Boost Oxygen Shark Tank Update: Is it still in business?

The wellness industry has changed a lot over the last ten years. Products that used to be just for extreme athletes are now used by everyday people.

Boost Oxygen is a perfect example of this change. It is a brand that makes portable, extra oxygen in a can.

Boost Oxygen became famous after a highly successful pitch on Season 11 of the hit television show Shark Tank. Today, the company has turned a very simple idea into a massive global business.

As of 2026, Boost Oxygen is the clear leader in the recreational oxygen market. Industry data shows that the company controls an estimated 95% to 99% of all pure canned oxygen sales.

The brand has grown far beyond its original aluminum bottles. It now offers new product lines, runs a massive online store, and sells in countries all over the world.

This article will look at how the company started, the details of its famous Shark Tank deal, its new 2026 products, and what doctors currently say about using oxygen over the counter.

What Is Boost Oxygen?

Boost Oxygen is a product that comes in small, lightweight aluminum cans. These cans are filled with 95% pure aviator’s breathing oxygen.

To understand why people use this product, it helps to know what is in the normal air we breathe. At sea level, normal air is made of about 21% oxygen, 78% nitrogen, and 1% other trace gases.

Boost Oxygen gives the user an oxygen level that is nearly five times higher than normal air. A built-in mask or mouthpiece makes it very easy to inhale the pure oxygen directly from the can.

This product is made for recreational use, which means it is not meant to treat sick patients. Because of this, you do not need a doctor’s prescription to buy it. It is meant to be a fast and easy way to get extra oxygen. Many different types of people use it for different reasons:

• Athletes and Fitness Fans: Used to help muscles recover, fight tiredness, and boost energy during hard workouts or sports.
• High-Altitude Travelers: Used by hikers, skiers, and tourists visiting high mountains. In higher places, the air is thinner and has less oxygen. Boost Oxygen helps people get used to the altitude.
• Older Adults: Used by seniors who want to stay active but might feel a little short of breath during their daily walks.
• People in Poor Air Quality: Used by people living in cities with heavy smog, air pollution, or wildfire smoke.
• Workers Needing Focus: Used by long-haul truck drivers, pilots, and students who want a natural energy lift without relying on sugar or caffeine.

The cans are very light because they are filled with pressurized gas, not heavy liquids or chemicals. You know a can is empty when you can no longer hear or feel the gas flowing out after you press the trigger.

The 2026 Medical View and Rules

When looking at health products, it is important to know the difference between a consumer wellness item and real medical medicine. As of 2026, doctors and government rules are very clear about over-the-counter recreational oxygen.

Because Boost Oxygen is not used to cure sickness, it is not considered a drug. Therefore, the Food and Drug Administration (FDA) does not regulate or approve it. This lack of FDA regulation is exactly why you can buy it at the grocery store or online without a prescription.

Real medical-grade oxygen used in hospitals must be at least 99% pure. Boost Oxygen is 95% pure, keeping it safely in the recreational category.

The scientific community has studied how well recreational oxygen works. Doctors note that for a healthy person, the lungs are already very good at pulling oxygen from normal air. A healthy person usually has a blood oxygen level between 98% and 100%.

Doctors also warn that the human body cannot “bank” or store extra oxygen. Once you breathe the extra oxygen in, your body uses it right away.

Tests using finger monitors show that one or two quick breaths of canned oxygen do not change a healthy person’s resting oxygen levels.

Because of this, some experts believe that the sudden burst of energy users feel might be partly mental, or just a very brief physical lift.

However, the company states that the product helps with “Oxygen Insufficiency.” This happens when your oxygen levels temporarily drop because of a hard workout, bad air quality, or high mountains.

In these high-stress moments, studies show that breathing pure oxygen can help clear out lactic acid from tired muscles and speed up recovery times.

Health experts strongly warn that people should never use recreational oxygen to replace real medical treatments. Anyone with serious lung issues like asthma or COPD must use the medical oxygen prescribed by their doctor.

Boost Oxygen agrees with these safety rules. The company prints clear warnings on all its cans stating that the product is not meant to diagnose, treat, or cure any disease.

New Products and Sizes for 2026

Boost Oxygen listens to its customers and has made several big changes by 2026. The company expanded its product line to fit more lifestyles and needs.

The company recently changed the physical design of its cans. They created slimmer mouthpieces that fit the face better, making it easier for people of all ages to inhale the oxygen without wasting any. They also added a handy loop to the back of the cans. This loop allows hikers and rock climbers to clip the can to their backpacks using a carabiner, keeping their hands free while outdoors.

Boost Oxygen now comes in four different sizes to match how much oxygen a person might need:

The 12-liter Rapid Response can is a new addition to the brand. It costs $22.99 and is marketed for home and business first-aid kits.

It gives people immediate support while waiting for emergency workers to arrive. This specific size is also eligible to be bought using HSA/FSA (Health Savings Account) funds.

Besides the plain “Natural” oxygen, the company sells cans mixed with natural plant scents. These aromatherapy scents provide extra benefits :

• REVIVE (Peppermint): Helps wake up the mind and senses.
• BREATHE (Menthol-Eucalyptus): Opens up the airways, great for cold weather.
• BALANCE (Pink Grapefruit): Eases stress and lifts the mood.
• FOCUS (Rosemary): Helps with memory and staying alert.
• CALM (Lavender): Promotes deep relaxation before bed.
• SPORT (Orange): Made for athletes recovering from games or workouts.

In August 2025, Boost Oxygen stepped outside of the canned air market by launching “Next Level Hydration Packets”. These are powder sticks you mix into water. A 6-pack costs $12.99 and comes in a Mixed Berry flavor.

The powder contains over 400mg of electrolytes and magnesium. It is designed to help the blood circulate better and fight off tiredness, showing that Boost Oxygen wants to be a complete health and recovery brand.

Who Started Boost Oxygen?

The company was created in 2007 by Rob Neuner and Mike Grice. Both men brought very different skills to the table, mixing smart business ideas with military discipline.

Rob Neuner grew up in New Jersey and went to college to study business and finance. From 1996 to 2006, he lived in Europe running a business that imported beer.

Because he flew back and forth to the Czech Republic all the time, he suffered from terrible jet lag.

While in Europe, he noticed that canned oxygen was very popular. He started using it himself to fight off his travel tiredness. Realizing that nobody was selling this in the United States, Neuner left the beer business to start an oxygen company.

He teamed up with Mike Grice, a former U.S. Marine who also had a master’s degree in business. Together, they spent years perfecting the cans. They patented special masks that allowed a person to use the can with just one hand.

They also worked closely with the U.S. government to make sure the aluminum cans were perfectly safe to ship, store, and sell without a doctor’s note.

Today, the company operates out of its main headquarters in Milford, Connecticut. They built a very advanced factory that follows strict ISO 9001 quality rules. This ensures every single can is safe and pure, even without direct FDA checks.

Boost Oxygen Shark Tank Pitch

By the time Boost Oxygen appeared on Season 11, Episode 2 of Shark Tank in October 2019, they were already a very successful company. Rob Neuner and Mike Grice walked onto the stage asking for $1 million in exchange for 5% of their business. This meant they believed their company was worth $20 million.

Their pitch was backed by amazing sales numbers. The founders told the Sharks they had made $6.4 million in sales that year, taking home a clean profit of $1.5 million. Their cans were already selling fast on Amazon and sitting on the shelves of thousands of CVS pharmacy stores across the country.

Even with these great numbers, most of the Sharks were nervous. The investors worried about how hard it would be to educate the public.

They felt that teaching everyday Americans why they needed canned oxygen would cost too much money in advertising. Because they did not want to spend millions on marketing an unknown category, Mark Cuban, Lori Greiner, and Daymond John dropped out.

Kevin O’Leary, famously known as “Mr. Wonderful,” saw the business differently. O’Leary knew that Boost Oxygen solved a common problem.

People are always tired, and travelers always deal with altitude sickness. O’Leary also knew how to structure a deal that protected his money.

The Negotiation:

The loan format was great for O’Leary because it guaranteed he would get his $1 million back quickly using the company’s strong profits. The 6.25% equity meant he would also make money if the company grew in the future.

For the founders, giving up a slightly larger piece of the company was worth it because having “Mr. Wonderful” on their team gave them instant fame and powerful business connections.

What Happened After Shark Tank?

Appearing on television was a massive boost for the company. The famous “Shark Tank Effect,” mixed with Kevin O’Leary’s help, pushed Boost Oxygen into a period of wild growth.

Before the show, the cans were in about 4,000 stores. Very soon after the episode aired, they expanded into 8,000 stores, and today they are sold in more than 13,000 retail locations.

The tall cans became easy to find at major stores like Walgreens, Walmart, Kroger, Bass Pro Shops, and Dick’s Sporting Goods.

To handle all the new customers buying online, Boost Oxygen upgraded its technology. The company built a powerful online store using WooCommerce. In 2024, they connected with Klaviyo, an advanced tool that sends smart emails and text messages to customers.

They also launched a “Subscribe + Save” program. This lets fans automatically buy bulk packs of oxygen every month. If a customer buys a 12-pack on subscription, they save 20% and get free shipping.

The brand even added a “Boost Loyalty Points” system to give regular buyers extra rewards for every dollar they spend.

The COVID-19 pandemic, which started shortly after their Shark Tank episode, made the whole world focus on breathing and lung health. Boost Oxygen was very careful never to claim their product cured viruses.

However, the general public became deeply interested in respiratory health, which drove sales even higher. By 2021, the famous Inc. 5000 list ranked Boost Oxygen as the 2169th fastest-growing private company in America.

The list reported they had a stunning 543% growth rate over three years and brought in $11.1 million in median revenue during that time.

Growing Around the World and Facing Competition

By 2026, Boost Oxygen is exported to more than 50 different countries. They target regions that have high mountain ranges or heavily polluted cities.

South Asia has become a very important area for the brand. In Nepal, the demand for canned oxygen is huge because of the famous Himalayan trekking paths.

Climbers from all over the world travel to Nepal and often use over-the-counter oxygen to fight off altitude sickness. India is also a growing market for people living in crowded, polluted cities.

However, selling in these countries is not easy. Boost Oxygen is priced as a premium, imported product. Because of this, cheaper local brands try to steal their customers.

Boost Oxygen reminds shoppers that their cans are made in an ultra-clean American factory, guarantee 95% purity, and carry the famous Shark Tank reputation.

Kevin O’Leary’s Role Today

Many Shark Tank deals quietly fall apart after the cameras turn off, but Kevin O’Leary is still very much involved with Boost Oxygen in 2026. He calls it one of his top five favorite deals from the entire show.

O’Leary does more than just count his money. He uses his powerful business network to get the product into new stores and helps the team plan their marketing. He is also a real fan of the product.

O’Leary has filmed videos talking about how he uses Boost Oxygen to survive his crazy travel schedule. He breathes it to fight jet lag and to stay alert during long days of filming.

The company loves showing off their famous investor. They have filmed behind-the-scenes update videos with O’Leary at his lake house in Toronto and on the Shark Tank set to keep customers excited.

Is Boost Oxygen Still in Business?

Yes, Boost Oxygen is completely operational and highly successful in 2026. The company still runs out of its original Connecticut headquarters and employs dozens of American workers.

They continue to pay for television commercials, run a massive online business, and ship thousands of cans to stores every single day.

While a few smaller competitors like Oxygen Plus and Vitality Air exist, Boost Oxygen has near-total control of the market. Because they started in 2007, they built strong relationships with stores before anyone else.

The product is also popular with celebrities. Famous people like Simon Cowell, Luke Bryan, the Kardashians, and even the Atlanta Falcons football team use it, which gives the brand free advertising.

What Is the Net Worth of Boost Oxygen in 2026?

Figuring out the exact net worth of a private company means looking at their sales, their market share, and what investors think they are worth. When Kevin O’Leary bought into the company on television, the math of his deal meant the business was valued at $13.33 million.

A few years later, the company was projecting $20 million in sales and hit $11.1 million in verified median revenue. Since then, they have expanded globally, raised their prices slightly to beat inflation, and launched new hydration products.

Because they hold 95% of the canned oxygen market, the estimated net worth of Boost Oxygen in 2026 is easily over $15 million. Many business experts believe the true value is actually much higher because they dominate an industry that is expected to keep growing well into the 2030s.

Boost Oxygen proves that a simple idea, when matched with smart business planning and the right Shark Tank investor, can turn into a lasting global success.