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Parting Stone is a Public Benefit Corporation that offers an innovative alternative to traditional cremation by transforming cremated remains into solidified stones. The process begins by collecting the ashes and purifying them to remove any impurities.
The purified ash is then converted into a clay-like material, which is solidified in a kiln to create durable stones with a texture and hardness similar to turquoise or tooth enamel. These stones are unique in shape, texture, and color, and they do not dissolve over time.
This personalized approach allows families to hold onto the memory of their loved ones in a tangible and aesthetically pleasing way.
The solidified remains can be engraved or designed to reflect the personality or interests of the deceased, providing a unique and personalized tribute.
Additionally, the solidified stones are less fragile and more durable than traditional ashes, making them easier to handle and transport without the fear of spilling or scattering.
Parting Stone’s process also has environmental benefits. Traditional cremation can release harmful chemicals into the atmosphere, but the solidification process eliminates the need for incineration, reducing the environmental impact.
By choosing Parting Stone, families can honor and remember their loved ones in a meaningful and sustainable way. To use Parting Stone’s services, customers can request a collection kit and ship the ashes to the company.
The ashes are then transformed into smooth stones, which are mailed back to the customer. Parting Stone sells directly to customers and also collaborates with cremation services and funeral homes. The entire process takes up to 6 weeks.
Parting Stone offers its services for both human remains and pets. For human ashes, the process yields 40-80 stones and costs $2495. Dog ashes yield 5-40 stones and cost $995, while cat ashes yield 5-10 stones and cost $795.
Parting Stone provides a unique and sustainable way for families to remember and honor their loved ones who have passed away. The Parting Stone Company transforms cremated remains into durable and personalized solidified stones that can be engraved or designed in accordance with the individual’s personality.
With its environmental benefits and aesthetically pleasing results, Parting Stone is an excellent choice for those seeking a meaningful and sustainable alternative to traditional cremation.
| Company Name | Parting Stone |
| Founder | Justin Crowe |
| Product | Cremated remains can be replaced with stones |
| Investment Seeking | $400,000 for 5% equity |
| Final Deal Accepted | $400,000 for 10% equity + a $20 royalty for DTC and a $12.50 royalty for B2B until 400,000 is paid |
| Shark Name | Lori Greiner, Kevin O’Leary |
| Episode | Season 14, Episode 19 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $5 million |
What Is Parting Stone?
Parting Stone is a service that provides a solution for handling cremated remains. Instead of traditional methods like burying ashes or placing them in an urn, Parting Stone offers a process to solidify the remains into small stones.
These stones can then be kept as a personal memento, shared with family and friends, or even taken on journeys to be scattered in meaningful locations around the world.
The process is designed to provide a sense of healing, closure, and continued connection with loved ones who have passed away.
Parting Stone is a Public Benefit Corporation that offers an innovative alternative to traditional cremation by transforming cremated remains into solidified stones.
They have developed a unique process that turns 100% of a person’s or pet’s ashes into a collection of 40-80+ smooth stones, depending on the volume of ashes provided.
These stones serve as a tangible and aesthetically pleasing way for families to remember and cherish their loved ones. Instead of ashes being stored away and forgotten, solidified remains can be shared among family members and displayed in a way that holds personal meaning.
The process of turning ashes into stones involves five steps: collection, purification, forming, solidification, and return home.
Parting Stone sends a collection kit to retrieve the cremated remains, which then undergo a purification process to remove contaminants.
The purified ash is converted into a clay-like material from which the stones are formed. The remains are then heated in a kiln, transforming the ashes into solid stones. Finally, the finished solidified remains are polished and returned to the family.
Each collection of solidified remains is unique, with natural variations in shape, texture, and color. The stones are durable and do not disintegrate or dissolve over time. They resemble the hardness of turquoise or tooth enamel.
Parting Stone also offers solidification services for pets, including dogs and cats. The number of stones produced varies based on the volume of remains, with each collection reflecting the unique characteristics of the pet.
This alternative to conventional pet ashes provides a comforting and beautiful way for families to honor and cherish the memory of their beloved animals.
Parting Stone aims to redefine traditional practices in the death care industry and create new, inspiring ways for families to grieve and remember their loved ones. They operate with professionalism, integrity, imagination, and curiosity.
By offering solidified remains as an alternative to conventional ashes, Parting Stone is paving the way for a future where death and dying are approached with compassion, innovation, and meaningful connection.
Who Is The Founder Of Parting Stone?
The founder and CEO of Parting Stone is Justin Crowe. He is a seasoned designer who is on a mission to bring richness to the sterile digital age. Justin’s background includes a degree from Alfred University and experience working in various creative roles.
Before creating Parting Stone, Justin started his career as the founder and manager of The Attic Student Art Gallery, a non-profit student art gallery. He also worked as an art instructor and an assistant pyrotechnician.
In 2011, he launched his first company, Dizbe.com, a fine art marketplace similar to Etsy. He later joined the Design Faves team as a Managing Editor and worked with the CFile Foundation, an educational resource for ceramic art, design, architecture, and technology.
The idea for Parting Stone came to Justin after the death of his grandfather in 2014. He began considering alternative ways to remember and honor loved ones, moving away from traditional cremation methods.
In 2016, he established Chronicle Cremation Designs, which eventually became Parting Stone. Justin’s vision was to provide a novel alternative to traditional ash by transforming cremated remains into solidified stones.
Parting Stone’s unique procedure involves five steps: collection, purification, forming, solidification, and return to home. The ashes are collected using a kit provided by Parting Stone and then purified to eliminate impurities.
The purified ash is transformed into a clay-like substance, which is then fired in a kiln to create solid stones. The polished, solidified remains are then returned to the family. Each collection of solidified stones is unique, with natural variances in shape, texture, and color.
Before appearing on Shark Tank, Parting Stone had already gained recognition and support. The company had attracted 600 funeral establishments in the United States and secured $3.5 million in funding.
They also collaborated with material scientists at Los Alamos National Laboratory to enhance the experience for mourning families by creating solidified remains that can be touched and held.
Parting Stone’s commitment to rethinking the death care experience, along with their innovative technique for transforming ashes, set them apart in the industry.
The company has received positive feedback from customers, who appreciate the sentimental value of having an object like a stone to remember their loved ones.
Justin Crowe, the founder of Parting Stone, conceived the idea for the company after the death of his grandfather. With his background in design and creative roles, he aimed to provide a unique and meaningful alternative to traditional cremation methods.
Parting Stone’s solidified stones offer families a tactile and long-lasting form of remembrance, allowing them to keep their loved ones’ memories alive in a practical and aesthetically beautiful way.
How Was The Shark Tank Pitch Of Parting Stone?
During the Shark Tank pitch, Justin Crowe presented his company, Parting Stone, which offers a unique way to commemorate loved ones by turning their ashes into stones. Justin asked for a $400,000 investment in exchange for 5% equity in the business.
The Sharks, Lori Greiner and Kevin O’Leary were interested in the concept and wanted to know more about Parting Stone’s financial numbers.
Justin revealed that the company generated $350,000 in 2020 but experienced a net loss of $800,000 in 2021 despite having gross revenue of over $800,000. He also anticipated a similar net loss in 2022, with a projected total gross revenue of over $1.3 million.
Mark Cuban had a business conflict and dropped out of the deal. Guest shark Gwyneth Paltrow also opted out, stating that the market was outside her area of expertise.
However, Lori and Kevin joined forces and offered $400,000 for 20% equity in Parting Stone. Justin countered with a 7% equity offer.
Barbara Corcoran initially declined to invest but later came back with an offer of $400,000 for 10% equity and requested a $20 royalty per person using the service. Lori and Kevin matched Barbara’s offer.
Ultimately, Justin accepted Lori and Kevin’s offer of $400,000 for 10% equity + a $20 royalty for DTC and a $12.50 royalty for B2B until 400,000 is paid.
Parting Stone secured a deal with Barbara Corcoran, receiving a $400,000 investment for 10% equity and agreeing to a $20 royalty per person using the service.
This successful partnership on Shark Tank Season 14 has helped Parting Stone increase its service cost to $2,495 per person and is expected to contribute to the company’s profitability and growth.
Did Parting Stone Get a Deal on Shark Tank?
Parting Stone did get a deal on Shark Tank. In Season 14, Episode 19, which aired on April 7, 2023, Parting Stone pitched their business to the Sharks. They asked for $400,000 for 5% equity in their company.
However, the final deal they secured was $400,000 for 10% equity, along with a $20 royalty for direct-to-consumer (DTC) sales and a $12.50 royalty for business-to-business (B2B) sales until the $400,000 investment is paid back. The Sharks who made the deal were Lori Greiner and Kevin O’Leary.
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What Happened To Parting Stone After Shark Tank?
After appearing on “Shark Tank,” Parting Stone, a company that offers an alternative to traditional cremation by solidifying ashes into smooth stones, experienced significant success and growth.
Owner Justin Crowe struck a deal with Sharks Lori Greiner and Kevin O’Leary, securing a $400,000 investment for a 10% ownership stake and a royalty policy of $12.50.
The Shark Tank effect had a massive impact on Parting Stone’s popularity. The company saw a 900% increase in website traffic, as well as a boost in sales and social media engagement.
Crowe mentioned that the company gained attention on platforms like TikTok. The exposure allowed Parting Stone to educate millions of viewers about cremation alternatives.
Parting Stone is still in business and thriving, with an estimated net worth of $5 million. The company’s website remains active, and customers can place orders directly.
Parting Stone has also formed partnerships with other businesses and funeral homes, offering their unique service as an option to a wider customer base.
Additionally, Parting Stone collaborated with urn manufacturer Aril to promote the first solidified remains container called the Stay Container.
Looking ahead, Parting Stone plans to invest in automated manufacturing to enhance their operations and fulfill orders more efficiently. They also have plans to expand internationally by partnering with InvoCare to open a lab in Australia.
Construction of the Australian lab is expected to take place in late 2024. Justin Crowe expressed his enjoyment of the “Shark Tank” experience and his desire to pursue similar ventures in the future.
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Parting Stone Shark Tank Update
After appearing on Shark Tank, Parting Stone continued its business operations. However, there is limited information available about the company’s progress and any specific impact of its appearance on the show.
Parting Stone offers a unique service of converting cremated ashes into solid stones, providing a beautiful and lasting memorial for loved ones. The company was founded in 2018 by Justin Crowe, who also started a related venture called Chronicle Cremation Designs in 2016.
Parting Stone’s innovative approach and commitment to providing a meaningful and environmentally friendly solution resonated with both investors and the public.
The company’s solidification process, which involves no additional materials and uses 100% of the original ashes, appealed to those seeking a more personal and sustainable way to remember their loved ones.
Customer reviews have been overwhelmingly positive, with many praising Parting Stone’s professionalism, compassion, and attention to detail throughout the process.
Customers appreciate the aesthetic appeal of the solidified remains and the ability to hold and cherish them as a tangible memorial.
Parting Stone remains in business, with its headquarters located in Santa Fe, New Mexico, United States. The current estimated worth of the company is $5 million.
Parting Stone’s dedication to customer satisfaction is evident through its range of customization options, including color choices and personalized containers.
They have successfully created a service that combines for-profit services with the pursuit of social good, as they are a public benefit corporation.
In terms of pricing and availability, Parting Stone offers their services in two categories: human solidification starting at $595 and pet solidification starting at $345.
Each service package includes careful handling and processing of the remains, creating up to 40-60 solidified stones, and shipping them in a handcrafted wooden box.
Parting Stone’s appearance on Shark Tank significantly boosted their business and helped them establish themselves as a leader in the deathcare industry.
Their innovative approach to handling cremated remains has provided a unique and meaningful way for families to honor and remember their loved ones.
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What Is the Net Worth Of Parting Stone?
According to our research, Parting Stone’s net worth is estimated to be $5 million. The valuation of Parting Stone was $4 million after securing an investment from Lori Greiner and Kevin O’Leary on season 14 of Shark Tank.
