Sunscreenr is a device that appeared on Season 8, episode 6 of Shark Tank, aired on October 28, 2016. The innovative product was designed to address a common problem with sun protection: the difficulty of ensuring adequate sunscreen application.
Sunscreenr is a specialized viewer that uses UV camera technology to show where sunscreen is applied on the skin and, crucially, where it is missing. This technology allows users to see reflected UV rays, which appear dark where sunscreen has been applied and light where it hasn’t.
The Sunscreenr device is compact, lightweight, and durable, easily portable for beach outings, picnics, or other outdoor activities. It is also waterproof, making it ideal for use near water bodies with high sun exposure.
The device also has a recording feature that can capture up to 30 seconds of video, which can be replayed on the device, ensuring that users can check their sunscreen coverage.
Sunscreenr provides an invaluable service in sun safety. By ensuring that sunscreen is applied comprehensively, the device helps users avoid sunburn and reduces the risk of long-term skin damage and skin cancer caused by UV radiation.
Sunscreenr provides a visual assurance that sun-protective measures have been properly taken, promoting higher health awareness and self-care.
Sunscreenr is thus an excellent choice for anyone who spends time outdoors, especially those with fair skin that burns easily or individuals with a heightened risk of skin cancer. It helps make sun protection more effective and provides peace of mind in a simple, user-friendly format.
|Product||Device That Detects Where Your Skin Is Missing Sunscreen|
|Investment Seeking||$800,000 For 10% equity in Sunscreenr|
|Final Deal||$800,000 For 33.3% equity in Sunscreenr|
|Sunscreenr Episode||Season 8, Episode 6|
|Sunscreenr Business Status||In Business|
|Sunscreenr Website||Visit Website|
|Sunscreenr Net Worth||$0 (As of 2023)|
What is Sunscreenr?
Sunscreenr is a unique camera that displays the amount of sunscreen someone is wearing. Simply switch it on and peek through the viewfinder to identify regions with sparse coverage or missed locations.
Sunscreenr is a device designed to help individuals effectively protect their skin from the sun’s harmful ultraviolet (UV) radiation. It is an innovative device that uses UV-sensitive cameras and digital technology to detect and display the evenness of sunscreen application.
Sunscreenr reduces the risk of sunburn, skin damage, and long-term issues such as skin cancer by ensuring proper and uniform sunscreen application. Sunscreenr was inspired by the realization that many people must apply adequate sunscreen and often miss crucial areas exposed to harmful UV rays.
According to research, inadequate use of sunscreen contributes to the rising prevalence of skin cancer worldwide. Sunscreenr addresses this issue by allowing users to visualize their sun protection in real-time and correct any inconsistencies in sunscreen application.
The Sunscreenr app works similarly to a handheld digital camera, capturing images of the skin and revealing areas without sunscreen coverage. The device utilizes a UV filter and a specially designed lens sensitive to the shorter wavelengths of UV radiation. Sunscreenr can significantly enhance a child’s and adult’s sun protection routine.
Sunscreenr represents a significant advancement in promoting skin health and minimizing the risks of sun exposure. Individuals can now make informed decisions about how to apply sunscreen by including this ingenious device in their sun protection regimen, which prevents sunburns, skin damage, and, eventually, skin cancer.
Who is the Founder of Sunscreenr?
Dave Cohen and Jon Meyer co-founded Sunscreenr. Both founders have a background in technology, product development, and entrepreneurship.
Dave Cohen, the CEO of Sunscreenr, has a rich background in product development. He has been a serial entrepreneur and has started several companies. His experience includes designing and developing over 60 products in various industries.
Cohen also holds multiple patents for his innovative ideas. His skills range from mechanical engineering to software development, which allowed him to conceptualize the unique idea of Sunscreenr.
Jon Meyer, the CTO of Sunscreenr, has a solid background in technology. He has a Ph.D. in Computer Science from the University of North Carolina and is a computer vision and image processing specialist. His expertise in this field was critical to developing the UV camera technology used in the Sunscreenr device.
The idea for Sunscreenr came from a common problem that both Cohen and Meyer observed: the challenge of applying sunscreen effectively. They realized that most people, including themselves, often miss spots when applying sunscreen or need a thick enough layer to be effective.
They saw a need for a device to help people visualize where sunscreen was applied and where they might have missed it. This led to the idea of Sunscreenr, a device that uses UV camera technology to show where sunscreen has been applied to the skin.
Their shared backgrounds in technology and product development made it possible for them to turn this innovative idea into a reality.
Before appearing on Shark Tank, Sunscreenr had already been generating buzz and gaining traction. The founders, Dave Cohen and Jon Meyer launched a Kickstarter campaign in 2016 to fund their product’s development.
The campaign successfully raised over $120,000 from over 1,000 backers. This initial success validated the founders’ concept and initial funds to develop the product.
They used the funds to finalize the design of the Sunscreenr device, produce a working prototype, and begin the process of manufacturing.
The device was well-received by early users and received positive media attention, helping to create a buzz around the product. The founders also worked on patenting their technology and meeting regulatory requirements for their product.
Despite this initial success, the founders recognized they needed additional resources and support to scale their operations, reach a larger audience, and compete in the sunscreen and skincare market.
This led them to apply to Shark Tank, hoping to secure an investment and partnership with one of the show’s experienced entrepreneurs.
Their appearance on Shark Tank gave them a platform to demonstrate their product to a national audience and pitch their business to the Sharks. They sought investment to help fund further product development, increase manufacturing capacity, and boost their marketing efforts.
How Was The Shark Tank Pitch of Sunscreenr?
Dave Cohen and Jon Meyer appeared on Shark Tank seeking an investment of $800,000 in exchange for a 10% stake in Sunscreenr, valuing the company at $800,000. Cohen started his pitch by explaining the problem that Sunscreenr solves.
He said that most people don’t apply sunscreen correctly, which can lead to skin cancer. Sunscreenr is a small, handheld device that uses UV light to show where you’ve missed applying sunscreen. This helps people to apply sunscreen more evenly and effectively.
Sunscreenr’s purpose is to evaluate sunscreen application with specialized cameras. Its primary purpose is to identify areas of skin that need to be properly protected with sunscreen.
Before appearing on Shark Tank, Cohen launched Sunscreenr through crowdfunding platforms such as Kickstarter and Indiegogo. He secured funding of $119,629 from 1,319 backers on Kickstarter and $172,021 from 1,775 backers on Indiegogo during this stage.
The Sharks were impressed with Sunscreenr and its potential. Lori Greiner said that she loved the product and that it was “a no-brainer.” Daymond John liked the product and said he could see it as a big hit.
However, some of the Sharks were skeptical of the valuation. Kevin O’Leary thought the product was worth less than $8 million. He also said that he thought the Sharks would only be able to add a little value to the company.
However, Cohen’s initial high valuation faced substantial criticism within the tank. Mark Cuban highlighted that the main competition for Sunscreenr was the proper usage of sunscreen itself. Robert Herjavec and Daymond John also expressed reservations regarding the product’s effectiveness.
Kevin O’Leary and Lori Greiner are the remaining Sharks who are considering investments. Kevin presented an offer of $800,000 for a 33.3% equity stake in the company. He believed that Cohen’s valuation of $8 million for the company was excessively high.
Although Lori did not present a formal offer, she challenged Cohen to reconsider the valuation. In response, Cohen proposed a 20% equity stake. However, Lori did not find this valuation agreeable and decided not to invest.
Ultimately, Kevin’s offer stood as the sole deal on the table. Eventually, Cohen accepted Kevin’s offer, which entailed giving him a one-third ownership share of the company in exchange for $800,000.
In the end, Cohen walked away with a deal from Kevin O’Leary. O’Leary offered $800,000 for 33.3% of the company. Cohen accepted the deal.
Final Deal: Kevin O’Leary agreed to invest $80,000 for a 33.3% stake in Sunscreenr.
What Happened To Sunscreenr After Shark Tank?
Following their appearance on Shark Tank, Cohen and Sunscreenr encountered difficulties. An official update in January 2017 revealed that the deal with Kevin O’Leary fell through, prompting the company, as stated by Cohen, to explore alternative investment options.
Unfortunately, their efforts to find other investors could have been more fruitful. Sunscreenr currently holds a rating of 2.9 stars on its business Facebook page, which can be regarded as relatively low.
The company faced challenges in meeting its Kickstarter shipping deadline in December, resulting in a postponement of the delivery until the summer of 2017.
In their latest update on October 30, 2017, they claimed to have improved the device’s user experience and promised to keep their backers informed about a definitive shipping date.
The Sunscreenr campaign raised $119,629 but disappointed its backers and cautioned potential customers. Customer comments on Kickstarter suggest that the company should respond to inquiries.
Notably, Sunscreenr website does not mention any affiliation with the television show Shark Tank, leaving the possibility open that the involvement of either or both parties did not materialize.
A Kickstarter update in June 2018 from Cohen disclosed that the product had finally commenced shipping, albeit several months later than anticipated. However, multiple user reviews and comments indicate that Cohen must still fulfill all the original orders.
Sunscreenr maintains an online presence through social media channels and its website. However, no new updates have been shared on the Sunscreenr Facebook account since June 2019 at the time of writing.
It is worth noting that the company has introduced a new product, Sunscreenr for Android, which currently stands as the sole item listed on its website.
Did Sunscreen Get a Deal on Shark Tank?
Kevin O’Leary accepted an $800,000 offer from Dave Cohen in exchange for 33.3% of the Sunscreenr in Shark Tank’s Season 8 Episode 6. The company seems to have lost Kevin’s support since then.
Sunscreenr Shark Tank Update
After appearing on Shark Tank in October 2016, Sunscreenr, a handheld device invented by biochemist Dave Cohen, faced challenges in its journey. During the show, Cohen sought an $800,000 investment for 10% equity but accepted a deal from Kevin O’Leary for the same amount of money, albeit for a higher equity stake of 33.3%.
However, the deal with O’Leary fell through after the show, which forced Sunscreenr to seek other investors. Following its Shark Tank appearance, Sunscreenr faced various challenges.
The company experienced a delay in shipping, and some original orders remained unfulfilled as of June 2019. The product also received mixed reviews from users. Despite these hurdles, a new version of Sunscreenr for Android was launched, indicating ongoing development and efforts to improve the product.
There have been no recent updates on Sunscreenr’s social media accounts, and its current status is uncertain. The difficulties faced by the company included missed shipping deadlines, negative reviews, poor customer communication, patent infringement lawsuit, and staff layoff.
Is Sunscreenr Still in Business?
According to our research, Sunscreenr is out of business as of 2023. After its appearance on Shark Tank, Sunscreenr faced challenges fulfilling orders and attracting new investors, and the deal with Kevin O’Leary fell through.
Sunscreenr could not understand the customer’s requirements and need; hence it eventually went out of business.
What Is the Net Worth of Sunscreenr?
Our research shows Sunscreenr’s net worth has been unavailable since the company went out of business. The founders pitched $800,000 to Shark Tank for 10% of Sunscreenr, valuing the company at $8 million.
Also, read other businesses from Season 8 of Shark Tank: