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Metric Mate is a company that offers a revolutionary solution to enhance workouts by transforming traditional weight-lifting and strength-training gym equipment into SMART equipment.
Their product consists of both hardware and software components. The hardware is a device that can be attached to any strength-training gym equipment, such as free weights and squat benches. The software is an app that works in conjunction with the device.
The device and app combination enables users, whether they are beginners or experts, to track and log their sets and reps conveniently and efficiently.
Metric Mate eliminates the need for traditional pen-and-paper logging, which can be cumbersome and prone to errors. With Metric Mate, users can easily record their exercises, reps, sets, and weights directly on their smartphones or tablets.
Metric Mate offers more than just set and rep tracking. It also provides valuable workout data and insights. The device collects information such as calorie burn, intensity, force, and fatigue during workouts. This data can be analyzed to help users optimize their training routines and achieve better results.
Additionally, the Metric Mate app allows users to share their workout data with personal trainers, coaches, or physical therapists for personalized guidance and support.
Metric Mate can be used with any strength-training gym equipment, making it compatible with existing equipment in gyms or home setups. This means users don’t need to invest in expensive specialized SMART equipment to enjoy the benefits of advanced workout tracking and analysis.
Metric Mate offers a convenient, accurate, and comprehensive solution for tracking workouts and improving performance. By combining the device and app, users can easily monitor their progress, analyze their data, and receive personalized guidance.
Whether you’re a fitness enthusiast or a professional athlete, Metric Mate can be a valuable tool to optimize your training and achieve your fitness goals.
| Company Name | Metric Mate |
| Founder | M-T Strckland, Braxton K. Davis, and Ecleamus Ricks, Jr. |
| Product | Personal trainer with virtual workouts |
| Investment Seeking | $100,000 for 5% equity |
| Final Deal Accepted | No Deals |
| Shark Name | No Sharks |
| Episode | Season 14, Episode 11 |
| Business Status | In Business |
| Website | Visit Website |
| Net Worth | $2 million (estimated) |
What Is Metric Mate?
Metric Mate is a data analytics startup that offers a unique approach to strength training. It transforms any strength training equipment into SMART equipment using its Metric Mate TAP Sensor and smartphone apps.
Metric Mate employs data analytics to optimize the user’s mind, body, and spirit during workouts. It provides two main products: the TAP Sensor and the TAP Assessment. The TAP Sensor is a smart device that connects to strength training equipment such as selector-weight machines and free weights.
Metric Mate tracks and records vital information about the user’s sessions, including reps and sets, calorie burn, force effort, muscle exhaustion, rep tempo, power level, and more. By converting any strength training equipment into ‘smart’ equipment, the TAP Sensor helps users better understand and enhance their exercises.
The TAP Assessment is a 15-minute full-body exercise that utilizes the TAP Sensor to measure the user’s muscular exertion, tiredness, and output. This assessment can be done every 7 to 30 days to provide metrics that track the user’s fitness journey.
Conducted by a professional trainer, the TAP Assessment offers a baseline and progress report, helping users understand how their training is contributing to improvement.
In addition to these products, Metric Mate also hosts monthly and quarterly tournaments for users to participate in. To be eligible for these competitions, users must take TAP Assessments every 30 days. These contests provide an extra level of motivation and accountability, along with the opportunity to earn rewards and recognition.
Metric Mate is not only beneficial for individual users but also offers advantages to physical therapists and strength and conditioning coaches. The platform allows physical therapists to utilize personalized data-driven techniques for better outcomes in rehabilitation.
It provides tools to track force-time curves, kinematics, and other performance metrics, enabling therapists to identify deficiencies and recommend strategies to enhance performance.
For strength and conditioning coaches, Metric Mate helps create an accountability culture within teams. It provides access to data for all athletes, facilitating communication about performance improvements and consistency.
Coaches can track each rep and make informed decisions regarding eligibility and playing time. The platform also allows coaches to monetize their knowledge by uploading personalized workouts for athletes to follow remotely.
Additionally, Metric Mate can help personal trainers hold distant clients accountable, expand their reach, and monetize their expertise. The platform offers tools for trainers to publish workouts for clients to access from anywhere. Trainers can directly collaborate with clients and provide metrics for motivation and progress tracking.
Metric Mate is a comprehensive platform that leverages data analytics to optimize strength training routines. With its TAP Sensor, TAP Assessment, and additional features for trainers and therapists, Metric Mate aims to enhance workout experiences, improve performance, and help users achieve their fitness goals.
Who Is The Founder Of Metric Mate?
The founders of Metric Mate are M-T Strickland, Braxton Davis, and Ecleamus Ricks Jr. They became friends through their shared passion for fitness and entrepreneurship.
M-T Strickland, originally from Georgia, holds a degree in electrical engineering from Missouri S&T and has studied mathematics at Morehouse College. He has previously worked in engineering roles at companies such as The Clorox Company and Murata.
Braxton Davis, another co-founder, is an attorney who currently serves as a general counsel for Facebook. Ecleamus Ricks Jr., the third co-founder, is a software engineer based in Austin. He has worked as a principal consultant for several firms in the past.
The idea for Metric Mate came about as a result of their shared love for fitness. Recognizing the need for a technology that could enhance workout tracking, they developed a product called Training Accountability Partner (T.A.P).
This technology utilizes sensors that can be attached to any strength training equipment, allowing users to monitor their exercise statistics, such as power level, reps, burned calories, and force.
To complement the sensors, Metric Mate also offers an app and assessment program to help users track their workouts effectively.
Before appearing on Shark Tank, Metric Mate launched in 2017 and initially targeted athletes and regional gyms to introduce their product. The founders also took steps to protect their intellectual property by obtaining three patents.
Despite being recognized as one of Georgia’s “Top 40 Innovative Companies” and receiving funding from Techstars and the Atlanta Accelerator program in 2022, Metric Mate was still eager to raise more funds and secure a strategic partner.
How Was The Shark Tank Pitch Of Metric Mate?
Braxton Davis, MT Strickland, and Ecleamus Ricks pitched Metric Mate, an innovative smart-fitness product, on Shark Tank Season 14. They were seeking a $100,000 investment in exchange for 5% equity in their business.
Metric Mate’s smart fitness device collects workout data to help people stay accountable during their fitness training. The data can be accessed through a mobile app and is compatible with various mobile devices and tablets.
Although the sharks were impressed with the Metric Mate demonstration, they were not convinced that the $100,000 investment was justified. They expressed interest in learning more about the company’s finances before making a decision.
The founders revealed that the landed cost for producing 1,000 units of the product would be approximately $100 per unit, with a planned selling price of $200. They also mentioned their intention to partner with fitness trainers for feedback while saving up funds to target direct-to-consumer sales.
While some sharks showed no interest in making an offer, Kevin O’Leary decided to step in and offered $100,000 for 25% equity. After a series of counteroffers, the founders ultimately declined the deal offered by Kevin O’Leary.
Metric Mate left the Shark Tank without securing any investment from the Sharks. The founders have continued to grow their company since appearing on the show, benefiting from increased branding and marketing exposure. Currently, the product is available for preorders through their official website.
Shark Tank Pitch Summary:
- Founders: Braxton Davis, MT Strickland, and Ecleamus Ricks
- Business: Fitness device with smart technology
- Investment sought: $100,000 for 5% equity
- Result: No deal
Shark Tank Investment Offer:
- Shark’s Name: Kevin O’Leary
- Investment Offered: $100,000 for 25% equity
Counter Offer and Final Deal:
- The founders made counteroffers during the negotiation.
- Ultimately, no deal was accepted by the founders.
Although Metric Mate did not secure an investment in Shark Tank, the exposure gained from the show has likely benefited their company’s growth.
| Shark’s Name | Investment Offered | Counter Offer by Founders | Final Deal Accepted by Founder |
| Kevin O’Leary | $100,000 for 25% | Counteroffers were made | No deal |
Did Metric Mate Get a Deal on Shark Tank?
Metric Mate did not get a deal on Shark Tank. In the episode that aired on January 13, 2023 (Season 14, Episode 11), the founders M-T Strckland, Braxton K. Davis, and Ecleamus Ricks, Jr. pitched their virtualized personal fitness assistance device to the sharks. They asked for $100,000 for 5% equity at a $2 million valuation.
However, none of the sharks made a deal with them. Mark Cuban, Lori Greiner, Barbara Corcoran, and Tony Xu all opted out, stating that it was too early for them to invest. Kevin O’Leary offered $100,000 for 25% equity, but the founders declined.
Despite not securing a deal on Shark Tank, Metric Mate is still in business and has partnered with Techstars and Cox Enterprises to support its growth.
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What Happened To Metric Mate After Shark Tank?
After appearing on “Shark Tank,” Metric Mate, a workout analytic device company, faced mixed results. They sought a $100,000 investment for a 5% equity stake but failed to secure a deal.
Kevin O’Leary offered $100,000 for 25% of the business, which Metric Mate declined after countering for $100,000 for 12.5% with a $150,000 line of credit.
Despite not securing a deal, Metric Mate remained in business and shifted to a business-to-consumer model based on Lori Greiner’s advice.
They gained traction and attracted interest from various groups, including universities, government agencies, sports clubs, and entertainment organizations.
The company is still seeking funding and has launched an Indiegogo campaign to raise $100,000.
Currently, Metric Mate’s TAP sensors are sold out but available through back orders. They host fitness sessions in Atlanta to promote their products and build a strong community.
The accompanying app has positive reviews and is available for free on Google Play and the App Store.
Metric Mate has had exposure through collaborations with Apple and appearances at notable events. They estimate their net worth at $2 million.
Moving forward, Metric Mate aims to ship their product during the Black Friday and holiday shopping season and expand its use beyond the gym to remote physical therapy.
They have conducted case studies with physical therapists and are determined to achieve their goals.
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Metric Mate Shark Tank Update
After appearing on Shark Tank, Metric Mate did not secure a deal with the sharks. Kevin O’Leary offered 25% equity, but the founders declined the offer as it was too much for them. Despite not getting a deal, Metric Mate continued to operate and is still in business.
The company has partnered with Techstars and Cox Enterprises, which has helped with their growth. They have also raised investment and are currently estimated to be worth $2 million.
Metric Mate offers a unique fitness technology that converts gym equipment into smart equipment and provides users with accurate workout data analysis.
The company is based in Atlanta, Georgia, and has been featured in various media publications. They are focused on providing innovative wellness and fitness services to help users achieve their workout goals.
Also read, Cabinet Health Shark Tank Net Worth
Is Metric Mate Still In Business?
Yes, Metric Mate is still in business and has successfully transitioned to a business-to-consumer model. The company has made significant progress since its appearance on Shark Tank.
Metric Mate has attracted interest from various sectors, including sports teams, entertainment corporations, government agencies, and educational institutions. They have forged major partnerships to expand their reach and impact.
The Metric Mate application uses the innovative T.A.P. technology to track fitness progress and provide personalized feedback to users.
Metric Mate is operational and continues to innovate and improve its smart fitness gadgets to meet the evolving needs of its customers.
What Is the Net Worth Of Metric Mate?
According to our research, the net worth of Metric Mate is estimated to be $2 million.
