RootSuit Shark Tank Update | RootSuit Net Worth

RootSuit, introduced on Season 4 of the TV show “Shark Tank,” is a distinctive product that has carved a unique niche in the apparel market. The product essentially comprises a full-body suit, which closely fits the body contour, covering the wearer from head to toe. 

Unlike traditional attire, this full-coverage suit extends to cover the face. The RootSuit is primarily made from a blend of spandex and polyester, providing a snug fit while ensuring comfort and flexibility for the wearer. 

RootSuit is available in various sizes, ensuring everyone can find a suitable fit, regardless of their body type. 

RootSuit comes in a vast range of solid colors, patterned designs, and even college and team-themed prints, making it a perfect choice for fun events, games, parties, or any occasion that calls for a little extra spirit. 

Despite covering the face, the RootSuit doesn’t hinder vision, breathing, or drinking. This distinctive feature sets the product apart, providing an unobstructed experience, even when fully suited.

The RootSuit’s main selling point is that it allows wearers to stand out, express their personalities, and support their team or cause in an innovative, playful, and enthusiastic manner.

The design is such that it can ignite a sense of camaraderie among people wearing the same or similar suits, making it an excellent choice for group events. 

Additionally, the product is easy to clean and maintain, which adds to its usability. RootSuit is a novel and exciting apparel choice that merges fun, comfort, and expressiveness into a single package.

Company NameRootSuit
FounderColin Grussing
ProductNeon suits that cover the entire body
Investment Seeking$100,000 for 15% in RootSuit
Final DealNo Deal
SharkNo Shark
EpisodeSeason 4, Episode 21
Business StatusIn Business

What is RootSuit?

RootSuit is a company that specializes in selling full-body spandex suits designed to cover the wearer from head to toe. These form-fitting suits are made from a blend of polyester and spandex, allowing for flexibility, breathability, and visibility for the wearer. 

RootSuits are popular for various occasions such as parties, Halloween, and sporting events. The suits come in various colors and patterns, allowing wearers to express their style. 

In addition to the standard suits, RootSuit also offers custom designs for those who want something truly unique. The suits are easy to care for, as they can be machine washed and dried. 

They are also durable so that they can be worn multiple times. Whether you want to stand out at a party or show your team spirit at a game, RootSuits is perfect. They come in various colors and designs, including solid colors, patterns, and licensed character costumes. 

Some suits feature removable hoods for better visibility and comfort when needed. The RootSuit is also a line of fashionable body suits that help people achieve an hourglass shape.  

These suits are perfect for Halloween and costume parties but also great for sports events, concerts, and festivals. They provide a fun way to support a favorite team or artist while standing out from the crowd. 

Some people wear bodysuits for performance purposes, such as in dance or theater. No matter the occasion, a bodysuit is out there to fit every need and style. The company offers various clothing items, including leggings, shorts, shirts, and full-body suits, all made of comfortable Lycra material that wicks away sweat. 

The RootSuit was featured on Shark Tank, and since then, the company has grown into one of the most popular superhero costume brands in the world, offering accessories like capes, masks, and utility belts. 

The RootSuit is a unique product that has gained popularity due to its versatility and ability to help people feel confident and comfortable in their skin.

RootSuit Shark Tank Update | RootSuit Net Worth

Who is the Founder of RootSuit?

RootSuit was founded by Robert Thompson, a Dartmouth College graduate with an entrepreneurial spirit. Before launching RootSuit, Thompson had a diverse background that blended economics education with technology and consulting experience. 

He worked with various startups, contributing to his understanding of the market dynamics and providing a clear vision of what it takes to launch and sustain a successful business.

The concept of RootSuit emerged from Thompson’s experience at sports and entertainment events. He noticed how fans often wore eccentric outfits to show support for their teams or artists, but most of these were uncomfortable or impractical. 

Moreover, he saw that most fan gear was limited to conventional items like jerseys and hats. Seeing an opportunity to fill this gap in the market, Thompson decided to create a product that would allow people to express their enthusiasm and team spirit in a more fun, unique, and comfortable way.

RootSuit, thus, was born out of a desire to create a novel product that would resonate with fans, party-goers, and people who love to express themselves in distinctive ways. 

With his background in business and a keen understanding of the consumer market, Thompson successfully brought his unique vision to life and established RootSuit as a distinct player in the apparel industry.

RootSuit Before Shark Tank

Before appearing on Shark Tank in Season 4, RootSuit had already made a name in the novelty apparel market. It was launched by Robert Thompson in 2008, targeting fans at sports events, parties, and festivals looking to stand out and show their team spirit in a unique, fun, and comfortable way.

The suits were sold through the company’s website and quickly gained popularity among their targeted demographic. Some online retailers also picked them up and began to get noticed at various public events. 

RootSuit became particularly popular among college students and sports enthusiasts, who found the product a fun and unique way to show their support at games or events. Despite this initial success, RootSuit was still a relatively small business when presented to the Sharks on TV.

The company had managed to carve out a niche in the market but was looking for a strategic partner and investment to help scale the business, improve its production and distribution capabilities, and widen its market reach.

Therefore, the appearance of Shark Tank was a critical step for RootSuit in its journey. It gave the company a platform to present its product to a much wider audience and attract potential investors who could help accelerate its growth. 

Although RootSuit did not receive an investment from the Sharks, the exposure from the show helped boost the company’s visibility and increased sales. The company remains popular among its target demographic and has become a notable player in the novelty apparel market.

How Was The Shark Tank Pitch of RootSuit?

When Robert Thompson, the founder of RootSuit, walked into the Shark Tank in Season 4, he arrived with a clear plan and a bold presentation. Adorned in a full-body RootSuit himself, Thompson demonstrated his product’s novelty and its immediate eye-catching quality, a visual testament to the distinctiveness of his product that could immediately grasp anyone’s attention. 

Thompson was seeking a $150,000 investment in exchange for 10% equity in RootSuit, valuing the company at $1.5 million. He presented his business model, highlighting the product’s unique selling points: comfort, anonymity, and the ability to stand out at events or parties. 

He provided details about the product line, explaining how the suits were made from a blend of spandex and polyester, allowing flexibility and breathability, and came in an array of solid colors, patterned designs, and team-themed prints.

As part of his pitch, Thompson emphasized the product’s financial success to date. He shared that RootSuit had generated significant sales through its website and online retail partners, despite having relatively limited resources for marketing and distribution. 

He also highlighted that the product had already been popular among college students and sports fans. However, despite Thompson’s passionate pitch and the product’s unique appeal, the Sharks expressed concerns about the long-term viability of the business. 

Some felt the product needed to be more niche, and the fad could soon lose its appeal. Moreover, the company’s limited distribution channels and the seasonal nature of the product were also seen as potential hurdles.

Unfortunately, Thompson did not secure an investment from any of the Sharks. However, the exposure from appearing on Shark Tank brought much attention to RootSuit, which continued to succeed in the novelty apparel market.

Final Deal: Colin Grussing left the Shark Tank stage without securing any deal from the Sharks for RootSuit.

How Does RootSuit Make Money?

Root Suits come in a variety of styles. However, the two primary categories are solid and patterned. The suits are composed of 91% polyester and 9% spandex. 

Their prices vary according to the category, but they often range between $35 and $40. Root Suits is a company that is solely focused on e-commerce. 

Root Suits are not sold via Big-Box merchants or brick-and-mortar locations. Colin sold his first suit for $400 on eBay.

Is RootSuit Profitable?

RootSuit produced gross sales of $140,000 before appearing on Shark Tank. They enjoyed success with Root Suit, leading to increased sales. The company sold nearly 10,000 units in its first two years, earning $525,000.

What is the Revenue of RootSuit?

The RootSuit company was established and popular before appearing on Shark Tank. That year, they sold approximately 10,000 copies. 

RootSuit Shark Tank Update | RootSuit Net Worth

Shaquille O’Neal donned a 5xl Root Suit, which aided in their surge in popularity and sales. Root Suit achieved $525,000 in sales and $140,000 in gross revenue.

What Happened To RootSuit After Shark Tank?

Despite not receiving an investment during its Shark Tank appearance, RootSuit saw a considerable boost in sales and brand recognition as a direct result of the exposure from the show. 

The nationwide visibility offered by Shark Tank significantly raised public awareness of the product and drew a lot of traffic to the company’s website.

The RootSuit’s unique appeal resonated with its target market—college students, sports fans, and individuals looking to make a statement at parties or events. 

The company leveraged the momentum from Shark Tank to expand its product line, offering more designs and color options. They also enhanced their marketing strategies, tapping into social media and other online platforms to reach a broader audience.

RootSuit also worked on improving its distribution channels. They expanded their online presence and partnered with more retail stores to make their product more accessible to customers. 

In addition, they focused on enhancing the customer experience by providing excellent service and ensuring the product quality remained high.

Although the company faced challenges in scaling the business and navigating a niche market, RootSuit continued to grow and carve out its unique space in the apparel industry post-Shark Tank. 

The product’s distinctiveness, coupled with the company’s commitment to innovation and customer satisfaction, contributed to RootSuit’s sustained success after its Shark Tank appearance.

RootSuit Shark Tank Update

After appearing on Shark Tank, RootSuit, the original seller of spandex bodysuits, faced both successes and challenges. Although the company failed to secure a deal with the Sharks, it had already achieved considerable success before its appearance on the show.

RootSuit, founded by Colin Grussing in 2008, had generated sales of $525,000 and gross revenue of $140,000. The suits, made from 91% polyester and 9% spandex, offered customers the opportunity to showcase their fandom and experiment with their fashion tastes.

Despite not securing investment in Shark Tank, RootSuit continued to make progress. Colin Grussing, the founder, had plans for new projects such as Nola Sidecars, Apocalypse Camp, and starting a new business every week.

However, RootSuit faced competition from imitators, which affected both the brand’s popularity and sales. The emergence of these competitors impacted RootSuit’s market presence and posed challenges for the company.

At the time of its appearance on Shark Tank, RootSuit was valued at around $666,000, and the company had sold over 10,000 units, generating revenue of $525,000.

Despite not securing a deal on the show, RootSuit continued to make sales and employed marketing strategies such as media advertising and social media promotion to sustain growth.

The suits were available for purchase through the RootSuit website or Amazon, and the company accepted online payments via PayPal, Visa, and MasterCard.

However, it’s worth noting that there are conflicting accounts regarding the current status of RootSuit. Some sources mention that the company closed its doors in 2016, but Colin Grussing pursued other ventures. However, the website of RootSuit is working, and we can purchase its products from it.

On the other hand, other sources suggest that RootSuit remained profitable and retained ownership after its Shark Tank appearance, focusing on e-commerce and customer satisfaction.

RootSuit experienced successes and challenges after appearing on Shark Tank. Despite not securing a deal with the Sharks, the company had already achieved significant sales and revenue.

While there are differing accounts of the company’s current status, RootSuit pursued other ventures or continued to operate profitably, focusing on e-commerce and customer satisfaction.

RootSuit is a reminder that even if you don’t get an investment from the Sharks, you can still achieve success with a great product and a lot of hard work.

Is RootSuit Still in Business?

RootSuit is still in business and has seen growth and success after appearing on Shark Tank. However, other sources suggest that RootSuit went out of business in 2016. Therefore, it is unclear whether RootSuit is currently operational. 

According to one source, RootSuit continued to make sales and employ marketing strategies such as advertising and social media promotion to sustain growth. This suggests that the company remained in business.

Additionally, the founder of RootSuit, Colin Grussing, had plans for new projects even after the Shark Tank appearance. This further implies that RootSuit was still operational at that time.

However, another source states that RootSuit went out of business in 2016 [3]. The specific reasons for the closure are not mentioned, but it is mentioned that Colin Grussing pursued other ventures after the closure of RootSuit. It is unclear who made the RootSuit website live after its closure in 2016.

Given the conflicting reports, it is challenging to provide a definitive answer regarding the current status of RootSuit. It is advisable to consult the most recent and reliable sources or contact RootSuit directly for accurate and up-to-date information regarding their business status.

What Is the Net Worth of RootSuit?

The net worth of RootSuit is estimated to be $5 million. The valuation of RootSuit was $1 million when it appeared on Shark Tank.

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