What Happened To Wicked Good Cupcakes After Shark Tank?

What Is Wicked Good Cupcake?

Wicked Good Cupcakes are delectable delicacies presented in unique translucent jars. A cupcake can express your concern for a loved one or friend.

Wicked Good Cupcakes Shark Tank Update

Wicked Good Cupcakes are available in various packaging options, including custom 2, 4, 6, and 12 packs. 

Additionally, the packets can be customized to commemorate birthdays or party packs.

Company NameWicked Good Cupcakes
EntrepreneurDanielle Desroches & Tracey Noonan
ProductJar of Decadent Cupcakes
Investment Asking For$75,000 For 20% equity in Wicked Good Cupcakes
Final Deal$75,000 For A $1 Royalty Up To $75,000 Revenue; $0.45 Ever After
SharkKevin O’Leary
Episode Season 4 Episode 22
Business StatusIn Business
WebsiteVisit Website

Who Is The Founder Of Wicked Good Cupcake?

Tracey Noonan and Danielle Village are founders of Wicked Good Cupcakes. Tracey had quite an amazing resume before launching the company.

Her previous jobs included screenwriting, commercial photography, animal training, and massage therapy.

The mother-daughter combo bonded over baking classes. They owned Wicked Good Cupcakes and retained ownership until 2021 when they sold it to Hickory Farms.

Wicked Good Cupcakes Before Shark Tank

Boston natives Tracy Noonan and Danielle Desroches founded Wicked Good Cupcakes as a mother-daughter duo.

Tracey and Danielle decided to join forces by enrolling in a baking and cake decorating class.

Upon Danielle moving out of the house, Tracey decided to take cake decorating classes to spend more quality time together.

They began baking after the courses and shared their creations with family and friends.

Wicked Good Cupcakes was born in October 2011. They became popular due to their gourmet sweets, such as cupcakes and cake balls.

Customers adored its all-natural baking procedure, which eliminates the use of additives and preservatives.

They received a favorable response, prompting them to establish a sweets shop in Boston.

The cookie jar turned out to be another fortunate break. They discovered that storing the cookies in the jar preserved their appearance.

They also found that the cookies remained fresh for 10 days without refrigeration.

Wicked Good Cupcakes could be sent to different locations, creating a unique potential.

However, Wicked Good Cupcakes quickly outgrew their expectations.

Tracey and Danielle require the sharks’ assistance to meet demand and bring a brand-new concept to market.

How Was The Shark Tank Pitch Of Wicked Good Cupcakes?

Tracey and Danielle appeared on Shark Tank requesting an investment of $75,000 in exchange for a 20% stake in Wicked Good Cupcakes.

When Tracey and Danielle started Wicked Good Cupcakes, they realized they were onto something.

Cupcakes and cake pops have become increasingly popular over the past few years, and their TSA story generated a lot of free publicity.

They just needed assistance to meet expanding demand and expand their reach. Hence, they reached Shark Tank.

Danielle worried the judges wouldn’t understand her thick Boston accent when they first appeared on national TV.

The judges were enchanted by Danielle and her mother’s ability to speak and act together.

Tracey talked about how they discovered their business when they were looking for something to do with Danielle after moving out of the house.

When they began sending cupcakes across the country, the mother and daughter decided to include tiers of filling, plenty of frosting, and a spoon with each cupcake.

There is no doubt that the judges must test the product. Danielle ignored Robert’s attempt at a Boston accent, and the sharks enjoyed the cupcakes. Now it was time to get serious.

Wicked Good Cupcakes has generated $150,000 in revenue since the start of the year, half of that revenue from the jars.

Tracey assured Robert that the couple was willing to offer both sides of the business. Robert was concerned that only the mason jar side would be offered.

Tracey and Danielle impressed the shark panel with their goods and presentation, which led them to shift their focus to Wicked Good Cupcakes’ expansion prospects.

They determined annual sales of $360,000 were reasonable, but Kevin expressed concern about the business’s long-term prospects. 

Wicked Good Cupcakes were packaged in eight-ounce jars for $2.15 and sold to distributors for $3 per jar, a very low-profit margin.

Regardless of Tracey’s statement, Kevin remained skeptical that improved equipment and methods would bring the smaller jar production costs to $1.45.

Kevin and the other Sharks were also concerned about Wicked Good Cupcakes’ lack of a proprietary business plan. The company’s future success depends on marketing.

The product’s shelf life also raised some suspicions on the panel. The cupcakes’ shelf life was prolonged by packaging and distributing them in mason jars.

The two-day delivery time left only a week for manufacture, packaging, and consumption. Lori backed out due to shelf-life concerns.

Wicked Good Cupcakes was a beautiful novelty business with a lot of potential for success, but Robert was unsure how he would manage it in the future due to a lack of retail concepts. As a result, he departed as well.

Daymond joked that he would be transformed into a “giant dessert guy” if he invested in Wicked Good Cupcakes. And, he was out as well.

Mark wondered if abandoning the mason jars would increase its margins, but Tracey and Danielle saw them as an important part of the brand.

Mark exited as well, citing concerns about the transient nature of gourmet cupcakes and sweets and short-term profit margins. 

He noted, however, that the mother-daughter team could do amazing things with Wicked Good Cupcakes.

Kevin offered a royalty arrangement rather than seeking equity from Wicked Good Cupcakes, providing $75,000 in exchange for $1 from each jar sold until the business broke even. He would then continue to receive $0.50 per jar in perpetuity.

Mark and Lori told Tracey and Danielle that an offer of 50 cents off each cupcake jar could have long-term debilitating effects on the firm.

Tracey answered with a perpetual offer of $0.40 per jar. 

Kevin countered with $0.45 per jar, which Tracey promptly accepted, even though it was unclear whether the offer was valid for the campaign’s duration or until Kevin recouped his investment. 

Final Deal: Kevin O’ Leary agreed to invest $75,000 for a $1 royalty till $75,00 in revenue and $0.45 per box after that.

What Happened To Wicked Good Cupcakes After Shark Tank?

Wicked Good Cupcakes generated $230,000 in just one week after appearing on Shark Tank. Their sales have grown to over $2 million each year.

The firm Wicked Good Cupcakes had a record year, growing by 600% in just a year. Wicked Good Cupcakes was one of the most successful companies that appeared on Shark Tank in 2006.

Wicked Good Cupcakes has grown tremendously since Tracey and Danielle opened their first shop in the famous Boston market. Their second shop employs forty people. Wicked Good Cupcakes now has a second location in Boston that employs 40 people.

Kevin took back the $75,000 he borrowed and celebrated with the team. Kevin wore a chef’s hat and apron to sell cupcakes and do some advertising work on the spot.

Kevin was difficult to work with, he is talented, but we felt like we were dealing with the devil.

Tracey and Danielle published a book in 2016 entitled How We Built a Successful Brand In The Shadows of What We Did.

Wicked Good Cupcakes is looking to expand its business internationally and into the Middle East.

Wicked Good Cupcakes Shark Tank Update

Wicked Good Cupcakes featured in a season 7 update, episode 703, alongside Mr. Wonderful in Nantucket, where he oversaw a wedding ceremony.

What Happened To Angel Shave Club After Shark Tank?

HoneyFund and Bottle Breacher are two further enterprises in Nantucket. Tracy reports Wicked Good Cupcakes have generated $5.5 M in sales since collaborating with Kevin!

Wicked Good Cupcakes Shark Tank Update

The business of Tracey and Danielle has been booming ever since they appeared on Shark Tank. The company was able to expand into Boston’s historic Faneuil Hall Marketplace.

They’ve become a significant employer in their city, employing forty people. The “Shark Tank Effect” has been operating at maximum capacity.

Wicked Good Cupcakes had a nine-month sales total of $150,000 before their entrance.

They generated $230,000 in sales in the first week following Shark Tank. The year’s sales are expected to be about two million.

Kevin took the time to celebrate by paying a visit to the mother-daughter pair at their new location. They’d already repaid him in full, and everyone was optimistic about the future.

Kevin said he was selling cupcakes and advertising while wearing his chef’s hat and apron. 

What Happened To AngelLift After Shark Tank?

Mr. Wonderful may be harsh, but having him associated with your business attracts much attention.

“When we originally made the bargain with Kevin, it was almost as if we were striking a deal with the devil,” Danielle explains. “But he’s like a tiny angel disguised.”

Kevin’s motivations may be mostly financial, but he also has a heart. 

Is Wicked Good Cupcakes Still In Business??

Wicked Good Cupcakes is still in business as of 2022, and they plan to expand it further.

What Happened To GreenBox After Shark Tank?

Wicked Good Cupcakes employees are happy with the performance of the mother and daughter team, and not to forget, the famous Mr. Wonderful (Kevin), as one team is performing great.

It is amazing to hear that 99 percent of our customers are happy to receive a second order from the seller.

What Is the Net Worth of Wicked Good Cupcakes?

The valuation of Wicked Good Cupcakes was $375,000 when it appeared on Shark Tank. The net worth of Wicked Good Cupcakes is around $15 millions as of 2022.

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