Pasta by Hudson is a unique Italian restaurant presented on Season 11 of Shark Tank. Brandon Fay, a chef with a long and fruitful career in the bustling restaurant scene of New York City, developed this innovative dining concept.
The restaurant, located in the heart of the city at Columbus Circle, is modeled on a grab-and-go business scheme that caters to the fast-paced lifestyle of New Yorkers. Its customizable nature is one of the key features of Pasta by Hudson.
Patrons can personalize their meals by choosing from various pasta, sauces, and add-ons. The a la carte menu features 6 unique pasta shapes, 6 different sauces, and 13 distinctive add-ons, providing an array of combinations to suit any taste. The pasta is freshly made daily, further enhancing the quality of the food.
The restaurant was inspired by Fay’s grandmother’s non-traditional recipe of spaghetti and meatballs for Passover, which he felt unbeatable even after 25 years of professional experience.
It is this love for authentic, home-cooked meals that he has strived to infuse into the cuisine at Pasta by Hudson, with a focus on high-quality, farm-fresh ingredients prepared at a pace faster than traditional fine dining establishments.
Pasta by Hudson is a suitable choice for many reasons. Notably, it offers a range of delicious, customizable, and quick Italian meals at an affordable price. This feature caters to the busy urban lifestyle of many New Yorkers, providing a high-quality dining experience that fits into their fast-paced schedule.
During the COVID-19 pandemic, the restaurant’s eco-friendly, disposable to-go containers made it a preferred option for many customers. Furthermore, the restaurant provides a 20% discount on each order, offering additional value for money.
The commitment of Pasta by Hudson to quality, convenience, and sustainability is evident. The restaurant goes above and beyond by using eco-friendly to-go utensils and containers, offering fresh ingredients gathered daily, and even selling uncooked pasta by the pound for customers to enjoy at home.
For anyone in New York City seeking a delicious, convenient, and sustainable dining option, Pasta by Hudson provides a compelling choice.
|Pasta by Hudson
|Pasta to go with fresh ingredients
|Investment Asking For
|$150,000 for 10% equity in Pasta By Hudson
|$150,000 for 30% equity in Pasta By Hudson
|Lori Greiner and Mark Cuban
|Pasta by Hudson Episode
|Season 11, Episode 17
|Pasta by Hudson Website
What Is Pasta by Hudson?
Pasta By Hudson is an esteemed culinary establishment that is a veritable haven for pasta enthusiasts who appreciate high-quality, freshly made pasta dishes. Founded by Mr. Brandon Fay, a renowned chef and television personality, this eatery embodies a steadfast commitment to delivering the quintessential pasta experience to its patrons.
Pasta By Hudson is located in the bustling Turnstyle Underground Market in New York City’s Columbus Circle, offering a delicious variety of pasta entrees, premium ingredients, and exquisite sauces.
Pasta By Hudson’s culinary artisans meticulously prepare and serve various traditional and innovative pasta dishes, ensuring that discerning diners have an unforgettable dining experience.
Customers can customize their pasta combinations by selecting from various fresh pasta, mouthwatering sauces, and gourmet toppings. Pasta By Hudson offers diners an enticing selection of savory sides and appetizing salads to complete the gastronomic experience.
Pasta By Hudson epitomizes the art of crafting fine pasta dishes, exuding a blend of culinary prowess, ingredient excellence, and unrivaled customer service. Patrons visiting Pasta By Hudson are undoubtedly in for a truly memorable Italian dining experience.
Who Is The Founder Of Pasta by Hudson?
Pasta by Hudson was founded by Brandon Fay, a seasoned chef whose passion for cooking was ignited at a young age and honed throughout his career in the vibrant restaurant industry of New York City.
The restaurant’s name is a tribute to his daughter, Hudson, whose love for pasta sparked the business concept. With his deep experience and innovative culinary talents, Fay decided to translate this familial love for pasta into a business model catering to a broader audience.
Before appearing on Shark Tank, Fay had established Pasta by Hudson as a quick-service restaurant in the heart of New York City. His idea was to create a faster, fresher pasta experience that subverted the norms of traditional Italian dining.
The pasta was prepared fresh almost immediately, so customers didn’t have to wait for a table in an Italian restaurant. This restaurant model allowed customers to customize their pasta dishes, choosing from various pasta shapes, sauces, and toppings, starting at a very reasonable price of $8.95.
Additionally, the convenience of online delivery was also part of the restaurant’s initial model, reflecting Fay’s dedication to making good quality Italian cuisine as accessible as possible.
Fay had found significant success with his single location, but his vision for Pasta by Hudson was even bigger.
He wanted to expand the restaurant to other high-traffic areas like food courts, serving more people with his delicious and convenient food. This vision led him to Shark Tank in Season 11, where he sought a $150,000 investment for a tenth of the company.
Though Brandon Fay had already built a successful restaurant, his appearance on Shark Tank marked a new chapter in the Pasta by Hudson story.
His unwavering commitment to bringing a quick, fresh pasta experience to more people and his willingness to adapt to different business models suggested by the Sharks eventually led him to secure the investment he sought, paving the way for the future growth of Pasta by Hudson.
How Was The Shark Tank Pitch Of Pasta by Hudson?
Brandon Fay, the founder of Pasta by Hudson, entered the Shark Tank seeking an investment of $150,000 in exchange for 10% equity in his company, valuing the company at $1.5 million.
He aimed to pitch his innovative concept of a fresh pasta bar serving high-quality pasta, meatballs, and sauces designed to be enjoyed hot, even when taken away. His business, Pasta by Hudson, solved a prevalent problem in the takeout food industry—cold food upon reaching home.
When they arrived home, he promised his customers freshly made pasta dishes that wouldn’t be cold. Fay’s business model allowed customers to customize their pasta type, sauce, and extras, with menu items ranging from $9 to $13 per serving.
It also catered to online deliveries, although profits from this aspect of the business were not as substantial due to the delivery costs. The Sharks reacted positively to Fay’s product. Barbara Corcoran even remarked that it was the best meatball she’d ever tasted.
However, they each had different views on the business model. Daymond John liked the concept, but due to his health concern with acid reflux caused by pasta, he decided to opt-out. Kevin O’Leary felt that the company wasn’t ready for a franchise deal yet and opted out.
Barbara Corcoran was intrigued, but her interest lay only in the meatball aspect of the business, not the pasta.
On the other hand, Mark Cuban advised Fay to concentrate more on the delivery side of the business, bringing up the concept of “cloud kitchens,” a delivery-focused cooking space without a dine-in option.
Ultimately, Lori Greiner and Mark Cuban saw the potential in Fay’s vision. They proposed a deal: Mark offered $100,000 for 20% equity, while Lori offered $50,000 for an additional 10%. This brought the total investment to the $150,000 Fay sought but for 30% equity instead of the proposed 10%.
Despite the difficulties faced due to the COVID-19 pandemic after the show, Pasta by Hudson continued to operate and deliver meals, making about $850,000 halfway through 2021.
Brandon Fay thought for a while and accepted the deal Mark Cuban and Lori Greiner offered. With two locations operating successfully, Fay also showed interest in launching a frozen meatball business, as suggested by Corcoran.
Thus, The Shark Tank presentation was fruitful for Fay, providing him with the required investment and invaluable advice from seasoned entrepreneurs.
Final Deal: Pasta By Hudson got an investment from Mark Cuban and Lori Greiner of $150,000 for a 30% stake in the company.
What Happened To Pasta by Hudson After Shark Tank?
After Pasta by Hudson’s appearance on Shark Tank and securing an investment deal with Lori Greiner and Mark Cuban, the business faced significant challenges due to the COVID-19 pandemic.
The pandemic severely impacted sales and operations. Despite these difficulties, Brandon Fay’s resilient spirit kept the business alive.
The company continued to prepare meals for delivery even during the pandemic, adapting to the ‘new normal’ and ensuring customer satisfaction. The circumstances brought by the pandemic seemed to validate Mark Cuban’s advice about concentrating more on the delivery aspect of the business.
Due to the pandemic, Pasta by Hudson’s location at the Turnstyle Underground Market had to shut down. However, they opened a brick-and-mortar location in Chelsea, New York, with support from Lori Greiner.
The Chelsea location features an outdoor café and gazebo serving pizza, pasta, beer, and wine. They also opened a second location, The Perry Club, which has a slightly different vibe with two speakeasy-style rooms and serves pizza, pasta, and seafood.
The company also plans to start a frozen meatball business, an idea from Barbara Corcoran, one of the sharks on the show. This suggests the company’s adaptability and readiness to diversify its product line in response to changing circumstances.
Despite the trials, Pasta by Hudson demonstrated resilience and adaptability. The company made $850,000 by halfway through 2021, a testament to the continued popularity of its products and the strong demand for them. As of the latest update, Pasta by Hudson continues to grow and serve its customers fresh and hot pasta in New York.
Pasta by Hudson Shark Tank Update
After appearing on Shark Tank during Season 11, Pasta by Hudson, a takeout pasta company created by Brandon Fay, experienced success and made significant progress in its business.
During the show, Brandon sought a $150,000 investment for 10% equity and secured a deal with Lori Greiner and Mark Cuban for $150,000 in exchange for 30% equity.
Since its appearance on Shark Tank, Pasta by Hudson has continued to expand its operations, and the company has opened two new locations in New York City. One is situated in Chelsea, and the other is called The Perry Club in the West Village.
These locations serve high-quality, homemade pasta made in-house, which impressed the Sharks on the show. In addition to pasta, Pasta by Hudson now offers NYC pizza, garlic knots, and a full-service bar, including a boozy brunch option on Sundays.
The COVID-19 pandemic presented challenges for Pasta by Hudson, affecting its sales. However, despite the circumstances, the company generated approximately $850,000 in sales by mid-202.
Pasta by Hudson started offering delivery services to adapt to the pandemic and even sold an “NYC Grocery Store Survival Kit” on their website. The company remained committed to serving meals for healthcare workers and emergency personnel during this challenging time.
Looking ahead, Brandon Fay has plans to expand Pasta by Hudson further. He intends to open more locations and launch an online meatball business. The Perry Club, one of the new locations, provides a unique dining experience with speakeasy-style rooms.
Despite the challenges posed by the pandemic, Pasta by Hudson strives to offer its customers a fast and fresh pasta experience, providing them with customizable options and a range of delicious dishes.
Is Pasta by Hudson Still In Business?
Yes, Pasta by Hudson is still in business as of 2023. The company has two locations in New York City, one in Chelsea and one in the Financial District. They also offer delivery and catering.
The company has been through some challenges, including the COVID-19 pandemic. However, they have been able to weather the storm and are still growing. In the first half of 2021, they made about $850,000 in sales.
The company’s founder, Brandon Fay, has said that he plans to open more locations and start an online meatball business. He is also looking into expanding into other areas of the country.
If you want a delicious and authentic Italian meal, I recommend checking out Pasta by Hudson. They have various pasta dishes, pizzas, and other Italian specialties. The food is always fresh and made-to-order, and the service is excellent.
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What Is the Net Worth Of Pasta by Hudson?
Pasta by Hudson’s net worth is estimated to be $4 million as of 2023. The company’s valuation was $1.5 million during the Shark Tank pitch, but this was revised to $500,000 by the Sharks. The company’s valuation dropped during the pandemic but has since rebounded. In 2021, Pasta by Hudson had sales of $800,000, and the company is currently on track to reach $4 million in annual revenue.