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Simply Fit Board is an easy-to-use piece of training equipment that makes it easier to exercise at home. Simply Fit Board is meant to trim the waistline, flatten the muffin top, improve balance, strengthen the core, and tone the legs.
It is a slightly curved board available in various colors; the user must rotate the board with both feet simultaneously on either side. As a result, one is unintentionally forced to strengthen the core to maintain equilibrium.
The lightweight, curved board is made of high-quality plastic and provides enjoyable twisting motions to strengthen your back, leg, and core muscles. You can also add free weights to make the workout more challenging.
| Company Name | Simply Fit Board |
| Entrepreneur | Linda Clark And Gloria Hoffman |
| Product | Exercise device that targets the core |
| Investment Asking For | $125,000 For 15% equity in Simply Fit Board |
| Final Deal | $125,000 For 18% equity in Simply Fit Board |
| Shark | Lori Greiner |
| Episode | Season 7, Episode 7 |
| Business Status | In Business |
| Website | Simply Fit Board Website |
Who Is The Founder Of Simply Fit Board?
Simply Fit Board was founded and is owned by Gloria Hoffman. Before founding Simply Fit, she founded and owned Legacy Leadership Team, a business executive mentoring firm.
The second project she worked on was with Zrii, a direct-sales company. Their firm was founded two years before their appearance on the show. Linda Hoffman said as much during her appearance on the show.
When she was 60, she began to gain weight around her waist. She enjoyed eating, and that led to her gaining weight. Linda explains that when she joined her grandchildren on the skateboard, she quickly realized that it assisted her in all the right places.
She and her daughter discussed producing something similar, and the Simply Fit Board was born. Their first sale was from the trunk of their car, and they ended up selling over 28000 boards. They appeared on Shark Tank to convince investors to increase production.
The Simply Fit Board was created by Linda and Gloria, a mother-and-daughter team. Linda wanted to create a product to help her lose weight as a senior citizen.
Linda and Gloria collaborated to create and promote the Simply Fit Board to reduce belly fat more effectively. Linda’s struggle to lose weight and stay fit at age 60 was a major inspiration for the board.
Linda enlisted the assistance of her fitness training daughter to develop an affordable and accessible solution.
Gloria designed the balance board to be used almost anywhere (on carpet, linoleum, or hardwood) for quick and easy training.
The mother-and-daughter team showed their product to numerous vendors across the United States to generate sales.
Before appearing on Shark Tank, they had sold nearly 30,000 units in nearly two years, which pales compared to what they would sell once introduced to a much larger audience.
Gloria assisted them in developing a new form of balance board. Can this reimagined version of the old concept attract the Sharks?
How Was The Shark Tank Pitch Of A Simply Fit Board?
Gloria Hoffman and Linda Clark, a dynamic mother-daughter duo, introduced themselves as the co-owners and co-developers of the Simply Fit Board.
They presented their innovative product on a popular business pitch show, seeking an investment of $125,000 in exchange for 15% equity in their company.
Gloria candidly addressed a common issue many face: stubborn problem areas like belly fat, saddle bags, and muffin tops.
She highlighted that the six-pack abs many once had often turned into “kegs” with age. They developed the Simply Fit Board to combat the bulge, a product combining cardio with muscle and core strengthening.
The Simply Fit Board is more than just a balance board. By simply standing on it, users engage their core, back, and leg muscles while improving balance.
Gloria emphasized the importance of balance, especially as one age. The board’s unique design, made from special plastic with high lubrication levels, allows users to twist, which raises the heart rate and targets every muscle in the core.
The board isn’t limited to twisting; it offers versatility with hundreds of possible exercises, including squats, push-ups, and planks. This makes it suitable for users of all fitness levels, aiming for everyone to be “simply fit.”
The pitch included a live demonstration where potential investors, or “sharks,” tried out the board. One investor immediately saw its potential and offered $250,000 for 30% equity, doubling the initial ask but increasing the equity stake significantly. They believed the product would resonate particularly well with people over 40.
While some investors expressed concerns about the lack of proprietary elements and their past experiences with similar products, others were more optimistic.
Lori saw great potential in marketing through QVC and offered $125,000 for 20% equity. This offer included additional funding for purchase orders if needed.
After considering the investors’ offers and backgrounds, Gloria and Linda chose to partner with Lori Greiner. Her expertise in marketing through QVC and her confidence in making millionaires appealed to them.
Gloria Hoffman and Linda Clark successfully navigated their pitch by securing a deal with Lori Greiner.
Their Simply Fit Board found a strong advocate to help bring it to market and potentially transform the fitness routines of many individuals struggling with balance and core strength issues.
Final Deal: Lori Greiner Agreed to invest $125,000 for an 18% stake in Simply Fit Board.
What Happened To Simply Fit Board After Shark Tank?
The QVC Simply Fit Board video shows Lori and Linda leading an exercise group. You can still purchase it for $39.96 plus shipping and handling on the QVC website.
You can also purchase the Simply Fit Board from its website, which includes free exercises. QVC sold out the following day after the episode aired, selling 500 boards every minute.
The product was temporarily unavailable around Christmas but now appears to be back in stock. Simply Fit Board’s social media pages showcased that the Simply Fit Board sells workout DVDs for just $9.95.
The company is currently working on the Board Mat, which will be available for pre-order on their website soon. Lori seemed like the perfect business partner.
Simply Fit Board Shark Tank Update
According to reports, the Simply Fit board appeared on Shark Tank in the first 24 hours and sold over 500 units per minute. Orders started flooding in for the Simply Fit Board, and they sold out of the product in three days on QVC.
In the first 24 hours of the program’s airing, 3800 boards were sold. In that time, they sold almost one hundred and seventy thousand dollars worth of products.
Simply Fit Board was forced to cease receiving orders for a short period due to their over 5200 pending orders.
Simply Fit Board sold $160,000,000 of products in the past year, and they are sold in over 5000 stores across the country.
Simply Fit Board is working to make a mat that allows customers to do exercises on their board. They also sell a DVD devoted to teaching people how to perform various exercises on their board.
Simply Fit Board sells the product for $39.99 and is currently offering to sell it for $19.99. During a business pitch, Linda and Gloria Greiner stated that they had sold 575,500 products in the past year, out of which they had made a total of $260,000.
Lori Greiner’s website states Simply Fit Board has sold more than 160 million products since 2015.
Simply Fit Board had over $9 million in sales less than a year later. The product was also sold at every Walmart in the United States! Simply Fit Board has generated over $160 million in revenue by 2022 and is still in business.
Is Simply Fit Board Still In Business?
Yes, Simply Fit Board is still in business. The Simply Fit product has generated over $160 million in retail sales since it debuted on Shark Tank and has been offered by Home Depot, Walmart, Bed Bath & Beyond, Kmart, and other major retailers in the United States and abroad.
Simply Fit has expanded its product line with exercise DVDs featuring Rosalie Brown and exercise mats for use with Simply Fit Exercise Boards, referring to the company as “an incredible Cinderella story.”
The valuation of Simply Fit Board was $833,000 when it appeared on Shark Tank. The current net worth of Simply Fit Board is estimated to be $2.5 million.
