more non-branded brands than Aldi. 

Aldi has a larger turnover than Lidl but is still bigger than Lidl. Lidl will probably take a few more years to match Aldi’s sales growth.

7. Kroger

Kroger is a grocery store chain headquartered in Cincinnati, Ohio. It was founded in 1883 by Bernard Kroger. It also has food manufacturing and processing plants. In 2016, Kroger had $115.3 billion in sales and employed 443,000 people. 

Kroger is the largest grocery store chain in the United States by revenue. The company operates 2,764 stores in 35 states under various banners, including Kroger, Ralphs, and Harris Teeter. 

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Kroger reported revenues of 121.16 billion dollars and a net income of 3.11 billion for 2019. Kroger’s food selection includes meat, seafood, fresh produce, fruits and vegetables, dairy products, eggs, and bread.

Kroger Corporation is an American multinational corporation that has been in business for over 100 years. It is the biggest supermarket chain in the United States by revenue and the fifth biggest retailer worldwide. 

Kroger is a chain of large-scale stores focusing on manufacturing, sales, and promotions.  It is one of the leading bakery and grocery products manufacturers, and its factories produce various types of foods at very low cost.

8. Coles Supermarkets

Coles Supermarkets is an Australian supermarket chain owned by Wesfarmers. It is the second largest supermarket chain in Australia, behind Woolworths.

Coles Supermarkets was founded in 1914 by George Coles. The company has undergone several ownership changes but has always remained Australian-owned. Coles is headquartered in Melbourne, Victoria.

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Coles operates over 2,000 supermarkets across Australia, including over 800 in Victoria and over 600 in New South Wales. It has a market share of around 30%. Coles also has a large online presence, with an e-commerce website and a mobile app.

Coles Supermarkets is a public company based in Australia and was established in 1914 by its founder George Coles. 

The company has more than one lakh and twelve thousand employees. Coles Supermarkets Australia is headquartered at Hawthorn East in Victoria, Australia. 

Coles Supermarkets Australia Pvt. Ltd. Ltd. Is an Australian retail giant that has made more than A$ 38.2 billion in the financial year 2019 and has more than 112,000 employees.

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Coles Supermarkets is a subsidiary of Coles Group and sells and services all over the country.

Coles Supermarket is one of the largest supermarket chains in the world and offers customers an option to purchase goods at Coles stores via its online shopping cart and a service to collect their purchased goods in their local stores.

Coles Supermarket Australia Pvt Limited operates a chain of supermarkets and other food and drink shops in Australia. 

Coles Supermarkets Australia also dominates the Australian grocery market. It is also a major competitor in the supermarket chain ALDI.

Coles Supermarkets sells groceries like meat, dairy products, fruits and vegetables, beauty and health products, food and beverage products, healthy food products, and clothing.

9. Whole Foods

Whole Foods is a grocery store chain that sells natural and organic foods. The company was founded in 1980 and has since expanded to locations across the United States, Canada, and the United Kingdom.

Whole Foods offers a wide variety of products, including fresh produce, meat and poultry, seafood, baked goods, packaged foods, and household items. 

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The company also commits to sustainability and aims to reduce its environmental impact by sourcing local and sustainable foods, reducing waste, and investing in renewable energy.

Whole Food is a popular destination for shoppers looking for quality natural and organic products. The company’s dedication to providing healthy food options and its commitment to sustainability make it a leader in the industry.

Whole Food Market Inc was incorporated in 1980 by its four founders, Craig Weller, Mark Skiles, Rene Hardy-Lawson, and John Mackey. It is a leading grocery and health food retailer in the United States. 

Whole Foods Market Inc is an American supermarket chain headquartered in Austin, Texas, United States. It sells healthy food items, including chicken breasts, lettuce, and fruits and vegetables. 

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Whole Foods Market Inc will have more than 500 stores in North America and seven in the United Kingdom by 2019. Whole Foods Market is owned by Amazon Inc, which in turn owns the company.

Whole Food Market Inc is primarily a grocery chain and a company specializing in organic and gluten-free products.

It has an extensive selection of organic food and is a direct competitor to retail giant ALDI in this space, which has increased its selection by adding more organic, fresh, and healthy items in its stores.

Some common products at ALDI and its competitor Whole Foods are chicken breasts, salad bowls, ice cream, and quick meals.

10. Dollar Tree

Dollar Tree is an American chain of variety stores that sells items for $1 or less. Headquartered in Chesapeake, Virginia, Dollar Tree operates more than 15,000 stores across the United States and Canada. 

Dollar Tree offers a wide variety of merchandise, including food, health and beauty products, party supplies, seasonal items, housewares, books, and toys. Customers can also find a selection of As Seen on TV products at most locations. 

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In addition to its retail stores, Dollar Tree operates an e-commerce site,, where shoppers can purchase items online and have them shipped to their local store for pick-up or at home.

Dollar Tree Store is a public company incorporated in 1986 by its founders, Macon Brock and Dennis Edwards. It operates with headquarters in Chesapeake, Virginia, and eleven distribution centers in the United States.

Dollar Tree stores are in more than 152,000 retail outlets in the United States and Canada and have an extensive logistics network comprising eleven distribution centers.

Dollar Tree sells merchandise that costs less than one dollar. Dollar Tree Stores is primarily a specialty retail store chain that sells items for one dollar or less and is also a grocery store chain that sells food and groceries for less than $.

Dollar Tree Stores Inc is a leading competitor of ALDI in the retail market. It sells food and beverages, books, pets and electronics, glassware, cleaning supplies, and cheeses. 

Dollar Tree stores accept manufacturer coupons at all its outlets as part of its promotion strategy to rival other retail brands.

Customers easily switch between different stores to shop for the same products, causing turmoil in the retail goods market. Every retailer competes hard to provide good products and attractive deals to customers, no matter how large or small they are. 

Customers are always the winners in a game of chance because it is their money that is why every business exists.

11. Woolworths Supermarkets

Woolworths Supermarkets is a chain of supermarkets in Australia. It was founded in 1924 by Percy Christmas Woolworths. The company is headquartered in Sydney, New South Wales. As of 2016, it has 986 stores across Australia.

Woolworths Supermarkets offers a wide range of products, including groceries, fresh food, household items, and clothing. It also has a loyalty program called “Everyday Rewards.” 

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Customers can earn points by shopping at Woolworths Supermarkets and redeeming them for discounts on future purchases.

The company has been criticized for its high prices and poor customer service. However, it remains one of the most popular supermarkets in Australia.

Woolworths Supermarket is an Australian-headquartered company that was established in the year 1924. The company has around 15,000 employees and offers a wide range of products. 

Woolworths Supermarkets is an Australian retail group based in Bella Vista, New South Wales, Australia. It is a large retailer that sells all kinds of food, household products, health products, and many other items. 

Woolworths Supermarkets generates more than $39 billion in revenues and has more than a million employees in Australia. 

Additionally, it is a Woolworths Group division, Australia’s largest retail company, and is one of the biggest competitors of ALDI in the world.

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The group operates stores in 40 major Australian cities and a total of 89 Woolworths supermarkets. It also offers a service called Woolworths Online that allows customers to order products from nearby Woolworths stores and deliver them to their homes.

Woolworths Supermarket is an Australian retailer that operates a chain of grocery stores and supermarkets. 

Woolworths Supermarkets is the second largest retailer in Australia after Coles. It dominates 80% of the market and competes fiercely with ALDI.

It has developed loyalty schemes that offer customers rewards for shopping at Woolworths stores. Discounts are available on petrol at some stores, such as 10 cents, 6 cents, 4 cents, and 2 cents, depending on the amount one spends in the store.

Woolworths Supermarkets sells a wide variety of items, including meat, groceries, frozen food, cosmetics, baby food, and pet food.

12. Penny Market

Penny Market is a discount grocery store chain in the United Kingdom, Ireland, Germany, Poland, and Austria. Penny Market offers a wide variety of food and household products at low prices.

The company has a loyalty program called “Penny Points” that allows customers to earn points on every purchase, which can be redeemed for discounts on future purchases.

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Penny Market operates 3,550 stores. It offers great discounts on food and other household goods. 

Penny Market is a discount supermarket chain founded by LeibbrandGruppe in 1974. Since 1989, the company has been fully controlled by Rewe Group.

Penny Market provides real value to the customers by offering products that are good quality and reasonably priced. 

Penny Market sells various products such as fruits and vegetables, sausages, bread, pastries, cheese, and dairy products. 

Penny Market also offers customers striking discounts on textiles, electronics, and other household goods in the different sections of the store.

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They sell quite many magazines, newspapers, and magazines for women. Penny Market offers great discount services, making purchasing products very appealing. They even offer gift cards to customers who purchase something from their stores. 

Penny Market offers its customers the option to buy gift cards which can be reloaded at the cashier’s desk. Penny Market offers excellent customer service, making them one of Aldi’s best rivals.

The company has been criticized for its business practices, including selling expired food and employing child labor.

However, Penny Market is a popular choice for budget-conscious shoppers looking for good deals on groceries and household items.