Jay’s Pet Butter, as featured in episode 12 of season 15 of Shark Tank, is a premium and healthy alternative to traditional peanut butter products specifically designed for dogs.
Founded by professional bodybuilder Jay Cutler, Jay’s Pet Butter offers four flavor variations, each emphasizing clean ingredients without any additives like xylitol, sugar, or salt.
The flavors include combinations of ingredients such as peanuts, sweet potato, blueberry, flax seed, banana chips, glucosamine, bacon bits, cocoa butter, carob chips, and sunflower.
This dog-friendly butter is not only a treat for pets but also safe for human consumption due to its food-grade ingredients.
Jay’s Pet Butter stands out for its focus on health and quality, making it a popular choice among pet owners looking for nutritious and tasty options for their furry friends.
With its celebrity endorsement and emphasis on clean ingredients, Jay’s Pet Butter brings a new level of quality to the world of pet food alternatives.
|Jay’s Pet Butter
|Brandon Fokken and Jay Cutler
|Canine peanut butter
|$50,000 for 10% equity
|Final Deal Accepted
|Season 15, Episode 12
What Is Jay’s Pet Butter?
Jay’s Pet Butter is a company that specializes in producing peanut butter specifically designed for dogs. The company offers a variety of peanut butter flavors that are free of harmful ingredients such as xylitol, hydrogenated oils, sugar, salt, high fructose corn syrup, and palm oil.
Jay’s Pet Butter is a pet-friendly peanut butter replacement designed specifically for dogs, containing essential vitamins and made from healthy ingredients. Each flavor is carefully handcrafted with quality ingredients tailored to provide health benefits for dogs.
The peanut butter can be served to dogs directly from the jar, on a spoon, stuffed in toys, spread on lick mats, or shaped into pill pockets when refrigerated, offering a tasty and nutritious way to enrich a dog’s diet or deliver medication.
This innovative product is featured on the reality television show ‘Shark Tank,’ promising to provide a delicious and nutritious snack for furry friends.
Unique Attributes of Jay’s Pet Butter:
- Does not contain palm oil, salt, sugar, hydrogenated oil, or high fructose corn syrup
- Made with nutritious ingredients like flax seeds, banana chips, sweet potatoes, blueberries, and peanuts
- Includes glucosamine for hip and joint support
Pricing and Availability of Jay’s Pet Butter:
- The cost of a jar of Jay’s Pet Butter starts at $13.99 for various flavors such as Blueberry and Sweet Potato
- Orders over $50 can be paid in interest-free installments
- Available in flavors like dessert dough, bacon bits, flax seeds and glucosamine, banana chips, and blueberry
- Jars hold 16 ounces and can be purchased at a discounted price for bulk orders
Who Is The Founder Of Jay’s Pet Butter?
Retired professional bodybuilder Jay Cutler founded Jay’s Pet Butter. Jay Cutler, originally from Sterling, Massachusetts, had a successful career in professional bodybuilding, winning the prestigious Mr. Olympia title four times and holding the record for the most second-place finishes in Mr. Olympia’s history.
He started training as a bodybuilder at 18 years old while also working in the concrete construction business. Jay partnered with fellow bodybuilder Brandan Fokken, owner of Fokken Nuts Peanut Butter, to develop the recipes and bring Jay’s Pet Butter to the market.
Drawing on his passion for health, fitness, and nutrition, Jay Cutler conceived the idea of creating Jay’s Pet Butter to provide quality peanut butter products tailored to the nutritional needs of dogs.
His love for animals and dedication to quality led him to craft peanut butter free of harmful ingredients, offering a delicious and nutritious treat for dogs. Jay’s hands-on approach and high standards ensure that pet owners can trust the products to be of the utmost quality.
Before appearing on Shark Tank on January 26, 2024, Jay’s Pet Butter had already established itself as a company that produces premium peanut butter specially made for dogs.
The company offers four different flavors of peanut butter, each carefully handcrafted with high-quality ingredients to provide health benefits for dogs.
Jay’s Pet Butter has gained popularity for its small-batch production, free of xylitol, hydrogenated oils, sugar, salt, and other potentially harmful ingredients.
The peanut butter could be served to dogs in various ways, enriching their diet and providing a tasty means to deliver medication.
Jay’s Pet Butter has built a reputation for providing dogs with a healthy and enjoyable treat, reflecting Jay Cutler’s commitment to quality and nutrition.
How Was The Shark Tank Pitch Of Jay’s Pet Butter?
- Entrepreneurs: Jay Cutler and Brandan Fokken
- Business: Peanut butter for dogs
- Ask: $50,000 for 10% equity
Jay Cutler and Brandan Fokken pitched Jay’s Pet Butter on Shark Tank, seeking $50,000 for a 10% equity stake. They highlighted their product as a safe peanut butter alternative for dogs, free from harmful ingredients like salt, sugar, and xylitol.
Peanut butter also contains beneficial ingredients such as glucosamine, bananas, blueberries, sweet potatoes, vitamin E, and biotin.
During the pitch, Mark Cuban complimented the taste but expressed concerns about customers recognizing the product’s value over time. Lori Greiner couldn’t participate due to her peanut allergies.
Daniel Lubetzky felt it wasn’t the right fit for him, and Daymond John didn’t see how he could add value to the business.
Kevin O’Leary made an offer of $50,000 for no equity but requested a $1 royalty per jar in perpetuity. The founders decided to decline this offer, ultimately leaving the show without a deal.
Therefore, despite receiving an offer from Kevin O’Leary, Jay Cutler and Brandan Fokken chose not to accept it and opted to continue growing their business independently.
Jay’s Pet Butter Presentation Highlights:
- Jay’s Pet Butter is a pet-safe peanut butter product free from harmful ingredients.
- Made with beneficial ingredients like glucosamine, bananas, blueberries, sweet potatoes, vitamin E, and biotin.
- Positioned as a treat, food topper, medication cover, and distraction during bathing.
- Marketed using Jay Cutler’s bodybuilding and nutrition reputation and Brandan Fokken’s influence on lifestyle and nutrition.
Shark’s Views on Jay’s Pet Butter:
- Mark Cuban praised the taste but didn’t see immediate customer value.
- Lori Greiner couldn’t participate due to peanut allergies.
- Daniel Lubetzky felt it wasn’t the right fit for him.
- Daymond John didn’t see how he could contribute.
- Kevin O’Leary offered $50,000 for no equity but a $1 royalty per jar in perpetuity.
- The founders declined this offer.
Jay’s Pet Butter Shark’s Investment Table:
|Counter Offer by Founders
|Final Deal Accepted
|$1 royalty per jar
The table above summarizes the key points of Jay’s Pet Butter Shark Tank pitch, the Shark’s views, and the investment offers made.
Did Jay’s Pet Butter Get a Deal on Shark Tank?
Jay’s Pet Butter, a pet food business founded by Jay Cutler, did not secure a deal on Shark Tank. Despite pitching for $50k for 10% equity, the Sharks, including Mark Cuban, Lori Greiner, Daniel Lubetzky, and Daymond John, declined to invest.
Kevin O’Leary offered $50k for a royalty of $1 per jar sold in Perpetuity, which Jay Cutler rejected. The company’s net worth is estimated at $500,000, and Jay’s Pet Butter remains in business, headquartered in the Las Vegas Metropolitan Area, Nevada, United States.
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What Happened To Jay’s Pet Butter After Shark Tank?
Jay’s Pet Butter, a pet food business founded by Jay Cutler and Brandon Fokken, appeared on Shark Tank seeking $50k for 10% equity, valuing the company at $500,000.
Despite not securing a deal on the show, the exposure from Shark Tank is expected to boost sales significantly.
Jay’s Pet Butter is still in business and offers healthy dog butter in various flavors like blueberry and sweet potato, with ingredients like glucosamine for joint health.
The co-founders, Brandon Fokken and Jay Cutler continue to run the company.
Jay Cutler, known for his social media presence with 7 million followers, has likely contributed to the business’s ongoing success.
While all Sharks declined to invest, the company continues to thrive, with a net worth estimated at $500,000.
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Jay’s Pet Butter Shark Tank Update
After appearing on Shark Tank, Jay’s Pet Butter is anticipating a significant increase in sales and brand recognition following their Shark Tank episode.
The company is expected to generate at least $100,000 in sales within the next week due to the publicity from Shark Tank and Jay Cutler’s large following. Their website already sold out of two flavors after the episode aired.
The company intends to extend its product line beyond the current four flavors to meet the dietary needs of a wider range of pets in order to be competitive in the highly competitive pet care market.
Jay’s Pet Butter continued to focus on providing high-quality, nutritious pet treats that cater to the health needs of pets.
The product’s unique combination of taste and health benefits resonated well with pet owners, leading to a loyal customer base.
With the success post-Shark Tank, Jay’s Pet Butter diversified its product line, introducing new flavors and variations to cater to different preferences.
The brand maintained its commitment to using clean ingredients and offering a convenient way for pet owners to enhance their pets’ well-being.
It might be challenging for the founders to fulfill orders since they know the episode’s air date only recently. The company is committed to quality and pet nutrition, which will be crucial for its future success, despite not appearing in a Doglab.com article on the healthiest pet butter brands.
Appearing on Shark Tank propelled Jay’s Pet Butter into a successful trajectory, solidifying its position in the pet care market and continuing to thrive as a trusted choice for pet owners seeking nutritious and delicious treats for their furry companions.
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What Is the Net Worth Of Jay’s Pet Butter?
According to our research, Jay’s Pet Butter’s net worth is estimated to be $500,000 after its appearance on season 15 of Shark Tank.