Surprise Ride is a monthly subscription service that delivers hands-on activities for kids aged 5 to 11. The company was founded in 2013 by sisters Donna and Rosy Khalife, who wanted to create a service encouraging children to learn, explore and discover the world around them.
Surprise Ride is an innovative and creative subscription service that provides families with fun and educational activities and experiences. Surprise Ride allows families to access creative, educational, and fun activities together. It’s the perfect way to make memories and learn something new!
Surprise Ride was founded by two moms who wanted to make it easier for families to find and connect with new and interesting activities. It’s fun and exciting for families to explore the world with Surprise Ride.
Surprise Ride offers a variety of activities, from educational activities like puzzles or geography lessons to creative activities like painting or building projects. Surprise Ride allows families to choose their activities and discover something new daily.
Surprise Ride is perfect for kids of all ages and interests. Surprise Ride has something for everyone, whether you have a curious toddler or a creative teen. Parents can help their kids develop their skills and interests, explore the world, and have fun while learning with Surprise Ride.
Surprise Ride has been featured on Shark Tank, where the founders pitched their business idea to investors. This was a great opportunity for Surprise Ride to reach more families and make them aware of the exciting and educational subscription service.
Surprise Ride is a great way for families to have fun and learn together. Surprise Ride allows families to explore new activities, make learning fun, and create new memories.
In 2016, Surprise Ride appeared on Shark Tank, a popular television show where entrepreneurs pitch their business ideas to a panel of investors, or “sharks,” in the hopes of securing funding and mentorship. During their appearance, the Khalife sisters asked for $110,000 for a 5% stake in their company.
So if you’re looking for an exciting and educational way to spend quality time with your family, check out Surprise Ride!
What is Surprise Ride?
Surprise Ride is a subscription-based service that delivers creative, hands-on activities and projects for kids ages 3 to 10. Founded by two moms in 2013, the company has been featured on ABC’s Shark Tank, where the founders pitched their idea of providing monthly kits with educational materials and activities for children.
Surprise Ride is a fun and innovative new business that offers children an exciting way to learn. Surprise Ride makes it easy for busy parents to keep their kids engaged while at home or on vacation with an interesting activity that educates and entertains them!
The Surprise Ride program promises to make it easy for parents to provide their children with engaging learning experiences at home. The monthly kit includes age-appropriate crafts, games, books, and other resources created by child development experts.
With Surprise Ride kits, kids can learn science concepts or create art projects while having fun — all without leaving the house!
|Company Name||Surprise Ride|
|Entrepreneur||Donna Khalife and Rosy Khalife|
|Product / Business||Children’s activity kits and toys are available through an educational subscription box for kids|
|Investment Asking For||$110,000 for 10% equity in Surprise Ride|
|Final Deal||Offer Declined|
|Episode||Season 5, Episode 20|
Who is the Founder of Surprise Ride?
Donna Khalife and Rosy Khalife are the founders of Surprise Ride. She worked as an analyst on Wall Street after graduating from Harvard Business School before founding a company that would “make a positive contribution to the world.”
Donna and Rosy Khalife came up with the idea for Surprise Ride, a monthly subscription box for children that included educational activities after they realized the difficulties parents faced when trying to find fun and educational activities for their children.
The sisters put in a lot of hard work and dedication into curating the perfect packages to ensure that their customers received quality products. They had a difficult childhood and were forced to fend for themselves, so they entertained themselves by working on hands-on projects.
The most convenient way for children of this generation to be entertained is to remain glued to their smartphones, tablets, or other electronic devices rather than coming up with their ideas.
In response, the sisters developed Surprise Ride, which allows parents to provide their children with offline, hands-on activities. The sisters’ goal was to make an effect.
They were having trouble finding presents for their nephews, which is when the idea for a business came to them. The idea was based on three principles: children are naturally curious, intelligent, and enjoy receiving mail surprises.
Surprise Ride Before Shark Tank
Donna and Rosy Khalife, two sisters, established the company Surprise Ride. They had experienced an imaginative upbringing in their home. They were fortunate to have a creative father who encouraged them to participate in activities they could accomplish themselves.
They could not afford the latest toys and electronics throughout their youth due to extreme financial struggles. They were required to develop their amusement methods through hands-on projects and experiments. These days, children mature in quite diverse ways and spend a disproportionate amount of time in front of devices.
They aimed to assist working parents in providing offline, hands-on activities for their children. This enthusiasm for tinkering around the house and finding new things led to the conception of Surprise Ride.
In 2018, Fat Brain Toys purchased Surprise Ride to provide its consumers with a consistent source of entertainment every month. The new mission is the same as the former: to encourage students’ creative expression and broaden their perspectives.
The everyday battle parents go through to keep their children away from electronic devices and engage in real-world activities can be won with the help of the app Surprise Ride.
How Was the Shark Tank Pitch of Surprise Ride?
Donna Khalife and Rosy Khalife appeared on Shark Tank requesting an investment of $110,000 in exchange for a 10% equity in Surprise Ride.
Surprise Ride offers children a monthly package of surprises in the form of a new and exciting educational experience. It consists of a fresh topic tailored specifically to the recipient’s needs every month.
Surprise Ride’s instructional content has been carefully crafted for subscribers. They charge a monthly fee of $29.99. The company started shipping its products just four months before their appearance on Shark Tank. They provide subscriptions for both six and twelve months duration.
In terms of sales, they have sent out 800 boxes and have 220 subscribers up to this point. The cost of acquiring a customer is $5.30, whereas the value of a client is $130.
Each package’s price nets them a fifty percent margin when they use a fulfillment center in Florida, and the company is designed to grow rapidly. Thus, they can forecast the demand and keep only a minimal supply.
They have partnered with a group that will bring them visibility among five million to ten million mothering adults.
The most exciting part of the surprise was when each child received a unique Surprise Ride kit in the mail, tailored just to their likes and preferences. The sharks were impressed, and Lori remarked that the surprise box was skillfully put together.
Donna and Rosy have sold 800 boxes in just four months, and there are currently 220 active members. Kevin drives home the point by interrogating every firm that appears on Shark Tank to pitch an idea for an internet subscription model on two aspects: the cost of client acquisition and the worth of the customer once they have been gained.
They were quick and ready to tell us that the cost of customer acquisition was $5.30, and the profit margin per customer was $130 over a year.
The two sisters are scaling up their business with the help of their fulfillment center in Florida. Sharks were impressed by the team’s preparedness and understanding of how the concept might be scaled.
When Kevin reacts by bringing up the valuation, Mark raises the possibility that the valuation is too low. Daymond leaves when he learns about this, and Kevin follows suit.
Robert Herjavec, despite his belief that the assessment was too low, continues to make an offer of $110,000 for a stake equal to 25% of the business.
Donna and Rosy inquire as to whether or not any other sharks are interested in making proposals. Mark is leaving because he thinks that they are not yet ready. Lori also exits the building.
Kevin claims that you girls will become legends because you had a deal but did not complete it, but the duo could not settle on a proposal. He says you girls had a deal, but you did not close it. Sadly, the voyage comes to an end with no agreement being reached.
The Khalife sisters pitched their business on Shark Tank, hoping to get an investment to help grow it. Although they didn’t get the deal they were hoping for, the sisters continued to strive for success.
However, after the famous Shark Tank episode aired, their well-curated packages got a good response. The business soared high as 3,500 new customers were included in the first year, and the sisters met their goals.
Final Deal: No deal between Sharks and Surprise Ride.
What Happened To Surprise Ride After Shark Tank?
Donna Khalife and Rosy Khalife were unsuccessful in closing the sale, but their drive to achieve success persisted. The popularity of their thoughtfully crafted gift baskets increased following the Shark Tank episode. Within the first year, 3,500 new clients were added to the firm due to the sisters’ success in achieving their goals.
The partners saw significant increases in brand recognition and sales of their products following the program’s airing. Lori’s advice helped them build and run their business successfully, and as a result, they learned how to succeed.
When it comes to the delivery of their items, Surprise Ride utilizes a subscription business model. The company allows customers to subscribe monthly, semi-annually, or annually.
Donna and Rosy had been riding the wave of success in their firm for more than three years when Kevin O’Leary unexpectedly visited their offices.
Kevin offered to invest $50,000 in exchange for 2.5% of the company, earning a 6% royalty on sales until the company reached $150,000; after that, the royalty would cease. Kevin’s proposal was accepted. The sisters paused for a moment of reflection before joyfully agreeing.
Kevin has claimed that he owns a portion of the company, is thrilled with what they have accomplished up to this point, and is planning to add fuel to the fire to get their annual sales to $10 million.
It is believed that Fat Brain Toys acquired Surprise Ride in 2018 due to the extraordinary success of its products. As before, Surprise Ride continues to thrive under the umbrella of the new company, and the company’s progress can be followed online.
Surprise Ride Shark Tank Update
After the Shark Tank experience, the sisters received much brand recognition and sales for their business. They followed Lori’s advice and learned to scale and run their business successfully. The company offers three monthly, semi-annually, and annual subscription packages delivered to customers’ doorsteps.
The Kevin O’Leary Investment:
Donna and Rosy had been on their business ride for over three years post-Shark Tank when they got a surprise Kevin O’Leary visit at their headquarters. Kevin made an offer to invest $50,000 for 2.5% and would earn a profit of 6% royalty on each product sold until they reached $150,000, after which the royalty would be gone.
The sisters gave it some thought but happily accepted it. Kevin stated that he now owns a piece of the company and loves what they have done till now and going to pour gasoline on the fire to take them to the $10 million sales mark.
Surprise Ride Acquisition by Fat Brain Toys:
With their phenomenal success, Surprise Ride was acquired by Fat Brain Toys in 2018 for an undisclosed amount. However, the sisters were still able to flourish under the new business banner and can still be viewed on their website.
Is Surprise Ride Still In Business?
After appearing on Shark Tank, Surprise Ride experienced a surge in popularity and sales. The company received over 10,000 new subscribers within 24 hours of the show’s airing, and its revenue grew from $525,000 in 2015 to $2.5 million in 2016. They also expanded their product offerings and partnerships, working with brands like National Geographic Kids and Nickelodeon.
The goal of Fat Brain Toys in 2018 was to provide consumers with a consistent source of entertainment every month by purchasing Surprise Ride. This new mission emphasizes the importance of students’ creative expression and broadening their perspectives.
Today, Surprise Ride continues providing educational and engaging activities for kids through its subscription service, including a monthly new theme and all the materials needed.
The company has also expanded into offering virtual classes and workshops, and they have received numerous awards and accolades for their innovative approach to learning.
Overall, Surprise Ride’s appearance on Shark Tank helped to catapult the company into the national spotlight, and they have continued to thrive and grow ever since.
What Is the Net Worth of Surprise Ride?
The valuation of Surprise Ride was $1.1 million when it appeared on Shark Tank. The net worth of Surprise Ride was $1 million.