RuffleButts and RuggedButts are children’s clothing brands that became popular after their appearance on Season 5 of the American television show “Shark Tank.” Founded by Amber Schaub, the brands are known for their stylish, high-quality, and comfortable clothing items that allow children to move freely while also looking fashionable.
RuffleButts is a line dedicated to girls’ clothing, featuring a signature design of ruffled bloomers that are both playful and cute. This line also includes many other clothing items, such as dresses, swimsuits, and leggings, all embellished with the brand’s iconic ruffles.
On the other hand, RuggedButts, the counterpart for boys, offers stylish and rugged clothing options designed to withstand the rough-and-tumble nature of boys at play. This line includes chino pants, plaid shirts, shorts, and swimwear, characterized by their quality, comfort, and durability.
Both RuffleButts and RuggedButts stand out for their focus on quality and design. The clothing is made from high-quality materials that ensure durability and comfort, and the designs are fashionable, allowing children to look their best while being practical for everyday wear. This is particularly advantageous for parents who want their children to dress stylishly without compromising comfort or quality.
Additionally, these brands offer a wide range of sizes. They offer sizes from newborns to older children, which allows parents to continue shopping with the brand as their children grow. This is a major advantage, providing continuity and creating loyal customers.
Finally, RuffleButts and RuggedButts emphasize excellent customer service, going the extra mile to ensure their customers are happy. This is demonstrated in their hassle-free returns and exchanges policy and their commitment to answering customer inquiries promptly and satisfactorily.
RuffleButts and RuggedButts are excellent choices for children’s clothing due to their unique, fashionable designs, high-quality materials, wide range of sizes, and dedication to customer satisfaction.
Their appearance on “Shark Tank” certainly gave them exposure, but their consistent delivery of quality products and services has earned them their place in the children’s clothing market.
|RuffleButts and RuggedButts
|Amber Schaub and Mark Schaub
|Boys and Girls fashion clothing and boots
|Investment Asking For
|$600,0000 in exchange for 7% equity in RuffleButts and RuggedButts
|$600,000 in exchange for 9% equity in RuffleButts and RuggedButts to be repaid in the next two years,
|RuffleButts and RuggedButts Episode
|Season 5, Episode 5
|RuffleButts and RuggedButts Business Status
|RuffleButts and RuggedButts Website
What Are RuffleButts and RuggedButts?
Rufflebutts and Ruggedbutts are two complementary clothing brands for girls and boys. Rufflebutts is a delightful clothing brand for girls known for its stylish ruffled bloomers and dresses.
With a focus on comfort, quality, and functionality, Rufflebutts offers a wide range of clothing options for everyday wear, special occasions, and everything in between. Rufflebutts has something for every little girl, from cozy onesies to elegant tutus.
On the other hand, Ruggedbutts is a rugged and playful clothing brand for boys designed to withstand little boys’ rough-and-tumble adventures. Ruggedbutts prides itself on offering functional and fashionable clothing options that are both durable, quality, and stylish. Ruggedbutts has everything little boys need to explore the great outdoors, from rugged denim to comfy hoodies.
Together, Rufflebutts and Ruggedbutts provide complementary clothing options for girls and boys that are perfect for any occasion. With their stylish designs, high-quality materials, and attention to detail, these brands will keep your little ones comfortable and looking good all year round.
Ruggedbutts offers a wide range of clothing options for boys who love exploring the great outdoors, such as rugged denim jeans and cozy hoodies. Ruggedbutts has got you covered whether your little adventurer wants to hike in the mountains or play in the backyard.
The Ruggedbutts collection includes complementary clothing for boys and girls, perfect for playdates and family gatherings. These brands feature trendy designs, premium materials, and impeccable attention to detail, so your children will be as comfortable and stylish as possible, whatever the season.
The two brands operate separately under their trademarks and websites, with Rufflebutts specializing in girls’ clothing accessories, including the ruffled bloomers that inspired Amber’s vision.
Meanwhile, Ruggedbutts offers a range of footwear and clothing options for boys. The brands have grown significantly and are sold in Neiman Marcus, Nordstrom, and Hallmark stores across the United States and hundreds of boutiques worldwide.
Who Is The Founder Of RuffleButts and RuggedButts?
Amber Schaub and Mark Schaub are the founders and driving forces behind RuffleButts and RuggedButts, the popular children’s clothing brands. Amber has an entrepreneurial spirit with a background in the corporate world, where she specializes in marketing.
They launched RuffleButts in 2007 after identifying a gap in the market for cute, ruffled apparel for girls.
The idea for RuffleButts came to Amber when they tried to find unique, stylish, and playful clothes for her kids. They searched particularly for the ruffled bloomers she remembered from her childhood but found them hard to find.
So, they decided to create them herself, combining her love for fashion, her marketing expertise, and her desire to provide other parents with high-quality, unique children’s clothing. This led to the birth of RuffleButts, which became known for its signature ruffled bloomers.
Later on, in response to requests from customers who wanted similar unique clothing for boys, The Schaub launched RuggedButts. This brand mirrored the high-quality and fashion-forward design of RuffleButts but focused on more rugged, durable clothing suitable for active boys.
Before appearing on Shark Tank, both RuffleButts and RuggedButts had experienced considerable growth, largely due to word-of-mouth advertising and Amber’s savvy use of social media for promotion. Parents were drawn to the clothes’ uniqueness, quality, and style, and they loved the fun, playful element they added to their children’s wardrobes.
The Schaub’s appearance on Shark Tank in 2013 during Season 5 provided an opportunity to take the brand to the next level. Despite the success of her businesses before the show, Amber was looking for a strategic partner to help with growth and distribution.
The national exposure from Shark Tank helped catapult RuffleButts and RuggedButts into even higher levels of success. The brands have continued to thrive, growing into a multi-million dollar business and expanding their product lines while maintaining their commitment to quality, style, and customer satisfaction.
How Was The Shark Tank Pitch Of RuffleButts and RuggedButts?
Amber Schaub and Mark Schaub, the founders of RuffleButts and RuggedButts, appeared on Season 5 of Shark Tank in 2013. She entered the Tank asking for a $600,000 investment in exchange for a 7% stake in her company, thus valuing the business at around $8.6 million.
Amber and Mark began their pitch by introducing the Sharks to her company and explaining the origin of her business idea and the gaps in the market that her products filled. They presented the unique and stylish design of her clothing and impressed the Sharks with the financial success the business had already experienced.
Before their Shark Tank’s appearance, RuffleButts and RuggedButts had reached $3.7 million in sales, displaying promising growth since the company’s inception in 2007.
Despite the company’s proven track record, the Sharks had varying opinions. Kevin O’Leary expressed concerns about the extensive inventory of 2,700 SKUs, considering it a mistake and ultimately deciding not to invest.
Although impressed with the company’s growth and profitability, Mark Cuban mentioned he did not want to invest in the fashion industry and went out.
Robert Herjavec acknowledged the founders for staying out of debt but felt that the fashion industry wasn’t his expertise, leading him to bow out.
Daymond John followed suit, expressing concern over the high valuation and stating he didn’t see himself as the right fit for the brand.
Mark Cuban, however, saw potential in Amber’s business. He noted the company’s impressive growth and profitability and recognized the passion and expertise Amber brought to the table.
However, Barbara Corcoran and Lori Greiner showed interest in investing. Barbara offered $600,000 for a 12% equity stake, with half of the amount in cash and the other half as a credit line.
Lori proposed the same investment amount but for a 10% equity stake, with repayment terms spread over two years. The two Sharks engaged in a brief argument, highlighting their respective strengths and terms of the deal.
After deliberation, the founders returned with a counteroffer. They offered $600,000 for an 8% equity stake, with Barbara suggesting an increase to 10% equity. However, Amber declined Barbara’s request. Lori then intervened and agreed to an equity stake of 9%, which the founders accepted.
Ultimately, RuffleButts and RuggedButts secured a deal with Lori Greiner, receiving a $600,000 investment in exchange for a 9% equity stake. This partnership with Lori, known as the “Queen of QVC,” brought immense opportunities for the brands to expand their reach, gain exposure through QVC, and benefit from Lori’s product development and marketing expertise.
The deal marked a significant milestone for RuffleButts and RuggedButts, leading them toward continued growth and success in the children’s clothing market.
What Happened To RuffleButts and RuggedButts After Shark Tank?
After appearing on Shark Tank and initially striking a deal with Lori Greiner, it appears that the agreement between RuffleButts and Lori did not come to fruition. Negotiations continued after the show aired, but the deal did not close.
This can be inferred from the lack of RuffleButts being listed as one of Lori’s investments on her website and the absence of mentions or promotion of the brand on her social media posts.
However, despite the deal not materializing, RuffleButts and RuggedButts have continued to thrive as successful brands. They have garnered a significant following with over 200,000 likes on Facebook. The customer reviews for their products have been overwhelmingly positive, which is rare for online clothing businesses.
RuffleButts’ dedication to customer satisfaction is evident through their genuine care and efforts to provide great deals and minimize potential issues.
The brand’s success can also be attributed to the creative mindset and good business judgment of founder Amber Schaub, as mentioned by Barbara during the Shark Tank episode. The support of her husband has further strengthened the family business.
Regarding retail availability, RuffleButts products can be purchased through various channels. Their website remains a primary source, while Nordstrom and Amazon offer their products. The company has demonstrated resilience and growth, with an estimated yearly revenue of $7 million as of 2023.
Overall, despite the initial deal with Lori not coming to fruition, RuffleButts and RuggedButts have continued to flourish as successful children’s clothing brands, maintaining a strong presence in the market and expanding their retail reach.
RuffleButts and RuggedButtsShark Tank Update
RuffleButts and RuggedButts, a children’s clothing company, appeared on Shark Tank in Season 5, Episode 5. The company was founded by Mark and Amber Schaub, who were seeking $600,000 in exchange for 7% of their business.
They had $3.7 million in annual sales and projected $5 million in sales for the following year. The company had no debt and was ranked number 8 on the Inc. 5000 list of fastest-growing private companies.
The Sharks were impressed with the company’s growth and profitability but were concerned about the Schaubs’ lack of retail experience. Mark Cuban and Kevin O’Leary dropped out, but Lori Greiner offered $600,000 in exchange for 10% of the company. The Schaubs accepted the deal.
However, the deal never actually closed. Two weeks after the episode aired, the Schaubs announced they had decided not to go through with the deal with Greiner. They cited many reasons, including that they didn’t think they needed the money and didn’t want to give up as much equity as Greiner requested.
Since then, RuffleButts and RuggedButts have continued to grow. The company has over $7 million in annual sales and is sold in over 1,000 stores nationwide. The Schaubs have also expanded their product line to include boys’ clothing and accessories.
RuffleButts and RuggedButts relocated their headquarters to Flower Mound, Texas, in 2021. The Schaubs are still actively involved in the business and are committed to providing high-quality, affordable clothing for children.
Is RuffleButts and RuggedButts Still In Business?
Yes, RuffleButts and RuggedButts are still in business as of 2023. The company moved its headquarters to Flower Mound, Texas, in 2021 and has annual revenue of $7 million.
RuffleButts and RuggedButts have wide distribution and are sold nationally in Neiman Marcus, Nordstrom, Hallmark stores, and hundreds of boutiques worldwide.
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What Is the Net Worth Of RuffleButts and RuggedButts?
RuffleButts and RuggedButts’ valuation was $6.67 million after securing a deal from Lori Greiner on Shark Tank. The net worth of RuffleButts and RuggedButts is unknown. The company has not released any financial information since appearing on Shark Tank in 2012.
However, the company is estimated to have annual sales of $5 million to $10 million. In 2012, the company was valued at $3.7 million. The company’s value may have increased since then, but it may also have decreased. The company has faced some challenges recently, including competition from other diaper brands and a recall of some of its products.
However, the company has also made some strategic moves, such as partnering with Target and Walmart. It is too early to say what the future holds for RuffleButts and RuggedButts, but the company has the potential to be a successful business.
Here is a table of the company’s financial information from Shark Tank:
It is important to note that these are just estimates, and the company’s financial information may differ.