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Eco Flower: Sustainable and Eco-Friendly Floral Arrangements
Eco Flower, a company known for its innovative approach to floral arrangements, offers a wide range of products made from sustainable and recyclable materials.
Launched in 2014 by Meagan Chapman and Alex Ledoux, Eco Flower aimed to provide an eco-friendly alternative to traditional fresh-cut flowers.
The company’s commitment to environmental sustainability was evident in its use of recycled wood, paper, fabric, and sola wood to create beautiful and long-lasting blooms.
Unlike traditional floral arrangements that wilt within a week, Eco Flowers could last for years with proper care, making them an ideal choice for gifts, home decor, weddings, and special occasions.
Customers had the option to customize their bouquets according to color preferences and flower types, ensuring a perfect arrangement for any event.
In addition to offering sustainable products, Eco Flower also supported charitable causes by donating proceeds to organizations focused on cancer research, disaster relief, and education initiatives.
The company’s unique approach to floral design has garnered praise for its beauty and positive environmental impact, making it a standout in the floriculture industry.
Meagan Bowman, the visionary entrepreneur behind Eco Flower, founded the company with a passion for sustainability and creativity.
Her journey from starting the business in her garage to appearing on Shark Tank has been a testament to her dedication and commitment to providing eco-friendly floral solutions.
Eco Flower stood out as a sustainable and customizable option for flower lovers who value both beauty and environmental responsibility.
Eco Flower’s focus on longevity, creativity, and eco-friendly practices made it an excellent choice for those looking to enjoy the beauty of flowers while minimizing their ecological footprint.
The Shark Tank Pitch by Meagan Bowman, the Founder of Eco Flower
In November 2016, during Season 8, Episode 7 of Shark Tank, Meagan Bowman, the founder of Eco Flower, presented her innovative company to the sharks.
Eco Flower is known for selling eco-friendly, scented flowers crafted from recyclable and sustainable materials, perfect for creating stunning floral arrangements and bouquets.
Meagan entered the tank seeking a $400,000 investment for a 10% equity stake in Eco Flower, valuing the company at $4 million. The sharks were intrigued by the sustainable and creative concept behind the product.
The beauty of the faux flowers, along with a range of enticing scents like Black Raspberry Vanilla, Strawberry Lemonade, and Japanese Cherry Blossom, captured the attention of the investors.
During the pitch, Meagan shared that Eco Flower had already generated $2.8 million in lifetime sales, indicating a strong demand for the product. However, some concerns were raised among the sharks.
Robert Herjavec questioned whether women would prefer faux flowers over real ones, while Barbara Corcoran and Lori Greiner expressed their preference for fresh flowers despite acknowledging the business potential.
One revealing moment was when Meagan disclosed that she only owned 25% of the business, with the rest being divided among investors. This led Barbara and Robert to withdraw their interest, as they preferred entrepreneurs with a higher stake in their ventures.
Mark Cuban also opted out due to his lack of expertise in the industry, while Lori Greiner and Kevin O’Leary expressed concerns about market competition.
Despite the setbacks, Daymond John saw promise in Eco Flower and made an offer. Initially proposing a 25% equity share for his $400,000 investment to buy out existing investors, he eventually agreed to Meagan’s counteroffer of 20% equity for the same investment amount, sealing the deal.
Post-Shark Tank, Eco Flower faced challenges as new management took over, prompting Meagan to depart. Subsequently, JW Capital acquired the company but struggled with fulfilling orders and faced allegations of mistreating employees, leading to its closure.
Nevertheless, Meagan rebounded by founding Sola Wood Flowers, which has since thrived in the market.
Eco Flower After Shark Tank: A Tale of Success & Setbacks
After Eco Flower’s appearance on Shark Tank, the company faced various changes and obstacles.
Despite securing an investment deal with Shark Daymond John, the company underwent a shift in leadership structure. This change involved the hiring of a new CEO, John Allard, which led to founder Meagan Bowman departing from the company.
A significant alteration occurred in the company’s ownership when JW Capital acquired 50% of Eco Flower and later purchased the remaining shares.
Unfortunately, under the new leadership, Eco Flower encountered significant challenges. The company struggled to meet order demands and faced accusations of mistreating its employees, ultimately resulting in the closure of the business.
However, complications with Meagan’s previous investors resulted in the deal falling through.
Despite this setback, Meagan remained focused on expanding Eco Flower by forming partnerships with major retailers such as Walmart and Costco and introducing new product lines to cater to environmentally conscious consumers.
In 2018, Meagan launched Sola Wood Flowers, which has been operating successfully as of 2024.
Despite the challenges faced, Eco Flower continued to thrive by prioritizing sustainability, collaborating with local flower farmers, and delivering top-quality products.
According to our research, Eco Flower’s net worth has been $0 since the company went out of business. The valuation of Eco Flower was $2 million after securing an investment from Daymond John on Shark Tank.
