Ride FRSH Shark Tank Net Worth

Ride FRSH is a modern automobile air freshener company that appeared in episode 07 of season 14 of Shark Tank. Their air fresheners offer a fresh and stylish twist to the traditional car air freshener.

These upscale products feature a premium design with a thicker look and feel. Each air freshener has a unique scent accompanied by a signature song lyric about driving printed on it. 

Ride FRSH aims to provide customers with an accessible and easy way to express themselves through their air fresheners.

The company’s air fresheners are manufactured with high-quality materials and come in various scents and designs. They have gained popularity for their innovative approach to everyday products. 

Ride FRSH has also expanded its product line through licensing deals with the NBA and Viacom. Customers can now choose from fresheners featuring NBA team logos or characters from popular franchises like Sponge Bob Square Pants.

Ride FRSH’s subscription model eliminates the need for customers to remember when to purchase air fresheners since they are delivered regularly. This convenience has attracted a loyal following of subscribers who appreciate the hassle-free experience. 

Additionally, Ride FRSH has garnered interest from investors and secured funding from Indie Venture Capital, enabling the company to scale its operations.

Ride FRSH offers a modern and stylish solution to car air fresheners. Their premium design, unique scents, and licensing partnerships allow customers to express themselves through their choice of air fresheners.

The net worth of Ride FRSH is estimated at $5 million. The subscription-based model ensures a hassle-free experience for customers, while the positive testimonials on the company’s website showcase the satisfaction of their subscribers.

Company NameRide FRSH
FounderDonovan Brown, Garrett Mitchell, Trey Brown, Dean Parker
ProductAir fresheners for cars
Investment Seeking$200,000 for a 5% equity
Final Deal Accepted$200,000 for a 20% equity
EpisodeShark Tank USA Season 14, Episode 7
Business StatusIn Business
WebsiteVisit Website
Net Worth$5 Million

What Is Ride FRSH?

Ride FRSH is a brand of car air fresheners that has revolutionized the industry with its unique approach. Ride FRSH combines great scents with iconic song lyrics to create a premium air freshener experience. 

The products are designed to elevate the feeling of driving and make a statement without saying a word. You can take advantage of Ride FRSH’s thicker and more stylish design and various scents accompanied by driving-related song lyrics.

Ride FRSH Shark Tank Net Worth

Ride FRSH has gained thousands of monthly subscribers who appreciate its improved smell, look, and drive. Ride FRSH delivers premium car air fresheners every month right to your doorstep with a subscription.

In addition to the subscription option, Ride FRSH also offers exclusive licensed goods featuring popular brands like NBA and SpongeBob Squarepants and special bundles for direct purchase. 

Who Is The Founder Of Ride FRSH?

The founders of Ride FRSH are Donovan Brown and Garrett Mitchell, who grew up in Detroit, a city deeply influenced by cars. Both attended high school together and were part of DECA, an organization that taught them about various aspects of business. 

Over time, they dabbled in different ventures, searching for a business idea to ignite their passions and captivate consumers.

During a brainstorming session with their friends Trey Brown and Dean Parker, all from Detroit, the idea for Ride FRSH was born. They recognized that car air fresheners, particularly the traditional ones, were dull and outdated.

Dominated by a single company since its inception in 1952, little effort was made to update or improve it. The Ride FRSH team saw an opportunity to make car air fresheners stylish and appealing.

To make their air fresheners stand out, the Ride FRSH team designed them with fashion-forward aesthetics, incorporating a gold string for an extra touch of glamour. They also made the fresheners twice as thick as the conventional ones, ensuring they last longer.

Adding to their appeal, each freshener features a fun lyric from a hip-hop song about cars on the back, such as “Drive Slow Homie” and “Sittin’ Sideways.”

Before appearing on Shark Tank, Ride FRSH had already gained recognition for revolutionizing the car air freshener market. They introduced a range of refreshing scents, including Ocean Breeze, Vanilla, Pina Colada, Cherry, Peach, Jasmine, Lavender, Eucalyptus, Woodgrain, and Leather.

They partnered with Nickelodeon and the NBA to create fresheners featuring popular characters like SpongeBob Squarepants and collaborated with basketball teams like the Los Angeles Lakers and Chicago Bulls.

Ride FRSH launched a subscription service— the first of its kind in the car air freshener industry- to differentiate itself further. 

This subscription allows customers to receive two fresheners per month, randomly or in pairs, and customize their scent preferences. Ride FRSH aimed to build a community around its brand by offering this service.

Overall, Ride FRSH aimed to achieve success and become role models for people of color. They wanted to inspire others and provide opportunities for people of color to explore entrepreneurship as a career option.

How Was The Shark Tank Pitch Of Ride FRSH?

FRSH is a subscription-based air freshener brand presented by Donovan Brown and Trey Brown on Shark Tank. They sought a $200,000 investment in exchange for 5% equity in their business. The unique business model intrigued the sharks, who wanted to learn more.

Donovan and Trey shared that FRSH had already achieved over $1 million in gross sales and projected to generate over $700,000 the following year. 

Ride FRSH Shark Tank Net Worth

They employed a direct-to-consumer approach through a subscription-based model on their website. The entrepreneurs explained that their target customers included rideshare drivers and taxi drivers.

While some of the sharks lost interest and dropped out, Barbara Corcoran saw the potential in FRSH and offered the founders $200,000 for 20% equity. Donovan and Trey quickly accepted her offer, leading to the final deal.

Since appearing on Shark Tank, FRSH has likely experienced a boost in sales due to increased exposure through the show. 

With Barbara Corcoran on board, the founders can explore licensing deals and develop a line of scents targeted toward female customers.

Ultimately, the FRSH pitch on Shark Tank resulted in a successful deal with Barbara Corcoran, who invested $200,000 for 20% equity in the company.

Shark’s NameInvestment OfferedCounter Offer by FoundersFinal Deal Accepted by Founders
Barbara Corcoran$200,000 for 20% equityN/A$200,000 for 20% equity

Did Ride FRSH Get a Deal on Shark Tank?

Yes, Ride FRSH did get a deal on Shark Tank. Co-founders Donovan Brown and Trey Brown appeared on Season 14, Episode 7 of Shark Tank and pitched their car air freshener business.

They asked for $200,000 for a 5% equity stake, but after negotiations, Barbara Corcoran offered to invest $200,000 for a 20% equity stake. The deal was finalized, and Barbara Corcoran became an investor in Ride FRSH.

What Happened To Ride FRSH After Shark Tank?

After appearing on Shark Tank, Ride FRSH, a company that sells air fresheners, experienced positive and negative outcomes. During their pitch, the Brown brothers offended investor Mark Cuban by showcasing a freshener featuring the logo of the Golden State Warriors, a team that had defeated Cuban’s Mavericks in the NBA playoffs. 

Despite Cuban’s harsh reaction and subsequent exit, Ride FRSH continued its presentation and received an offer from Barbara Corcoran: $200,000 for 25% of the company.

Ride FRSH Shark Tank Net Worth

The controversy surrounding Mark Cuban’s outburst generated significant publicity for Ride FRSH. News outlets and even Shark Tank itself covered the rejection, leading to increased exposure and doubling the company’s Google searches.

This publicity helped Ride FRSH break its reliance on Facebook ads and expand its customer base. Currently, Ride FRSH products are still available on their website, individually or through a monthly subscription service. 

While it is unclear whether their purchase orders were successful, Ride FRSH’s partnership with Barbara Corcoran suggests positive business prospects. 

The company has also expanded its product line, securing licensing deals with Paramount and Nickelodeon to create “SpongeBob SquarePants-themed air fresheners.

Looking ahead, Ride FRSH aims to widen distribution, close deals with major retailers like Target and AutoZone, and establish a global retail operation. 

They have received interest from distributors in New Zealand and the Caribbean and plan to leverage strategic partnerships with companies like Fanatics and Dick’s Sporting Goods.

Overall, Ride FRSH faced initial confrontation but turned it into an opportunity for growth and publicity. They continue to pursue their goal of disrupting the air freshener market with a fresh take on an essential product.

Ride FRSH Shark Tank Update

After appearing on Shark Tank, Ride FRSH, a company that sells high-end air fresheners, received funding from Barbara Corcoran in exchange for a 20% stake.

The owners of Ride FRSH, the Browns, had already achieved success with a subscription base of over 10,000 customers and licensing deals with the NBA and “Spongebob Squarepants.” They sought additional funding to expand into retail and secure deals with major chains.

However, it is unclear how much of a game-changer Corcoran’s backing was for Ride FRSH. While the company remains a notable player in the air freshener market, it still heavily relies on its subscription service for revenue.

The Ride FRSH website boasts a subscription base of over 10,000 customers, indicating its strength in that area.

Although Ride FRSH had a deal to sell their products through Target, they are no longer available on Target’s website. It is uncertain if they are still sold in physical stores.

However, Ride FRSH air fresheners are available for sale through Autozone in-store and online.

Looking ahead, Ride FRSH aims to achieve market dominance and expand globally. They have fielded calls from distributors in countries like New Zealand and the Caribbean.

The company also plans to strengthen its retail partnerships in the United States, targeting sports-centric chains like Dick’s Sporting Goods and Fanatics.

Ride FRSH’s appearance on Shark Tank has given them exposure and opportunities. With their ambition and flair, the future of Ride FRSH seems promising as they continue to grow and explore new avenues for their business.

Is Ride FRSH Still In Business?

Yes, Ride FRSH is still in business. Ride FRSH is an American black-owned company that exclusively manufactures car air fresheners. Their air fresheners have a unique design and feature music lyrics printed on them, giving them a stylish and trendy look.

Ride FRSH Shark Tank Net Worth

Despite facing challenges in the initial stages, the co-founders have worked hard to grow their business. Ride FRSH is expanding internationally and aims to list its products in various retail franchise stores.

Ride FRSH has over a dozen employees and is headquartered in Los Angeles, California.

What Is the Net Worth Of Ride FRSH?

According to our research, Ride FRSH’s net worth is estimated at $5 million. The valuation of Ride FRSH was $1 million after securing an investment from Barbara Corcoran on Shark Tank season 14.

Also, read about other businesses that appeared on episode 07 of season 14 of Shark Tank:

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