SwimZip is a line of children’s swimwear featured on Season 5 of the popular television show Shark Tank. The brand, founded by Betsy Johnson in 2010, is designed to provide stylish sun protection for kids and adults alike.
SwimZip’s swimwear is characterized by a full-length zipper down the front, which makes it significantly easier to put on and take off than traditional swimwear. This especially benefits parents with squirmy toddlers and young children eager to jump into the water.
SwimZip’s innovations extend far beyond convenience. The swimwear also incorporates UPF 50+ fabric, the highest rating for sun protection, blocking 98% of harmful UVA and UVB rays.
This is a crucial feature, considering how vulnerable young skin can be to sunburn and the potential dangers of prolonged sun exposure, including skin cancer. The swimwear is also chlorine resistant, making them durable and long-lasting even with frequent use.
The product’s array of styles and prints is also integral to its appeal. SwimZip offers a range of designs, from classic to trendy, ensuring a style that suits every child’s preference. They come in various sizes, from baby to adult, so that the whole family can be stylishly coordinated.
SwimZip has been praised for its quality, convenience, and commitment to sun safety, making it an excellent choice for swimwear. The zippered design solves a common frustration with children’s swimwear, while the high UPF protection provides peace of mind for parents.
The durable, chlorine-resistant fabric also ensures a long-lasting product, making it a sensible and economical choice. Considering these features and the brand’s wide range of fashionable designs, SwimZip stands out in the swimwear market.
|Barry Wanless and Betsy Johnson
|Children’s Sun Protective Clothing
|Investment Asking For
|$60,000 For 5% equity in SwimZip
|$60,000 For 20% equity in SwimZip
|Season 5, Episode 15
|SwimZip Business Status
|SwimZip Net Worth
What Is SwimZip?
SwimZip is a company that specializes in providing sun-protective swimwear and accessories. They offer various products, including rash guards, swim shirts, hats, and sunglasses. Their products are made with UPF 50+ fabric, which blocks 98% of harmful UV rays.
SwimZip is committed to providing high-quality products that help people stay safe and healthy in the sun. They also offer a variety of educational resources on their website, including tips on how to protect yourself from the sun and choose the right sun-protective clothing.
The company was founded by Betsy Johnson in 2010 with the mission of preventing skin cancer and promoting sun safety. Here are the key features of SwimZip:
- UV Protection: SwimZip products are known for their built-in UPF 50+ UV protection that blocks out over 98% of the sun’s harmful rays. This level of protection is achieved through the use of special fabrics and construction techniques.
- Easy-on, Easy-off Design: One of the signature features of SwimZip swimwear is the full-length zipper on the front. This makes the swimwear easy to wear and take off, especially for kids.
Stylish Designs: SwimZip offers a wide range of designs and patterns. They make swimwear for men, women, and children, as well as hats, cover-ups, and other sun-protective accessories.
Quality Materials: All SwimZip products are made from high-quality materials designed to withstand the effects of chlorine and saltwater.
- Comfortable Fit: SwimZip swimwear is designed to be comfortable and non-restrictive, allowing full movement freedom while swimming or playing.
In addition to these product features, SwimZip has been recognized for promoting sun safety. The company has received numerous awards and featured in several media outlets for its approach to sun-protective swimwear.
Who Is The Founder Of SwimZip?
SwimZip was founded by Betsy Johnson, a Kansas-based entrepreneur. Johnson comes from a business-oriented background with an entrepreneurial spirit. Her education, passion for business, and personal experiences led her to create SwimZip.
The idea for SwimZip was conceived after Johnson was diagnosed with skin cancer at 26. This health crisis sparked a newfound passion for sun safety in Johnson, and she recognized a gap in the market for stylish, sun-protective swimwear for children.
She also knew parents’ struggle to dress their children in traditional, tight-fitting swimwear. Johnson merged these two concepts, creating SwimZip – a brand offering trendy, easy-to-wear swimwear with high UPF protection.
Before appearing on Shark Tank, SwimZip was already achieving modest success. Johnson had been marketing the swimwear online and through select retailers, establishing a brand presence and slowly growing a customer base.
However, the business was still in its early stages, and Johnson was looking for ways to take SwimZip to the next level. She saw the opportunity to pitch on Shark Tank as a chance to secure strategic partnership and investment, providing the necessary resources and exposure to significantly expand the business.
So, when Johnson entered Shark Tank in Season 5, she pitched a product and a solution to a widespread problem – the need for convenient, stylish, and sun-safe swimwear.
Her journey with skin cancer added a genuine, heartfelt mission to the brand, making her pitch all the more compelling.
How Was The Shark Tank Pitch Of SwimZip?
When Betsy Johnson, the founder of SwimZip, appeared on Season 5 of Shark Tank, she entered the tank seeking a $60,000 investment for a 5% stake in her company, valuing SwimZip at $1.2 million.
She started her pitch by sharing her personal story, explaining how her skin cancer diagnosis at age 26 had inspired her to start the company.
She then demonstrated the product, highlighting its features: the full-length zipper for easy use and the UPF 50+ fabric for sun protection.
Johnson presented a strong case, showing that she had sales of $127,000 two years before her appearance on the show. Her swimwear was also being sold in 37 countries, and she had received positive customer feedback. This proved that there was a market for her product, and she had already gained some traction.
However, the Sharks had some concerns. While they acknowledged the merit of her idea, there were questions about scalability and the competitive nature of the clothing industry.
Johnson’s valuation of the company was also a point of contention, as some of the Sharks felt it was too high given the current sales figures.
Despite these concerns, Johnson’s passionate pitch and demonstrated success caught the attention of Shark Lori Greiner. Recognized for her knack for consumer products and retail, Greiner saw the potential in SwimZip.
She liked Johnson’s energy, her personal story, and the product’s solution. After some negotiation, Greiner offered $60,000 for a 20% stake in the company, doubling the equity Johnson had initially intended to give away.
Johnson accepted Greiner’s offer, securing her investment and gaining a valuable business partner. Greiner’s connections in the retail industry and her experience with consumer products would be valuable assets for SwimZip’s future growth.
Final Deal: Lori Greiner agreed to invest $60,000 for a 20% stake in SwimZip.
What Happened To SwimZip After Shark Tank?
SwimZip’s appearance on Shark Tank in Season 5 significantly boosted the company’s visibility and success. With Lori Greiner’s investment and partnership, the brand expanded its reach and scaled up its operations.
Post-Shark Tank, SwimZip saw a substantial increase in its sales and customer base. The exposure from the show, coupled with Greiner’s influence and business acumen, helped SwimZip secure retail deals and expand its online presence. This allowed them to reach a larger audience, contributing to a surge in sales.
Moreover, the company expanded its product line, not just focusing on children’s swimwear but also introducing adult sizes and sun hats, and even a line of beach accessories. This helped the company to target a wider demographic and meet more diverse customer needs.
Thanks to the Shark Tank boost and the strategic partnership with Greiner, SwimZip’s business grew exponentially. Once a small, online-based business, the company has become a well-recognized brand in the swimwear market.
By 2023, SwimZip has become popular for sun-safe, stylish, and easy-to-wear swimwear for all ages. Betsy Johnson’s mission for sun safety and skin cancer prevention continues to be a driving force behind the brand, making it a successful business and a platform for raising awareness about sun safety.
SwimZip Shark Tank Update
After its appearance on Shark Tank, SwimZip experienced a significant boost in its business. Founded by Betsy Johnson and Berry Wanless, SwimZip specializes in comfortable and UV-protective swimwear for children, featuring zippable designs for easy use and crafted from high-quality, chlorine-resistant fabric.
SwimZip founders were seeking a 5% stake for a $60,000 investment on Shark Tank, and they secured a deal with Lori Greiner for 20% equity at the same investment amount. Post-show, sales skyrocketed, reaching $225,000 just a few days after closing the deal.
The exposure and partnership enabled SwimZip to expand its brand presence through social media collaborations and partnerships. The company’s product range expanded, including swimsuits, accessories, and even men’s and women’s apparel.
The brand successfully appeals to various demographics due to its sun protection focus and range of products. SwimZip’s success wasn’t limited to just the immediate aftermath of Shark Tank.
The brand maintained its online presence and expanded its offerings on platforms like Amazon and its official website. The company’s estimated net worth will grow to around $5 million by 2022, a testament to its sustained growth and popularity.
SwimZip’s founders, Betsy Johnson, and Berry Wanless, continue to drive the brand forward, ensuring its expansion and continuous operation. The success story of SwimZip, from its appearance on Shark Tank to its current net worth of $5 million, highlights the power of an idea, strategic partnerships, and effective execution.
Is SwimZip Still In Business?
Our research shows that SwimZip is still in business and offers a range of sun-protective swimwear and accessories. The brand creates affordable, stylish, functional products with UPF 50+ protection.
Customers have praised the quality, fit, and protective features of SwimZip, including swim dresses, swimsuits, swim trunks, and accessories.
The brand’s successful journey from its appearance on Shark Tank to the present day is a testament to its growth and potential. Since its appearance on the show, SwimZip’s net worth has grown to approximately USD 5 million in 2023, showcasing its sustained success and development.
In summary, SwimZip remains active in the market, offering sun-protective swimwear and accessories while continuing to garner positive feedback from customers.
What Is the Net Worth of SwimZip?
According to our research, the net worth of SwimZip is estimated to be $5 million. The valuation of SwimZip was $300,000 when it secured an investment from Lori Greiner on Shark Tank.
Also, read about other businesses that appeared on Season 5 of Shark Tank:
- PurseCase Shark Tank Update | PurseCase Net Worth
- Man Medals Shark Tank Update | Man Medals Net Worth
- Kodiak Cakes Shark Tank Update | Kodiak Cakes Net Worth
- Kane And Couture Shark Tank Update | Kane And Couture Net Worth
- Scan App Shark Tank Update | Scan App Net Worth
- Plated Shark Tank Update | Plated Net Worth