oogiebear Shark Tank Update | oogiebear Net Worth

Oogiebear is a baby care brand spotlighted in Shark Tank Season 14, Episode 1. The company’s flagship product, the Baby Booger Picker, is designed to safely and effectively remove sticky and dried boogers from a baby’s nose.

This tool is made with soft rubber, making it gentle, easy to grip, and comfortable for parents and children. It ensures that infants can breathe freely by meticulously clearing nasal blockages without causing pain or discomfort.

The Oogiebear Baby Booger Picker can also remove earwax, giving it versatility. The product is thoughtfully created to prevent any harm or irritation, paramount when dealing with delicate baby skin and sensitive areas like the nose and ears.

In addition to the booger picker, Oogiebear offers a range of smart baby care products, such as the Little Mouth teething toothbrush for infants 3 months and older, which acts like a toothbrush while doubling as a playful teether. 

Their products are noted for being USDA-certified organic, non-toxic, and made from high-quality materials, ensuring they are safe for babies.

The Oogiebear product line also includes items like the Chestrub, bulb aspirator, and teething toothbrushes, all designed with the same care and attention to safety. 

With products priced from $12.99 to $19.99, Oogiebear products are accessible to many customers seeking safe and effective solutions for their baby care needs. 

Available through various retail channels, including Amazon, Walmart, Target, and Nordstrom, Oogiebear has established a strong market presence.

The brand’s commitment to creating safe, non-toxic, and practical baby care products makes it a standout choice for parents looking to ensure their children’s comfort and health. 

With its high-quality materials, thoughtful design, and effectiveness in addressing common infant care concerns, Oogiebear represents a reliable and compassionate approach to baby care.

What Is oogiebear?

oogiebear is a family of smart baby products designed to make parents’ lives easier. Its flagship product is a carefully designed tool to help babies with breathing issues caused by persistent boogers.

The brand has grown to offer other baby care products, including nasal aspirators, teethers, organic balms, and more. The products provide safe and effective solutions for common baby care needs.

Oogiebear is a baby care tool designed to safely and effectively remove sticky and dried mucus from a baby’s nostrils. 

oogiebear Shark Tank Update | oogiebear Net Worth

Created by pharmacist and parent Nina Farzin, this product features a patented dual-ended design with a loop for sticky boogers and a scoop for dried ones, ensuring gentle yet precise cleaning. The bear-head design prevents over-insertion, making it safe for delicate nasal passages. 

Oogiebear is also versatile, doubling as an earwax removal tool, and is made from soft rubber for comfort. It’s easy to clean and enhanced with the oogiebear brite version, featuring an LED light for better visibility. 

Popular among parents, oogiebear has become a top-rated, best-selling infant nasal cleaner on platforms like Amazon and is available at major retailers.

Who Is The Founder Of oogiebear?

The founders of Oogiebear are Nina and Sina Farzin, a dynamic married couple from Potomac, Maryland. Their diverse healthcare backgrounds bring a wealth of professional expertise to their entrepreneurial venture.

Sina Farzin is adept in the dental field, specializing in periodontics, whereas Nina Farzin has over two decades of experience as a diligent pharmacist.

The couple was inspired to create Oogiebear during a challenging period when their first child, Ariana, frequently struggled with nighttime breathing due to nasal congestion.

Frustrated with the lack of effective tools for safely removing wet mucus and stubborn dry boogers, they recognized a gap in the baby care market.

In 2015, Nina Farzin launched Oogiebear with a design that includes a scoop and loop end, perfect for addressing various nasal blockages and ear wax types.

The product’s design boasts a signature bear head to ensure safety by preventing it from being inserted too far into a baby’s delicate nose or ears.

Before their appearance on Shark Tank, Oogiebear had already achieved impressive milestones. Since its inception, the company has expanded its product line beyond the original booger picker to include baby chest rubs, nose balms, and teething toothbrushes.

Their dedication to product quality and safety resonated with parents everywhere, leading to the sale of over one million units and securing over $15 million in lifetime sales.

Regarding financial success, Oogiebear was on an upward trajectory with projected annual revenues of $5.4 million and $1 million in profit for the upcoming year.

Their effective utilization of various retail platforms, including their website and major retailers like Amazon, Buy Buy Baby, Target, Walmart, and Nordstrom, facilitated widespread accessibility and customer engagement.

As they approached Shark Tank, Oogiebear had already established itself as a trusted brand in the baby care industry with a stellar 4.7-star rating from more than 30,000 reviews on Amazon.

How Was The Shark Tank Pitch Of oogiebear?

The Shark Tank pitch for Oogiebear, presented by entrepreneurs Sina and Nina Farzin, was a noteworthy success. The duo entered the Tank seeking an investment of $400,000 in exchange for 5% equity in their company specializing in baby accessories.

Their flagship product, the Oogiebear booger tool, is designed to gently clear a child or baby’s nose, catering to children under two years old.

During the pitch, Nina revealed that the cost of production per unit was about $3, retailing for $24.99.

The product had impressive sales figures, with over 1 million units sold and gross revenue surpassing $15 million. The company was on track to reach a net profit of $1 million in 2022.

oogiebear Shark Tank Update | oogiebear Net Worth

Kevin O’Leary made the first offer of $400,000 for 10% equity. Daymond John chose not to make an offer, feeling he couldn’t add value to the business.

Lori Greiner followed with an offer of $400,000 for 12% equity, proposing that Mark Cuban join her in the deal.

Barbara Corcoran also expressed interest, offering $400,000 for 10% equity with a clause allowing the founders to buy back half their equity if certain performance metrics weren’t met.

Ultimately, Robert Herjavec joined Barbara in her offer, which led to a revised proposal.

Sina and Nina faced multiple offers from the Sharks but decided to accept the joint deal from Robert Herjavec and Barbara Corcoran.

The final agreed deal was $600,000 for 10% equity, with Barbara’s pledge to sell back half of her equity if she didn’t significantly boost the company’s performance.

The table below summarizes the offers from the Sharks and the founders’ decisions:

Shark’s NameInvestment OfferedCounter Offer by FoundersFinal Deal Accepted by Founders
Kevin O’Leary$400,000 for 10%
Daymond JohnNo offer
Lori Greiner$400,000 for 12%
Barbara Corcoran$400,000 for 10%$600,000 for 10%
Robert HerjavecJoined Barbara$600,000 for 10%

Sina and Nina’s successful pitch demonstrated the strength of their product and business acumen. With Robert and Barbara on board, the future looked promising for Oogiebear.

The entrepreneurs also addressed a weakness in their business model—a lack of e-commerce sales through their official website, acknowledging that retail stores like Walmart and Amazon’s marketplace were major contributors to their revenue.

You can purchase Oogiebear from the company’s website or Amazon.

Did oogiebear Get a Deal on Shark Tank?

Yes, oogiebear secured a deal on Shark Tank. The founders, Nina and Sina Farzin, originally asked for $400,000 in exchange for 5% equity, valuing their company at $8 million.

After the pitch and negotiations, they accepted an offer from Sharks Barbara Corcoran and Robert Herjavec, who jointly invested $600,000 for 10% equity in the company.

This successful negotiation on Shark Tank helped to propel the visibility and sales of Oogiebear’s baby care products.

What Happened to Oogiebear After Shark Tank?

After appearing on Shark Tank, Oogiebear, the baby booger picker, made a splash with its approach to solving a common parenting problem. 

Nina Farzin, the entrepreneur behind Oogiebear, secured a $600,000 investment from sharks Barbara Corcoran and Robert Herjavec for a 10% equity stake, valuing the company at $6 million. 

Farzin’s pitch and the subsequent deal led to an increase in exposure for Oogiebear, allowing the company to maintain inventory despite the well-known ‘Shark Tank effect,’ where businesses often see a surge in demand that can crash websites and deplete stock.

The product’s availability has been sustained post-show, with customers able to purchase Oogiebear directly from the company’s website. The increased visibility from ‘Shark Tank’ likely contributed to higher sales and wider brand recognition. 

Farzin’s upbeat demeanor following the show, as evidenced by her social media activity, suggests that her partnership with the sharks has been fruitful. 

The deal with Corcoran and Herjavec has provided financial backing and valuable business expertise to help Oogiebear navigate its growth in the highly competitive baby products market.

In summary, Oogiebear capitalized on its ‘Shark Tank’ appearance with a strategic investment deal and sustained its momentum in the market by effectively managing the surge in interest and maintaining its product availability for parents everywhere.

oogiebear Shark Tank Update

After appearing on Shark Tank in the premiere of Season 14, OogieBear experienced significant growth in its business. The company, known for its baby care products like the Booger Picker, expanded its product line to include teething toothbrushes, ear cleaners, aspirators, nose balms, and chest rubs. 

Some of these new offerings feature LED lights to improve functionality, catering to newborns up to 24 months old.

Financially, OogieBear continued to thrive, maintaining a strong sales trajectory. By September 2022, the company was on course to hit $5.4 million in revenue with a profit of $1 million. The projections for 2024 estimated an increase of $10 million in revenue.

The deal with Sharks Barbara Corcoran and Robert Herjavec, though subject to due diligence and possible changes post-filming, was successful in boosting the company’s sales and visibility. 

oogiebear Shark Tank Update | oogiebear Net Worth

Notably, after the Shark Tank exposure, OogieBear’s products became globally available on major platforms like Amazon, where the Booger Picker turned into a best-seller with a high customer satisfaction rate of 4.7 stars from over thirty thousand reviews. 

The product also secured shelf space at prominent retailers like Walmart, Buy Buy Baby, Target, and Nordstrom.

The strategic partnership with Corcoran and Herjavec has driven OogieBear forward, enabling it to reach a wider market and achieve greater sales milestones.

For more information on OogieBear’s updates and product offerings, interested customers can visit oogiebear.com or find their products at Walmart.com. The company’s Shark Tank episode aired on September 23, 2022.

Is oogiebear Still In Business?

Yes, Oogiebear is still in business. Since its foundation in 2015 by Sina and Nina Farzin, the company has seen substantial growth, including expanding its product line beyond the original baby booger picker.

As of their appearance on Shark Tank, they boasted impressive sales figures, with over $15 million in revenue and a strong online presence, especially on Amazon, which drove 76% of their sales.

The company’s successful pitch on ‘Shark Tank’ and subsequent partnerships with Sharks Barbara Corcoran and Robert Herjavec suggest a positive trajectory for future growth.

With its products on various platforms, including its website, Amazon, and major retail stores like Target and Walmart, Oogiebear continues to thrive and serve the baby care market with solutions for parents.

What Is the Net Worth of Oogiebear?

According to our research, oogiebear’s net worth is estimated at $8 million. The valuation of oogiebear was $6 million after securing an investment from Barbara Corcoran and Robert Herjavec on Shark Tank.

Also, read about other businesses that appeared on Shark Tank season 14, episode 01: