Is Cubicall Still in Business: What Happened to the Office Pod After Shark Tank?
Open offices were supposed to foster collaboration, but they quickly became a noisy, distracting nightmare for employees trying to focus.
Nick and Anthony Pucci recognized this pain point and pitched a modernized, space-saving phone booth to the investors on Shark Tank.
The pitch delivered intense negotiation, a fierce counter-offer session, and a hand-shake deal with real estate mogul Barbara Corcoran.
The Bottom Line (Executive Summary)
- Deal Status: The on-air agreement with Barbara Corcoran did not finalize off-camera. The Pucci brothers maintained 100% equity in their company.
- The Pandemic Pivot: When traditional office setups paused during the 2020 lockdowns, Cubicall shifted production to medical isolation and exam pods, a move that saved the business.
- Current Financials: The company cleared $5 million in revenue by 2022 and currently holds an estimated private valuation between $10 million and $15 million, driven by corporate hybrid-work redesigns.
What is Cubicall?
Cubicall is a modular, sound-insulated privacy pod designed to fit inside existing open-plan offices, giving employees a quiet space for phone calls, virtual meetings, and focused work.
The prefabricated booths feature a unique space-saving bifold door, custom acoustic panels, LED lighting, and integrated power outlets, allowing companies to add private rooms without paying for expensive construction build-outs.
| Category | Details |
| Industry | Office Furniture / Workspace Privacy |
| Founder(s) | Nick Pucci and Anthony Pucci |
| Core Product | Modular Office Phone Booths & Medical Isolation Pods |
| Retail Price | $6,495 to $11,995 |
| Target Audience | Corporate Offices, Hospitals, Coworking Spaces |
The Founders Behind Cubicall
Brothers Nick and Anthony Pucci did not start their careers in furniture manufacturing. They were marketing executives running their own advertising and marketing agency, the Abbiamo Group, based in Los Angeles. Like 70% of modern American businesses, their marketing agency operated out of an open-plan office.
While the open concept looked aesthetically pleasing and encouraged casual conversations, it created a chaotic environment for client calls. Background chatter, echoing voices, and ringing phones made professional communication incredibly difficult.
The brothers searched the commercial furniture market for a simple, soundproof booth they could drop into their workspace. They found that existing options were either permanently built-in structures requiring permits, or they were prohibitively expensive, costing upwards of $15,000.
Seeing a massive gap in the market, the Puccis decided to build their own solution. They designed a sleek, customizable pod featuring a bifold door, a crucial design element that prevented the door from swinging out into busy office walkways.
By 2017, they officially launched Cubicall and began manufacturing their custom privacy booths directly in Los Angeles.
Their immediate success with major corporate clients proved they had a viable product, but they needed capital and mentorship to scale their manufacturing operations to keep up with the overwhelming demand.
Cubicall’s Shark Tank Pitch & Deal
Nick and Anthony Pucci walked into the Shark Tank during Season 10, Episode 22, which aired on May 5, 2019. They came prepared with two fully constructed Cubicall booths right on the stage.
The brothers kicked off their presentation by highlighting the universal frustration of the open office layout. To demonstrate the soundproofing capabilities of their product, they had actors inside the booths shouting and making noise.
Once the heavy bifold doors snapped shut, the Tank fell completely silent. The Sharks were immediately impressed by the live demonstration, and several stepped inside the booths to test the acoustics for themselves.
The financials brought the first wave of heavy scrutiny. Nick and Anthony revealed they had generated $495,000 in sales over the previous 12 months.
The smaller booth retailed for $6,995 and cost $4,200 to manufacture, while the larger booth sold for $11,995 and cost $7,200 to produce. The Sharks immediately zeroed in on the thin profit margins.
Kevin O’Leary and Barbara Corcoran voiced concerns that the low margins would make scaling difficult and distributor partnerships nearly impossible.
Anthony defended the numbers, explaining that an injection of capital would allow them to purchase materials in bulk, instantly boosting their profit margins by 20% to 30%.
They also noted that their direct competitors were charging double for similar products, positioning Cubicall as the high-quality, budget-friendly alternative.
Kevin O’Leary decided to make a classic “Mr. Wonderful” royalty offer. He offered the $350,000 for 10% equity, but attached a $100 per unit royalty until he recouped his money, which would then drop to a $50 per unit royalty in perpetuity.
Barbara Corcoran took a different approach. Leveraging her extensive background in commercial real estate, she offered a straightforward $350,000 for 25% equity, arguing her connections in the contract furniture space would blow their sales out of the water.
The brothers stepped inside one of their own soundproof booths to discuss the offers in private. Viewers watched them run the numbers on a calculator behind the glass.
They emerged, politely declined O’Leary’s royalty structure, and countered Barbara with 15% equity. Barbara held her ground.
The brothers countered again at $450,000 for 30%, but Barbara insisted she wanted her original “quarter slice” of the pie.
After Robert Herjavec pressured them to make a final decision, the brothers accepted Barbara’s offer of $350,000 for 25%.
| Pitch Element | Details |
| Season / Episode | Season 10, Episode 21 |
| Initial Ask | $350,000 for 10% |
| Initial Valuation | $3.5 Million |
| Sharks Present | Mark Cuban, Kevin O’Leary, Barbara Corcoran, Lori Greiner, Robert Herjavec |
| Notable Offers | Kevin O’Leary ($350k for 10% + Royalty), Barbara Corcoran ($350k for 25%) |
| Final On-Air Deal | $350,000 for 25% with Barbara Corcoran |
Did the Cubicall Deal Actually Close?
Reality television rarely reflects the final boardroom paperwork. In the months following the episode’s taping, the on-air handshake with Barbara Corcoran did not materialize into a finalized contract.
During the rigorous due diligence phase, where Sharks review a company’s deep financials, supply chain contracts, and long-term liabilities, both parties often renegotiate or walk away.
While the exact reason for the split remains private, the Pucci brothers confirmed that the deal failed to close. However, the separation was amicable.
The founders have stated publicly that Barbara Corcoran continued to offer them valuable business advice and mentorship even without holding an official equity stake in Cubicall.
Retaining their 25% equity proved incredibly lucrative for the brothers as their company scaled over the next few years.
Cubicall After Shark Tank: The Latest Update
Riding the massive wave of publicity from their May 2019 Shark Tank airing, Cubicall saw a massive spike in direct-to-consumer sales. But less than a year later, the COVID-19 pandemic triggered a global shutdown.
As thousands of corporate offices transitioned to remote work, the demand for office furniture and privacy pods completely evaporated almost overnight.
Instead of folding the company, Nick and Anthony executed one of the most successful pivots in Shark Tank history. They leveraged their modular manufacturing capabilities to create medical exam pods and employee testing isolation booths.
These healthcare-specific units featured sophisticated air filtration systems, UV disinfection technology, and secure separation barriers, allowing hospitals and clinics to safely test patients.
This rapid pivot kept their manufacturing lines moving and stabilized their revenue during the worst months of the economic downturn.
As the pandemic subsided, the company moved its operations from Los Angeles to a larger facility in the greater Las Vegas area to handle increased production.
By 2021, corporate America began adopting a hybrid work model. Offices were no longer packed five days a week, but the employees who did show up desperately needed quiet, distraction-free zones for endless Zoom calls. Cubicall perfectly aligned with this new corporate reality.
As of today, Cubicall continues to thrive. They have secured contracts with heavy-hitting global brands, listing SAP, Goldman Sachs, Cisco, Bloomberg, and the Department of Homeland Security as active clients.
The company even garnered national attention when a custom Cubicall booth replica was featured in a high-budget Walmart Super Bowl commercial.
What is the Net Worth and Valuation of Cubicall?
When Nick and Anthony pitched their business in 2019, they carried a self-assigned valuation of $3.5 million based on their $495,000 trailing revenue.
Their pandemic pivot pushed their revenue to $1 million by mid-2021. By August 2022, the company publicly reported an impressive $5 million in annual revenue, generating roughly $2 million in pure profit.
While Cubicall is a privately held limited liability company and does not publish public earnings reports for 2026, business analysts track their growth trajectory through their expansion into enterprise healthcare and government contracts.
Based on the standard 2x to 3x revenue multiples applied to manufacturing and B2B office solutions, industry experts estimate Cubicall’s valuation sits securely between $10 million and $15 million.
Because the deal with Barbara Corcoran fell through, Nick and Anthony Pucci retain majority ownership, placing their combined estimated net worth in the multi-million dollar range.
Is Cubicall Still in Business?
Yes, Cubicall is fully operational and highly successful. Their official website remains active, processing large-scale orders for enterprise clients across North America.
The company currently categorizes its product lines into three distinct pillars: traditional Office Booths, Healthcare Solutions, and specialized Meeting Rooms.
Their transition to Las Vegas allowed them to streamline their supply chain, keeping their promise of delivering high-quality, made-in-the-USA modular products.
Top Cubicall Alternatives
The success of modular office pods has spawned a highly competitive industry. If you are a facility manager or business owner looking to outfit an open-plan office, Cubicall is no longer the only option on the market.
Here are the top alternatives currently competing in the workspace privacy sector:
- ROOM: A direct competitor that heavily markets its soundproof phone booths toward tech startups. ROOM is known for its use of recycled plastic bottles in its acoustic paneling, appealing to environmentally conscious companies.
- Framery: Based in Finland, Framery is one of the pioneers in the soundproof pod industry. They offer high-end, premium booths with advanced smart-office integrations, though their price point is significantly higher than Cubicall’s base models.
- Zenbooth: Manufacturing out of California, Zenbooth focuses on eco-friendly wood finishes and natural aesthetics. Their booths feature height-adjustable desks and skylight roofs, targeting creative agencies and modern coworking spaces.
Does this detailed breakdown of the Pucci brothers’ business pivot change your perspective on how companies survive economic downturns?
