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Introduction to Bro Glo
Founded by Jaren and Tom D., Bro Glo emerged from a personal experience on a honeymoon, where the need for a quality self-tanner for men became apparent.
Bro Glo is a self-tanning brand specifically designed for men who want a natural-looking tan without the harmful effects of sun exposure or tanning beds.
The product line features a lightweight, water-based self-tanner that applies clear, eliminating the common issues of streaks and orange hues that often accompany traditional tanning products.
Bro Glo aims to provide an easy-to-use solution that allows men to feel confident and stylish without the hassle.
In addition to its flagship self-tanner, Bro Glo offers a range of complementary grooming products, including exfoliating soap, face moisturizer, and sea salt spray for hair. This diverse lineup caters to the modern man’s grooming needs and reflects their commitment to quality and effectiveness.
With a strong presence on social media platforms like TikTok and Amazon, Bro Glo has quickly gained popularity and built a loyal customer base. The brand aims to provide self-tanning solutions and create a community where men can embrace their skin and feel great about themselves.
What Is Bro Glo?
Bro Glo is a brand that creates self-tanners specifically designed for men. Bro Glo offers a lightweight, non-greasy, and easy-to-apply self-tanner that gives a natural-looking tan. The brand emphasizes its dedication to creating a product that meets high standards for men’s tanning needs.
They offer various bundles, including the Bro Glo Starter Bundle and The King Bundle, which are popular and have discounts. Bro Glo aims to help men look their best and gain confidence with their self-tanning products.
Who is the founder of Bro Glo?
Jaron Nalewak, Tom Phillips, and Joe McDevitt are the founders of Bro Glo. The founders of Bro Glo are passionate about creating self-tanning products specifically for men. They were frustrated with the lack of options available in the market, as most self-tanners were designed with women in mind, featuring floral scents and requiring lengthy application processes.
Seeing a gap in the market, the founders decided to create a self-tanner that catered to men’s needs. They wanted a product that was lightweight, easy to apply, and provided a natural-looking tan without the typical drawbacks of existing products.
The journey began with brainstorming and experimenting with different formulations. The founders were determined to develop a product that met their high standards. They tested various ingredients and application methods, refining their formula until it was right.
Once they had a product they were proud of, they named it Bro Glo and began bringing it to the market. Their focus was on creating a brand that resonated with men, emphasizing simplicity, effectiveness, and a bit of fun. They leveraged social media platforms like TikTok to showcase their product and quickly gained attention, with videos reaching millions of views.
Bro Glo’s success is a testament to the founders’ dedication to filling a niche in the market and their commitment to providing a product that helps men feel more confident with a natural-looking tan.
Shark Tank Presentation: Bro Glo Self Tanner
- Founders Names: Jaron Nalewak, Tom Phillips, and Joe McDevitt
- Product: Bro Glo Self Tanner
- Target Audience: Primarily men seeking a natural-looking tan without sun exposure.
- Investment Seeking: $200,000 for 5% equity of Bro Glo
- Final Deal: $200,000 for 10% equity
- Shark: Mark Cuban
In this presentation, Jaron Nalewak, Tom Phillips, and Joe McDevitt, the founders of Bro Glo Self Tanner, appeared on the popular show “Shark Tank” to pitch their innovative self-tanning product explicitly designed for men.
Their engaging story and product features caught the attention of the Sharks, leading to an exciting negotiation.
Jaren humorously began by sharing a personal anecdote from his honeymoon, where he was nicknamed “mayonnaise” due to his pale complexion next to his wife’s tanned skin. This experience highlighted the need for a better self-tanning solution for men.
The founders aimed to secure the investment from Sharks to help grow their brand and expand their product offerings.
- Product Description:
- Bro Glo is a water-based and lightweight self-tanner that is easy to apply.
- It goes on clear, meaning users won’t have to worry about streaks or orange discoloration.
- The product line includes additional items such as exfoliating soap, face moisturizer, and sea salt spray for hair, appealing to a broader grooming market.
During their pitch, the Sharks asked several questions to better understand the business:
- Sales History of Bro Glo:
- 2021: $107,000 in sales
- 2022: $482,000 in sales
- 2023: $3.1 million in sales
- This impressive growth indicated strong market demand and effective marketing strategies.
- Sales Channels:
- They primarily sell through direct-to-consumer channels, including TikTok and Amazon, with sales evenly split between the platforms.
- Customer Acquisition Cost:
- The cost to acquire each customer is $205, which is important for understanding profitability.
- Average Order Size:
- The average order value is about $53, indicating that customers purchase multiple items.
- Product Longevity:
- The tan lasts approximately 5 to 7 days, providing customers a temporary but appealing result.
Investment Offers from Sharks for Bro Glo:
The Sharks expressed interest and made various offers:
- Kevin O’Leary (Mr. Wonderful):
- Offer: $200,000 for 5% equity plus a $1 royalty on each sale until he recoups $1 million.
- Lori Greiner:
- Offer: $200,000, split into $100,000 cash and $100,000 as a loan, and a 50-cent royalty until she recoups her investment and 10% equity.
- Mark Cuban:
- Counter-offer: $200,000 for 10% equity.
Founders’ Counters and Negotiations
- The founders were open to Mark Cuban’s offer but expressed concerns about giving up too much equity.
- They were intrigued by Mr. Wonderful’s offer but wanted to avoid the burden of ongoing royalties.
- Throughout the negotiation process, the Sharks competed for the deal, each highlighting how they could add value to the business.
Final Deal
Ultimately, the founders of Bro Glo partnered with Mark Cuban, accepting his offer of $200,000 for 10% equity. This decision was strategic, as they recognized Mark’s expertise in growing similar brands.
The presentation of Bro Glo Self Tanner on “Shark Tank” showcased the founders’ creativity and understanding of their target market. Their engaging pitch and ability to navigate offers demonstrated significant potential for growth in the self-tanning industry, especially among male consumers looking for easy and effective grooming solutions. The partnership with Mark Cuban is expected to propel Bro Glo to new heights in the market.
What Happened To Bro Glo After Shark Tank?
After appearing on Shark Tank, Bro Glo experienced significant growth. Over a couple of years, their monthly revenues increased by more than five or six times. The company saw over six times growth in year-over-year revenue, as shared by the co-founders. Impressively, the three co-founders funded the business, reaching these heights without outside investors.
Initially, Bro Glo started with a $25 Face Tanner. Now, they offer a range of self-tanning products, including a $29 Foam Body Tanner, a darker version of the Face and Body Tanner, and accessories like the Tan Applicator Bundle for $27.
Bro Glo’s official website features various other products, such as:
- Bro Hat for $34
- Face Moisturizer for $29
- Bro Bar Exfoliating Soap – Tropical Delight for $9
- Sea Salt Spray for $19
- Toiletry Bag for $29
- Travel Size Body Tanner for $19
You can also find many of these items on Amazon, which the founders saw as a natural step in expanding their business and brand presence. Tom Phillips, one of the co-founders, mentioned to Amazon Ads that they noticed shoppers searching for their brand, which motivated them to explore Amazon as a growth avenue.
Bro Glo’s popularity soared on social media, particularly Instagram, where they have over 142,000 followers. Their appearance on Shark Tank boosted their visibility on their website and social platforms.
The brand was also highlighted in the August 2024 Men’s Health Magazine issue, a proud achievement for the co-founders. The positive customer feedback shared through Bro Glo’s social media reviews reflects their product satisfaction.
Bro Glo Shark Tank Update
After Bro Glo appeared on Shark Tank, their sales grew. As of now, it’s unclear if they closed the deal, as they might still be checking all the details.
Bro Glo also offers a special Shark Tank Starter Bundle on their website. This bundle includes a face tanner, a body tanner, and a free mitt applicator. They also mention on their homepage that over 100,000 customers have used their products.
You can check Bro Glo’s Instagram to update you about their latest offerings and product details.
What is the Net Worth of Bro Glo?
The valuation of Bro Glo was $4 million before appearing on Shark Tank. The net worth of Bro Glo is estimated to be $2 million after securing an investment from Mark Cuban on Shark Tank.
