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SwimZip: Revolutionizing Children’s Swimwear with UV Protection and Easy Wearability
SwimZip, as featured in episode 15 of season 05 of Shark Tank, is a UV protection swimwear for children.
SwimZip is a brand dedicated to creating stylish, functional, and affordable sun-protective swimwear. Their mission is to promote sun-safe fun with products people love to wear.
From swimsuits for toddlers to comfortable and supportive options for adults, SwimZip offers a wide range of swimwear designed for ultimate comfort and protection.
Their collection includes rash guards, swim trunks, and full-zip suits, all crafted to keep you safe from harmful UV rays.
With positive customer reviews highlighting their quality, fit, and vibrant designs, SwimZip is a go-to choice for families looking for reliable and fashionable swimwear.
SwimZip’s clothes and accessories are chlorine-safe and come in various vibrant colors and patterns.
SwimZip swimwear features zippered shirt fronts, chlorine-resistant fabrics, and unique designs that appeal to children. Parents rave about the superior UV protection SwimZip provides.
SwimZip is renowned for its zippered shirts that allow children to dress and undress themselves easily. The apparel blocks over 98% of harmful UVA rays, significantly reducing skin cancer risks.
Founded in 2010 by Betsy Johnson and her brother Berry Wanless, SwimZip continues to thrive under Johnson’s leadership, with Wanless as Vice President.
Betsy, a skin cancer survivor at 26, became a UV protection apparel producer after leaving her corporate career to focus on this mission. The idea for her business came when she noticed how difficult it was for children to put on and take off their swim shirts.
Betsy is dedicated to producing high-quality items to prevent others from experiencing what she went through. Her work feels like a greater calling.
Betsy earned her undergraduate degree from the University of Puget Sound in 2007 and worked as a finance manager at Boeing until 2009.
After her skin cancer diagnosis at 26, Betsy re-evaluated her life and career. She quit her corporate job to invent UV protective gear. Recognizing the difficulty of putting on kids’ swimwear, she created zippers on shirt fronts.
Betsy and Berry aim to protect their children from the sun’s harmful rays. Despite meticulous application of sunscreen, children are still at risk of sunburn. It can be a hassle to use traditional sun protection methods due to the shouting, fighting, and complaining.
SwimZip’s protective swimwear line provides sun protection for children and parents. The full-length front zipper makes it extremely easy to put on and take off.
The tops filter 98% of cancer-causing UVA and UVB rays, allowing children to wear SwimZip’s sun protective gear independently.
SwimZip Shark Tank Pitch: From Sun Safety to Shark Tank Success
Betsy Johnson and Barry Wanless appeared on Shark Tank seeking an investment of $60,000 in exchange for a 5% Equity in SwimZip.
Betsy Johnson and Barry Wanless pitched their innovative SwimZip, a sun-safe swimwear line for kids, on Shark Tank.
Betsy, diagnosed with skin cancer at 26, was motivated to create swimwear that shields children from harmful UV rays, which can have lasting health impacts.
SwimZip’s easy-on, easy-off zippered suits set the company apart from its competitors, even though many kids’ swimsuits are made with UV-protective materials today.
SwimZip has been in operation for three years. Two years before their Shark Tank appearance, they had modest sales of $18,000. However, in the year leading up to their pitch, sales surged to $225,000.
The swimsuits cost $5-$7 to manufacture and are wholesaled at $15 each. They sell their products online through their website, Amazon, Target, and hotel boutiques.
Kevin O’Leary was skeptical of their $1.2 million valuation and opted out. Daymond John agreed with Kevin and also passed.
Robert Herjavec praised their business but decided not to invest. Mark Cuban felt it was too early for him to commit and bowed out as well. This left Lori Greiner as their last hope.
Lori offered $60,000 in exchange for 20% equity. Betsy was excited, but Barry felt the valuation was too low and expressed his concerns.
Betsy then proposed $120,000 for 20%, which Lori didn’t favor. Lori emphasized to Barry that they needed this deal.
After some negotiation, Betsy and Barry ultimately accepted Lori’s offer, securing $60,000 for 20% equity.
SwimZip’s Journey After Shark Tank: From Shark Tank to Market Leader
SwimZip’s appearance on Shark Tank during Season 5 dramatically boosted its visibility and success. With Lori Greiner’s investment and partnership, the brand expanded its reach and scaled up operations.
Following their Shark Tank debut, SwimZip experienced a significant surge in sales and an expanded customer base.
The exposure from the show, combined with Greiner’s influence and business expertise, helped the company secure retail deals and enhance its online presence. This broader audience reach directly contributed to a substantial increase in sales.
The company didn’t just stop there; it expanded its product line. Initially focused on children’s swimwear, SwimZip introduced adult sizes, sun hats, and even a range of beach accessories. This diversification allowed the company to cater to a wider demographic, meeting diverse customer needs.
Thanks to the Shark Tank boost and strategic partnership with Greiner, SwimZip’s business grew exponentially. Once a small online business, it has now become a well-recognized brand in the swimwear market.
By 2023, SwimZip had gained popularity for its sun-safe, stylish, and easy-to-wear swimwear for all ages. Betsy Johnson’s mission for sun safety and skin cancer prevention continues to drive the brand, making it both a successful business and a platform for raising awareness about sun safety.
SwimZip zippable designs ensure ease of use and are crafted from high-quality, chlorine-resistant fabric. The product range now includes swimsuits, accessories, and even men’s and women’s apparel.
SwimZip’s focus on sun protection and diverse product offerings successfully appeal to various demographics. The brand maintained its online presence and expanded its offerings on platforms like Amazon and its official website.
Betsy Johnson and Berry Wanless continue to drive the brand forward, ensuring its expansion and continuous operation. SwimZip is still in business with an estimated net worth of $5 million.
SwimZip’s successful journey from Shark Tank to today is a testament to its growth and potential. The brand continues to garner positive feedback from customers while remaining active in the market.
