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The Peep Show, featured on episode 14 of Season 15 of Shark Tank, is a revolutionary birdhouse designed to enhance the bird-watching experience.
Created by Steve Gray, The Peep Show integrates technology by allowing users to livestream videos from inside the birdhouse directly to their phones.
The Peep Show is crafted using sustainable materials like vertical grain Western Red Cedar and bio-plastic, making it eco-friendly.
The birdhouse includes features such as climbing walls for fledgling birds and top-to-bottom ventilation for their well-being.
The Peep Show has been awarded the Red Dot Award for product design excellence. It can be purchased in two variants, one without a camera kit and one with an integrated camera.
The Company partners with One Tree Planted to plant a new tree with each purchase to align with their commitment to protecting the environment.
The Peep Show provides a unique bird-watching experience with its innovative design, eco-conscious approach, and focus on bird well-being.
| Company Name | The Peep Show |
| Founder | Steven Gray |
| Product | Birdhouses with a camera inside |
| Investment Seeking | $250,000 for 20% equity |
| Final Deal Accepted | No Deals |
| Shark Name | No Shark |
| Episode | Season 15, Episode 14 |
| Business Status | In Business |
| Website | The Peep Show Website |
| Net Worth | $1 million |
What Is The Peep Show?
The Peep Show is a stylish and modern birdhouse designed to provide baby birds with the best possible start in life. It is built in a Seattle workshop according to strict ornithological guidelines.
The Peep Show is made of vertical grain Western Red Cedar, with a bio-plastic shell and high-quality hardware made from all-weather stainless steel and aluminum.
The Peep Show has won a 2023 Red Dot award for excellence in product design and is environmentally conscious, with a donation made to plant a new tree for every Peep Show sold.
Additionally, The Peep Show offers an adaptable camera mount compatible with various popular cameras, allowing homeowners to monitor nest activity and observe visiting birds in high resolution without causing disruptions.
This feature enables users to appreciate nature up close while respecting the well-being of the birds.
Who Is The Founder Of The Peep Show?
Steven Gray is the founder of The Peep Show. Steven Gray is a seasoned professional in advertising and design with a passion for ornithology.
He honed his design skills by studying advertising and graphic design in college and working for top agencies.
Gray’s interest in birdhouses dates back to his childhood when he created DIY birdhouses with his father.
A mentor from the prestigious Herman Miller furniture company provided additional guidance in developing The Peep Show’s product design.
Steven Gray conceived the idea of creating The Peep Show based on his desire to provide high-quality birdhouses that meet strict ornithological guidelines for optimal bird health and well-being.
Drawing from his background in design and love for birds, Gray set out to create birdhouses that incorporate eco-friendly materials like Western Red Cedar wood and bioplastics, along with features like real wood panels and ventilation holes to enhance bird health.
Before appearing on Shark Tank, The Peep Show had already gained recognition for its commitment to aesthetic design and function.
In 2023, the company earned a prestigious Red Dot design award, placing it among top brands like Apple and Maserati.
The Peep Show also partnered with One Tree Planted to plant a tree for every birdhouse sold, aligning with its eco-conscious mission.
The company’s focus on sustainable materials, advanced manufacturing techniques like 3D printing, and features like an adaptable camera mount had already set it apart in the market.
How Was The Shark Tank Pitch Of The Peep Show?
- Founder: Steven Gray
- Product: Smart Birdhouse
- Investment Seeking: $250,000 for 20% equity
- Final Deal: No deal
Steven Gray presented The Peep Show on Shark Tank, a line of birdhouses equipped with cameras inside to allow nesting birds to be observed.
Gray was seeking $250,000 to gain a 20% equity stake in The Peep Show, which includes a hidden camera that connects to smartphones.
The product also boasted a climbing wall for baby chicks, an elevated nesting floor, and efficient circulation.
Despite the innovative concept and positive feedback from the sharks, including Mark Cuban, Kevin O’Leary, Lori Greiner, Robert Herjavec, and Barbara Corcoran, none of them made an offer.
Each shark expressed admiration for the product but ultimately decided not to invest. Consequently, Gray left the tank without a deal.
The sharks’ collective decision reflects their reasons for passing on The Peep Show, ranging from personal preferences to business considerations.
Despite the lack of investment in the show, The Peep Show continues to thrive post-Shark Tank, with products available for purchase on the company’s website and receiving accolades, such as the Red Dot award for design excellence in 2023.
Sharks’ Views on the Product:
- Mark Cuban: No offer
- Kevin O’Leary: No offer
- Lori Greiner: No offer
- Robert Herjavec: No offer
- Barbara Corcoran: No offer
Investment Table:
| Shark | Investment Offered | Counter Offer by Founders | Final Deal Accepted |
| Mark Cuban | No offer | – | – |
| Kevin O’Leary | No offer | – | – |
| Lori Greiner | No offer | – | – |
| Robert Herjavec | No offer | – | – |
| Barbara Corcoran | No offer | – | – |
Did The Peep Show Get a Deal on Shark Tank?
The Peep Show, a smart Birdhouse business founded by Steven Gray, appeared on Shark Tank Season 15 Episode 14, seeking $250,000 for 20% equity.
Despite positive feedback, the Sharks – Robert Herjavec, Kevin O’Leary, Mark Cuban, Barbara Corcoran, and Lori Greiner – did not invest in the company.
The business did not secure a deal on the show. However, the exposure on national television provided valuable promotion for The Peep Show.
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What Happened To The Peep Show After Shark Tank?
After appearing on Shark Tank, The Peep Show did not secure a deal with any of the investors. Despite not receiving funding from the Sharks, the business is still operational as of February 2024.
The founder, Steven Gray, continues to run the company from its headquarters in Seattle, Washington, United States.
Following its appearance on the show, The Peep Show received valuable exposure and promotion on national television, which could lead to increased sales and brand recognition.
Although the Sharks did not see it as an investable business at the time, the product itself was well-received, with Barbara Corcoran even expressing interest in purchasing it.
The Peep Show’s net worth is estimated to be $1 million. While the business may not have reached significant financial milestones yet, its unique concept and innovative product have the potential to attract more customers and grow in the future.
Steven Gray’s passion for birdwatching and design, combined with the advanced features of The Peep Show, positions the business for potential success in the birdwatching market.
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The Peep Show Shark Tank Update
After appearing on Shark Tank, The Peep Show faced both opportunities and challenges. The exposure from the show undoubtedly increased brand awareness and attracted interest in the product.
The contemporary appeal of The Peep Show, coupled with its unique design and functionality, positioned it well to capture the attention of potential customers. However, the main challenge for The Peep Show post-Shark Tank was scalability.
Being hand-crafted limited the company’s ability to mass-produce the birdhouses, leading to constraints in meeting the demand. This resulted in limited quantities being sold each month, often leading to sold-out products and waitlists on their website.
Despite these challenges, The Peep Show managed to maintain its presence in the market. The company continued to sell its high-tech birdhouses, offering customers the option to purchase a version without cameras at a lower price point.
Additionally, they engaged with their audience through a monthly raffle for a free birdhouse and encouraged sign-ups for their newsletter.
As of now, The Peep Show is still in business, with an estimated worth of $1 million. While facing competition from similar products in the market, The Peep Show distinguishes itself by offering more than just a birdhouse – it is seen as a modern art object by its founder, Steve Gray.
The Peep Show’s journey post-Shark Tank has been a mix of success and challenges, but the company has managed to navigate through them and maintain its position in the market.
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What Is the Net Worth Of The Peep Show?
The net worth of The Peep Show is estimated to be $1 million after its appearance on season 15 of Shark Tank.
