A Brookie is a baked good hybrid – half brownie, half cookie. Milk and Brookies is the name of the company that three friends in Los Angeles are constructing around the concept of the Brookie.
People who adore cookies and brownies have a new option available in Milk and Brookies. Milk and Brookies is a company that specializes in desserts. However, they do not produce just any kind of sweet treat.
They are known for their unique confection called Brookies, a cross between a cookie and a brownie. When Jovon English was still living with her sister, she decided to start her own business.
When Jovon had a hunger for cookies and brownies simultaneously, she combined the two ingredients and created a new dessert called Brookies. They became popular almost immediately.
Everyone wanted some, and shortly after, her close friends and relatives came to join the company and assist her. Everyone wanted some.
They started selling the snacks on the internet but quickly discovered they could not keep up with the demand. They came to the tank hoping to get some overhead to create more and eventually open their own retail business.
They make each type of Brookie by hand, and some of the varieties include peanut butter, snickerdoodle, red velvet, and maple bacon. They are presented to the customer in an adorable cupcake sleeve.
Milk and Brookies, a firm that makes candies, appeared on the seventh season of “Shark Tank,” hoping to receive assistance with the growing demand for their product.
The idea behind Milk and Brookies was quite straightforward: one day, businessman Jovon English had a taste for both cookies and brownies, so he experimented in the kitchen. The result was Milk and Brookies. Milk and Brookies came into being as a result of this.
“Brookies” are a hybrid dessert consisting of both cookies and brownies. Jovon English, Naima Harris, and Marques Brooks appeared on an episode of “Shark Tank,” hoping to strike a deal that would enable them to fulfill the growing demand for their delicious baked goods.
When their episode aired, the entrepreneurs had only devoted themselves to the business part-time. As a result, they could not keep up with the demand for their products and were forced to enter the shark tank.
What Are Milk and Brookies?
Milk and Brookies is a novel mash-up of brownies and cookies, similar to the cronut, but it is baked in muffin cups rather than a muffin pan.
This Los Angeles-based company soon gained popularity after introducing its first six flavors, Peanut Butter, including original (O.G.), Snicker Doodles, Blondie, Turtle, and Sugar.
|Company Name||Milk and Brookies|
|Entrepreneur||Marques Brooks, Jovon English, and Naima Harris|
|Product / Business||A cupcake-like hybrid of cookies and brownies|
|Investment Asking For||$100,000 for 20% equity in Milk and Brownies|
|Final Deal||No Deal|
|Episode||Season 7 Episode 4|
|Business Status||In Business|
Who Is The Founder Of Milk and Brookies?
Jovon English, Naimah Harris, and Marcus Brookes are the founders of Milk and Brookies based in Los Angeles, California.
Jovon started his business because he couldn’t choose between two desserts. It wasn’t easy for him to satisfy his cravings in a portion-controlled manner since he lacked the knowledge and skills.
She and her sister were accruing expenses at the same time while living in the same apartment, and she thought that even if just one payment could be made using the concept, it would be beneficial.
When Jovon English was in the mood for both brownies and cookies one day, she concocted the idea of Brookies. It was so well received that the produce was mass-produced in Los Angeles commissary bakeries in 2014, and they began selling them online shortly after that.
Additionally, they sell their items at festivals and pop-up shops throughout the greater Los Angeles area. Milk and Brookies have received tremendously good feedback from customers, who adore the products. It is said that they are “better than adult relationships!” by one newscaster.
There are thousands of loyal customers at Milk & Brookies, and the company is struggling to meet demand.
Milk and Brookies Before Shark Tank
A baked food hybrid called a Brookie resembles a brownie and a cookie. Milk + Brookies (milk and Brookies) is a business run by three friends in Los Angeles dedicated to Brookie.
You can get Brookies in peanut butter, snickerdoodle, red velvet, and maple bacon flavors. They manually handcraft each one of their Brookie flavors. They’re delivered in a beautiful cupcake sleeve, which is a nice touch.
A trio of individuals from Los Angeles, California, have been invited to participate in the Shark Tank.
Milk and Brookies are represented by Jovon English, Naima Harris, and Marcus Brookes, all of whom have come to the Shark Tank to ask for a $100,000 investment in exchange for a 20 percent stake in their firm.
What can you find in Los Angeles besides the Cronut in New York and the croissant in San Francisco? Brookies are a thing in Los Angeles now.
A brookie is a brownie/cookie mash-up, which you’d get if you crossed a brownie with an oatmeal cookie, put a ring on it, and then had a wonderful little child.
How Was The Shark Tank Pitch Of Milk and Brookies?
Marques, Jovon, and Naimah appeared on Shark Tank seeking an investment of $100,000 in exchange for a 20 percent stake in Milk and Brookies. Brookies are now only available online, and the owners admit that they are only part-time involved in the business.
The company’s needs are met by all of them “creating time.” Everything is baked to order, and sales have exceeded $14,000 this year. The Brookies are sold for about 14-17 dollars for six and cost 75-91 cents each.
According to Mr. Wonderful, if they are going to scale, they must have four products selling for twenty dollars each half dozen.
According to Mark, they should charge $9.95 per dozen items or $30 per dozen. He has walked out because he believes they are a bake sale rather than a business. Mr. Wonderful claims they are doing it out of a hobby, not for business; he is out.
Robert enjoys it and believes they will make money, but he believes it is too soon – he is out. The fact that Barbara enjoys their qualities, which resemble Daisy Cakes, does not change her decision to leave because it is still too early for them.
Lori reiterates the theme of being too early by saying they are too early and that she is out of the house too soon.
Final Deal: No deal between Milk and Brookies and Sharks.
What Happened To Milk and Brookies After Shark Tank?
The Milk & Brookies company, like many other amazing entrepreneurship stories shown on Shark Tank, took off dramatically following the airing of their episode and sold lots of units.
Their sales rose by about 3,000 percent overnight following their Shark Tank appearance. Milk and Brookies have streamlined its product to six varieties, Original, Blondie, Turtle, Peanut Butter, Snickerdoodle, and Sugar with the O.G., Blondie, Turtle, Peanut Butter, Snickerdoodle.
Also, a pack of Brookies has increased dramatically, with a 4-pack costing $24.00 before tax and shipping are considered.
On the other hand, Milk and Brookies have partnered exclusively with Orleans and York, a delicatessen store headquartered predominantly on the West Coast of the United States. Milk and Brookies seem like a great treat, but they are expensive and require 7 to 10 days to arrive.
A cupcake traveling across the country for seven to ten business days is not appealing to me, but at least on paper, the business model appears to be self-sufficient.
Milk and Brookies Shark Tank Update
Milk and Brookes did not manage to secure investment from any shark, but they have continued to be successful in business. Milk and Brookies sales skyrocketed after its founder appeared on Shark Tank.
They have recently updated their menu to include six different flavors of Brookie, and they have formed a partnership with a famous delicatessen and pastry outlet on the West Coast to increase sales of their products.
Milk and Brookies are both available for purchase at retail and wholesale levels. You can give Milk & Brookies a try for yourself right now by heading to their website and placing an order there. They have introduced a new oatmeal raisin flavor for the Brookie.
Even though it is not known whether or not English, Harris, and Brooks still have their day jobs, one thing can be said with absolute certainty: they have found their place in the competitive world of baked sweets.
Milk and Brookies are still in operation as of 2022, and its products may be found in the Orleans and York deli chain on the west coast. Milk and Brookies generate $3 million annually.
Are Milk and Brookies Still In Business?
Milk and Brookies are only available in Los Angeles and are offered in quantities of a dozen, half dozen, or two dozen.
You can also place an order through the Milk + Brookies website if you don’t reside in Culver City, California, where you can pick up your orders. You will not receive your order as soon as possible, however.
The standard delivery time for standing orders is 7-10 days after placing an online order, and should be waited for 24 hours if the order is placed online.
Are you willing to wait nearly two weeks to receive a dozen peanut butter Brookies, the delivery cost of $24? Several other firms make “cookie brownies.” They are not homemade, to be sure, but they are less expensive and easier to get from Amazon.
There are a plethora of delectable options available. Perhaps you could get those while you’re waiting for your Brookies.
What Is the Net Worth Of Milk and Brookies?
The valuation of Milk and Brookies was $500,000 when it appeared on Shark Tank. The net worth of Milk and Brookies has shot up to $3 million as of 2022.