Did Best Pocket Square Holder Survive After Shark Tank?
A perfectly folded pocket square adds an undeniable touch of class to any men’s suit, but keeping it folded throughout an entire evening of handshakes, sitting, and standing is a notoriously frustrating challenge.
Enter the Best Pocket Square Holder, a fashion technology product designed to grip the fabric firmly and keep the fold exactly where it belongs.
When founder Cedric Cobb walked into the Shark Tank in Season 10, he brought swagger, style, and a solution to a problem that men’s fashion enthusiasts have battled for decades.
The pitch sparked a bidding war between two heavy-hitting Sharks, leading to a dramatic decision regarding domestic versus overseas manufacturing.
The Bottom Line (Executive Summary)
For readers who want the immediate facts regarding the company’s status, here is the current executive summary:
- The Deal Fell Through: Despite accepting an on-air royalty offer from Daymond John, the deal did not materialize off-camera during the due diligence phase.
- Massive Celebrity Backing: Cedric Cobb pivoted seamlessly by bringing on NFL Hall of Famer Ray Lewis as an equity partner and brand ambassador.
- Thriving Revenue: The company surpassed $3 million in annual revenue by 2022 and continues to operate a highly successful e-commerce operation.
- Expanded Product Lines: The brand evolved into Best Wardrobe Solutions, offering ties, lapel pins, a “Slim” edition holder, and exclusive Greek fraternity accessories.
What is Best Pocket Square Holder?
The Best Pocket Square Holder is a lightweight, durable men’s fashion accessory designed to solve the structural failure of a folded pocket square. The mechanical concept is straightforward yet highly effective: the device functions as a specialized clamp that sits invisibly inside the breast pocket of a suit, sport coat, tuxedo, or vest.
Men frequently struggle with pocket squares slipping down into the pocket out of sight, or ballooning outward and losing their crisp, tailored look. The Best Pocket Square Holder secures the fabric at the exact depth and angle desired.
A user simply styles the handkerchief, whether using a classic Presidential fold, a casual puff, or a complex crown fold, squeezes the holder open, inserts the styled fabric, and slides the entire unit into the jacket pocket. The friction and tension of the holder maintain the structural integrity of the fabric for the duration of the day.
In addition to the physical hardware, the company developed the Best Wardrobe Solutions mobile app, which features dozens of tutorial videos teaching men how to properly tie a tie and fold pocket rounds.
Product Overview Table
| Industry | Founder(s) | Core Product | Retail Price | Target Audience |
| Men’s Fashion & Apparel | Cedric O. Cobb | Best Pocket Square Holder | $19.99 | Tailored Menswear Enthusiasts |
The Founder Behind Best Wardrobe Solutions
The drive behind the Best Pocket Square Holder stems entirely from the unique background of its founder, Cedric O. Cobb. A native of St. Louis, Missouri, Cobb developed his sharp business acumen at a young age.
During his teenage years, his mother took him to local flea markets, where she taught him the art of greeting customers, identifying their needs, and negotiating prices face-to-face.
His mother, a professional seamstress and entrepreneur with over three decades of experience, heavily influenced his understanding of textiles, garment construction, and the mechanics of tailoring.
Before entering the entrepreneurial spotlight, Cobb worked in corporate America and established himself as a prominent fashion and wardrobe consultant. During his time consulting, he noticed a recurring complaint among his high-end clientele: their expensive silk and linen pocket squares simply would not stay in place.
He surveyed the men’s accessory market and realized that while there were thousands of variations of the pocket square itself, there was zero innovation regarding how to secure them inside the pocket.
In 2015, Cobb decided to engineer a solution. He designed, patented, and launched the Best Pocket Square Holder. The product gained immediate local traction, but Cobb’s vision was far larger than a single plastic accessory.
He structured his overarching company as Best Wardrobe Solutions, a fashion technology brand aimed at upgrading the modern man’s aesthetic through physical products and digital education.
With solid initial sales under his belt, Cobb set his sights on national television to secure the capital needed for mass-market distribution.
Best Pocket Square Holder’s Shark Tank Pitch & Deal
Cedric Cobb stepped onto the iconic Shark Tank rug during Season 10, Episode 21, dressed to the nines and ready to command the room. He confidently asked the panel for a $200,000 investment in exchange for 15% equity in his company, placing the valuation of Best Wardrobe Solutions at $1.33 million.
Cobb began his presentation by demonstrating the frustrating reality of the sinking pocket square, a visual that resonated immediately with the male Sharks on the panel. He handed out custom samples to Mark Cuban, Kevin O’Leary, Daymond John, Robert Herjavec, and Lori Greiner.
He explained his current sales model, noting that the $19.99 product was selling well online and across dozens of independent men’s boutiques nationwide.
Cobb also highlighted his proprietary app, which served as a funnel to educate men on fashion while simultaneously driving product sales.
Despite the slick presentation, the Sharks raised valid concerns. Mark Cuban and Lori Greiner viewed the product as far too niche, questioning the overall market size for a hidden pocket square accessory. They chose to drop out. Robert Herjavec also passed on the opportunity.
This left Kevin O’Leary and Daymond John. O’Leary, never one to shy away from a royalty deal, offered Cobb $200,000 structured purely as a royalty.
O’Leary demanded $1.50 per unit sold and stipulated that Cobb must move manufacturing overseas to aggressively cut production costs and widen profit margins.
Daymond John, the founder of FUBU and the resident fashion expert on the panel, recognized the value of the accessory.
However, he disagreed with O’Leary’s approach to the supply chain. John countered with his own offer: $200,000 for a royalty of $1.00 per unit, with the specific condition that Cobb would keep all manufacturing strictly inside the United States.
For Cobb, maintaining domestic production and partnering with a fashion mogul was an easy choice. He enthusiastically accepted Daymond John’s offer.
Pitch & Offers Table
| Season / Episode | Initial Ask & Valuation | Sharks Present | Notable Offers | Final On-Air Deal |
| Season 10, Episode 21 | $200k for 15% ($1.33M) | Cuban, Greiner, O’Leary, John, Herjavec | O’Leary: $200k for $1.50/unit royalty (Offshore) | Daymond John: $200k for $1.00/unit royalty (USA Made) |
Did the Best Pocket Square Holder Deal Actually Close?
A handshake on the Shark Tank set does not guarantee a wire transfer. Following the filming of the episode, entrepreneurs and Sharks enter a rigorous due diligence phase where legal teams audit the company’s financials, supply chain contracts, and patent claims.
According to follow-up reporting by the Shark Tank, the deal between Cedric Cobb and Daymond John did not close. While the exact reasons remain shielded by non-disclosure agreements, royalty deals often fall apart during due diligence.
Sometimes, the entrepreneur realizes that giving up a significant dollar amount per unit severely chokes their cash flow and hinders future inventory purchasing. In other instances, the Shark’s legal team finds discrepancies in the company’s projected sales velocity.
Regardless of the specifics, Cobb walked away from the negotiation table with 100% of his company’s equity intact. He successfully leveraged the massive prime-time television exposure, known as the “Shark Tank Effect,” to drive immense traffic to his website without sacrificing his profit margins to a royalty structure.
Best Wardrobe Solutions After Shark Tank: The Latest Update
Surviving the fallout of an unclosed Shark Tank deal is difficult, but Cedric Cobb utilized the momentum to scale Best Wardrobe Solutions significantly. Since his 2019 television appearance, the company has expanded far beyond a single plastic holder.
The most pivotal post-show development occurred when Cobb secured a divine connection with two-time Super Bowl Champion and NFL Hall of Famer, Ray Lewis.
Sharing a mutual passion for high-end menswear and professional presentation, Lewis officially joined Best Wardrobe Solutions as an equity partner and brand spokesperson.
Together, they launched a brand movement titled “The Return of the True Gentlemen,” aimed at elevating the image and confidence of the modern professional male. Cobb also stepped into the role of Lewis’s personal wardrobe consultant.
As of today, the product line has grown exponentially. The company introduced the “Slim Edition” of the Best Pocket Square Holder, specifically designed for modern, tailored slim-fit jackets, vests, and women’s suits.
Recognizing the loyalty of specific consumer bases, Cobb launched a highly successful “Greek Edition” line, featuring custom holders and pocket rounds tailored to the colors of prominent fraternities and Masonic organizations.
The Best Wardrobe Solutions online storefront now serves as a comprehensive men’s accessory hub. Customers can purchase premium neckwear, bow ties, lapel pins, luxury socks, shoes, and the “Perky Collar” system.
The brand also launched a dedicated Groomsman Shop, catering directly to the lucrative wedding industry by offering bulk, color-coordinated accessory packages for wedding parties. This diversification transformed the company from a one-product novelty into a formidable fashion e-commerce brand.
What is the Net Worth and Valuation of Best Pocket Square Holder?
Determining the exact financial standing of a private company requires looking at historical data and current operational footprint. During his Season 10 pitch, Cedric Cobb valued his company at $1.33 million based on his ask of $200,000 for 15% equity.
Following the national exposure, the business experienced rapid growth. By the end of 2022, Best Wardrobe Solutions was reportedly generating $3 million in annual revenue.
Factoring in the steady expansion of their product catalog, the lucrative wedding market penetration, and the marketing power of Ray Lewis, industry estimates place the 2026 valuation of Best Wardrobe Solutions between $4 million and $5.5 million.
Because the deal with Daymond John fell through, Cedric Cobb retained majority ownership of his company, likely sharing a percentage of equity with Ray Lewis. Based on the company’s current valuation and consistent e-commerce sales volume, Cedric Cobb’s estimated net worth sits comfortably around $2.5 million to $3 million.
This represents a massive financial victory, proving that walking away from a restrictive royalty deal can sometimes be the most profitable business decision an entrepreneur can make.
Is Best Pocket Square Holder Still in Business?
Yes, Best Pocket Square Holder (operating under the parent company Best Wardrobe Solutions) is still actively in business.
The company maintains a robust, frequently updated e-commerce website. They continuously run promotional campaigns, such as their “Shark Tank Special,” which bundles multiple holders and free pocket squares, heavily utilizing their television history as a marketing tool.
Their customer service infrastructure remains active, offering 24/7 support and consistent nationwide shipping.
Where to Buy Best Pocket Square Holder?
Finding the Best Pocket Square Holder and the expanded Best Wardrobe Solutions catalog is highly accessible for consumers across the United States.
- Official E-Commerce Store: The primary point of sale remains the company’s official website, bestwardrobesolutions.com. Shoppers can access the full inventory, including the Original Holder, the Slim Edition, specialized Greek fraternity packages, and bulk groomsmen bundles. Purchasing directly from the brand often grants access to free shipping thresholds and exclusive promotional codes.
- Amazon: To capture organic search traffic and leverage rapid fulfillment, the brand maintains a strong presence on Amazon. This ensures Prime members can receive the product with expedited shipping ahead of last-minute formal events.
- Independent Menswear Boutiques: Honoring his initial distribution strategy, Cedric Cobb continues to supply his products to dozens of independent, high-end men’s tailoring shops and boutiques across the United States. This brick-and-mortar presence allows customers purchasing custom suits to add the holder to their wardrobe at the exact point of sale.
The Enduring Market for Formal Accessories
The trajectory of Best Wardrobe Solutions highlights a fascinating trend in the retail sector. Following years of volatile shifts between casual work-from-home attire and returning to the office, the menswear market has stabilized around specialized, high-quality formalwear for events, weddings, and executive settings. Men are investing in fewer, but substantially higher quality, wardrobe pieces.
Products that solve specific, mechanical issues in fashion, like keeping a collar stiff or holding a pocket square perfectly in place, continue to command strong profit margins. Cedric Cobb’s ability to identify a hyper-specific annoyance in a man’s wardrobe, engineer a functional fix, and wrap it in premium branding serves as a masterclass in consumer product development.
By integrating technology through an educational app and securing culturally relevant partnerships, the Best Pocket Square Holder avoided the novelty graveyard and secured its place as an essential tool in modern menswear.
