Sliimeyhoney Shark Tank Update : Net Worth, Retail Expansion & New Slimes

If you have spent any time on TikTok or Instagram over the last few years, chances are you have seen Sliimeyhoney. Famous for its perfectly crafted, food-scented slimes, this brand has taken the internet by storm. But Sliimeyhoney is no longer just a viral trend; it is a massive $12 million business.

Since appearing on Season 14 of ABC’s Shark Tank, the company has grown from a small teenage hobby in a family garage into a global brand. Today, you can find Sliimeyhoney products on the shelves of giant American retailers like Target and Walmart.

So, how did a simple idea for stress-relieving slime become a multimillion-dollar empire? What is the company worth today, and how is the founder doing? Here is the complete, fully updated look at the Sliimeyhoney Shark Tank success story.

What Is Sliimeyhoney?

Sliimeyhoney is an artisanal slime company based in Los Angeles, California. They create high-quality, non-edible slimes that look, smell, and feel like real gourmet food.

However, these are not the messy, runny slimes you might remember from your childhood. Sliimeyhoney creates premium sensory products designed mainly for adults and older kids.

The slimes feature dazzing colors, fun add-ins like charms and beads, and incredibly accurate scents. Whether you want a slime that smells like a freshly baked Belgian waffle, a brown sugar boba tea, or sweet cotton candy, Sliimeyhoney has a product for you.

The company is famous for its “drop culture” business model. Every Saturday morning at 11:00 AM PST, Sliimeyhoney releases four to six brand-new, themed slimes on their website.

In the early days, these drops would completely sell out in seconds. Even today, loyal fans set their alarms to make sure they can grab the newest creations before they are gone.

Why the High Demand?

Sliimeyhoney uses premium ingredients like specialized glues, air-dry clays, and high-quality fragrance oils. Every single order comes with a small bag of borax powder and a care sheet.

Because slime is affected by the weather and temperature, the borax helps customers “reactivate” their slime to keep it fresh and stretchy for months.

The Story Behind the Slime: Who Is Mark Lin?

The mastermind behind Sliimeyhoney is Mark Lin. He started the business in 2018 when he was just a 14-year-old high school sophomore.

Like many teenagers, Mark felt overwhelmed by the intense pressure of school classes and responsibilities. He started making slime in his parents’ storage room as a creative escape.

It gave him a calming, hands-on way to find peace during a stressful time. He loved the smells, the textures, and the way the slime squished between his fingers.

When the COVID-19 pandemic hit in 2020, Mark suddenly had a lot more free time. He started posting his creative slime designs on TikTok. The videos were incredibly satisfying to watch, and they quickly went viral. Thousands of people began asking how they could buy his products.

With a small initial investment of just $200 from his parents, Mark launched his official online shop. He relied purely on organic social media growth, eventually building a massive following of over 1 million loyal fans.

By 2022, Mark was balancing his booming slime business with being a full-time freshman at the University of California, Los Angeles (UCLA).

Today, the story is even more impressive. Mark graduated early from UCLA in 2025 with a degree in Business and Economics. He now works on Sliimeyhoney full-time as the CEO, leading a dedicated team of 10 employees.

The Unforgettable Shark Tank Pitch of Sliimeyhoney

Before Mark ever stepped foot onto the Shark Tank stage in late 2022, he was already running a highly successful company. In 2021, Sliimeyhoney did $580,000 in sales.

By the time he filmed his episode (Season 14, Episode 8), his lifetime sales had already crossed $1.2 million, all from his parents’ garage in Burbank, California.

Even more impressive to the Sharks was the profit margin. Sliimeyhoney cost between $2 to $4 to make a single jar of slime, but it sold for $10 to $16. This gave the company an incredible 70% profit margin. Out of the $540,000 he made in 2022 leading up to the pitch, a whopping $300,000 was pure profit.

Mark entered the Tank asking for $150,000 in exchange for 10% equity in his business. This gave his company an initial valuation of $1.5 million.

He explained that he needed the money, but more importantly, he needed a smart mentor to help him move out of his garage and into a real warehouse.

The Shark Tank Offers Explained

The Sharks were blown away by Mark’s numbers and his deep understanding of his business. Here is how the negotiations played out:

Kevin O’Leary loved the high profit margins and offered $150,000 for a 30% stake. Daymond John, seeing the massive retail potential, offered $150,000 for a 25% stake.

Mark proved he was a fierce negotiator. He countered both Sharks, asking if they would take 20% instead.

Daymond John quickly agreed to the 20% mark, wanting to beat out Kevin O’Leary.

Mark happily accepted Daymond’s offer, securing the funds and the perfect mentor to help him grow.

Did the Shark Tank Deal Close?

Yes, the deal was a massive success. Following the airing of the episode, Sliimeyhoney experienced the famous “Shark Tank Effect.”

Within just six days of the broadcast, every single item on the company’s website completely sold out. The rush of orders was so big it blew past all of Mark’s wildest dreams.

With Daymond John’s guidance, Mark successfully moved his operations out of his family garage and into a massive 3,000-square-foot commercial warehouse.

Sliimeyhoney Net Worth and Current Sales Figures

If you are wondering how much Sliimeyhoney is worth today, the numbers are staggering.

When Mark accepted Daymond’s deal on the show, the company’s valuation was set at $750,000. Today, business and wealth experts estimate that Sliimeyhoney has a net worth of $12 million.

The company is currently bringing in an estimated $5 million a year in revenue. Because they still hold onto those amazing 70% profit margins, the business is incredibly healthy. Daymond John’s original $150,000 investment was a brilliant move.

Reports show that Daymond has already earned an amazing $700,000 in pure profits from his share of the company.

What Happened After Shark Tank? The Huge Retail Expansion

For years, the only way to buy Sliimeyhoney was to wait for their Saturday drops online and hope you checked out fast enough. But as of today, the company achieved its biggest milestone yet: mass retail expansion.

Mark Lin’s ultimate dream was to see his slimes on the shelves of major American big-box stores. Thanks to steady growth and Daymond John’s retail connections, you can now easily buy Sliimeyhoney in person.

• Target: In early 2026, Target announced a huge $2 billion plan to upgrade their store experiences. Part of this plan involved bringing in popular, internet-famous brands that customers love. Sliimeyhoney is now featured in Target stores across the country, letting shoppers grab their favorite scents while doing their weekly grocery runs.
• Walmart: The brand also successfully launched in Walmart, bringing high-quality ASMR slime to an even larger mainstream audience.

Even with this huge expansion into stores, their online business has not slowed down. Sliimeyhoney now ships their unique creations to 20 different countries worldwide, proving that the demand for satisfying slime is a global trend.

Why Are Adults Buying Slime? The Science of ASMR

A big reason for Sliimeyhoney’s success is a change in how people view slime. It is no longer just a messy toy for kids. Today, slime is viewed as a powerful wellness tool for adults facing high levels of stress and anxiety.

Medical professionals and wellness blogs have praised adult sensory play for its real mental health benefits. Here is why adults are buying slime in record numbers:

1. The Power of ASMR

ASMR stands for Autonomous Sensory Meridian Response. It is a warm, tingling feeling that starts on the scalp and moves down the neck and spine. It makes you feel deeply relaxed. Research shows that listening to the soft pops, crackles, and squishes of slime can actually lower your heart rate and calm your brain down. Sliimeyhoney specifically designs their slimes to create these relaxing sounds.

2. A Screen-Free Break

In our modern world, we spend hours staring at phones, a habit often called “doomscrolling.” Slime offers a fun, offline distraction. When you stretch and knead slime, you have to use your hands and focus on what is right in front of you. This grounds you in the present moment, giving your eyes a much-needed break from blue light.

3. Stress Relief and Muscle Tension

Just like a stress ball, squeezing thick slime helps release physical tension in your hands and arms. Occupational therapists often use slime to help patients deal with frustration, improve their focus, and soothe overwhelming thoughts.

The Best Sliimeyhoney Slimes Available Right Now

Sliimeyhoney constantly releases new products, keeping their inventory fresh and exciting. If you are new to the world of ASMR slime, knowing which texture to buy can be a bit confusing.

Here is a quick breakdown of the main textures Sliimeyhoney offers:

Current Fan Favorites:

Recent weekly drops have included highly creative themes. Some of the best-selling slimes right now include the “Taiwanese Night Market” collection, the sweet “Cotton Candy Clouds,” and the interactive “Honeycomb Cookie.”

The Honeycomb Cookie slime comes with a realistic yellow clay honeycomb and a small bee charm that you get to mash into the base slime yourself.

Fans love that the scents are never overpowering or fake. Reviewers constantly praise the brand for nailing complex smells, noting that their brown sugar boba and fresh baked goods smell exactly like the real thing.

Is Sliimeyhoney Still in Business?

Yes, Sliimeyhoney is very much still in business and thriving more than ever.

What started as a way for a 14-year-old boy to manage his high school stress has blossomed into a $12 million consumer goods empire. Mark Lin proved that with a good idea, smart use of social media, and a dedication to high quality, you can turn a fun hobby into a massive success.

Today, Sliimeyhoney employs 10 people, operates out of a large California warehouse, and can be found on the shelves of Walmart and Target. They continue to release new, exciting slimes every single Saturday at 11:00 AM PST.

Whether you are a collector looking for the newest weekly drop, or just an adult looking for a fun way to relax after a long day of work, Sliimeyhoney has proven that playing with your food can be a very good thing.