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Flora, as featured in episode 14 of season 15 of Shark Tank, is a revolutionary plant care device and app that allows users to monitor and nurture their house plants effectively.
Developed by Aabesh De, Flora can identify over 10,000 plant species and provides personalized care recommendations based on factors like light, temperature, moisture, and humidity.
The Flora app sends alerts to users, guiding them on how to best care for their plants, making it an essential tool for both experienced and novice plant parents.
With the introduction of the Flora Pod plant sensor, users can receive real-time updates on their plants’ well-being, further enhancing the care they provide.
The Flora Pod is durable, waterproof, and lasts 3-4 months on a single charge, making it a convenient and reliable solution for plant enthusiasts.
The Flora plant is available from Flora’s official website and Amazon Prime, in addition to contributing to environmental sustainability by aiding in carbon dioxide emission offsets.
| Company Name | Flora |
| Founder | Aabesha De |
| Product | Care Pod for Plants |
| Investment Seeking | $300,000 for 10% equity |
| Final Deal Accepted | $300,000 for 15% equity, 5% advisory shares, plus $2 per unit royalty until the investment is recouped |
| Shark Name | Lori Greiner |
| Episode | Season 15, Episode 14 |
| Business Status | In Business |
| Website | Flora Website |
| Net Worth | $1.5 million |
What Is Flora?
Flora is a plant monitoring device designed to safeguard and improve the health of plants by providing personalized care instructions specific to each plant species.
It consists of a Flora Pod, which is a smart plant monitor tailored for plants with specific care requirements, such as Calatheas, Fiddle Leaf Figs, and Peace Lilies.
The Flora Pod tracks various aspects like moisture levels, humidity, light exposure, temperature fluctuations, and more to ensure plants receive optimal care.
Additionally, Flora offers a user-friendly application with features such as a plant identifier powered by advanced AI technology, personalized notifications for watering, a community garden for plant enthusiasts to connect, and a diary feature to track plant growth.
Flora aims to simplify plant care and enhance the gardening experience for both beginners and seasoned gardeners. Flora is a plant care app available for both Android and iOS devices.
Users can download the app, create a virtual garden by adding their plants, and utilize the plant identification feature to identify over 10,000 plant species.
The app provides personalized care recommendations based on the specific needs of each plant, including watering schedules tailored to factors such as room temperature, sunlight exposure, soil type, and pot material.
In addition to plant care features, Flora offers a community platform where over 200,000 plant enthusiasts share their plant growth journeys, exchange tips, and support each other in plant care efforts.
Furthermore, Flora includes a variety of articles and detailed care guides on topics such as how to care for specific plant species like Chinese Money Plants, Lucky Bamboo, Nerve Plants, Lavender, and many more.
The app aims to cater to plant parents of all levels of experience, from beginners to experts, by providing a user-friendly interface and valuable resources to help users successfully care for their plants and create thriving indoor gardens.
Who Is The Founder Of Flora?
Aabesh De, the founder of Flora, embarked on a mission to transform plant care by leveraging technology to address the challenges he faced in keeping plants alive.
Motivated by his struggles, Aabesh conceptualized the Flora Pod and developed the Flora mobile app to offer a comprehensive plant care solution.
His vision was not only to simplify plant care but also to create a supportive community for plant enthusiasts to connect and learn from each other.
Before their appearance on Shark Tank, Flora had already made significant strides in the plant care industry. Their crowdfunding campaign on Kickstarter in 2023 exceeded expectations, raising over $135,000, surpassing their initial goal of $100,000.
The company also secured investments from prominent figures in the industry, including the founder of Reverb, the former CEO of PlantLink, and leaders from DynaTrap and Rheaply.
Since its launch in July 2021, Flora has experienced rapid growth, amassing a user base of over 270,000 registered users and generating $150,000 in annual recurring revenue.
The Flora mobile app offers a range of features, such as plant identification, customized care guides, watering reminders, and a community forum for plant parents to engage and share their experiences.
Emphasizing sustainability, Flora partners with OneTreePlanted to plant a tree for each Pod sold and donates a portion of their proceeds to environmental causes through Patagonia’s 1% for the Planet initiative.
Users can even track the carbon emissions offsets from their home plant collections through the app, highlighting Flora’s commitment to environmentally conscious practices.
How Was The Shark Tank Pitch Of Flora?
Aabesh De introduced Flora, a plant monitoring system, on Shark Tank Season 15. The product includes a plant sensor that can be placed in a plant pot to monitor crucial factors like moisture, light, temperature, and humidity.
To complement the sensor, an app is provided for users to receive watering reminders, care guides, and plant identification features.
During the pitch, Aabesh requested $300,000 for a 10% equity stake in Flora.
However, Lori Greiner saw potential in the product and offered $300,000 for a 15% equity share, 5% in advisory shares, and a $2 per unit royalty until her investment is recouped. Aabesh accepted this offer, forging a partnership with Lori Greiner.
The other sharks – Barbara Corcoran, Mark Cuban, Robert Herjavec, and Kevin O’Leary – did not make offers to invest in Flora. Each shark had their reasons for not pursuing the opportunity further.
| Shark | Investment Offered | Founder’s Counter Offer | Final Deal |
| Lori Greiner | $300,000 for 15% equity, 5% advisory shares, $2 per unit royalty | $300,000 for 15% equity, 5% advisory shares, plus $2 per unit royalty until the investment is recouped | Accepted |
| Barbara Corcoran | No offer | N/A | N/A |
| Mark Cuban | No offer | N/A | N/A |
| Robert Herjavec | No offer | N/A | N/A |
| Kevin O’Leary | No offer | N/A | N/A |
The sharks had varying views on Flora, with Lori Greiner making the investment deal that Aabesh De accepted. Barbara Corcoran, Mark Cuban, Robert Herjavec, and Kevin O’Leary did not make offers.
Aabesh De successfully secured a deal with Lori Greiner on Shark Tank, which could propel Flora to new heights in the plant care industry.
Did Flora Get a Deal on Shark Tank?
Yes, Flora secured a deal on Shark Tank. Aabesha De, the founder, successfully pitched the plant care product to the Sharks and struck a deal with Lori Greiner.
The final agreement involved $300,000 for 15% equity, 5% advisory shares, and a $2 per unit royalty until the investment is recouped. This strategic partnership has propelled Flora’s growth and market presence.
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What Happened To Flora After Shark Tank?
After appearing on Shark Tank, Flora, the AI-powered plant health detection device, experienced a significant boost in its business.
Aabesh De, the founder, secured a deal with Lori Greiner on the show, which added credibility and exposure to the brand. The company’s valuation increased to an estimated $3 million post-Shark Tank.
Flora’s user base expanded rapidly following the show, with an expected increase of at least 20% in the number of users over the next month.
The company already had 270,000 app users from over 200 countries before Shark Tank, and this number is likely to grow further. Flora’s annual recurring revenue stands at $150,000, indicating a healthy revenue stream for the business.
The deal with Lori Greiner was expected to close soon, pending due diligence. This partnership could provide Flora with valuable resources and guidance to scale its operations further.
The company’s focus on recurring revenue is seen as a key driver of growth, although profitability remains a priority.
Flora continues to be in business and is actively marketing its product, the smart plant coach, which is available for purchase on Amazon and FloraSense.com.
The company is offering a 15% discount sale on its website to capitalize on the post-Shark Tank hype. Flora’s product, the Flora pod, has received positive reviews, with a 5-star rating from customers on their website and a 4.2-star rating on the Google Play Store.
In addition to targeting individual consumers, Flora is looking to expand its market to professional gardeners and farmers.
The company is also working on getting a patent approved for its innovative four-layer moisture sensor, which could further differentiate its product in the market.
Flora’s appearance on Shark Tank has provided a significant boost to its business, increasing its valuation and user base.
With a focus on recurring revenue and plans for further expansion, Flora seems well-positioned to capitalize on the growing indoor plants market, which is forecasted to reach $27.51 billion in 2030.
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Flora Shark Tank Update
After appearing on Shark Tank, Flora, the plant care product founded by Aabesha De, successfully secured a deal with the Sharks.
The initial ask was $300,000 for 10% equity, but the final deal was $300,000 for 15% equity, along with 5% advisory shares and a $2 per unit royalty until the investment is recouped.
This strategic partnership with the Sharks provided Flora with not just the necessary capital but also valuable expertise and guidance to propel the business forward.
Flora is still in business and is steadily growing. The company has a registered user base of over 270,000, with the Flora Plant Care & Identifier mobile app receiving high ratings on both the App Store and Play Store.
The headquarters of Flora is located in Chicago, Illinois, and the team consists of 22+ dedicated individuals working towards the company’s success.
Flora’s net worth is estimated at $0.5 million, showcasing its potential for further growth and success in the competitive tech industry.
With a unique product offering that caters to plant enthusiasts and those looking to ensure the well-being of their green companions, Flora continues to innovate and expand its reach in the market.
Flora’s appearance on Shark Tank was a significant milestone that not only provided financial backing but also increased visibility and credibility for the brand.
By leveraging the resources and support gained from the show, Flora has been able to thrive and establish itself as a promising player in the plant care industry.
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What Is the Net Worth Of Flora?
Flora’s net worth is $1.5 million after securing an investment from Lori Greiner on season 15 of Shark Tank.
