Top 12 SoFi Competitors & Alternatives

SoFi is a financial technology, or fintech, founded in 2011. It provides banking and investment products to customers and offers services like loan refinancing, personal loans, and insurance. 

SoFi’s mission is to help people achieve financial independence by providing access to innovative products and services. 

SoFi uses technology-driven methods to simplify accessing financial products for its customers. It has developed an online platform that allows customers to apply for loans, investments, and other services without visiting a physical bank branch. 

SoFi also offers automated advice regarding budgeting and investing decisions and personalized guidance from experts who can answer any questions about their finances. 

Over time, the company has expanded its offerings to include student loan refinancing, mortgage lending, credit cards and wealth management solutions, and its core product line.

12 Best SoFi Competitors

SoFi has been a major player in this landscape for many years and has developed a strong reputation as one of the top providers of services such as personal loans, mortgages, student loan refinancing, and wealth management solutions. 

This article will explore some competitors that have emerged to rival SoFi’s offerings. It will analyze their key features and discuss how they compare to those offered by SoFi. 

Additionally, it will provide insight into what makes each company unique to help readers determine which option best meets their needs. In conclusion, this article will list the top 12 SoFi competitors based on market share and customer reviews.

1. Wealthfront

Wealthfront is a digital wealth management platform that has become one of the leading competitors to SoFi in recent years. The company offers a range of automated investment, financial planning, and savings services for individuals, employers, and institutions. 

SoFi Competitors & Alternatives

Wealthfront also provides access to a network of accredited professionals who deliver comprehensive investment advice and strategies for achieving long-term success. 

Clients can easily manage their portfolios through its website and mobile app with minimal effort or oversight from an advisor.  In addition, users can view real-time performance data and portfolio analysis tools that provide insights into their current financial situation. 

Wealthfront’s fees are among the most competitive in the industry; they charge no commissions or minimum balance requirements on managed accounts. This makes them attractive to customers looking for low-cost alternatives to traditional brokerage firms. 

Furthermore, Wealthfront offers tax optimization features to help investors save money when filing yearly taxes.

Wealthfront boasts over $20 billion in assets under management (AUM) across more than 200,000 client accounts — making it one of the biggest players in the robo-advisory space. 

Their customer base continues to grow at an impressive rate due largely to their highly rated user experience and intuitive technology solutions. As such, many experts consider Wealthfront one of SoFi’s top competitors now and in the future.

In terms of risk tolerance levels offered by these two companies, there is little disparity between them: both providers allow clients to choose from conservative to aggressive allocations depending on individual preferences and goals. 

However, as mentioned previously, Wealthfront does not require any commission or minimum balance commitments from its clients – something that may be appealing for those just starting their investing journey with limited funds available to invest initially.

With this in mind, Wealthfront could pose a major threat to SoFi if it maintains its steady growth trajectory. 

2. Betterment

Betterment is another popular robo-advisor that has been gaining traction in the industry. The company was founded in 2010 and provides investment services for retail investors and financial advisors. 

SoFi Competitors & Alternatives

Betterment offers a range of portfolios to suit different investor goals, including retirement planning, college savings, and general investing. Their fees are also competitively priced compared to other digital wealth management providers; they charge an annual account fee of 0.25% on all balances up to $2 million.

In terms of portfolio customization options, Betterment does not offer any advanced features like tax optimization or custom risk tolerance levels – something which Wealthfront does provide its clients with. 

However, it does allow customers to select from pre-made portfolios based on their individual needs and objectives. In addition, users can access various research tools, such as automated stock selection algorithms, which can help them make more informed decisions about their investments. 

Finally, one unique feature that Betterment offers is its ‘Goals’ service – this allows customers to set specific targets for their accounts, such as saving for a house down payment or paying off debt faster.

Overall, Betterment can compete with SoFi by providing an attractive user experience backed by comprehensive research capabilities at a relatively low cost compared to traditional brokers and advisors. As such, it could be considered another major competitor in this space.

3. Acorns

Acorns is another major player in the digital wealth management space. Founded in 2012, Acorns provides an automated portfolio-building service that enables users to invest their spare change into a diversified ETF portfolio. 

SoFi Competitors & Alternatives

The company also offers additional products, such as retirement accounts and savings plans, for those looking to save for long-term goals. 

Unlike Betterment or Wealthfront, it offers no customization options – all portfolios are constructed using pre-made asset allocations tailored toward different risk levels. Its annual account fees are also higher than both competitors at 0.275%.

Despite this limitation, Acorns has been able to compete by offering attractive features like its ‘Round-Ups’ tool, which automatically rounds up purchases made with linked debit/credit cards and invests the difference into the user’s portfolios. 

It also provides access to educational resources such as articles, videos, and webinars, allowing customers to stay informed about investing topics. 

Finally, customers can link external bank accounts and transaction histories directly through the app, enabling them to track their investments easily.

Overall, Acorns stands out from other robo-advisors due to its unique approach – allowing users to invest small amounts regularly without having to go through complex setup procedures or decide about individual stocks/ETFs. This makes it well-suited for novice investors just starting in personal finance.

4. Robinhood

Robinhood is a commission-free investing platform that allows users to purchase stocks and ETFs with no fees. Founded in 2013, the company has become increasingly popular due to its low barrier of entry – allowing investors to start trading with as little as $1. 

SoFi Competitors & Alternatives

Robinhood also offers additional features such as margin accounts and options trading for more experienced traders looking for greater flexibility. 

Unlike Acorns or Betterment/Wealthfront, however, it does not provide any automation tools or advice on how portfolios should be constructed.

In addition to stock/ETF purchases, Robinhood also provides access to cryptocurrency markets which can be used by those interested in digital currencies like Bitcoin or Ethereum. 

The app is designed around simplicity – offering an easy-to-understand interface without unnecessary complexities or jargon that often confuses new investors. Finally, customers have access to real-time market data – allowing them to keep track of their investments quickly and accurately over time.

Robinhood suits novice investors who want quick and easy access to stocks and ETFs without paying expensive annual account fees. Its commission-free structure means that even small trades can be made at minimal cost – making it ideal for those just starting in personal finance. 

Additionally, its intuitive design makes it easy for beginner traders to get up and running quickly with minimal effort involved.

5. Ally Invest

Ally Invest is an online brokerage platform providing users with various investment options. With no minimum deposit required, Ally Invest allows customers to start investing in stocks, ETFs, and mutual funds at a minimal cost. 

SoFi Competitors & Alternatives

Ally Invest also offers access to international markets, which can be used by more advanced traders looking for additional diversification in their portfolios. 

In addition, the platform provides tools such as market research reports and stock watchlists, allowing investors to stay up-to-date on current trends in the market.

Unlike Robinhood, however, Ally Invest does not offer cryptocurrency trading or margin accounts – limiting its appeal to those primarily interested in traditional investments like stocks and ETFs. 

Additionally, it charges commission fees on certain trades – meaning that even small transactions can be costly over time if done frequently enough. 

Finally, while the platform’s user interface is relatively straightforward, some may find navigating through its features overwhelming due to its complexity compared to other apps such as Acorns or Betterment/Wealthfront.

Overall, Ally Invest is well-suited for investors who want access to numerous securities without paying large annual account fees. Its low barrier of entry means that beginner traders can begin investing with minimal capital upfront, although experienced traders should consider its limited access to crypto markets and higher transaction costs before committing long-term.

6. Vanguard

Vanguard is an online brokerage platform that offers various investment options, including stocks, ETFs, and mutual funds. With no minimum deposit required, Vanguard makes it easy for investors to start investing with minimal capital upfront. 

SoFi Competitors & Alternatives

In addition, the platform provides access to international markets, allowing users to diversify their portfolios in different marketplaces around the globe. 

Furthermore, its user interface is intuitive and straightforward – meaning that even novice traders can navigate its features easily.

Vanguard does not offer margin accounts or crypto trading – limiting its appeal to those primarily interested in traditional investments like stocks and ETFs. 

Additionally, it charges commission fees on certain trades – meaning that frequent transactions can become costly over time if often done enough. 

Vanguard also has higher annual account maintenance fees than other apps such as Acorns or Betterment/Wealthfront, potentially making it more expensive than other platforms.

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Vanguard is well suited for investors who want access to numerous types of securities while avoiding large upfront costs associated with many brokerages. 

Vanguard’s low barrier of entry means that beginner traders can begin investing with minimal risk, although experienced traders should consider its lack of cryptocurrency options before committing long-term.

7. Fidelity Investments

Fidelity Investments is an online brokerage platform that offers various financial services, such as 401(k) retirement plans and portfolio management tools. It also provides access to international markets and allows investors to purchase stocks, ETFs, mutual funds, and other securities. 

SoFi Competitors & Alternatives

Additionally, Fidelity has no minimum deposit requirement, allowing traders to start investing with minimal capital upfront.

Furthermore, unlike Vanguard, Fidelity offers margin accounts and cryptocurrency trading, making it more attractive for those interested. 

However, its fees can be expensive compared to other brokerages, meaning that frequent traders should consider the costs of each transaction before committing long-term. 

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Additionally, higher annual account maintenance fees could increase if not managed properly.

Fidelity Investments is well suited for experienced traders looking for additional features like crypto trading or margin accounts – but it may be cost-prohibitive for novice investors due to its high commission fees on transactions. 

8. TD Ameritrade

TD Ameritrade offers a more comprehensive suite of services for individual and business investors. From retirement planning tools to active trading capabilities, this platform provides an array of benefits that make it attractive for novice and experienced traders.

SoFi Competitors & Alternatives

One advantage is its low commission fees – allowing those who frequently trade to save money in the long run. Additionally, unlike Fidelity – there are no annual account maintenance fees, providing customers greater flexibility when budgeting their investments. 

Furthermore, TD Ameritrade also has access to international markets and cryptocurrency trading.

TD Ameritrade stands out from its competitors due to its diverse range of products and services designed specifically for different types of investors. 

This allows users to tailor their portfolio according to their specific needs without having to incur extra costs or commit large amounts of capital upfront – making it a great option for those looking for hassle-free investing solutions. 

9. Charles Schwab

Charles Schwab is another leading online brokerage platform many investors consider when choosing an investment provider. Charles Schwab offers various services and products for individuals, businesses, and institutions. 

SoFi Competitors & Alternatives

The platform also has trading tools such as stock screeners, risk analysis systems, and portfolio management software – making it suitable for novice and seasoned professionals.

In addition to its advanced features, Charles Schwab provides low-cost commissions and fees, allowing customers to save money on their trades without sacrificing quality service. 

Furthermore, the company’s customer support team is highly knowledgeable and can assist in various languages – making them accessible to people from different backgrounds. 

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Finally, one notable feature of this broker is the Research Center which contains up-to-date information regarding stocks, mutual funds, and ETFs available through the platform, providing users with all the necessary data to make informed decisions about their investments.

With these benefits in mind, Charles Schwab remains a top competitor in the online brokerage industry, offering comprehensive solutions that cater to every investor’s needs. 

10. E*Trade Financial

e*trade Financial is another prominent online brokerage platform that has provided users a wide range of tools and services since 1982. 

SoFi Competitors & Alternatives

The company offers its customers a variety of features, such as an option to select from four trading platforms – each offering different levels of sophistication depending on the investor’s needs. 

This includes their flagship web-based platform, Power E*TRADE, which contains advanced charting capabilities and sophisticated order types, making it ideal for more experienced traders. 

Moreover, e*trade also provides research reports, market data, and educational resources so investors can stay informed about current market trends.

In addition to these features, e*trade has competitive commission fees and low margin rates – allowing customers to maximize their profits without spending too much on trades. 

Furthermore, the broker offers other financial products such as banking accounts, retirement investments, and mutual funds – giving users access to various investment options in one place. 

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Finally, customer service representatives are always available to answer any questions or concerns regarding the platform’s offerings, further contributing towards providing quality service to all clients.

Overall, e*trade Financial is one of the most trusted online brokers due to its comprehensive lineup of tools and services designed for novice and expert traders. 

11. Stash Invest

Stash Invest is another popular online brokerage platform providing users with various tools and services. Stash Invest stands out from its competitors by offering various features, such as its Beginner Investing Plan, which allows customers to make low-cost investments in the stock market and build up their portfolio without worrying about high fees.

SoFi Competitors & Alternatives

Additionally, they offer more advanced features, such as automated investing strategies and tax-loss harvesting, giving customers more freedom when managing their money. 

Furthermore, Stash Invest also offers educational resources so investors can stay informed regarding current trends and financial news.

Moreover, Stash Invest has competitive commission fees lower than other leading brokers – enabling clients to maximize profits for each trade executed. 

In addition, customer service representatives are available 24/7 via telephone or email – assisting should any issues arise during trading sessions.

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Stash Invest also provides a mobile app that allows users to access their accounts on the go, enhancing the overall user experience.

Stash Invest continues to be one of the most comprehensive online brokerages due to its wide variety of features designed for novice and experienced traders. 

12. M1 Finance

M1 Finance is another top competitor in the online brokerage space. It offers a suite of features to provide users with an optimal trading experience, from automated investing strategies and tax-loss harvesting to commission-free trades and fractional shares. 

SoFi Competitors & Alternatives

M1 Finance also provides educational resources for its clients, ensuring that investors stay informed about market trends.

The platform’s fees are also quite competitive; customers can trade stocks without paying any commissions or account opening/closing fees – making it perfect for those who want to keep costs low when investing. 

Furthermore, its mobile app makes managing investments easier than ever – allowing traders to access their accounts on the go. 

Regarding customer service, M1 Finance has knowledgeable representatives available 24/7 via telephone or email should any issues arise during trading sessions.

Finally, M1 Finance stands out by offering a unique ‘Autopilot’ feature, which allows users to have a hands-off approach when it comes to investing – enabling them to set up their portfolios based on predetermined criteria such as risk tolerance and financial goals while still having control over how much money they invest. 

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This makes it ideal for busy individuals who need more time to manage their investments daily actively but still want to reap the rewards of smart investment decisions in the long run.

Frequently Asked Questions

1. Who is SoFi’s biggest competitor?

SoFi’s main competitors include CommonBond, Upstart, and Earnest. These companies specialize in providing personal loans to students and those with poor credit. These companies offer similar interest rates and repayment terms, so it is important to compare your options before choosing a lender.

2. What makes SoFi different?

SoFi provides various financial services and products, such as student loan refinancing, mortgages, personal loans, and investments. They prioritize transparency, flexibility, and excellent customer service to help our members reach their financial objectives with personalized advice and resources.

3. Why is SoFi better than other banks?

SoFi is a digital banking platform that helps you save money, pay down debt, and invest in the future. You can refinance student loans at lower rates with SoFi and access to financial advisors, free checking and savings accounts, and no-fee checking accounts. Plus, you can use their app to track your progress in real-time.

4. Who is SoFi backed by?

SoFi, short for Social Finance, Inc., is a financial services company backed by high-profile venture capital firms such as SoftBank Group, Third Point Ventures, and GSV Capital. The company has raised over $3 billion in funding since its founding in 2011.

Conclusion: Best SoFi Competitors

The SoFi platform offers a variety of personal finance services and has numerous competitors. These include Wealthfront, Betterment, Acorns, Robinhood, Ally Invest, Charles Schwab, E*TRADE Financial, Stash Invest, and M1 Finance. Each platform offers users similar financial solutions but has different investment strategies and fee structures.

When evaluating the various options for investing or borrowing money online, it is important to compare each provider’s fees, account types, and unique features. In addition, research should be conducted into each platform’s customer service record and track record regarding returns on investments when applicable.

There are several viable alternatives to consider if you’re looking for an alternative to Sofi for your financial needs. Consumers must do their due diligence before making any decisions regarding their finances. It is important to carefully consider both the pros and cons of choosing one provider over another, depending on the goals and needs of the individual.