Wicked Good Cupcakes Shark Tank Update | Wicked Good Cupcakes Net Worth

Wicked Good Cupcakes is an innovative company featured in season 4 of the popular television show “Shark Tank.” The brainchild of mother-daughter duo Tracey Noonan and Danielle Vilagie, Wicked Good Cupcakes transformed the traditional concept of cupcakes by introducing a novel approach: cupcakes in jars.

Their product is essentially gourmet cupcakes baked directly inside reusable glass jars. They layer the cupcake with frosting, creating a visually pleasing dessert that is easy to transport, has an extended shelf life, and can be shipped across the country without the fear of getting squished or deformed. In addition, they offer various flavors, from traditional ones like chocolate and vanilla, to more unique and seasonal varieties.

Wicked Good Cupcakes’ unique packaging not only preserves the taste and quality of the cupcakes but also gives them a distinct, attractive look that sets them apart from regular cupcakes.

The jars are sealed to keep the cupcakes fresh, ensuring that each bite tastes as good as it had just been baked. This feature, combined with the convenience of having cupcakes that can be easily transported and stored, makes the product a versatile gift choice or a personal indulgence. Plus, the jars are reusable, providing an environmentally-friendly aspect to the product.

Their product’s distinctiveness captured the attention of shark investor Kevin O’Leary, who invested in the company. Since appearing on “Shark Tank,” Wicked Good Cupcakes has grown significantly, indicating the success of this innovative approach to an age-old dessert.

Thus, Wicked Good Cupcakes’ combination of quality, innovation, convenience, and environmental consciousness makes it an appealing choice for dessert enthusiasts, gift shoppers, and eco-conscious consumers.

What Is Wicked Good Cupcake?

Wicked Good Cupcakes is a renowned Boston-based baking company acclaimed for offering cupcakes of delightful flavors creatively packaged in jars for both in-store and online shoppers.

A mother-daughter tandem launched the innovative cupcake business — Tracey Noonan and Danielle Desroches, natives of Boston with a shared passion for baking. They designed the bakery to provide the ultimate customer experience by offering unique, meticulously crafted cupcakes.

The enterprise began in Cohasset, Massachusetts, in 2011, where Wicked Good Cupcakes established its debut location. The business started from scratch and has since flourished, disrupting the baking scene.

The mother-daughter duo broke the convention of typical cupcakes by presenting them in delectable forms inside jars, adding a touch of novelty and excitement to their customers’ experience.

Wicked Good Cupcakes celebrated an undeniable milestone in 2016, proudly boasting their sales that reached a staggering one million cupcakes. They gained public trust and support after appearing on the reality television show “Shark Tank,” in which they successfully negotiated a business expansion deal.

Furthermore, Wicked Good Cupcakes is not only a thriving business, but it also demonstrates social responsibility. Its platform supports valuable causes like celebrating Pride and advocating for LGBTQ+ youth, proving they are about bake sale profits and fostering a diverse and inclusive community.

Indeed, Wicked Good Cupcakes is in a league of its own. It embodies a successful fusion of innovation, passion, and quality, thereby redefining the experience of indulging in a simple cupcake. They continue to raise the standard for the baking industry and inspire other entrepreneurs with their wickedly good business strategies.

Who Is The Founder Of Wicked Good Cupcake?

Tracey Noonan and Danielle Vilagie, a mother-daughter duo from Boston, Massachusetts, founded Wicked Good Cupcakes. Tracey Noonan had a background in real estate, while her daughter Danielle was just starting to navigate her career.

They both shared a love for baking, which led them to enroll in cake-decorating classes together to spend quality time. The idea for Wicked Good Cupcakes came from this shared interest in baking. They created cupcake towers and dessert tables for local events and parties.

Their cupcakes quickly became popular in their local community, prompting them to open a cupcake shop in their hometown of Cohasset, Massachusetts, in October 2011. However, their real breakthrough came when they tried to find a way to ship their cupcakes to customers without damaging them.

The solution to this problem led to the creation of Wicked Good Cupcakes as we know it today. They came up with the innovative idea of baking and packaging their cupcakes in jars, which allowed them to be shipped easily without getting squished or damaged. This became their unique selling point, and the product they eventually presented on “Shark Tank.”

Before appearing on “Shark Tank,” Wicked Good Cupcakes was already a thriving business. Thanks to their jar cupcakes, they had a retail store, a booming catering service, and a budding online business.

However, their “Shark Tank” appearance increased their business. They expanded their product line, added more flavors, and reached a much wider customer base.

The mother-daughter team’s commitment to quality, innovation, and personal touch made Wicked Good Cupcakes successful before and after their “Shark Tank” appearance.

How Was The Shark Tank Pitch Of Wicked Good Cupcakes?

Tracey Noonan and Danielle Vilagie appeared on the Shark Tank stage in Season 4, episode 22. They came prepared with their unique product – gourmet cupcakes baked directly in jars.

The duo started their pitch by introducing themselves and their Massachusetts-based business, Wicked Good Cupcakes. They requested an investment of $75,000 in exchange for a 20% stake in their company, valuing Wicken Good Cupcakes at $375,000.

They explained the innovation behind their product, emphasizing how their cupcakes in jars are easy to ship, have a longer shelf life, and can be eaten straight from the jar with a spoon.

The entrepreneurs brought samples for the Sharks to taste, offering a variety of flavors, which were well-received. Tracey and Danielle also explained how they had already established an online presence and a loyal customer base.

The Sharks showed interest but also expressed concerns. The primary concerns were the product cost, the shipping expenses, and the challenge of scaling the business, given the labor-intensive nature of the product. 

Kevin O’Leary, known as “Mr. Wonderful,” showed a particular interest. However, instead of taking equity in the company, O’Leary proposed a royalty deal.

He offered the requested $75,000, but in exchange, he wanted $1 from every cupcake sold until he recouped his investment, after which the royalty would drop to $0.50 per cupcake sold in perpetuity. 

This deal departed from the traditional equity stake that most entrepreneurs seek on Shark Tank, but Tracey and Danielle were open to the idea. They recognized the value in having a Shark on their team and the growth potential that O’Leary could bring to their business.

After some consideration, they accepted O’Leary’s offer, marking the beginning of a successful partnership. Since its Shark Tank appearance, Wicked Good Cupcakes has become one of the most successful businesses to have emerged from the show.

Final Deal: Kevin O’Leary agreed to invest $75,000 for a $1 royalty till $75,00 in revenue and $0.45 per box afterward.

What Happened To Wicked Good Cupcakes After Shark Tank?

After appearing on “Shark Tank,” Wicked Good Cupcakes experienced exponential growth. Their exposure from the show led to a significant increase in orders, catapulting them into the national spotlight.

They reportedly sold $75,000 worth of cupcakes within a couple of days after their episode aired, quickly repaying Kevin O’Leary’s initial investment.

Wicked Good Cupcakes expanded its product line, adding more flavors and even introducing a gluten-free option to cater to a wider range of customers.

They also added other jarred baked goods, including pies and brownies. With increased demand, the company had to move to a larger baking and shipping facility and hire more staff.

The successful partnership with Kevin O’Leary continued, with the company maintaining the agreed-upon royalty deal. O’Leary often referred to Wicked Good Cupcakes as one of his most profitable “Shark Tank” investments, highlighting the success of the company post-show. 

The company’s online presence has also grown, significantly increasing website traffic and online sales. They’ve expanded their delivery across the United States and offer custom corporate gifts and party packs, solidifying their position in the online gifting market.

In essence, the appearance on “Shark Tank” and the subsequent partnership with Kevin O’Leary helped Wicked Good Cupcakes grow from a local business to a nationally recognized brand, showcasing the power of the show and the success of this unique cupcake-in-a-jar concept.

Wicked Good Cupcakes Shark Tank Update

After their appearance on Shark Tank, Wicked Good Cupcakes, founded by Tracey Noonan and Danielle Desroches, experienced significant growth and success.

Despite initial concerns about shelf life, they struck a deal with Kevin O’Leary, who invested $75,000 in exchange for a royalty of 45 cents per jar sold, later negotiated to 45 cents perpetually.

Following their appearance on the show, Wicked Good Cupcakes flourished, achieving impressive milestones. They sold over one million cupcakes and achieved over $10 million in sales.

The company also partnered with Cinnabon and aimed to franchise cupcake food trucks nationwide. The brand continued to grow, offering cupcakes for various events and wine and cupcake gift sets.

They garnered a strong following on Instagram, with almost 20,000 followers, and even ventured into astrology-specific cupcake jars. Their cupcakes became immensely popular, but interestingly, they made headlines for not being allowed through airport security due to the jar packaging.

Wicked Good Cupcakes was acquired by Hickory Farms in 2021. Despite the acquisition, the brand continued to thrive, offering various products and aiming to expand into new markets with strong backing and collaborations.

Customers could still order their cupcakes through the Wicked Good Cupcakes and Hickory Farms websites.

Overall, the “Shark Tank Effect” significantly contributed to Wicked Good Cupcakes’ success, helping them become a leading cupcake shipper in the country, achieving tremendous growth and recognition in the gourmet cupcake market.

Is Wicked Good Cupcakes Still In Business??

Yes, Wicked Good Cupcakes is still in business. After their appearance on Shark Tank and experiencing significant growth and success, Wicked Good Cupcakes was acquired by Hickory Farms in 2021.

The company remains operational under the ownership of Hickory Farms. They continue to offer their gourmet cupcakes in jars, which have become a nationally-recognized treat, perfect for gifting and special occasions.

As part of Hickory Farms, Wicked Good Cupcakes specializes in gift boxes, wine gifts, chocolates, and charcuterie gifts. They have a presence through various outlets and operate over 500 pop-up shops and kiosks during the holiday season.

Their cupcakes are available online, in select stores, and through their food truck in Fort Wayne, Indiana. The business continues to operate and provide its unique treats with the backing of Hickory Farms, so you can still indulge in some Wicked Good Cupcakes goodness.

What Is the Net Worth of Wicked Good Cupcakes?

According to our research, the net worth of Wicked Good Cupcakes is estimated to be $15 million. The valuation of Wicked Good Cupcakes was $375,000 after securing an investment from Kevin O’Leary on Shark Tank.

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