Oat Haus Granola Butter Shark Tank Net Worth

Oat Haus Granola Butter is an innovative spread introduced by Ali Bonar and Eric Katz on episode 3 of season 13 of Shark Tank. This unique butter serves as a substitute for traditional peanut butter, catering specifically to individuals with nut intolerances.

Oat Haus Granola Butter is a blend of oats, flax seeds, maple syrup, coconut oil, and olive oil that is not only nut-free and gluten-free but also organic and low in sugar.

The product comes in six delightful flavors, including Original, Vanilla, Strawberry Shortcake, Chocolate, Pumpkin Spice, and Blueberry, appealing to a wide range of taste preferences.

Oat Haus offers cost-effective combo packs and subscription options for added convenience for $12.95 per jar.

With glowing reviews and a growing presence in stores like Whole Foods and online platforms such as Amazon, Oat Haus Granola Butter stands out as a delicious, nutritious, and convenient choice for health-conscious consumers seeking a delectable alternative to traditional nut butter.

Company NameOat Haus
FounderAri Schaer, Eric Katz, Ali Bonar, Todd Kelly, Lisa Eiffes
ProductSpread made with oats and flavored with granola
Investment Seeking$375,000 for a 5% equity
Final Deal AcceptedNo Deals
Shark NameNo Shark
EpisodeSeason 13, Episode 03
Business StatusIn Business
WebsiteVisit Website
Net Worth$5 Million (estimated)

What Is Oat Haus?

Oat Haus is a brand that offers a product called Granola Butter. Granola Butter is described as a more interesting and less nutty cousin of nut butter, made from oats, maple syrup, coconut oil, sunflower oil, salt, and spices.

Oat Haus is the first-ever spreadable granola. It provides a unique texture similar to nut butter, combined with the flavors of warm cinnamon, vanilla, or chocolate granola.

Oat Haus also provides a variety of flavors for their Granola Butter, each with its unique taste profile. The product is versatile and can be used in various ways, such as on toast, in smoothies, on yogurt, ice cream, sandwiches, fruits, or enjoyed by itself.

Oat Haus Granola Butter Shark Tank Net Worth

Oat Haus promotes a healthy and tasty eating experience, emphasizing the combination of taste and nutrition in their product.

The brand encourages customers to enjoy Granola Butter in various ways, such as spreading it on toast, drizzling it over fruit, swirling it into smoothies, and more.

Who Is The Founder Of Oat Haus?

The founders of Oat Haus Granola Butter are Ali Bonar, Eric Katz, and Ari Schraer. Ali Bonar studied Nutritional Sciences at UC Berkeley, Eric Katz has experience in the startup scene in Israel, and Ari Schraer is a full-time chef.

Ali Bonar, one of the founders, was drawn towards nutrition due to her personal experience with an eating disorder. In her recovery journey, she reintroduced nuts into her diet but faced stomach issues.

Unable to find a suitable nut-free spread in the market, she decided to create her own. This led to the birth of Granola Butter, the world’s first oat-based spread.

Before appearing on Shark Tank, Granola Butter had already gained traction with its unique product offering. The founders had established a strong online presence, showcasing the versatility and benefits of their spreadable granola.

Additionally, the product was available for purchase on their website and in various retail stores like Harmons, Pressed, Erewhon, Central Market, Whole Foods, and Thrive Market.

The founders’ diverse backgrounds in nutrition, entrepreneurship, and culinary arts positioned them well to present their innovative product to the Sharks on the show.

How Was The Shark Tank Pitch Of Oat Haus?

Oat Haus founders Eric Katz, Ali Bonar, and Ari Schraer introduced their innovative product, Granola Butter, to the Sharks on Season 13 of Shark Tank. The trio sought a $375,000 investment in exchange for a 5% equity stake in their company.

They shared the story behind the creation of Granola Butter, emphasizing its nut-free, oat-based nature tailored for individuals with dietary restrictions like Ali Bonar’s struggle with disordered eating.

Oat Haus Granola Butter Shark Tank Net Worth

The Sharks sampled the four flavors of Granola Butter – original, vanilla, chocolate, and blueberry – and expressed positive feedback on its taste and versatility.

Oat Haus had impressive sales figures, with over $3 million in annual revenue and a cost of $3.25 to produce a jar of the spread, selling for $9-$12.95. Despite the promising numbers, the Sharks had reservations about investing in Oat Haus.

Mark Cuban felt the product lacked differentiation in a crowded market, while Barbara Corcoran didn’t see a clear way to add value to the business.

Kevin O’Leary raised concerns about market competitiveness and the product’s consistency, ultimately deciding not to invest.

Lori Greiner appreciated the taste and packaging but didn’t see it as a fit for her portfolio.

Guest Shark Daniel Lubetzky opted out due to concerns about the founders’ long-term commitment to the business.

As a result, none of the Sharks made an offer to invest in Oat Haus, leaving the founders without a deal.

Despite this setback, Oat Haus continued to flourish post-Shark Tank, expanding its distribution to include major retailers like Whole Foods, Thrive Market, and Target.

The company introduced new seasonal flavors like Strawberry Shortcake and Pumpkin Spice, further enhancing its product line.

SharkInvestment OfferedCounter Offer by FoundersFinal Deal Accepted
Mark CubanNo Offer
Barbara CorcoranNo Offer
Lori GreinerNo Offer
Kevin O’LearyNo Offer
Daniel LubetzkyNo Offer

Oat Haus’ journey on Shark Tank showcased their resilience and determination to succeed independently. The company’s growth, with a move to a larger facility in Cleveland and a strong retail presence, reflects its ability to thrive in the competitive food industry landscape.

Did Oat Haus Get a Deal on Shark Tank?

Oat Haus, the nut-free granola butter business, appeared on Shark Tank seeking $375,000 for a 5% equity stake but did not secure a deal. Despite positive feedback on the product’s taste, the Sharks opted out for various reasons.

The company has continued to grow post-Shark Tank, expanding its presence in various markets and achieving significant sales milestones. Oat Haus remains a thriving business.

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What Happened To Oat Haus After Shark Tank?

After appearing on Shark Tank, Oat Haus did not secure a deal with the sharks. However, the exposure from the show led to a significant increase in sales, with a reported 300% spike.

Following the show, Oat Haus saw a surge in sales, with reports indicating a 300% increase. The company expanded its reach to various supermarkets and online platforms like Amazon.

The company expanded its customer base to include older demographics in addition to its existing younger buyers.

Oat Haus products are now available in various retailers, such as Di Bruno Brothers, Weavers Way Co-Op, and Whole Foods across different regions.

The company also added new team members, including a customer service representative, and enlisted actress Jameela Jamil as an investor and social impact advisor.

Oat Haus Granola Butter Shark Tank Net Worth

Despite not getting a deal on the show, Oat Haus has seen considerable success and growth in its business.

Oat Haus continued to grow, participating in events like Expo East 2022 and maintaining its presence in the market.

Oat Haus remains operational and successful, focusing on the United States market and boasting a strong online presence with high customer satisfaction.

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Oat Haus Shark Tank Update

After its appearance on Shark Tank, Oat Haus Granola Butter experienced a significant boost in interest and sales. Despite not securing a deal with the Sharks, the brand managed to capitalize on the exposure from the show and turned it into a success story.

The release of the episode led to a surge in interest in Oat Haus, resulting in a substantial increase in sales.

Oat Haus expanded its product line by introducing new flavors such as birthday cake, brownie batter, red velvet, cinnamon roll, cookie dough, and strawberry shortcake.

The brand expanded its retail presence and is now available at popular stores like Sprouts, Harris Teeter, Whole Foods, Wegmans, and Target.

Oat Haus leveraged social media platforms like Instagram and TikTok to market its products effectively.

The brand also brought on actress Jameela Jamil as a social impact adviser. With a loyal following on Instagram and TikTok, Oat Haus has built a strong community around its brand.

Oat Haus is thriving in the market and shows no signs of going out of business. The brand’s continued growth, expanding product line, and strong retail presence indicate a promising future.

Despite the initial setback of not securing investment from the Sharks, Oat Haus has managed to carve out a successful niche for itself in the competitive food industry.

While specific financial details are not disclosed, Oat Haus has demonstrated impressive growth and success post-Shark Tank.

The brand’s ability to attract new customers, expand its product offerings, and secure partnerships with major retailers suggests a healthy financial standing.

Oat Haus continues to innovate and engage with its audience, indicating a bright future ahead.

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What Is the Net Worth Of Oat Haus?

According to our research, the net worth of Oat Haus Granola Butter is estimated to be $5 million after its appearance on season 13 of Shark Tank.

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