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Deidrea Haysel appeared on The Shark Tank in April 2011 and shared a new product Hot Mama Gowns. She had created Hot Mama Gowns after giving birth to her daughter and felt uncomfortable breastfeeding in a hospital gown.
Hot Mama Gowns is a maternity clothing company that creates elegant and comfortable evening gowns for pregnant women. The company gained international notoriety after appearing on season 6 of the popular ABC show Shark Tank.
At Hot Mama Gowns, customers can choose from an array of beautiful and stylish dresses made from stretchy materials that accommodate the ever-changing shape of a woman’s body during pregnancy.
These unique designs are created to flatter growing curves while allowing for comfort and ease of wearing throughout all stages of pregnancy.
The Hot Mama Gowns are 100% organic cotton gowns that fit women in sizes 2-24 and are specifically designed for breastfeeding mothers.
Hot Mama Gowns are designed to fit women of all sizes and shapes due to her frustration with the limited maternity clothing choices.
What Are Hot Mama Gowns?
Hot Mama Gowns are Maternity Gowns that are 100% organic cotton and designed for breastfeeding mothers. Most women do not feel most seductive immediately after giving birth, and those stiff, generic hospital robes do little to help.
Hot Mama Gowns were developed to help women have comfortable and trendy clothing during and after pregnancy. Hot Mama Gowns were a line of fashionable and functional maternity and nursing gowns designed for pregnant and nursing mothers.
The creator of Hot Mama Gowns, Deidrea Haysel, pitched her product on Shark Tank in 2011 during the show’s second season. The gowns were designed to help mothers feel stylish and comfortable during pregnancy and postpartum while providing easy nursing access.
Hot Mama Gowns featured attractive patterns, discreet nursing access, and soft, comfortable materials. The idea was to give mothers a more fashionable alternative to traditional hospital gowns and maternity wear.
During her pitch, Deidrea Haysel sought investment from the Sharks to help grow her business and expand her product line. However, she did not secure a deal with Sharks, as they felt the business had limited scalability and growth potential. They also had concerns about the high manufacturing costs and retail prices of gowns.
| Company Name | Hot Mama Gowns |
| Entrepreneur | Deidra Haysel |
| Product | Maternity Gowns |
| Investment Asking For | $30,000 For 20% equity in Hot Mama Gowns |
| Final Deal | No Deal |
| Shark | No Shark |
| Episode | Season 10, Episode 11 |
| Business Status | Out Of Business |
| Website | Hot Mama Gowns Website |
| Estimated Net Worth | $0 |
Who Is The Founder Of Hot Mama Gowns?
Deidra Haysel is the founder and inventor of Hot Mama Gowns. She chose to design her gown after giving birth to her daughter and was forced to wear an uncomfortably tight gown that was particularly difficult to adjust when breastfeeding.
Then she began selling them. Her Hot Mama maternity dresses are exclusively organic cotton, perfect for nursing mothers. The dresses also look great.
Becoming a new mother may drastically change a woman’s life, though it can be a difficult and uncomfortable experience. Deidrea Haysel underwent this directly during her postpartum hospitalization after giving birth to her daughter.
A typical hospital robe provided to every patient while in the hospital is neither flattering nor comfortable. The fact that hospital gowns always have open backs gives them minimal privacy, as anyone who has ever been in a hospital can attest.
Women who have just delivered a baby don’t want to worry about their safety when they should be focusing on taking care of their newborn. Haysel thought of an idea for that very reason.
Haysel returned to work immediately after being discharged from the hospital with her daughter. Haysel was dissatisfied with the current maternity clothing and decided to make maternity gowns for pregnant women.
The gowns were created in sizes 2 to 24 to satisfy customers of all shapes and sizes. Haysel thought Hot Mama Gowns was a fantastic idea that women would enjoy. The garments would be made of organic cotton, making them significantly more pleasant than hospital gowns.
The robe would also cover the backside, something hospital robes do not do. The idea sounded reasonable, so she pitched it to ABC’s Shark Tank to gain cash and marketing connections.
How Was The Shark Tank Pitch Of Hot Mama Gowns?
Deidrea Haysel appeared on Shark Tank requesting an investment of $30,000 in exchange for a 20% stake in Hot Mama Gowns. The Shark Tank pitch of Hot Mama Gowns, presented by the founder Deidrea Haysel, was centered around providing fashionable and functional maternity and nursing gowns for pregnant and nursing mothers.
Deidrea aimed to offer a stylish and comfortable alternative to traditional hospital gowns and maternity wear. She demonstrated her product’s attractive patterns, discreet nursing access, and soft materials during her pitch.
Deidrea sought investment from the Sharks to help grow her business and expand her product line. However, her pitch did not convince the Sharks to invest in her business.
The main concerns the Sharks raised were related to the limited scalability and growth potential of Hot Mama Gowns. Additionally, they were concerned about the gowns’ high manufacturing costs and retail prices, which could limit the appeal to a broader market.
Despite presenting a product with clear benefits for its target audience, Deidrea Haysel’s pitch did not secure a deal with any Sharks on the show. Deidrea Haysel left the Shark Tank stage without securing any investment for Hot Mama Gowns.
Final Deal: No deal between Hot Mama Gowns and Sharks.
What Happened To Hot Mama Gowns After Shark Tank?
Despite receiving an offer from Barbara Corcoran during the show, Deidrea turned it down because she could not accept the terms. She has always wanted to cater to women’s diverse body types, which is one of the primary reasons she founded the business in the first place.
That turned out to be something she was unwilling to abandon. Hot Mama Gowns did not end since she and Barbara could not agree to invest in the product.
Haysel reduced the gowns’ selling price of Hot Mama Gowns from $119 to between $70-$90. Deidrea devoted herself entirely to Hot Mama Gowns and, for a time, did fairly well for herself.
The mother who purchased her goods regularly tweeted and happily accepted all feedback. Whenever she heard their stories, she was thrilled and eager to speak to them personally.
The situation for Hot Mama Gowns deteriorated, and postings on Twitter stopped in January 2013. Furthermore, Hot Mama Gowns has deactivated its website, and its product is no longer available on Amazon.
Additionally, women seeking a more comfortable gown can choose from other maternity dresses. You can easily find the perfect style and fit on Amazon by searching! Hot Mama Gowns seems to have gone out of business.
Hot Mama Gowns Shark Tank Update
Heysel pitched her Hot Mama Gowns business on Sharks but could not get a deal. Hot Mama Gowns has folded since then, but plenty of other companies are making soft and cute maternity gowns, some of which cost less than $100.
There are many soft, stylish clothing alternatives for less than $100. Hot Mama Gowns were available on its website at a price cut of $69-89, as she reduced the price from $119 to $69-89 post its appearance on Shark Tank.
Hot Mama Gowns went out of business and stopped selling the product in 2013.
Is Hot Mama Gowns Still In Business?
After appearing on Shark Tank and not securing a deal with any of the Sharks, the fate of Hot Mama Gowns is not widely documented. It is unclear whether Deidrea Haysel continued to pursue her business or if it experienced any significant growth after the show.
In many cases, businesses that appear on Shark Tank benefit from increased visibility and sales, even if they do not receive an investment from the Sharks. However, it is difficult to determine the show’s impact on Hot Mama Gowns due to a lack of available information.
Currently, the official website and social media accounts for Hot Mama Gowns appear inactive, suggesting that the business may no longer be operational or has undergone substantial changes since its appearance on Shark Tank.
Hot Mama Gowns is longer in business; however, other alternative businesses produce soft and adorable maternity gowns, including Baby Be Mine and My Bella Mama. Hot Mama Gowns has ceased operations, and the website has been redirected to a foreign domain.
Deidra is a typical entrepreneur because she generates and sketches a concept. She also spent considerable time blogging and communicating with her audience in the business.
What Is the Net Worth of Hot Mama Gowns?
The valuation of Hot Mama Gowns was $1.5 million when it appeared on Shark Tank. The net worth of Hot Mama Gowns is $0 since the company went out of business in 2013.
