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SoapSox is a kid-friendly product introduced in Season 6 of the popular American TV show Shark Tank. The product marries the concept of a plush toy with the functionality of a bath sponge, aiming to make bath time more enjoyable and less stressful for both children and parents.
SoapSox is designed as a plush, comfortable animal character that can be filled with soap or body wash. The child can play with it as a regular stuffed toy, but when it’s bath time, the toy transitions into a washcloth with a pocket for soap or liquid wash.
Children can play, scrub, and clean themselves with their SoapSox, adding a layer of fun to their bathing routine.
SoapSox is made from soft, terry cloth that comforts children’s sensitive skin, with a soapy interior that lathers when used in water. You can machine wash and tumble dry SoapSox for an easy clean.
SoapSox features built-in finger pockets. These allow for better grip and control, especially when the toy is wet and slippery. They also allow parents or children to scrub and reach hard-to-clean spots.
The SoapSox product is a compelling choice for many reasons. Firstly, it can help ease children’s fears and anxieties about bathing, transforming a challenging time into a fun-filled activity.
Secondly, its dual functionality as a toy and a bathing tool means it offers value for money. Thirdly, it encourages children to learn personal hygiene habits in an engaging, playful manner.
Lastly, the high-quality materials used in its construction ensure durability while being gentle on a child’s skin. SoapSox offers a unique, meaningful, practical, and enjoyable product because of each attribute.
| Company Name | SoapSox |
| Entrepreneur | Ray Phillips and Alvin Uy |
| Product | Toys for kids made from washcloths |
| Investment Asking For | $260,000 for 10% equity in SoapSox |
| Final Deal | No Deal |
| Shark | No Shark |
| Episode | Season 6, Episode 03 |
| Business Status | In Business |
| Website | SoapSox Website |
| Net Worth | $15 Million |
What Is SoapSox?
SoapSox is a delightful line of bath products that make bath time fun for kids and easy for parents. Ray Phillips and Alvin Uy founded SoapSox offers a unique and innovative approach to children’s bath toys.
SoapSox toys feature a compartment for liquid or bar soap tucked inside a plush pocket. It’s the perfect 2-in-1 solution that combines a stuffed animal’s cuddly companionship with a bath toy’s practicality.
The founders, both fathers themselves, understand parents’ challenges during bath time with kids. They designed SoapSox to ease those challenges and make bath time a more enjoyable experience for everyone involved.
SoapSox has revolutionized how children view bath time by creating plush toys that can also be used as washcloths. SoapSox offers a variety of adorable designs, with each character bringing its playful and friendly personality to the tub.
SoapSox has a bath toy for every child’s imagination, from cute animals to beloved storybook characters. The characters are soft, colorful, and completely washable, ensuring that bath time is engaging and hygienic.
In addition to the fun factor, SoapSox toys are also functional. The patented stuffed toys feature a pocket where soap can be filled up, turning the toy into a gentle scrubber.
This innovative design allows children to clean themselves while enjoying pretend play in the water. It makes bath time a breeze for parents, as they no longer have to worry about slippery bars or fumbling with liquid soap bottles.
SoapSox is a well-established brand offering a range of plush bath toys that make bathing a joyous and interactive experience for kids of all ages. SoapSox is a beloved brand in children’s bath products due to its combination of imagination, innovation, and practicality.
Who Is The Founder Of SoapSox?
SoapSox was founded by Ray Phillips. Before founding SoapSox, Phillips had a rich child-care background, working as a Program Director for a residential treatment facility in Southern California.
He worked with children who often came from hard backgrounds and displayed a variety of behavioral issues. The idea for SoapSox came to Phillips from his experiences at the treatment facility.
During bath time, many children would bring their plush toys with them because they found comfort in them. However, those toys were not designed for the water and would inevitably end up ruined.
After realizing the children’s need for a companion to assist with their hygiene, Phillips began envisioning a toy that could seamlessly go from playtime to bath time. Thus, the concept of SoapSox was born.
Before appearing on Shark Tank, SoapSox had already made significant progress. Phillips developed a prototype and, with the help of his business partner, Alvin Uy, began manufacturing the product.
They launched the company and started selling SoapSox in several specialty stores. However, they knew they needed to expand their business and increase their reach, and that’s when they decided to take the opportunity to pitch their product on Shark Tank.
Despite the challenges of entering a competitive market, Phillips’ vision of creating a product that not only aids in children’s hygiene but also provides emotional comfort made SoapSox stand out.
This unique combination of play and practicality was a big part of what attracted the attention of the Sharks and has been key to SoapSox’s growing popularity ever since.
How Was The Shark Tank Pitch Of SoapSox?
Ray Phillips and Alvin Uy presented their SoapSox product on Season 6 of Shark Tank. The duo came to the Sharks seeking an investment of $260,000 in exchange for 10% equity in their company, valuing SoapSox at $2.6 million.
During their presentation, Phillips and Uy demonstrated how SoapSox works, showing that the plush animal toy could transition into a bath sponge when it was time for a bath.
They showcased the various animal designs and explained how children could have fun with the toy and learn good hygiene practices. The Sharks were impressed by the unique concept and the practicality of SoapSox.
They appreciated that the product helped to solve a common problem faced by parents during bath time and that it also had the potential for a broader market, including elderly and disabled individuals who might benefit from a more manageable and engaging bath aid.
However, the Sharks had concerns about the company’s valuation and sales numbers. SoapSox had made around $80,000 in sales at the time of their pitch, mostly from boutique stores and their online platform.
While this was a good start, it wasn’t enough to justify the $2.6 million valuation in the eyes of some Sharks. Despite these concerns, two of the Sharks saw the potential in SoapSox.
Daymond John and Robert Herjavec, having experience in products aimed at the children’s market, engaged in a bidding war. Ultimately, SoapSox founders left the Shark tank stage without any deal from the Sharks.
What Happened To SoapSox After Shark Tank?
After appearing on Shark Tank, SoapSox saw a considerable boost in their business. The show exposed them to a large audience, and Herjavec’s validation increased their credibility in the market.
There was a dramatic increase in sales following the Shark Tank appearance. As is often the case with products featured on the show, there was a significant surge in online traffic and orders for SoapSox after the episode aired. This “Shark Tank Effect” helped boost the company’s visibility and reach, pushing its sales to higher levels.
The investment and strategic partnership with Herjavec also helped SoapSox scale its operations. They increased production, expanded their product line with new designs, and entered new markets.
They also expanded their distribution channels, moving beyond boutique stores and online platforms to major retail stores.
SoapSox had successfully established itself in the market. The company seemed to be on a promising growth trajectory, proving that a simple, well-executed idea can solve everyday problems and become a commercial success.
SoapSox Shark Tank Update
SoapSox, a company founded by Ray Phillips and Alvin Uy, appeared on Shark Tank with their innovative product: a combination of a sponge and a stuffed animal for a fun bathtime experience.
Although they received offers from the sharks, they declined them due to valuation concerns. However, SoapSox continued to thrive and achieve success after their appearance on the show.
After Shark Tank, SoapSox won awards and expanded its manufacturing capabilities. They also secured licensing deals with brands like Disney Baby and Paw Patrol. These partnerships allowed SoapSox to offer its customers a variety of bath toys and products.
Their products are available through their website, local retailers, Amazon, and stores like Target and Nordstrom. The company engages with customers through social media, ensuring a strong connection with its audience.
SoapSox continues offering unique and practical bath toys, providing a fun experience for children during bath time. With its presence in various retail channels and strong revenue, SoapSox has established itself as a successful brand in the market.
Is SoapSox Still In Business?
SoapSox is still in business and continues to thrive. Despite not securing a deal on Shark Tank, SoapSox has achieved significant growth and success after the show.
SoapSox offers a range of plush bath toys, including washcloth animals, hooded towels, slippers, and educational products. The products feature adorable characters made of antimicrobial sponge and terry cloth, providing a fun and practical solution for children’s bath time.
SoapSox has expanded its manufacturing capabilities, entered licensing agreements with brands such as Disney Baby and Paw Patrol, and gained recognition through innovation awards.
The company’s products are available for purchase on its website and through various retail channels, including Amazon, Target, and Nordstrom. SoapSox maintains an active online presence and engages with its customers through social media.
In terms of financial performance, the revenue figures provided in the sources vary. The estimates range from $2.5 million to nearly $10 million in annual gross sales. The net worth of SoapSox has been estimated at $5 million, $6.2 million, and even $15 million.
The variations in financial figures might be attributed to different reporting periods and the evolving nature of SoapSox’s business. SoapSox remains a successful venture, offering customers unique and enjoyable bath toys.
What Is the Net Worth Of SoapSox?
According to our research, the net worth of SoapSox is estimated to be $15 million. The valuation of SoapSox was $2.6 million when it appeared on Shark Tank.
