The Pizza Cupcake (Now Incredifulls): Shark Tank Update & Net Worth

If you are a big fan of ABC’s hit show Shark Tank, you know that a great pitch can change a small business overnight. But what happens years after the cameras stop rolling?

In Season 12, an enthusiastic husband-and-wife team stepped onto the carpet to pitch The Pizza Cupcake, a brilliant mashup of comforting pizza flavors baked into a convenient, handheld cupcake shape.

The Sharks loved the taste, and the founders ultimately walked away with a life-changing investment from Lori Greiner.

But a lot has changed since that episode aired in 2021. If you are wondering what happened to the company, you might be surprised to learn that The Pizza Cupcake has undergone a massive transformation.

In May 2025, the company officially rebranded to incredifulls™ to support a much wider menu of comfort food snacks.

Today, the brand is generating millions of dollars in revenue, expanding into new categories like breakfast, and lining the freezer aisles of thousands of grocery stores nationwide. Here is the ultimate update on the company’s net worth, new product lines, and incredible success story.

What Are Incredifulls (Formerly The Pizza Cupcake)?

Before the huge rebrand, the product was exactly what it sounded like: a gourmet pizza snack shaped like a cupcake. But do not confuse it with the cheap, artificial pizza bites you might have eaten as a kid.

Incredifulls are premium, savory treats. The secret to their massive success lies in the dough. It is a unique hybrid of pan brioche and traditional sourdough. This special blend creates a texture that is fluffy and buttery on the inside, yet perfectly crispy and flaky on the outside.

Inside that pillowy crust, the original flavors are stuffed with high-quality ingredients. They use authentic San Marzano tomato sauce, fresh mozzarella cheese, and rich olive oil instead of heavy butter.

The Brilliant Rebrand to Incredifulls

For years, the company was known simply as The Pizza Cupcake. But as the brand grew, the founders realized they wanted to offer more than just pizza.

They wanted to create a lifestyle brand built around convenient, bite-sized comfort foods that could be eaten at any time of the day.

In May 2025, they officially changed their name to incredifulls™. This new identity allowed them to keep their famous pizza flavors while introducing exciting new products, like savory breakfast cups, without confusing their customers.

Today, whether you want a quick lunch, a party appetizer, or an easy breakfast on the go, incredifulls offers a chef-crafted solution that goes straight from your freezer to the oven or air fryer in minutes.

They also stand out because they use clean ingredients, meaning there are no artificial preservatives, no artificial flavors, and only rBST-free cheese.

Meet the Founders: Andrea and Michelle

The story of incredifulls is also a great love story. The company was founded by Andrea Meggiato and Michelle Jimenez-Meggiato, a hardworking couple based in New York City.

Andrea Meggiato was born in Italy and has a deep, lifelong passion for food. He started working in professional kitchens at the age of 16.

His culinary career eventually took him to London, where he worked as a chef at a high-end Italian restaurant owned by Soho House, a famous private members’ club. There, he mastered international cooking and perfected his baking techniques.

Michelle Jimenez-Meggiato brought a completely different skill set to the table. She had a strong background in entertainment marketing, talent management, and event production.

The spark for their business happened in September 2015 on their very first date—which, fittingly, involved making pizza together.

Andrea grew up eating individual-sized “pizzettas” in Venice, Italy, which inspired him to start experimenting with mini pizza recipes in their New York kitchen. When he created a cupcake-shaped version, the feedback from their friends and family was incredible.

In January 2018, Andrea took a giant leap of faith and quit his full-time job to focus entirely on the new business. Michelle used her marketing expertise to build the brand.

By November of that year, just one day before their wedding, they received a call to secure a spot at Smorgasburg, a famous and highly competitive weekend food market in Brooklyn. Long lines quickly formed, and the couple knew they had a hit on their hands.

Building the Business Before the Tank

Before they ever met the Sharks, Andrea and Michelle were hustling to grow their brand. In April 2019, they scored a major win when the Executive Chef at Citi Field offered them a concession stand for New York Mets baseball games.

By May 2019, they opened a second outdoor market at the World Trade Center, where hungry customers waited in 45-minute lines just to get a taste.

They even started catering for massive corporate clients like Instagram, BuzzFeed, and Comedy Central.

The brand got a huge celebrity boost in July 2019 when Andrea appeared on a video segment with pop superstar Mariah Carey to teach her how to make pizza. Carey loved the snacks so much that she dubbed him the “King of The Pizza Cupcake”.

However, the COVID-19 pandemic in March 2020 temporarily crushed their live-event business. With pop-up markets shut down and sports events canceled, their revenue dropped to zero. They were forced to pivot quickly.

They set up local delivery through Need it Now Messenger and launched a direct-to-consumer online store.

To give back during the crisis, they also launched the Support NYC Initiative, donating thousands of dollars worth of food to frontline healthcare workers and local nonprofits.

The Pizza Cupcake Shark Tank Pitch: Securing a Deal

When Andrea and Michelle finally appeared on Shark Tank in Season 12 (which aired in early 2021), they were ready to take their online business to the next level.

Stepping into the Tank, the couple asked for $125,000 in exchange for 5% equity in their company. This meant they believed their business was worth $2.5 million.

During the pitch, they handed out samples of their Margherita and Pepperoni flavors. The Sharks were completely blown away by the taste and the flaky texture of the brioche-sourdough crust.

The couple also impressed the investors with their numbers. They revealed they had made $344,000 in 2020 and were projecting over $800,000 in sales for 2021.

The Frozen Food Dilemma

Despite the amazing taste, several Sharks hesitated. Mark Cuban, Kevin O’Leary, Robert Herjavec, and Daymond John all decided to pass. Their main reason? The frozen food industry is notoriously difficult.

Shipping frozen products to customers requires expensive dry ice, and fighting for a tiny bit of freezer space in major grocery stores is incredibly competitive.

Fortunately, the “Queen of QVC,” Lori Greiner, saw the massive potential. She believed the taste and quality of the product would easily win over consumers.

After some tough negotiating back and forth, Lori offered them a deal: $125,000 for a 12.5% equity stake, plus 2.5% in advisory shares.

Andrea and Michelle happily accepted, securing a powerful partner to help them conquer the grocery store aisles.

What Happened After Shark Tank? The 2026 Reality

The “Shark Tank Effect” was immediate and explosive for the brand. In just the first 10 months after their episode aired, their lifetime sales skyrocketed from $300,000 to over $3.1 million.

With Lori Greiner’s guidance, they tackled the frozen shipping problem head-on. They expanded their operations to five regional fulfillment centers across the United States.

This smart move allowed them to ship their frozen products efficiently to all 50 states without the massive shipping costs eating up all their profits.

But the biggest victory came in the retail space. As of 2026, incredifulls has completely dominated the grocery store freezer aisles.

Expanding the Product Line: Breakfast and Beyond

One of the smartest moves the company made leading up to 2026 was expanding beyond just pizza. By rebranding to incredifulls, they signaled to supermarkets and shoppers that they were a versatile snack company.

Today, their product lineup includes several mouth-watering options, all made with premium ingredients, rBST-free cheese, and zero artificial flavors or preservatives :

• Margherita: The classic Italian combination of real mozzarella, juicy San Marzano tomato paste, and a hint of oregano.
• Uncured Pepperoni: Packed with bold, natural, uncured pepperoni (made without added nitrites or nitrates) and premium mozzarella.
• Four Cheese White Sauce: A gourmet twist featuring a rich, creamy white sauce and a blend of four delicious cheeses.
• Breakfast Cups (Egg & Cheese): Launched as part of their 2025 expansion, these cups feature fluffy, cage-free scrambled eggs, melted sharp cheddar, and cream cheese, all topped with a savory “everything bagel” seasoning. At only 150 calories per serving, they are a massive hit for quick, high-protein mornings.

A quick note for buyers with dietary restrictions: The company does not currently offer a vegan option. While they previously offered a highly popular Gluten-Free pizza cupcake, it is currently out of stock due to severe supply chain delays and high demand.

Customers can sign up for a waitlist on their website to be notified when the gluten-free version returns.

Where to Buy Incredifulls

If you want to try incredifulls today, you have plenty of options. The brand has grown from a small Brooklyn food stall to a national powerhouse with products in over 7,000 retail locations.

Here is a look at their massive 2026 retail footprint:

• Walmart: The brand is stocked in over 3,400 Walmart locations across the United States.
• Target: Target was a major partner for the launch of the new incredifulls Breakfast Cups, carrying them nationwide.
• Costco: After successful testing in Northeast locations, the brand has been expanding its presence in Costco warehouses, selling larger multi-packs that are ideal for big families and parties.
• Major Grocery Chains: You can easily find them in the freezer aisles at Wegmans, Whole Foods Market, Kroger (including Ralphs and Harris Teeter), Safeway, Albertsons, and Meijer.
• 7-Eleven Convenience Stores: In a massive win for the brand’s grab-and-go snacking strategy, incredifulls was selected for 7-Eleven’s highly competitive 2026 “Brands with Heart” showcase. This program highlights emerging, purpose-led brands and puts them in front of millions of convenience store shoppers across the country.
• Online Ordering: For customers who prefer delivery straight to their door, the company still sells directly through their official website. The snacks are shipped on dry ice and arrive ready to bake in the oven or air fryer.

Is The Pizza Cupcake (Incredifulls) Still in Business?

Yes, the company is definitely still in business and is performing better than ever. The transition from The Pizza Cupcake to incredifulls was a massive success. It allowed them to secure more shelf space in supermarkets by offering both lunch/dinner options and breakfast options.

The founders have stayed true to their roots. They still operate a lean but very powerful team out of New York, NY. They also continue to prioritize giving back and partner with local schools to provide healthier snack options for students.

Their popularity has also been boosted by major celebrity endorsements. Barstool Sports founder Dave Portnoy gave them a glowing review in his famous pizza review series, actress Drew Barrymore raved about them on her daytime talk show, and they even partnered with model Chrissy Teigen to release a limited-edition spicy pizza cupcake.

2026 Financials: Net Worth and Revenue

So, how much is the company worth today?

When Andrea and Michelle pitched on Shark Tank in 2021, they valued their company at $2.5 million. Lori Greiner’s final investment effectively valued the company at exactly $1 million at the time ($125,000 for 12.5%).

Older blogs and estimates from 2023 and 2024 placed the company’s net worth around $7 million. However, based on the brand’s explosive 2025 and 2026 data, that valuation is now highly outdated.

By the end of 2022, the company was consistently generating $5 million in annual revenue. But thanks to the national rollout of their new Breakfast Cups, their expansion into wholesale clubs like Costco, and the addition of 7-Eleven convenience stores, their sales volume has absolutely skyrocketed.

In a recent interview, co-founder Michelle Jimenez-Meggiato revealed that the brand hit $300,000 in monthly revenue very quickly after their TV appearance, and as of late 2025, the brand was on track to surpass $20 million in annual revenue.

In the consumer packaged goods (CPG) industry, successful food brands are typically valued at 2 to 3 times their annual revenue. With a $20 million revenue run-rate, the current valuation of incredifulls is likely well over $40 million to $60 million.

This makes Andrea Meggiato and Michelle Jimenez-Meggiato incredibly wealthy on paper, and it solidifies their small family business as one of the most successful food brands to ever emerge from the Shark Tank.

Conclusion

The evolution of The Pizza Cupcake into incredifulls™ is a textbook example of smart business scaling. Andrea and Michelle did not just settle for having a viral novelty food.

They listened to their customers, solved the complex logistics of shipping frozen goods, and aggressively expanded their product line to cover multiple meals throughout the entire day.

By overcoming the exact challenges the Sharks warned them about, they turned a $20,000 weekend side hustle into a multi-million-dollar grocery store staple.

Whether you are grabbing an Egg & Cheese cup on your way to work or baking a tray of Pepperoni bites for a weekend party, incredifulls has proven that big ideas really do come in small, bite-sized packages.